Restoring a reputation: The Duke University lacrosse scandal

Duke University was thrust into a crisis situation when three members of its lacrosse team were indicted on charges of first-degree rape and sexual assault. As the story received extensive media coverage and while the prosecution and defense were making their legal arguments, the reputation of Duke University was called into question and it too was in need of appropriate public relations communication strategies. The purpose of this paper is to summarize the actions and public relations communication emanating from Duke in its attempt to frame the story and restore its reputation. Public relations theories that focus on image restoration as articulated by Benoit [Benoit, W. L. (1995). Accounts, excuses, and apologies: A theory of image restoration strategies. Albany, NY: State University of New York Press; Benoit, W. L. (2000). Another visit to the theory of image restoration strategies. Communication Quarterly, 48(1), 40–44] and Coombs [Coombs, W. T. (1995). Choosing the right words: The development of guidelines for the selection of the “appropriate” crisis response strategies. Management Communication Quarterly, 8, 447–476; Coombs, W. T. (2006). Crisis management: A communicative approach. In C. H. Botan & V. Hazleton (Eds.). Public relations theory II (pp. 171–197). Mahwah, NJ: Lawrence Erlbaum Associates] as well as the concept of message framing are presented and used to analyze Duke's communication response. Studying the Duke case provides an example of an organization executing theoretical concepts in a practical situation.     

Managing a nation's image during crisis: A study of the Chinese government's image repair efforts in the “Made in China” controversy

The image of a nation is crucial in the conduct of international relations (Wang, J. (2006). Managing national reputation and international relations in the global era: Public diplomacy revisited. Public Relations Review, 32, 91–96). A favorable image plays a critical role in asserting one's influence (Benoit, W. L., & Brinson, S. L. (1994). AT&T: “Apologies are not enough”. Communication Quarterly, 42, 75–88; Wang, J. (2006). Managing national reputation and international relations in the global era: Public diplomacy revisited. Public Relations Review, 32, 91–96). Often, strategic communication tools like public relations and media diplomacy are used to enhance a nation's image (Giffard, A., & Rivenburgh, N. K. (2000). News agencies, national images, and global media events. Journalism Quarterly, 77, 8–21). In 2007, China's reputation as “the workshop of the world” (Gaulier, G., Lemoine, F., & Unal-Kesenci, D. (2005). China: A workshop of the Cd and a market for Europe. At: http://ideas.repec.org/a/cii/cepill/2005-245.html. Accessed on 14 May 2009) came under severe threat with a series of product recalls. This was arguably the first time that allegations of product deficiencies were targeted at a country. Using the image repair theory, this paper examined the strategies used and the image these strategies generated for China. Findings showed that the initial defensive strategies generated an image of a hurried and harried country. After it was willing to confront the crises through corrective action, a surer and more determined image emerged.     

From the lab to the front line: How individual biogerontologists navigate their contested field

This paper infuses a new perspective into scholarship on anti-aging science: the experiences of individual scientists as they have entered and navigated this controversial field. We draw on in-depth interviews with 43 prominent biogerontologists to accomplish three objectives. First, we highlight key factors that draw scientists into biogerontology – especially the unique and complex puzzles posed by aging. Second, we examine how biogerontologists define themselves and their research in relation to “anti-aging” science – particularly how scientists distance themselves from the tarnished history of the field and employ powerful language to distinguish legitimate from illegitimate scholarship, and science from industry. Finally, we explore how individual scientists manage any social, religious, and ethical objections to conducting “anti-aging” research — and the repertoire of responses they use to simultaneously dismantle objections and reinforce the legitimacy of their science. The analyses reveal how much is ultimately at stake for these individual scientists on the front line.     

Soccer, civil religion, and public relations: Devotional–promotional communication and Barcelona Football Club

The aim of this article is to provide a public relations perspective on the civil religion phenomenon through a study of Barcelona Football Club (BFC) as an institution and its public relations efforts. We believe that BFC can be seen as a form of civil religion that uses a devotional–promotional communication model which sets forth, upholds and reinforces relations with “faithful supporters”. The paper links to three main contributions: the work of [Salvador, J. (2004). Futbol, metàfora d’una guerra freda: Un estudi antropològic del Barça. Barcelona: Proa.] on anthropological approach to BFC, [Giner, S. (2003). Carisma y razón. Madrid: Alianza] on civil religion and its communicative dimension, and [Tilson, D. J. (2006). Devotional–promotional communicationa and Santiago: A thousand-year public relations campaign for Saint James and Spain. In J. L’Etang & M. Pieczka (Eds.), Public relations: Critical debates and contemporary practice (pp. 167–184). Mahwah, NJ: Lawrence Erlbaum.] on devotional–promotional communication. Thus, this article advances a public relations approach to civil religion.     

Alcohol’s Effects on Video Lottery Terminal (VLT) Play Among Probable Pathological and Non-Pathological Gamblers

This study tested whether alcohol increases behaviors associated with video lottery terminal (VLT) play, particularly among probable pathological gamblers. Forty-four regular VLT players were designated either probable pathological gamblers or non-pathological gamblers on the basis of scores on the South Oaks Gambling Screen (SOGS); [Lesieur & Blume (1997). American Journal of Psychiatry, 144, 1184–1188] Gamblers from each SOGS category were randomly assigned to either a moderately intoxicating alcohol dose or a control beverage condition (n = 11 per cell in the 2 × 2 between-subjects design). Following beverage consumption and absorption, participants played a video poker VLT game for up to 30 minutes. Four behaviors were measured: “power-bets” (doubling bet after viewing only two cards of the five-card poker hand); total money spent; mean bet magnitude; and number of minutes played. Alcohol increased time spent playing and rate of power-bets, particular among the probable pathological gamblers. Post hoc analyses revealed that alcohol also influenced the proportion of losing hands played––increasing them among the probable pathological gamblers while decreasing them among the non-pathological gamblers. Clinical and policy implications of the findings are discussed.     

All glamour, no substance? How public relations majors and potential majors in an exemplar program view the industry and function

Studies in public relations often conclude that the field is misunderstood [Kopenhaver, L. L. (1985). Aligning values of practitioners and journalists. Public Relations Review, 11(1), 34–42; Stacks, D. W., Botan, C., & Turk, J. V. (1999). Perceptions of pubic relations education. Public Relations Review, 25, 9–29] and misrepresented in media [Spicer, C. (2000). Public relations in a democratic society: Value and values. Journal of Public Relations Research, 12(1), 115–130]. Public relations professionals themselves often do not know what is involved in or support public relations education [Wright, D. K., & Turk, J. V. (2007). Public relations knowledge and professionalism: Challenges to educators and practitioners. In E.L. Toth (Ed.), The future of excellence in public relations and communication management: Challenges for the next generation (pp. 571–588). Mahwah, NJ: Lawrence Erlbaum]. Both the special issue (Public Relations Review, 1999) on public relations education and a following study published in this journal [Bowen, S. A. (2003). I thought it would be more glamorous: Preconceptions and misconceptions of public relations among students in the principles course. Public Relations Review, 29, 199–214] argued that public relations majors often do not realize what is involved in the academic discipline or the professional field. This research builds on the findings of those studies to ask: are public relations educators doing any better in communicating the core competencies, responsibilities, knowledge requirements, skills, and abilities of the discipline and the public relations major? Through the use of 10 focus groups across majors at a top research university, we can see that little is known about public relations among non-majors, but public relations majors can articulate the requirements and functions of the field. Several primary areas of confusion emerged about public relations related to: marketing or promotion, spinning the truth, image, and public relations as a career choice. These ideas show a critical lack of transparency in public relations. Credibility of the public relations function is hampered by this failure to communicate about the functions and core competencies of the field. Implications for both the public relations practice and for public relations education are discussed.     

“Beware of the estrogen assault”: Ideals of old manhood in anti-aging advertisements

Previous studies have demonstrated the tendency of recent medical, therapeutic, and pharmacologic discourses on sexuality to advocate a “resexing” of old age, in which aging men purchase means to bolster erections [Marshall, Barbara L. and Stephen Katz. 2006. “From androgyny to androgens: Re-sexing the aging body.” Pp. 75–97 in Age Matters: Realigning feminist thinking, edited by T. M. Calasanti and K. F. Slevin. New York: Routledge.]. This study examines the links between masculinity and age in anti-aging advertisements. Analysis of ninety-six anti-aging websites reveals a vision of manhood as: based on hormones, opposing womanhood, forestalling aging, competing and performing in sexual and employment realms, allowing men to dominate those around them. Rather than challenge ageism, this construction reinforces both age and gender inequalities. It defines men as dominant and defines women in terms of men’s desires. It defines prosperity in old age in terms of younger experiences, and defines aging itself as a sickness that results from a loss of masculinity (testosterone), which only aggressive consumption of anti-aging products can heal.     

Chinese Construction of Adolescent Development Outcome: Themes Discerned in a Qualitative Study

Although there are well-known theories of adolescent development in the West, there is a notable lack of theory and empirical support for understanding the outcome of Chinese adolescent development. This paper examines the cultural themes that account for Chinese–Canadian parents’ and adolescent’s construction of adolescent development outcome. A qualitative study approach was used to explore the experiences and views of 19 adolescents and 10 of their parents. Four major themes identified reflect deep-rooted cultural effects. These themes include: be a good person (self-cultivation), be a good child (filial piety), be a self-reliance person to honor family (Chinese familism), and be a mature person (the quest for harmony and other-related attributes). A concept of “self in relational networks” is therefore proposed for understanding the unique outcome of Chinese adolescent development in the Chinese–Canadian context. “Self in relational network,” in this context, refers to the development of a web of good fitting, harmonious, appropriately positioned, and socially acceptable interpersonal relationships in the adult world. The view reflects the indigenous concept of “guanxi” in Chinese culture.     

Content and citation analyses of public relations review

This study analyzed 161 cited and 177 uncited articles published in Public Relations Review (1975–1993) to determine if three independent variables—research methods, type of statistics, and topics—influenced whether or not articles were cited in other research articles. Significant differences were found between quantitative and qualitative research methods ( = 3.20, = .002) and topics (χ²(3,1)) = 10.47, = .01), but not by type of statistics. Topics also differed by years with professional topics the most published category and technical topics the least published. The authors provide tables listing the most cited authors, their university affiliations, and the journals citing their articles.     

The significance of national pride and national identity to the attitude toward the single European currency: A Europe-wide comparison

The purpose of this paper is to explain the attitude toward the euro on the basis of different aspects of national identity. It is demonstrated that national identity and national pride both entail multi-dimensional constructs. Where national identity is concerned, in most countries a dimension of pure categorization (patriotism) can be distinguished from a dimension of discrimination (nationalism). The third dimension encountered is that of “European patriotism”. National pride can express itself, first, in terms of cultural–historical pride and, second, in terms of economic–political pride. Where the attitude toward the euro is concerned, the stance of European patriotism and the nationalistic stance have particular explanatory force. The former fosters a positive attitude toward the euro, while the latter has a negative impact on the attitude toward the euro. National patriotism, on the other hand, bears no relation to the attitude toward the European Monetary Union.PsycINFO classification code: 2960; 3020     

Niveau de comportement et prise de conscience en psychologie economique

Mental level and grasp of consciousness in economic behaviour. In economic psychology mental level is one of the most useful parameters. This notion provides a solution for the construction of a general model, and can also be applied to several specific questions. The idea of grasp of consciousness is the “internal” or ‘subjective” aspect of these studies relating to economic efficiency. But, in this context, interdisciplinary research is necessary and this has been made possible by the many surveys carried out, among others, by the Laboratory of Economic Psychology of the University of Strasbourg during the last twenty-seven years, in different countries of Europe, Africa and Asia.The concept of mental level allows utilisation of models: simplication, synthesis of quantitative and qualitative factors, and the careful selection of statistical and psychological data are necessary for a positive work. In each country we consider the situation of groups, such as provinces, corporations, enterprises and families, and the notation of mental level explains the principles of behaviour. We observe important thresholds of dynamism between these groups.Grasp of consciousness is a notion that enables further explanation: here, studies and observations are related with the mechanism of degrees of rationality. If the level of consciouness is low, the judgement includes little information, the choices and the forecase do not take into account all the factors. Economic growth and equilibrium are not satisfactory. It is possible to give many examples of this situation. Surveys in Greece and Portugal show the importance of the crossin of thresholds. “Economic horizon” is larger and information better after the period of transition.A second point concerns relative dépendance of this parameter upon external factors (stimuli). When the level of consciousness is not sufficient and rationality weak, influence of stimuli is strong. On the contrary, with high levels, considerations of personal interest are more powerful. Economic Psychology defines schemes of behaviour in the different situations. Surveys of Economic Psychology make use of methods adapted to qualitative investigations. These methods bring together measures for certain factors and notations for others. With questions on the past, present and future foreseeable life of the firm, it is possible, through good research, to determine the main features concerning an enterprise. For larger groups and for countries, the methods are parallel. Forecasting and better diagnosis are possible and qualitative surveys are good technique for improvement of applied economy.     

Measurement invariance matters: A case made for the ORTOFIN

In this paper, it is argued that the measurements of an underlying, latent variable cannot straightforwardly be used in group comparisons without testing whether the measurements relate to the latent variable in the same way for all groups. The procedure for testing this is discussed and is illustrated by assessing measurement invariance across groups with a different socio-economic status (SES) for the ORTOFIN, a scale measuring an individuals’ orientation toward finances [Loix, E., Pepermans, R., Mentens, C., Goedee, M., & Jegers, M. (2005). Orientation toward finances: Development of a measurement scale. The Journal of Behavioral Finance, 6, 192–201]. The results show that one factor of the ORTOFIN, i.e. ‘‘financial information”, is invariant across SES groups while ‘‘personal financial planning” lacks measurement invariance. Implications of these results are discussed.     

Knitted warmth: the simple analytics of social cohesion

Self-interested agents are randomly matched to play a variant of the prisoners dilemma in which social capital increases the return to mutual cooperation. The stock of society-wide social-capital investments is social cohesion; the rate of return to social-capital investment increases with social cohesion. I derive sufficient conditions for equilibrium cooperation when agents know only the level of social cohesion. In communities, there exists better information and some social standard of behavior that supports equilibrium cooperation. I distinguish between characteristics of individuals and those of populations, and between mechanisms that favor cooperation in low-information “mass society” and in information-rich settings.     

Fulfilling the dialogic promise: A ten-year reflective survey on dialogic Internet principles

A decade ago, using the dialogic theory of public relations as the theoretical framework, Kent and Taylor [Kent, M. L., & Taylor, M. (1998). Building a dialogic relationship through the World Wide Web. Public Relations Review, 24, 321–340; Kent, M. L., & Taylor, M. (2002). Toward a dialogic theory of public relations. Public Relations Review, 28, 21–37] provided a strategic framework to facilitate relationships with publics though the World Wide Web. Based on a review of research exploring Web-based public relations practices drawing on Kent and Taylor's theoretical framework, this essay offers a ten-year reflective survey on past, current, and future directions of Kent and Taylor's Internet principles, as they relate to the dialogic theory of public relations.     

Revisiting a theory of negotiation: the utility of Markiewicz (2005) proposed six principles

People invited to participate in an evaluation process will inevitably come from a variety of personal backgrounds and hold different views based on their own lived experience. However, evaluators are in a privileged position because they have access to information from a wide range of sources and can play an important role in helping stakeholders to hear and appreciate one another's opinions and ideas. Indeed, in some cases a difference in perspective can be utilised by an evaluator to engage key stakeholders in fruitful discussion that can add value to the evaluation outcome. In other instances the evaluator finds that the task of facilitating positive interaction between multiple stakeholders is just ‘an uphill battle’ and so conflict, rather than consensus, occurs as the evaluation findings emerge and are debated.As noted by Owen [(2006) Program evaluation: Forms and approaches (3rd ed.). St. Leonards, NSW: Allen & Unwin] and other eminent evaluators before him [Fetterman, D. M. (1996). Empowerment evaluation: An introduction to theory and practice. In D. M. Fetterman, S. J. Kaftarian, & A. Wandersman (Eds.), Empowerment evaluation: Knowledge and tools for self-assessment and accountability (pp. 3–46). Thousand Oaks, CA: Sage Publications; Patton, M. Q. (1997). Utilization-focused evaluation (3rd ed.). Thousand Oaks, CA: Sage Publications; Stake, R. A. (1983). Stakeholder influence in the evaluation of cities-in-schools. New Directions for Program Evaluation, 17, 15–30], conflict in an evaluation process is not unexpected. The challenge is for evaluators to facilitate dialogue between people who hold strongly opposing views, with the aim of helping them to achieve a common understanding of the best way forward. However, this does not imply that consensus will be reached [Guba, E. G., & Lincoln, Y. S. (1989). Fourth generation evaluation. Newbury Park, CA: Sage]. What is essential is that the evaluator assists the various stakeholders to recognise and accept their differences and be willing to move on.But the problem is that evaluators are not necessarily equipped with the technical or personal skills required for effective negotiation. In addition, the time and effort that are required to undertake this mediating role are often not sufficiently understood by those who commission a review. With such issues in mind Markiewicz, A. [(2005). A balancing act: Resolving multiple stakeholder interests in program evaluation. Evaluation Journal of Australasia, 4(1–2), 13–21] has proposed six principles upon which to build a case for negotiation to be integrated into the evaluation process. This paper critiques each of these principles in the context of an evaluation undertaken of a youth program. In doing so it challenges the view that stakeholder consensus is always possible if program improvement is to be achieved. This has led to some refinement and further extension of the proposed theory of negotiation that is seen to be instrumental to the role of an evaluator.     

Types and dimensions of organization–public relationships in greater China

Public relations are the major force in the establishment of organization–public relationships (OPRs) in the United States and other countries. This study is a metaresearch that reports a meta-analysis of three studies on relationship management with publics in the greater China area, including mainland China and Hong Kong. A metaresearch is used to gain general and theoretical conclusions on a specific topic by synthesizing research results from similar studies [Grunig, J. E., Grunig, L. A., Sriramesh, K., Huang, Y. H., & Lyra, A. (1995). Models of public relations in an international setting. Journal of Public Relations Research, 7, 163–186]. The purpose of this study is to extend the concepts of relationship management to the Chinese context by investigating the types of relationships between organizations and the Chinese publics and other possible factors that affect the outcomes of the relationships. This article first provides a brief literature review on relationship management of public relations. It is followed by a report of the result analysis of the three studies in relation to OPR types and cultivation strategies. Finally, the research results, their implications, and future research directions will be discussed.     

Carlo Levi, Aliano and the rural Mezzogiorno in the 1930s: an interpretative essay

Carlo Levi's classic book Christ Stopped at Eboli provides unique insights into rural conditions in a village in Basilicata, southern Italy, in the 1930s, a time when objective documentation on Italian rural economic and social life was largely suppressed by Fascism. Levi's narrative is systematically analysed under the following heads: the relationship of the rural South to the central authorities in Rome; the character of the landscape around Levi's village of Aliano; economic life; social structure; social conditions, including poverty, health and education; emigration and return migration. The concluding discussion focuses on Levi's interpretation of the nature and causes of the ‘southern problem’ and his views of Basilicatan peasant culture.     

The World Bank and housing policy in Madras

The World Bank began its involvement with housing and urban programmes in 1972, offering a new theory and practice. This new theory emphasised “affordability” and the recovery of costs from the beneficiaries of programmes. It stood in contrast to the conventional way of doing things, with government providing “permanent construction” housing with extensive subsidies. “Affordable” housing would take the form of serviced plots of land on which the occupants arranged their own building (i.e. sites-and-services schemes), and in situ slum upgrading. In Madras, policymakers and senior public servants had a positive attitude to housing, especially for low-income groups. Consequently Madras contains much interest for developing countries generally in an evaluation of World Bank experience there, commencing in 1977.     

“We're Not Old!”: Older Women's Negotiation of Aging and Oldness

This article is based on participant observation research at a seniors' center in central Canada in which the writer sought to acquire an understanding of how older adults define, interpret, and negotiate their realities and identities. Through activity and group membership, the center members — the majority of whom are single, older women between the ages of 50 and 90 — seek to distance themselves from the category of “old” and the accompanying ageist stereotypes. Striving to establish and preserve their precarious membership in the “not old”, center members struggle to reconcile their belief and experience of older adulthood as a time of activity, health, and happiness with their ever-present fear of declining health and the realities of widowhood and the loss of youthful attractiveness.     

Re-branding the NHL: Building the league through the “My NHL” integrated marketing campaign

This article is a case study examining promotional efforts undertaken by the National Hockey League (NHL) via integrated marketing initiatives launched during the 2005–2006 season. Following the 2004–2005 season player lockout², the NHL worked to promote itself to both fervent and casual fans. By briefly assessing past marketing efforts and the dwindling popularity of the league in recent years, the article provides a fuller picture of how professional hockey was marketed in North America when the NHL returned to play. The focus is on “My NHL” and the league's re-branding efforts as part of its new integrated communications plan. This research reveals that in its attempts to revive the sport the NHL has done a better job than with past efforts, however the current campaign must be aggressively maintained in order to successfully re-brand the league.