Generic frame building in the 2008 Austrian elections

Media critics repeatedly refer to the adversarial and trivializing nature of contemporary political journalism, whereas the role of political public relations in the formation of these aspects of public political discourse is widely neglected. To gain empirical insight into the formation of negativity, dramatization, game- and conflict-centeredness in campaign communication in the 2008 Austrian elections, this study introduces a biaxial matrix localizing levels of confrontation (negativity and conflict) and entertainment (game and drama). The analysis rests on the comparative investigation of generic frames in political parties’ PR and the media, and the examination of underlying frame building processes. The role of journalism and political public relations in shaping campaign communication is investigated by utilizing concerted content analyses of newspaper and TV news coverage and party press releases. The study finds that Austrian party and media communication can be predominantly categorized as antagonistic substance, characterized by high levels of confrontation (negativity and conflict) and lower levels of entertainment (game and drama). The empirical investigation outlines that conflict and negativity are prevalent features of the electoral communication of Austrian parties and the media likewise, whereby party press releases are even more marked by confrontation and entertainment framing than the subsequent media coverage. In addition, the media are not the principal and exclusive sponsors of confrontation and entertainment in electoral communication; rather, they even moderately decrease conflict and drama as compared to the impulses set by political PR.     

Public relations and business responses to the civil rights movement

During the 1950s and 1960s, U.S. civil rights protesters targeted businesses with demands for service, jobs, and equality. Employing historical method, this study considers the role of public relations by examining magazine, newspaper, and public relations trade press coverage of business responses to the civil rights movement. The analysis shows that, although all five motivations for the adoption of the formal public relations function—profit, legitimacy, recruitment, agitation, and advocacy—were present, business was slow to respond; that riots and concerns about corporate image drove business to take a public stand; and that professional public relations participation appeared to be minimal even as it was cited in press stories as a reason for the failure of many business initiatives. In addition, the analysis demonstrates the existence of a sixth motivation: fear.     

What Makes Gambling News?

This paper examines print media coverage of casino and electronic gambling in one Canadian province from 1992 to 1997. It provides a theme analysis of content of 234 gambling stories printed in the top two daily newspapers in Nova Scotia. The findings of our content analysis indicate that pro-gambling corporate and political newspaper sources waged a successful media campaign and constructed a powerful public rhetoric in support of new gambling products, services, and institutions. The media, for their part, gave visibility and form to these structured messages. They helped create expectations about gambling and economics and gambling and government. Law and order, and moral and medical discourses about gambling, we discovered, were minor representations in the news coverage, although moral narratives were a pervasive secondary theme in much of the reporting. At bottom, the press produced a politics of truth about gambling that was both an external exercise of power and an internal organizational production.     

Business as usual: the UK national daily press and the Occupy Central movement

This essay reviews the coverage of the Occupy Central movement in the UK national daily press from the first notice of the growing movement in July 2013 to the time of writing in January 2015. This is a relatively small subset of the total mentions of Hong Kong in the UK press, which cover a wide range of cultural, leisure, sport, and business stories. Hong Kong is very far from invisible to the UK press in “normal” times but, given that the UK is the former colonial power in Hong Kong, and that the terms under which the territory was returned to China were formalized in an inter-state agreement between the UK and China (the Joint Declaration, ratified in 1985), it is reasonable to assume that developments in the constitutional situation would attract very considerable attention on the part of the UK government. Studies of foreign news suggest that nationally specific factors tend to influence news salience so we would concomitantly expect that the UK newspaper press would devote substantial amounts of space to reporting and discussing the issues raised by these developments.     

Spin doctors in the spotlight: Effects of strategic press and publicity coverage on perceptions of political PR

News media often engage in strategy framing when covering politics, including strategic press and publicity coverage coined to express the focus on the media's role in the game of politics, as well as politicians’ calculated publicity and public relations efforts in relation to the media. This study examines the effect of strategic press and publicity coverage on perceptions of political PR once its practitioners and their publicity efforts have become the object of reporting. Drawing on data from two experiments (n = 863), we show how political PR professionals have themselves little to gain from becoming part of the story.     

The Media Abuse of Children. Jake's Progress from Demonic Icon to Restored Childhood Innocent

While scholarly analysis of child protection and the media has grown substantially during the 1990s (Aldridge, 1994; Franklin and Parton, 1991; Kitzinger and Skidmore, 1995), studies have ignored a crucial dimension which forms the focus for discussion here. We wish to suggest that media reporting of children and child abuse may itself constitute an abusive activity. Media presentations of children and childhood, since press coverage of the Bulger case in 1993, have assumed a distinctive and sinister guise which, we argue, fundamentally revises the previously held perception of children and childhood. We suggest that this new understanding of childhood is damaging to children and, because of the impact of such media presentations on the public mood and policy climate, harms their interests. The discussion is in three parts. First, newspaper reporting of the Bulger case is analysed to reveal how coverage challenged the idea of childhood as a period of innocence and replaced it with a perception of childhood as essentially ‘evil’. Second, the characterization of Jake, the central figure in Alan Bleasdale's recent television dramaJake's Progress, is analysed to serve as an illustrative exemplar of this new construction of childhood. Finally, we consider the possible messages conveyed by such presentations to perpetrators and victims of abuse.     

Framing political public relations: Measuring success of political communication strategies in Germany

The main goal of political public relations is the use of media outlets to communicate specific political interpretations of issues in the hope of garnering public support for political policies. This study elaborates on the question how successful political PR is at bringing its specific perspectives into the media. It uses the ‘framing’ concept to analyse the meanings and contexts of media coverage and political PR during the national debate on immigration in Germany between May 2000 and March 2002. The results show a high level of correlation between the preferred thematic and position frames of the political players and those in the press coverage. Yet, the media examined clearly did not have a passive relationship to PR. The findings indicate that journalists tend to use their power to alter PR messages when the communications from political players do not have a distinct focus and/or when the PR focuses were not among the (mainstream) aspects dominating the general political debate.     

Exploring the role of the Senate Majority Leader's political public relations efforts

Grounded in first- and second-level agenda building, this study explored the role of the U.S. Senate Majority Leader in shaping the salience of issues and issue attributes in news media coverage and policymaking in 2011. A total of 358 public relations messages, 164 newspaper articles, and 83 policymaking documents were analyzed. Significant correlations were found supporting agenda-building linkages at both levels. Different types of information subsidies were explored, including press releases, blog posts, Facebook posts, and Twitter messages.     

Recipes for Attention: Policy Reforms,Crises, Organizational Characteristics,and the Newspaper Coverage of the LGBT Movement, 1969–2009

Why do some organizations in a movement seeking social change gain extensive national newspaper coverage? To address the question, we innovate in theoretical and empirical ways. First, we elaborate a theoretical argument that builds from the political mediation theory of movement consequences and incorporates the social organization of newspaper practices. This media and political mediation model integrates political and media contexts and organizations' characteristics and actions. With this model, we hypothesize two main routes to coverage: one that includes changes in public policy and involves policy‐engaged, well‐resourced, and inclusive organizations and a second that combines social crises and protest organizations. Second, we appraise these arguments with the first analysis of the national coverage of all organizations in a social movement over its career: 84 lesbian, gay, bisexual, and transgender rights and AIDS‐related organizations in the New York Times, Los Angeles Times, and Wall Street Journal from 1969 to 2010. These analyses go beyond previous research that provides either snapshots of many organizations at one point in time or overtime analyses of aggregated groups of organizations or individual organizations. The results of both historical and fuzzy set qualitative comparative analyses support our media and political mediation model.     

British newspapers privilege health and medicine topics over other science news

This study examines coverage of science, health and medicine in five UK national newspapers: three broadsheets, a mid-sheet and a tabloid. The content analysis is compared with a quantitative survey of members of the Association of British Science Writers (ABSW). The study confirms earlier reports that medicine and health topics are privileged over science in newspaper reporting. Unlike studies of medical research news, which have found medical journals to be the main source of news stories, this study found that general science and medical news is drawn from a wide range of sources. Although respondents were generally positive about press materials, targeting and news value were highlighted as areas for improvement. Briefing scientists to use less jargon and training scientists to better understand the needs of journalists were also highlighted by respondents as areas to improve.     

Public Attitudes Toward Freedom of the Press

This article presents findings on a study of public attitudestoward the rights and responsibilities of the media. Publicthinking about freedom of the press appears to be dominatedby a principle of fairness. Specifically, people want and expectthe communications media to provide equal coverage to opposingpolitical candidates and to present both sides of controversialissues. Despite other studies showing a lack of political tolerance,the public is willing to permit considerable diversity in thepoints of view that are presented in the media. Although thepublic rejects many proposals for censorship laws, it does support"fairness-enhancing" laws. The authors hypothesize that thepublic's perspective on freedom of the press grows out of itsrole as listeners rather than as speakers.     

Representations of disability in print news media in postsocialist Ukraine

This article examines the narrative discourses that shape representations of disability in newspapers in postsocialist Ukraine, arguing that narratives about disability are linked to a meta-discourse of ‘transition’ that emphasizes disorder. Further, newspaper coverage prescribes competing and contradictory models of citizenship and personhood for postsocialist subjects living with disabilities. The article offers recommendations for improving press coverage of disability issues.     

The media battle between Celebrex and Vioxx: influencing media coverage but not content

This study examined newspaper coverage of the battle between two pharmaceutical companies in the arthritis painkiller market and the impact that the companies’ public relations activities had on the way the story was presented. A framing analysis was used to determine the relationship between the companies’ messages and press content. Frames consistent with the companies’ objectives occurred, but most stories were rated as neutral, with an almost equal number of favorable and unfavorable stories. This suggested that the companies may have influenced the press on what to cover but not necessarily what to say.     

The press and Alitalia's 2008 crisis: Issues, tones, and frames

Given that public opinion about a company's performance during a crisis is highly influenced by the way news media cover crisis events, studies that look at news media's choice of crisis issues, tones and frames are extremely valuable. This paper presents the main findings of a study on how the Italian and international press framed the Italian national airline Alitalia and its crisis in 2008 before its privatization. This study is based on content analysis of news articles published in 2008 in two Italian and two international newspapers. Comparisons of crisis issues, tones and frames between the Italian and international press are made. Implications and recommendations for crisis managers are discussed as well as directions for further research.     

Bigamy: Neither Love nor Marriage,but a Threat to the Nation?

In a computer search of 18 national newspapers over a three-year period (1993–1945) 420 mentions of bigamy were identified. 110 items (or 26 per cent) referred to 26 current criminal cases involving bigamy. Seven cases attracted 70 per cent of the coverage. The comments of the presiding judge were widely reported in five of these cases together with titillating detail. Two other cases included comments by judges. Using Phoenix's (1996) distinction between threats to the nation-state from 'inside' and 'outside', the analysis indicates that two issues of wider socio-political importance – familism and immigration – were central to the judges' comments reported in the press and produced an important counterpoise to the titillating features of these cases. It is argued that the newspaper reporting of bigamy constructs bigamists as being a threat to Britain from 'inside' to the institution of marriage, while the threat from 'outside' is from minority ethnic men marrying female bigamists to gain residential status in Britain. It is the latter challenge which brings the most significant condemnation.     

FRAMING THE ABORTION DEBARTE: Organizational Resources, Media Strategies, and Movement-Countermovement Dynamics

This study examines how ideologically opposed social movement organizations, the National Organization for Women (NOW) and Concerned Women for America (CWA), get media coverage during critical moments of the abortion debate. I analyze how organizational structure and identitate or constrain a social movement organization's ability to get mainstream media coverage. Specifically, I use the social movement framing literature to analyze how the organizations strategically construct media frames and packages in response to opposition, the tactics they use to get media coverage, and the relative success of each organization's efforts in mass media outlets. The analysis suggests that an organization's media strategy matters, but that organizational structure and organizational identity color these strategies.
One of the best ways to develop press relations is to know how a particular newspaper or broadcast station operates. Make friends with reporters or newscasters who are sympathetic to the issues. They can be strong allies. Remember, publicity means "information with news value" issued as a means of gaining public attention. recognition, understanding or support for a person, an organization, an institution or a cause.
National Organization for Women Records (Schlesinger Library, Radcliffe Institute at Harvard University)
Conservative groups did not understand media or its importance then [ten years ago] as much as they do now. [Now they understand that] media is the name of the game and whoever frames the issue wins the argument. Communications Director for Concerned Women for America     

Agricultural Journalists' Assessments of Print Coverage of Agricultural News1

Abstract Critics of agricultural news claim farm media and mass media coverage of agriculture is systematically distorted, a condition that could seriously affect the agricultural information system. A national survey used agricultural journalists as expert judges to assess how well three types of print journalists cover agricultural news. Their assessments indicated that mass media reporters who do not regularly cover agricultural news tend to write agriculture stories that are superficial and stereotyped but not biased toward agricultural interests. Farm magazine writers' stories are not superficial or stereotyped, but writers are uncritical of agriculture, biased toward agroindustry, and overlook important social and environmental issues. Newspaper farm beat reporters are closer to farm magazine writers in not trivializing agriculture and closer to general newspaper reporters in avoiding close ties with industry. Both farmers and public thus receive biased and fragmented reporting that may polarize their views on current agricultural issues. Even if reporters are aware of critical shortcomings in their coverage, improvement may require reduction in structural constraints on story choice.     

Biased and Unbiased News: Reporting Racial Controversies in the New York Times, 1960—July 1964

The merits of two competing views of newspaper bias are evaluated using the New York Times' coverage of racial controversies in New York City between 1960 and July 1964. The idea that the news is biased receives only limited support. Minority actors were not prohibited successfully from presenting their case to the public, were seen as initiating a variety of actions and received similar placement in the paper for their activities as more powerful political adversaries received. The conditions under which information derived from newspaper stories can be treated as a reliable and valid record of conflicts are discussed.     

Trains,chains, blame,and elephant appeal: A case study of the public relations significance of Mary the Elephant

Using the media coverage of the hanging of Mary the Elephant, the purposes of this article are to discuss the major implications of the press agentry model of public relations, the impact of corporate decisions on the reputation of its surrounding community, and how the values related to societal issues such as animal cruelty change over time. Findings reveal that public pressure, intense police attention, and the counsel of a master press agent led the circus owner to make the decision to hang Mary and ultimately adulterate the reputation of the town of Erwin, Tennessee indefinitely.     

News coverage of child sexual abuse and prevention, 2007-2009

News media coverage of child sexual abuse can help policymakers and the public understand what must be done to prevent future abuse, but coverage tends to focus on extreme cases. This article presents an analysis of newspaper coverage from 2007 to 2009 to describe how the daily news presents and frames day-to-day stories about child sexual abuse. When child sexual abuse receives news attention, the stories focus primarily on the criminal justice details of a specific incident rather than contextual information about causes of and solutions to child sexual abuse, and prevention is rarely addressed. We offer suggestions for strategies that advocates can use to help reporters improve news coverage so that it better contextualizes child sexual abuse and links it to prevention policies.