Travel journalists’ attitudes toward public relations: Findings from a representative survey

The impact of public relations on emerging fields such as travel journalism has not gained much attention, despite the broader growth of lifestyle journalism, and its particular dependence on PR. This study reports the findings of a representative survey of Australian travel journalists, focusing on their views of PR. Results show that travel journalists are wary of PR, although they believe they can be relatively immune from its influence and see some PR activities as quite useful. Cluster analysis identifies three distinct groups based on their views of PR, which range from a positive attitude to strong criticism. Their backgrounds and differences are explored, pointing to gender, job status, and background in mainstream journalism as main determinants for differences.     

Comparing professional identities, attitudes, and views in public communication: A study of Chilean journalists and public relations practitioners

Public relations (PR) practitioners’ and journalists’ professional views and attitudes toward each other have been a subject of academic inquiry during the past decades; however, much of this research has focused on Europe and North America. In other regions of the world, for example in Latin America, historical developments and social understandings have led to slightly different conceptualizations of PR and journalism. Using Chile as a case study, this paper reports the results of an examination of Chilean journalists’ and PR practitioners’ professional conceptions. While both groups tend to have somewhat similar views of media relations and see themselves as part of the same profession, there are also important differences which are most likely based on professional socialization processes rather than educational backgrounds or sociodemographic and work related variables. Implications for contextually grounded approaches to the study of PR and journalism are highlighted.     

Public perceptions of public relations

Public relations has been portrayed in the media in a consistently negative manner over several decades, providing images that may become part of public perceptions. Perceptions about public relations affect the perceived credibility of the profession and influence whether people see public relations as valuable to society. Second-level agenda setting and cultivation theories purport that mass media contribute to beliefs about social reality by creating a cumulative, general consciousness upon which assumptions and judgments are based, suggesting that public perceptions about public relations would match media portrayal. Results of a telephone survey found public relations is perceived more positively than media portrayal would suggest. Respondents viewed public relations as an important activity that benefits society by providing information and disagree that it is damage control, an attempt to hide or disguise something, or a non-substantive activity. However, public relations is associated with publicity, media relations, and the attempt of an organization to advance its own agenda.     

Institutionalizing public relations in China: A sociological analysis of the Chinese Premier's Press Conference

Unlike previous studies that focus on the problems of public relations management, this study tackles the institutionalization of PR in China from a sociological perspective. Through the process of social construction, public relations is institutionalized according to changes in the larger environment, making use of different sources of legitimation. Focusing on the evolution of the Chinese Premier's Press Conference (CPPC), this study finds that the institutionalization of PR in China, especially in the realm of governmental practices, has varied in its structure, settings and contents, which are mixed with informal features within the Chinese social–political context. The CPPC has become a venue for top-down publicity for the powers that be. Because the organizational structure of the CPPC is more centralized than that of other governmental institutions, the form and content of its PR communications are mostly predictable. However, it is the process of the institutionalization of the CPPC that is revealing of how the Chinese government rationalizes its authority and legitimacy.     

Power to the people—health PR people that is!

Inspired by the seminal typology of power first suggested by French and Raven, this study identified five types of power (Expert, Information Reward, Information Coercive, Advertising Coercive, and Influence Powers) that health public relations practitioners believed they have in media relations. This study also examined the effect of four variables, such as personal closeness with reporters, openness towards the media, perceived media job performance, and perceived expertise in the health field, on these five types of perceived power. The results suggested that public relations practitioners who highly evaluate themselves as an expert in health and as a competent media communicator, and who are personally close with reporters have greater Expert Power in media relations. Also, when practitioners are personally close to reporters, they are more likely to use Information Reward Power.     

Spinning out the asbestos agenda: How big business uses public relations in Australia

Although health warnings associated with asbestos were first documented in 1898, by 2020 there are expected to be 60,000 deaths associated with asbestos in Australia. This paper examines how Australia's dominant asbestos producer's used public relations to limit media coverage and influence government policy related to its asbestos liabilities. It then traces the company's failures to manage the resulting crisis when external stakeholders and media interests became alerted to the corporation's agenda.     

Public relations and health diplomacy

Authors have noted the convergence of public relations and public diplomacy, yet public relations scholars have ignored an important aspect of public diplomacy–health diplomacy. Health diplomacy involves activities that improve global health while strengthening relationships between the United States and peoples abroad. This article encourages greater public relations involvement in health diplomacy.     

Conglomeration among the top American public relations agencies: A case study

Conglomerates have been increasing in size to also include different media industries. Public relations has not been immune from conglomerate mergers. However, the inter-related economic and structural dimensions of public relations within a conglomerate are often undermined in the relevant literature. The existing literature shows lack of studies on these dimensions. This research investigates the degree of conglomeration among the top American PR agencies and the characteristics of these conglomerated agencies. Using industrial organization theory as the theoretical framework, the findings revealed that 24% of the leading public relations agencies in the United States are part of conglomerates. These agencies tend to be located in large metropolitan areas, have a relatively small number of employees and have considerable net fees. The study also found strong and positive statistical correlations between conglomerated PR agencies when compared to un-conglomerated in variables such as agency's location, primary service and net fees.     

Influence of responsiveness,accessibility, and professionalism on journalists’ perceptions of Southwest Airlines public relations

This longitudinal study presents the results of three biennial surveys of key national journalists who routinely report on Southwest Airlines, a company widely recognized for its extraordinary public relations efforts. Synthesizing data garnered through relationship, utility, and perception scales as well as robust open-ended responses, the results support and advance media relations best practices. Ultimately, data confirm that practitioner responsiveness and accessibility to reporters are the keys to ensuring that journalists maintain positive perceptions of Southwest Airlines’ public relations. The results provide an instructive case study and recommendations to corporate public relations practitioners for cultivating favorable media relationships through a commitment to dialogic communication principles.     

Journalists’ assessments of public relations subsidies and contact preferences: Exploring the situation in Spain

The aim of this article is to offer journalists’ assessment of their relationships with public relations professionals in the Autonomous Community of Catalonia (Spain). We analyzed quantitative interviews (questionnaires) and in-depth interviews conducted with 68 Catalan journalists regarding their relationship with public relations practitioners and investigated their assessments of public relations subsidies and contact preferences. An explanatory view is offered.     

How public relations works: Theoretical roots and public relations perspectives

Public relations is often studied from a managerial, instrumental perspective or a psychological, behavioral perspective. To understand the role of public relations in building trust or mistrust and to develop – or destroy – a license to operate, it needs also to be studied as a social phenomenon.     

Understanding the reputation and image of the Philippine public relations industry

This paper attempts to understand the current state of the Philippine public relations industry by investigating how it obtained its current reputation and image. It traces the evolution of public relations’ image and identifies factors and entities which may have contributed to the further development of Philippine public relations’ current reputation. The study begins with the popular assumption among Philippine pubic relations industry practitioners that the nature, function, and role of public relations in corporations and business in the Philippines has often been questioned.     

How public relations functions as news sources in China

This study re-conceptualizes the interaction between public relations (PR) practitioners and journalists in news construction. Proposing a new conceptual framework of “news-source involvement,” this study applies two dimensions – “involvement width” and “involvement density” – when examining how information and/or stories generated by PR people affect news coverage. Empirically, this study identifies seven types of news sources derived from a systematic content analysis of 1600 stories in four selected Chinese newspapers from 2001 to 2010 – 10-year period. The major findings include: (1) information subsidy has become a popular phenomenon in China; (2) over the past decade, the Chinese government has been slowly but surely becoming more tolerant of public's expression of their opinions relating to social and political issues. Though the government remains as the dominating “news source” for newspapers, other non-mainstream news sources (e.g. grass-root civilian) have emerged. Growing from the used-to-be “silent mass,” they have become the “subordinate majority” nowadays, having strong influence in certain coverage; and (3) PR people as one of the major news sources, interact with media in a selective manner; and such interaction takes places largely on tactical level.     

A theoretical perspective on “fear” as an organizational motivator for initiating public relations activities

This exploratory study identifies the correlation between perceived fear and the public relations activities of an organization. A survey of forty public relations professionals in Florida confirms that fear is a critical causal factor that motivates an organization to initiate or undertake public relations activities. The effect of fear on the public relations activities of an organization differed by public relations area. In addition, there was a gap between perception and actual public relations activities. Crisis and issues management were the areas most affected by perception, but in application media relations was the most practiced.     

Using the cultural studies approach to understand health decision-making among a teen public

This cultural study explored how teen girls make decisions about the Gardasil vaccine based on the media campaign. The data suggest that teen girl publics face complicated, conflicting decisions to make about health, particularly because the media intervene in how they identify themselves. It is argued that while power differentials between publics and organizations limits deeper segmentation of publics, the cultural studies approach can help campaign designers better understand how publics make decisions.     

Workplace adversity and resilience in public relations: Accounting for the lived experiences of public relations practitioners

Public relations practitioners face workplace challenges as they cultivate public relationships, resolve conflicts, and manage crises. Odds of adversities may be high in this role, requiring practitioners to be resilient. This qualitative study explores workplace adversities in public relations from a practitioners’ perspective, and examines how they enact resilience. By asking current practitioners about their lived experiences, we found workplace adversities occurred on multiple levels and ranged from mundane to life-altering events. Patterns of resilience were, metaphorically, bouncing forward, bouncing up, bouncing back, and bouncing around. This study contributes to public relations and resilience scholarship by (1) uncovering workplace adversities and resilience enactment in public relations, therefore connecting practice with scholarship, (2) extending the “bounce back” metaphor in the resilience literature, therefore making resilience more inclusive, and (3) exploring the connections of multi-level resilience, and suggesting the complex and negotiated nature of resilience among individuals embedded in collectives.     

New deal public relations: A glimpse into FDR press secretary Stephen Early's work

Long-time confidant and press secretary to US President Franklin Delano Roosevelt, Stephen Early served throughout FDR's 12-year administration. As such, he was chief White House communicator during the implementation of the president's New Deal policies and throughout World War II. In March 1934, on the first day of his second year as secretary, Early started a diary. He added to it until the end of the decade. This study examines 131 of Early's diary entries over its 6 years to construct a glimpse of his professional and personal life as a high-level government communicator. Compilations of his most common activities are made and compared over time, and a discussion of Early's day-to-day professional work, private time, and contributions within the context of modern public relations practice are included.     

McDonald's Japan: A case study of effective public relations

This case study presents how McDonald's Japan improved its corporate image through food education as corporate social responsibility activity. Email interviews with a CSR representative and seven public school teachers who experienced the company's educational program reveal the company has successfully improved its corporate image, which may have contributed to its increased sales performance.     

A reappraisal of Delphi 2.0 for public relations research

This paper introduces, analyzes, and explains the Delphi method of research, particularly as it applies to the public relations industry. The Delphi technique became known some 50 years ago when the RAND Corporation used it for forecasting. Since then, scholars and forecasters have used it periodically for qualitative explorations into complex issues or domains. The overall purpose of the Delphi is to facilitate formal discussion among selected experts in a given domain around a particular topic; it is particularly useful when those experts cannot easily gather in one place. The method encourages the sharing of diverging worldviews over a few “rounds” or iterations in the hope that the views may converge into some direction around the given topic. For this reason, the Delphi has often been used in situations or environments that tend to be somewhat ambiguous and where interviews and surveys are neither timely nor appropriate.