搜索引擎营销及其关键词选择

搜索引擎营销是基于搜索者行为的全程营销,它能实现品牌认知、网站转化和客户服务等目标。搜索引擎营销的第一步是关键词的选择,不管是通过搜索引擎优化和付费搜索引擎广告,都需要选择能够实现目标的期望关键词。为此,必须对搜索引擎营销关键词选择作理论和实证分析,探讨搜索引擎营销关键词的选择方法。     

探索新颖的研究视角:基于社会工作本土化的文献综述

社会工作诞生于西方的社会环境中,其理念、理论、原则、实务模式和技巧都体现了西方的宗教理念、福利国家思想等,这种具有西方色彩的助人模式被引入中国后,要经历全方面和漫长的本土化过程。学界对于社会工作的本土化问题也作过不少的探索。本文对前者有关社会工作本土化的研究进行文献综述,通过这种方式对于以往研究社会工作的视角进行一定的整合,进而寻求一种更为新颖的视角去探索社会工作在中国的本土化问题。     

探索新颖的研究视角:基于社会工作本土化的文献综述

社会工作诞生于西方的社会环境中,其理念、理论、原则、实务模式和技巧都体现了西方的宗教理念、福利国家思想等,这种具有西方色彩的助人模式被引入中国后,要经历全方面和漫长的本土化过程。学界对于社会工作的本土化问题也作过不少的探索。本文对前者有关社会工作本土化的研究进行文献综述,通过这种方式对于以往研究社会工作的视角进行一定的整合,进而寻求一种更为新颖的视角去探索社会工作在中国的本土化问题。     

The Bereavement of Parents and Their Search for Meaning

Summary The emotional relief of bereavement is generally recognizedas being the primary task of mourner and caregiver, but lessattention has been given to the ways in which the bereaved understandtheir experience and reconstitute family life. Recent studiesof parents whose children have died in traumatic circumstances,from murder, suicide and operation, suggest that it is an essentialpart of griefwork to resolve the meaninglessness of the crises.Those whose children die from chronic disease, handicaps, oraccidents, also need to find a meaning in their tragedies. Bereavementis thus a total psychophysical experience of suffering, andthe renewal of family life depends on the acceptance of separationand the regenerative use of its pain. Insights from psychiatrists and sociologists are acknowledgedand related to those of bereaved parents, and to the developmentof their self-help association, The Compassionate Friends. Theseprovide models of mourning and a collective response to familyloss which offer hope, support and varieties of meaning to thenewly bereaved. The roles of health and social workers involved in pre- andpost-bereavement care are explored, and ideas are offered formaking the social network more supportive. It is suggested thatthis will not be costly in material resources, but in thoseneeded for the more therapeutic involvement of the caregiver.     

独存·淹没·漂浮：寻求社会行动论的归宿

社会行动论依然统摄着社会理论的全旨,但知识塌陷和社会断裂使其漂浮。社会行动知识的非固定在体的游离或丢失,内涵了再次寻找社会行动论归宿的合法性基础和话语权。这种寻找可能蕴生出社会理论本体论的认识论和方法论的统一性知识行动,其结果或许会显现一种新的行动论样式。     

势科学理论的普适性与科学意义——信息人社会与势科学理论研究之二

＂势＂概念的科学定义揭示了信息的本质属性,即信息量与信息势是等价的。从自然科学到人文社会科学各领域的活动,其本质都可以归结为生产更多的信息量、营造更大的信息势。势科学理论本质上是一个求导过程,其构建了一个系统的逻辑体系,使社会科学与自然科学融通起来,为人文社会科学研究提供了强有力的工具,尤其为信息科学的研究提供了真正的逻辑起点。     

Social Policy Excellence – Peer Review or Metrics? Analyzing the 2008 Research Assessment Exercise in Social Work and Social Policy and Administration

A metrics‐based assessment can predict reasonably well the overall outcome of the Research Assessment Exercise 2008 for social work and social policy and administration in terms of research environment, but not in terms of research outputs. It is not possible to replicate peer review of the research outputs using existing data. It is sometimes argued that citation counts provide an alternative approach that might help research assessment, but it is one fraught with difficulties. Academics did not, in fact, routinely chose to submit their most cited work. At least in this subject, metrics are more suited as handmaiden to peer review than its replacement.     

The vexed link between social capital and social mobility for Aboriginal and Torres Strait Islander people

Overcoming the socio‐economic disparity between Aboriginal and Torres Strait Islander and non‐Indigenous Australians is a long‐standing social policy objective: one largely shared by Indigenous people. Achievement will require Indigenous individuals and households to be socially mobile, a process integrally involved with social capital, existing and requisite. The lack of research on Indigenous social mobility or its attendant social capital connections is addressed in this paper through an exploratory analysis of this interaction across three dimensions: distinctive patterns of Indigenous social capital; the transferability of Indigenous social capital; and traversing the social capital divide. The implications drawn, while tentative, indicate that for Aboriginal and Torres Strait Islander people the intersection of the processes of social mobility and social capital is vexed, and contains hazards and costs not fully shared by socially mobile non‐Indigenous households. The Indigenous‐specific factors of a gendered professional class, the identity–social capital link, and Indigenous labour market circumstances all indicate that more research and a more nuanced understanding of Indigenous social mobility is necessary. Social policy recommendations include broadening the concept of cultural leave to include bonding social capital obligations, especially for women, and re‐evaluation of how to support Indigenous career trajectories and transferable skill sets.     

留下还是离开: 政治社会资本对农民工留城意愿的影响研究

本文利用2009年“X市外来农民工调查”数据,分析来自不同组织类型的社会资本,尤其是政治社会资本对农民工留城意愿的影响。研究发现,政治社会资本比一般社会资本对农民工留城意愿的影响更大;弱关系型政治社会资本比强关系型政治社会资本对农民工留城意愿的影响更大;强弱关系兼有型政治社会资本比单一型政治社会资本对农民工留城意愿的影响更大。本文比较来自不同组织类型的社会资本,深入分析政治社会资本对农民工留在打工城市的意愿的影响,进一步延续和深入了社会资本对农民工留城意愿影响的研究。     

Disentangling the Social and the Pedagogical in Infants' Learning about Tool‐Use

We investigated infants' response to pedagogy in the domain of tool use. In experiment 1, infants viewed a causally relevant tool‐use demonstration presented identically in either a social/pedagogical or social/non‐pedagogical context. Infants exposed to pedagogical cues displayed superior production of the tool‐use sequence. This was so despite infants displaying equivalent attention to the demonstration across conditions. In contrast, pedagogical cues had no systematic impact on infants' discrimination between causally possible vs. impossible tool‐use sequences in a looking‐time task. Interestingly, however, older infants across both conditions displayed a preference for looking toward the causally possible display. Experiment 2 documented that social cues of any sort (regardless of pedagogy) accompanying the demonstration triggered older infants to discriminate the causally possible vs. impossible events whereas a non‐social demonstration did not. Together, the two experiments implicate ‘social gating’ as well as a pedagogical stance in infants' processing and execution of causal action.     

Merging Incomplete Tertiary Datasets: The Case of 2-1-1 Information and Referral Missing Data

This study proposes a method to handle missing data when merging large tertiary datasets. Combining 25 datasets of 2-1-1 Texas Information & Referral Network’s call records to analyze unmet needs during Hurricanes Katrina and Rita highlighted a considerable bias problem due to missing data of a key variable in some of the 25 datasets. First, extensive literature about existing techniques for handling missing data was reviewed but determined not applicable for this type of missing data problem. Next, a systematic algorithm was developed to calculate missing data types and strategies in tertiary datasets. Last, this method was applied to the 2-1-1 datasets to test its effectiveness on bias due to previous missing data. Using this approach, the volume of cases available for analysis was increased approximately 30 percent, hence greatly improving validity of the findings. In terms of social service research, minimizing bias of missing data in existing tertiary data resources would help policymakers make more appropriate decisions and provide more effective and timely social support and disaster services to residents. This new method could be applied to using tertiary data with a similar dilemma and contribute to increasing potential use of available public datasets.     

Public Opinion against Markets? Attitudes towards Market Distribution of Social Services – A Comparison of 17 Countries

This article studies how citizens view the appropriateness of market criteria for allocating services commonly associated with social citizenship rights and welfare state responsibility. The article focuses specifically on a potential role for the market in the provision of social services. The relationship between welfare policy institutions, socio‐economic class and attitudes is explored by comparing attitudes across 17 countries of the Organisation for Economic Co‐operation and Development, using multilevel modelling and data from the 2009 International Social Survey Programme. Results show that public support for market distribution of services is relatively weak in most countries, a result suggesting that public opinion is unlikely to pose a driving force within ongoing processes of welfare marketization. Still, attitudes are found to vary a lot across countries in tandem with between‐country variation in welfare policy design. First, aggregate public support for market distribution of services is stronger in countries with more private spending on services. Second, class differences in attitudes are larger in countries with more extensive state‐led delivery of services. Together, these results point to the operation of normative feedback‐effects flowing from existing welfare policy arrangements. The theoretical arguments and the empirical results presented in this article suggest that future research exploring the relationship between welfare policy and public opinion from a country‐comparative perspective is well advised to place greater focus on the market institutions that, to varying extents in different countries, act as complements to the state in the administration of social welfare.     

从工具到范式：假设检验争议的知识社会学反思

统计工具的建构与运用不能脱离知识生产的情境脉络,其中渗透着建构者和运用者的个人主张与其所在学科的整体价值追求。原假设显著性检验是社会科学实证研究中最为常用的假设检验方法,其流行并非因为方法论本身的精确无误,而在于它虽存有争议并因此招致严厉批评,但仍简洁有效地满足了研究者追求知识的客观性与确定性、以期将自身所在的学科塑造为一门科学分支的主观期待。因此,这一方法就从一个普通的统计工具上升为一种学科范式,起到了收敛学科的精神指向、提供模式化的解题方法、从而实现学科内部知识较快发展的功能。     

Assessing families and other client systems in community-based programmes: development of the CALF

Programmes providing services to children and families often face the challenge of assessing not only the child referred, but also the child’s family system and its individual members. Recognizing that household/family members can cause, contribute to or affect a child’s problems requires that human service agencies utilize assessment tools capable of assessing family members across the lifespan. The literature references many assessment tools used by clinical programmes in mental‐health settings that are not well suited to use in social service agencies with multidisciplinary staff at different skill levels. As a response to this dilemma, the authors have developed the Collaborative Assessment of Life Functioning (CALF), a user‐friendly tool that assesses various areas of life functioning. Based on Maslow’s motivation theory, person‐in‐environment and systems theories, the CALF can be used with various client systems. This paper describes the development of the tool, its purpose and use, the importance of assessment tools in the helping process and considerations for agencies wishing to use an assessment tool like the CALF. The authors also discuss the applicability of the CALF in human services and social service agency settings and with diverse client populations.     

Challenges in Multidisciplinary Systematic Reviewing: A Study on Social Exclusion and Mental Health Policy

In the clinical sciences, systematic reviews have proved useful in the aggregation of diverse sources of evidence. They identify, characterize and summate evidence, but these methodologies have not always proved suitable for the social sciences. We discuss some of the practical problems faced by researchers undertaking reviews of complex and cross‐disciplinary topics, using the example of mental health and social exclusion. The barriers to carrying out social science and cross‐disciplinary reviews are reported and some proposals for overcoming these barriers are made, not all of them tried and tested, and some of them controversial. Using a mapping approach, a wide‐ranging search of both clinical and social science databases was undertaken and a large volume of references was identified and characterized. Population sampling techniques were used to manage these references. The challenges encountered include: inconsistent definitions of social phenomena, differing use of key concepts across research fields and practical problems relating to database compatibility and computer processing power. The challenges and opportunities for social scientists or multidisciplinary research teams carrying out reviews are discussed. Literature mapping and systematic reviews are useful tools but methods need to be tailored to optimize their usefulness in the social sciences.     

Informational Asymmetries and Observational Learning in Search

As economics modeling moves from super rational decision makers to considering boundedly rational agents, some economic problems deserve a second look. This paper studies the effects of learning on the efficiency of search. Once learning is taken into account, the structure of information flow becomes important. In particular, I highlight the truncated information structure in the search problem. Agents stop searching once a sufficiently attractive price is found. Therefore, they observe the performance of shorter searches, but do not directly observe the performance of longer searches. I design and conduct an experiment to test the hypothesis that this asymmetric flow of information leads agents to search too little. I find strong evidence in its favor. This suggests that in the presence of learning, the provision of a more symmetric information structure will make search more efficient.JEL Classification: C91, D83     

A Primer for Social Worker Researchers on How to Conduct a Multinomial Logistic Regression

ABSTRACT

The purpose of this article is to explain how to conduct a multinomial logistic regression (MLR) to increase its usage among social work researchers. A challenge for social work researchers carrying out practice-based research is to incorporate statistical analyses that are comprehensible to clinicians. Another challenge is that categorical variables, as opposed to continuous, commonly occur in clinical settings, yet their usage is seldom taught in social work education. This article will discuss MLR, a categorical data analysis used when there are three or more unordered categories in the outcome variable. Multinomial logistic regression determines differences across client groups, and can be useful in assessment, case planning, and examination of outcomes.     

A Model for Implementing an Evidence-Based Practice in Student Fieldwork Placements: Barriers and Facilitators to the Use of “SBIRT”

ABSTRACT

This article reports on focus group data analysis that was used to understand initial, largely positive outcomes from a university-based initiative to disseminate and implement an evidence-based practice (EBP)—Screening, Brief Intervention, and Referral to Treatment for Substance Use (SBIRT)—into student fieldwork placements, which are usual care social work settings. Focus groups were conducted with three groups of stakeholders involved in the ongoing project: social work department faculty (n = 10), bachelor- and master-level social work students (n = 8), and social work fieldwork instructors (n = 6). Dimensional analysis of the focus group data yielded results indicating that dissemination and implementation of SBIRT was influenced by agency- and school-level factors and perceived fit between the EBP and individual professional identity, intrapersonal characteristics, and timing. The resulting model, developed through the focus group analysis, is offered and shows how these factors interacted and affected training, supervision, and use of the EBP. The model provides social work educational programs and agencies a working tool for diagnosing and proactively addressing barriers and breakdowns in the EBP implementation process. Future research that tests the model as a diagnostic tool and generates knowledge about its influence in developing competent evidence-based practitioners is indicated. Future focus groups in relation to this initiative are needed to better understand these barriers and facilitators in the EBP implementation process and their critical roles in the process of translating SBIRT into standard social work practice.     

Applying Social Psychology to International Social Issues

This article discusses six key issues that arise when social psychology applies its insights to international affairs. Three involve the applications themselves. Effective applications must connect with the macro level of analysis, attend to social problems long overlooked by the discipline, and operate consistently across cultures and societies. For this last point, two broad predictions—the universality and mediation hypotheses—are advanced that assert that the same social psychological processes can lead to diverse outcomes in different settings. The remaining issues involve the political context of applications made in the public arena. Such efforts must avoid victim blaming; be made available throughout the status hierarchy, not just to elites; and recognize that the public policy arena is scalding hot and controversial. Throughout the discussion, Kelman's remarkable applications to the search for peace in the Middle East illustrate the points. The article closes with remedial suggestions for the future.     

Using a hybrid data collection tool: Analysis of youth labour market trajectories integrating quantitative,qualitative and social network data

This article explains the factors that led to the use of a hybrid data collection tool—i.e., a single questionnaire designed to collect both quantitative and qualitative data—in two different research projects that focused on the relation between the labour market trajectories of young people and the use and accumulation of network social capital in these trajectories. The article describes the characteristics of this tool and the methodological challenges posed by its use. The advantages and disadvantages of this specific type of data collection are also addressed. Among the main advantages, the improvement of data quality and the overarching picture obtained of the career path and use of personal networks are highlighted. The most important downside found is the amount of time needed in the interview, which shows the need to pay attention to the balance between quantitative and qualitative elements in the structure of the questionnaire.