RIESMAN'S CHARACTER TYPOLOGY AND MUSICAL PREFERENCES

Researchers analyzed YUM(!) Brand/Kentucky Fried Chicken's (KFC's) response to the People for the Ethical Treatment of Animals' (PETA's) KFC cruelty campaign in order to add a new component to the current organizational deviance literature related to how corporations defend themselves against attacks. KFC's reaction to PETA's attempts to label it deviant is a unique pattern of response we dub strategic interaction, in which each tactic used by PETA is met with a new and adaptive response by KFC. After an extensive campaign, PETA was still unable to succeed at changing KFC's policies. We attempt to explain PETA's lack of success in terms of superficial appeasement and appropriation. Superficial appeasement is a newly identified stalling tactic, which may provide organizations with the time they need to create a history of corporate responsibility in response to accusations of deviance. Appropriation involved KFC's co-optation of a joint panel that was intended to facilitate dialogue between the two organizations, but instead became almost entirely filled with panelists sympathetic to KFC's existing corporate policies, a technique that may facilitate other corporations attempting to defend themselves.     

Corporation as climate ambassador: Transcending business sector boundaries in a Swedish CSR campaign

At a time when corporations are addressing increasingly complex, global corporate social responsibility (CSR) issues, this study examines and evaluates the strategies used in Vattenfall's challenging and innovative CSR campaign which aimed at establishing the energy company as a credible climate ambassador. Based on an analysis of the campaign outcomes in terms of the distinct interests and competencies of business, government and civil sector actors, I suggest that the company's credibility was weakened by its portrayal of Vattenfall as being more intent on organizing a public, collective action to fight climate change than on securing company-related business interests. Two ways to ensure greater credibility in similar cases are proposed: communicating explicitly about company motives for conducting CSR campaigns, and carrying out CSR campaigns in collaboration with non-profit organizations.     

The Campaign of the Committee on Public Information: Its Contributions to the History and Evolution of Public Relations

The campaign of the Committee on Public Information (CPI) was an ambitious attempt by the U.S. government to influence public opinion. More importantly, the CPI contributed to the evolution of public relations through its use of basic principles of effective communication including unity of voice, message simplicity, and source credibility. The committee's campaign encouraged citizens to be stakeholders in their government and heightened their sense of community. The work of the CPI followed a period of unrest between industrialists and journalists and was an important link between the recognition of the need for public relations services and an understanding of the means through which public opinion is crystallized.     

Gauging consumers’ responses to CSR activities: Does increased awareness make cents?

This study assessed the impact of knowledge of a company's corporate social responsibility efforts on both attitude and purchase intent. Until now, research studies have assumed knowledge was created via message exposure without measuring it. Results indicate that participants exposed to information about a company's CSR activities are more knowledgeable about those activities and that increased knowledge positively impacts attitudes and purchase intentions.     

Public support for Haitian earthquake victims: Role of attributions and emotions

This research examines the public's support for Haiti relief efforts after the earthquake in 2010 based on Weiner's (1995) attribution model. The causes of the destruction in Haiti were explained differently in two types of attribution messages: the controllable attribution message (faulty construction despite earthquake warnings) and the uncontrollable attributions message (the depth of the earthquake's epicenter and its proximity to Port-au-Prince, the capital). Compared with the controllable attribution message, the uncontrollable attribution message increased the public's willingness to support the victims of the Haiti earthquake, directly through personal donations and indirectly through corporate donations. Emotions such as sympathy and pity also predicted support, although emotions did not mediate the relationship between attributions and support.     

Narrative persuasion by corporate CSR messages: The impact of narrative richness on attitudes and behavioral intentions via character identification,transportation, and message credibility

The current study examines the persuasiveness of narrative richness in messages about acts of corporate social responsibility (CSR). Specifically, we apply theory about narrative persuasion to the domain of corporate communication. Focusing on Coca-Cola’s clean water project, a cross-national experiment (n = 659) was conducted in which the narrative richness and the source cue of a CSR message were manipulated, and the effects on (a) message processing (specifically via character identification, transportation, and credibility), (b) attitude towards the company, and subsequent (c) behavioral intention were measured. Considering the global nature of Coca-Cola, the experiment was simultaneously fielded in the United States and the Netherlands to verify the generalizability of our findings. Robust results in both countries suggest that narratively rich CSR messages can indirectly improve the attitude towards the company and thereby encourage behavioral intentions via character identification and transportation, irrespective of the source cue (company vs. news media). Importantly, message credibility was not compromised by the narrative richness, while being the strongest predictor of company attitude.     

A close look at why one social norms campaign did not reduce student drinking

The authors examined 3 possible explanations for the failure of a social norms campaign at a large public university. They administered an anonymous survey to 2 random samples of undergraduate classes: a baseline assessment of 616 students before the campaign's implementation and a follow-up survey of 723 students 4 academic years later. At follow-up, 66.5% of the students were aware of the campaign, yet the survey revealed no reduction in perceived drinking norms or alcohol use in this group. An analysis of the postcampaign sample revealed that (1) a majority of the students did not find the statistics used in the campaign messages credible, (2) higher levels of alcohol use predicted lower levels of perceived campaign credibility, and (3) only 38.5% of the students understood the campaign's intended purpose. If they are to influence personally relevant drinking norms, these campaigns must undergo further development to enhance message credibility and participants' understanding.     

Communicating social value: An experimental study on credible communication and social enterprises

The management of marketing and communication strategies involves a complex mix of different requirements, particularly for social enterprises, which try to fulfill both social and business aims while operating in a resource-constrained context. Although social enterprises are a rising phenomenon, the research on how these businesses communicate their activities remains in its infancy. This study builds on the theory of planned behavior and the source credibility theory, presenting a conceptual framework that distinguishes between high, moderate, and low credibility of a social enterprise's communication, to analyze its effects on potential customers' behavioral intentions. Through an online experiment with 260 subjects, the authors demonstrate that attitude toward a social enterprise, subjective norm, perceived behavioral control, and, ultimately, the intention to support a social enterprise by purchasing its products increases with the social enterprise's message credibility. The authors also present practical implications and avenues for future research on the communication of social enterprises based on the empirical findings.     

Public relations functions: Perspective from a Japanese corporation

This paper examines public relations (PR) functions in a large Japanese corporation as well as the PR role in the management function. The corporation under study is Kao Corporation, which is one of the largest Japanese consumer and industrial goods manufacturers. Information was collected from interviewing a PR manager of Kao Corporation. Evidence suggests that Kao's PR department functions more or less like an advertising department. Press releases are placed in the media as paid advertisements. Kao's PR uses a third-party endorsement to establish a new product's credibility. The company has a participative corporate culture that allows the PR director to work closely with the top management. The idea of collaborative efforts between departments and the practice of being a socially responsible company suggest that Kao's PR department uses a combination of communication models and Japanese management styles to project a good corporate citizen image.     

Employees as information influencers of organization’s CSR practices: The impacts of employee words on public perceptions of CSR

This study investigates the impact of employees’ words about their organization’s corporate social responsibility (CSR) activities on external publics’ attitudes and behaviors toward the organization. Specifically, it examines how the valence (positive vs. negative) of employees’ words regarding a CSR campaign interacts with the type of channel (face-to-face vs. social media) of employees’ communication behaviors, and how these factors affect external publics’ perceived authenticity of the organization’s CSR, corporate attitudes, and purchasing intentions, respectively. An online experiment among 221 general consumers in the United States was conducted. The results demonstrated that negative messages regarding CSR distributed by employees in face-to-face communication decreased publics’ favorable attitudes and behavioral intentions to a greater extent than that distributed via social media (i.e., Facebook). However, the effect of communication channel became insignificant when positive messages regarding CSR were shared by employees. The results further showed that perceived authenticity mediated the effects of channel and message valence on publics’ attitudes and behavioral intentions. Theoretical and practical implications for CSR practices and employee communication are discussed.     

Leading the Way in New Product Introductions: Publicity's Message Sequencing Success With Corporate Credibility and Image as Moderators

This investigation further nuanced previous designs in comparing the effectiveness of 4 IMC message sequencing strategies (publicity–publicity, publicity–advertising, advertising–publicity, and advertising–advertising) by introducing them into a new context—new product introductions. In addition, this investigation introduced corporate image and credibility as moderators of the effectiveness of sequence strategies. A 2-phase experiment was conducted involving 423 participants. The results revealed the publicity–publicity sequence strategy is most effective in generating positive product attitude and purchase intent, followed by either sequence of publicity and advertising, with the advertising–advertising strategy being least effective. Positive corporate image and high credibility attenuated the effectiveness of the publicity strategy.     

Transnational advocacy in the eighteenth century: transatlantic activism and the anti‐slavery movement

Abstract In this article, I assess how a transnational campaign against the slave trade developed in the eighteenth century, focusing on the seminal role of Quakers. Building on Keck and Sikkink's study of the international campaign against slavery in America in the mid‐nineteenth century, I show how one can identify transnational advocacy on this issue more than half a century earlier. I examine the features of Quakerism ‐ specifically the close links between American and English Quakers ‐and the historical circumstances that gave rise to the campaign. In particular, I assess the role of transatlantic correspondence and travel among individual Quakers and the close organizational links between the society's branches on either side of the Atlantic. I analyse the development of anti‐slave trade activism according to Khagram, Riker and Sikkink's model of network development and find that this model is broadly applicable. I note, however, the change within the campaign from truly transnational (transatlantic) to predominantly domestic (British) as it changed from a coalition to a broader social movement, and as the campaign began to interact with the state, thus suggesting that the development of transnational networks is neither linear nor inevitable.     

The Effects of Attribution of VNRs and Risk on News Viewers' Assessments of Credibility

The executive branch practice of issuing video news releases (VNRs) without attributing them to government agencies has been sharply criticized by the Government Accounting Office. However, the effects of attribution on VNR viewers are not understood. This article reports the results of an experiment testing the relative credibility of two different government agencies by viewers of a VNR attributed to an agency, compared with viewers who saw the VNR without attribution. This article also examines how one's predisposition toward a domain-specific risk identified in the VNR influenced the perceived credibility of the message. Results indicate that partisanship impacted perceptions of credibility of the VNRs.     

Arby's image repair tactics as a public relations strategy

Arby's, a fast food restaurant, made a marketing appeal based on geography in its “Journey” television campaign, arguing that its meats sliced in its restaurants were fresher than Subway's meats sliced in Iowa. Although the target of the advertisement was Subway, some Iowans felt attacked. Iowans’ reactions and Arby's responses offer an instructive case of image attack and image defense in public relations.     

‘We are not Victims,we are Protagonists of this History’

This article centers on the Mexican and Argentinean ‘Dirty Wars’, examining the limitations inherent in human rights and women's human rights responses to these epochs of violence. I situate Argentina's report on the dictatorship, Nunca más (1984), in conversation with Elena Poniatowska's text on the 1968 Mexico City massacre, La noche de Tlatelolco (1971), to trace the rise of a global human rights discourse that has become the dominant manner of conceptualizing human rights violations and gender violence in the latter half of the twentieth century. While feminist critiques of human rights have centered on the lack of gender-specific focus of violence committed against women, this article questions whether the women's human rights discourse disengages the historical, economic and geopolitical realities from which these violations were committed and instead focuses on women's sexual violations to garner international condemnation of gender violence. By turning to these texts, this article centers on the possibilities and limitations of women's human rights discourse and the impact this has on the shaping of women's political agency. This article calls for a critical feminist approach to women's human rights in order to document narratives of women survivors of human rights abuses without obfuscating their political subjectivities.     

Petrochemical Pollution and the Suppression of Environmental Protest

While research has established how elite actors can work to protect structures that contribute to environmental harm, relatively less is known about the cultural resources that can serve elite interests at the local level. In cases of localized pollution, multiple groups have vested interests in protecting corporate legitimacy. We draw on treadmill of production theory and collective identity to analyze a case of community petrochemical contamination. Specifically, we asked: (1) how elite actors appropriated cultural resources to protect productivity following a legitimization crisis; and (2) how discursive retaliation matters in understanding the pathways to violence when protest threatens an industrial community's economic identity. Our data for this research included in-depth interviews, newspaper coverage, and archival data. Findings indicate that the corporation, the city, and corporate employees responded to local environmental activism with a discursive campaign that ultimately paved the way for widespread threats and retaliation against the residents. This research highlights the ways in which local proponents of the energy industry can take advantage of cultural resources to suppress challengers to the industry.     

The role of titles in enhancing data visualization

Many in the data visualization and evaluation communities recommend conveying the message or takeaway of the visualization in the visualization's title. This study tested that recommendation by examining how informative or generic titles impact a visualization’s visual efficiency, aesthetics, credibility, and the perceived effectiveness of the hypothetical program examined. Furthermore, this study tested how simple or complex graphs, and positive, negative, or mixed results (i.e., valence of the results) affected outcomes. Participants were randomly assigned to one of 12 conditions, representing a 2 (graph: simple or complex) x 2 (title: generic or informative) x 3 (valence: positive, negative, mixed) between-subjects study. The results indicated that informative titles required less mental effort and were viewed as more aesthetically pleasing, but otherwise did not lead to greater accuracy, credibility, or perceived effectiveness. Furthermore, titles did not interact with graph type or the valence of the findings. While the results suggest it is worthwhile to consider adding an informative title to data visualizations as they can reduce mental effort for the viewer, the intended goal of the visualization should be taken into consideration. Considering the goal of the visualization can be a deciding factor of the type of graph and title that will best serve its intended purposes. Overall, this suggests that data visualization recommendations that impact evaluation reporting practices should be scrutinized more closely through research.     

Sexual Abuse in Cameroon: A Four-Year-Old Girl Victim of Rape in Buea Case Study

A young girl was brought to the emergency unit after suffering sexual abuse by an older male. Additional abuses against women and girls include physical beating, forced marriage, female genital mutilation, breast ironing, widow’s rites, psychological abuse, and discrimination in education, finance, employment, and legal access. Cameroon has adopted strategies aimed at eliminating violence against women, including ratification of international policies, penal codes, and support of local and international efforts that promote women; however, many of the laws remain in name only and are rarely enforced, given women’s lack of financial access to quality lawyers and an unsympathetic male-dominated police force. Underreporting and culturally accepted abuses remain a challenge, too, as the country seeks to understand the extent of abuses and how to effectively fight against them. A complete paradigm shift in cultural attitude toward the female gender is required for abuses to cease.     

Towards Equality Through Legal Reform

SUMMARY

The focus of this article is the author's experience as one of the organizers of a recent campaign for tongzhi rights in Hong Kong. Tongzhi in general refers to lesbians, gays, bisexuals and trangendered people, and in some cases, their supporters as well. After ten years of public education and political advocacy, the tolerance level of the general public towards homosexuality has increased. However, despite this improved atmosphere, the situation remains far from ideal. Citing the recent legal advocacy campaign as an example, this paper illustrates how the proactive approach of tongzhi activists has resulted in significant progress in the battle for equality. These efforts began with Hong Kong's first tongzhi-led campaign supporting pro-tongzhi candidates to win seats in the Legislative Council, which subsequently contributed to the formation of a Subcommittee within the new Legislative Council with a specific mandate to review the situation of discrimination against sexual minorities.     

'For the sake of the deer': land, local government and the hunt

Political activism by local government is a well known phenomenon in Britain. Less known are the interests affected. In this study, Somerset council's decision to ban hunting clashed with the long standing activities of the Quantock Staghounds. My discussion focuses on the conflict between hunt and council as a conflict of governance in which land rights provided both terrain and techniques of struggle. For the hunt, land rights functioned as a foundational basis for the hunt's authority and legitimacy. For Somerset, their decision to attack hunting through land ownership not only reveals the complex relationship between land and rural state governance, but also placed Somerset's own authority in jeopardy as the courts declared they could not ban hunting on moral grounds. Somerset's land rights were construed by the courts as dependent on pursuing management objectives. Similarly, the hunt's political credibility was also dependent on demonstrating their role in deer management. The paper concludes with the problems of discursively fusing management and governance.