As others see us: Differing perceptions of public relations in Nigeria among practitioners and the general public

This study investigates the extent to which there exists a relationship between the perception of professionals and members of the general public regarding image of public relations (PR) profession in Nigeria. Four operational hypotheses were tested using Chi-square cross tabulation. The result shows that members of the general public and professionals perceived PR messages as credible. However, members of the general public, unlike professionals, perceived the loyalty of PR professionals to be more on the side of employers and clients; the role of PR was perceived as basically oriented towards media relations; and PR profession was perceived more as a tool for repairing damaged organisational image. Appropriate recommendations are offered.     

Comparing advertising and editorials: An experimental study in TV and print

Publicity represents one of the most visible elements of public relations and as such draws a lot of attention from both within and outside the profession. Public relations practitioners seem to rely on the concept that news in the media has a superior value to advertising, if both messages are similar in content. This study aimed to establish the relationship between advertising and news editorials in terms of communication effects. Since public relations specialists claim that editorials are more credible and have greater impact than advertising it is clear how the results of this study could have potentially important implications for both advertising and public relations professionals.     

Dealing with power struggles in clinical and educational settings

When power struggles occur, the implications for early intervention are numerous. Trying to intervene with a person who has already reached the anger phase of crisis can often be like trying to stop a train by standing on the railroad tracks and holding up one's hands. As a direct result of early and purposeful intervention using simple and accessible techniques (i.e., self-awareness, awareness of others' messages, prioritization, decisiveness, consistency, communication), professionals can create an environment of safety and trust in which all individuals feel heard. In this manner, all needs can be addressed without allowing potentially negative interactions to escalate to levels at which restraints, ultimatums, and consequences are needed. In addition, the likelihood of success increases with early intervention. By recognizing that, in many cases, winning and losing power struggles is accomplished at the expense of treatment and educational goals, enlightened professionals can not only avoid future confrontations but also effect desired client or student outcomes.     

Creating value through communication

Communication can play a significant role in the value creation process of the organisation, considering the fact that the value of the capitals produced by the organisation can increase and decrease depending on what the organisation says and does. Integrating the corporate communication process into the strategic management, governance and value creation processes therefore pose an opportunity for communication professionals to illustrate how communication can contribute to the creation of value for organisations, and as such be of benefit to business and to society. Introducing these communication approaches to value creation in the organisation requires a new responsible, integrative perspective on the role of corporate communication.     

The impact of newsroom changes and the rise of social media on the practice of media relations

Recent changes in American media have resulted in direct impacts on the work of PR professionals, from newsroom reductions in traditional media outlets to the rise of social media. This study examines changes in the media relations dynamic with qualitative, in-depth interviews from 12 PR professionals in a medium, eastern U.S. city. Findings include PR professionals doing less traditional media relations, mostly attributable to downsized newsrooms, and frustration with the resulting dearth of institutional knowledge, influx of young, inexperienced reporters, and shallow stories. While participants see opportunities to inject unfiltered messages in media, overall they value reporter relationships and using social media in communication with them and in their job. Although new media are seen as one more task on an already very full PR plate, participants acknowledge their importance and growing relevance. Overall, PR professionals see their and the industry's future including both traditional and new media.     

The relationship between perceived youth exposure to anti-smoking advertisements: how perceptions differ by race

Data on self-reported perceived exposure to anti-smoking messages were collected from 1,608 high school students surveyed through the ASPIRE (A Smoking Prevention Interactive Experience) Program in Houston, Texas. Data collection took place between October 2002 and March 2003. Logistic regression identified that African Americans perceived significantly less exposure to anti-smoking advertisements via television (OR = .50, p < 0.05) and posters (OR = .61, p < 0.05) than whites. However, they had nearly twice as much perceived exposure to anti-smoking advertisements at movies (OR = 1.79, p < or = 0.05) and sporting events (OR = 2.1, p < or = 0.05) than their white counterparts. Hispanic youth perceived significantly less exposure to anti-smoking posters (OR = .51, p < or = 0.05) and significantly higher exposure to anti-smoking messages at sporting events (OR = 1.92, p < or = 0.05) and school programs (OR = 3.44, p < or = 0.05) compared to white youth. While the relationships tested in this study are exploratory, they provide initial evidence for an important nexus between race and communication channels that may impact perceived exposure to tobacco advertising.     

Appropriateness and acceptability: Employee perspectives of internal communication

Internal communication underpins organisational effectiveness since it contributes to positive internal relationships by enabling communication between senior managers and employees. Paradoxically, internal communication can also pose a threat to organisational relationships, as poor communication can be counter-productive. The potential benefits of internal communication rely on appropriate messages reaching employees in formats useful and acceptable to them. Consequently, insight into employee preferences for mediated internal communication is required. The paper investigates employee views on the format of internal publications, contrasting acceptable attributes with elements which attract criticism. The single-case study contributes consideration of fresh data on an under-researched topic. It adopts a stakeholder approach with an employee-centric emphasis on employee preferences, in contrast to much previous research which focuses on manager perceptions of internal communication. Contributions include consideration of practical implications of the findings together with suggestions for avenues of further research.     

Facilitating and hindering factors in the realization of disabled children’s agency in institutional contexts: literature review

Disabled children’s opportunity to act as agents may be compromised because adults have the power to choose who are entitled to express agency. Disabled children spend much time in institutions and with professionals of different fields. The aim of this literature review was to find out which factors facilitate or hinder the realization of disabled children’s agency in institutional contexts. As data we used 19 research articles and analysed them with inductive content analysis. Key factors relate to professionals’ attitudes towards diversity, children and themselves as well as professionals’ communication skills and institutional factors that enable the child to have an influence or prevent it and which give or do not give room for children’s peer relationships. Rethinking the child and adult view and learning dialogical communication are recommended in the education of all fields that work with disabled children.     

A descriptive inquiry into the corporate communication profession in Europe

This paper explores the educational backgrounds, work activities, remuneration and job satisfaction of European communication professionals. Based on factor analysis of a sample of 1410 European communicators, five major work activities are identified: lobbying external constituencies, advising and reviewing policies, positioning the firm in the marketplace, and external and internal facilitation. Using analysis of variance between groups, we argue that some of the more technical work activities are predominantly conducted by female communication professionals, whereas managerial activities are predominantly performed by their male counterparts. As will be shown, while educational background does not differ between genders, salaries as well as job satisfaction do; likewise, there are differences in respect of educational background, salaries, and job satisfaction.     

Producing Drama: Symbolic Communication and the Police*

Organizational analysis, based on a version of symbolic interactionism, is used here to advance a dramaturgical perspective on the relationships between organization, information and technology. Organizations are defined as meaning-production systems stabilized by relatively permanent interactions that are temporally and spatially-based. Ethnographic data, gathered by fieldwork in two police communication centers in the United States and in England, are presented. Each organization receives messages centrally and processes them through three segments (operators, dispatchers and officers). In semiotic terms, the police can be seen to be a means for producing drama, or the selective presentation of signs which either heighten or reduce the salience of other signs in a message. The primary conditions which increase the likelihood of drama being attached to policing are tentatively advanced. The police reduce the salience of emotive or expressive aspects of communication by encoding (recoding) citizens' messages from an aesthetic mode to a logical classificatory code. The greater the information supplied by a caller, the more ambiguity in the call-classification process, and the more interpretation is required. Interpretations rendered are based in part upon segment specific understandings of the meanings of the calls, and in part on more general or shared meanings based upon the occupational culture. The result of these interpretations is that messages become more poetic in character as they move across segments within the system. The police also reproduce their own metaphoric version or map of society in and by their encoding, decoding and recoding actions. By so doing, they maintain the dramatic importance of the police and their actions, and the centrality of myths that reify the notion that the police can and do control all that needs controlling in a society.     

Help or hype: Symbolic or behavioral communication during Hurricane Katrina

Public relations professionals increasingly rely on the World Wide Web to communicate with their publics on a variety of issues, including the corporate social responsibility (CSR) efforts the organization has undertaken. In the aftermath of Hurricane Katrina, there is an opportunity to discover how the Best 100 Global Brands used their corporate websites and the power of their brand equity to help the victims of the disaster, as well as to communicate their own CSR efforts. Results show that 51% of these Top 100 firms had messages on their homepages about Hurricane Katrina, and 86% of those firms made donations totaling $105,000,000. The remaining 14% of firms exhibited symbolic communication only, with links to philanthropic organizations aiding rescue efforts.     

MAKING AND MANAGING ELECTRONIC CHILDREN: E-assessment in child welfare

'Every Child Matters' (ECM) is a government response to longstanding concerns about child welfare and protection. A key feature is the use of information and communication technologies (ICTs) to improve information sharing and inter-professional communication. One of the proposals requires the establishment of an index, ContactPoint, which is a database containing information on all children in their area, to be used by child welfare professionals to indicate their involvement with a child and, where there is 'cause for concern', to facilitate joint action. Whilst these proposals for harnessing ICTs within child welfare are a central part of the government's modernization strategy, plans for the Index have been heavily criticized for its panoptic potential to invade privacy and override professional discretion and judgement. This paper reports findings from an ethnographic study funded by the ESRC e-Society Programme. Drawing on data collected in one 'Trailblazer' local authority area during the pilot phase, it describes the introduction of a local child index and the ways in which professionals and the technologies are drawn together within the local child welfare network. For the Index to achieve its original purpose of improving information sharing and inter-professional communication it must be 'used' by child welfare practitioners. But establishing the Index as a friend to the child welfare professional is not a straightforward process. The research suggests this is dependent on a set of relations that are being constantly negotiated and accomplished in everyday practice. It is clear the deployment of ICTs in professional practice is highly contingent upon local policy implementation, the local arrangement of services and the everyday practices of busy and sceptical practitioners.     

A comparative study of conflicts experienced between immigrant parents in Canada and in Israel,and professionals in educational institutions about appropriate responses to children's misbehavior

One of the barriers which immigrant parents may encounter in the process of acculturation into their new country is differing expectations about ways in which teachers and other professionals involved in the educational system should relate to their children's misbehavior. To examine the potential sources of conflicts relating to disciplinary measures, a comparative study utilizing a qualitative methodology was conducted with 65 immigrant parents from Latin America in Canada and with 103 immigrant parents from the Former Soviet Union in Israel. The findings indicate that, in the two samples, participants experienced differences between their expectations about the way in which teachers should handle student misbehavior and the actual behavior of the teachers. The differences which the immigrant parents indicated could be characterized primarily as culturally based disagreements about (a) the types of misbehaviors which justify intervention by teachers, (b) the kind of disciplinary measures which should be used, (c) the factors that should be considered when deciding about disciplinary actions, and (d) the lack of sensitivity to the impact of immigration related difficulties on the behavior of children. The immigrants' current expectations of teachers' behavior was based on their experiences in their country of origin, and these were often in contradiction with the common approach in Canada and Israel. Ways of developing reciprocal channels of communication between professionals in schools and kindergartens and immigrant parents are suggested in order to overcome barriers and bridge gaps in communication.     

How Parents Communicate Right and Wrong: A Study of Memorable Moral Messages Recalled by Emerging Adults

The family communication process through which emerging adults form their moral outlook is examined through the lenses of Negotiated Morality Theory and Vygotskian Developmental Theory. Analyses were performed on the context, content, and type of 470 memorable messages reported by 303 emerging adults. Results indicated that messages were spontaneously delivered rather than planned, communicated at home, and received at around 16 years of age. Messages most often concerned relational ethics, self-honoring, honesty/fraudulence, careless/harmful acts, and personal qualities. Eleven distinct forms of communication were used by parents, including forecasting the future, empathy-enhancing, virtue-prioritizing, commanding, and identity-making. As expected, the nature of the messages varied by the gender of the parent and the age of the child at the time of the message. Parental messages appear to be influential as young adults negotiate cultural, religious, and peer sources of morality. Implications for parents and moral educators are explored.     

An Examination of Weight-Associated Memorable Messages,Sources, and Outcomes

As college students are particularly vulnerable to weight struggles, understanding how weight-related communication impacts behavior can have important implications for overall health. This study investigated memorable messages regarding weight using the theoretical lens of control theory. Control theory provides a guiding framework to predict how memorable messages impact subsequent behavior when an individual senses a discrepancy between their ideal and actual weight. Participants were asked to report whether they had experienced a weight-associated discrepancy and if they recalled a memorable message about this issue. For those with a memorable message, characteristics and outcomes of the message were solicited. The prevalence of weight-associated discrepancies, associated memorable messages, topics, sources, and perceived intentions of the memorable messages and the reported outcomes of message recall were identified. Findings address the relationship between interpersonal communication and weight and offer insight to the role of memorable messages in both construction and achievement of individuals’ ideal states.     

Vulnerability in custody: perceptions and practices of police officers and criminal justice professionals in meeting the communication needs of offenders with learning disabilities and learning difficulties

Information provision and communication within the Criminal Justice System can be highly problematic for young people and adults with learning disabilities and difficulties. Paper-based communication is common, and is mandated for the provision of rights and entitlements in custody, but such communication can be poorly understood, potentially leading to miscarriages of justice. This article uses the piloting of a more accessible version of the rights and entitlements notice in custody to explore the communication practices with vulnerable detained persons from the perspectives of professionals within the Criminal Justice System. As a legally mandated text in a context heavily imbued with organisational power, the rights and entitlements notice in custody has sociological significance as a lens through which organisational practices, and understandings, can be examined. The stressful, fast-paced and transitional context of custody shapes communication and interaction in ways that are challenging for the detained person and also the professionals who support them.     

Facebook political communication in Taiwan: 1.0/2.0 messages and election/post-election messages

Facebook's use in political communication has been increasingly popular around the world. Although studies have investigated Facebook political communication in various contexts, related research in Chinese communities has been rare. The current study analyzed candidates' Facebook pages during and after the 2012 Taiwanese presidential election. Considering the interactive nature of Facebook, this study also compared the 1.0 (candidate messages) and 2.0 messages (candidate messages highlighted by “friends”). Comparative analysis revealed that while the 1.0 messages emphasized policy more than character, the 2.0 messages emphasized character over policy. This study also suggests that politicians have shifted the main functions of their Facebook posts based on their roles in campaigning and governing.     

Primary versus secondary prevention messages: College students' perceptions of effectiveness by marijuana user status

Abstract

Objective: With medical and recreational marijuana legislation expanding throughout the country, the need to educate high-risk populations is evident. The purpose of this study was to assess college students’ perceptions of health communication messages comparing primary and secondary prevention messages concerning marijuana. Participants: Participants (n?=?487) included college students, ages 18–25, enrolled in a Midwestern University. Methods: Participants assessed messages based on likeability, creativity, believability, persuasiveness, relevance, and usefulness using an online questionnaire that also included open-end comments. Results: Rasch analyses indicate that nonmarijuana users rated primary prevention messages higher than secondary prevention messages, whereas marijuana users ranked secondary prevention messages more favorably than primary prevention messages. Conclusion: Interventions designed to address marijuana use among college students may be more effective if tailored toward user status. Specifically, primary prevention materials should be designed for abstainers, while secondary prevention messages that focus on harm reduction strategies should be used with marijuana users.     

‘A Place of Our Own'? Teenage Mothers’ Views on Housing Needs and Support Models

Since 2003, government policy has required local authorities to provide support when they house lone teenage parents seeking accommodation. This qualitative study addresses young mothers’ routes into housing need and their experiences of housing access and support, drawing on interview and focus group data collected in 2003. The findings emphasise mothers’ preferences for forms of support which facilitate moves towards increased choice and independence. Reinforcing messages from other research, these findings also show a gap between concepts of ‘support’ embodied in government policy and those which inform practice, within agencies and among young people. © 2006 The Author(s). Journal compilation Copyright © 2006 National Children's Bureau.     

An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China

Global corporations publicize on social networking sites (SNSs) to foster dialogic communication with publics as a form of building relationships. Yet the link between the content and style of the corporation communication from different cultural backgrounds and publics’ responses in the form of likes and retweets is under-researched. This empirical study explored how global corporations from China and Germany employ factors such as useful content topics and culturally-influenced communication styles to cultivate dialogic communication with publics on Sina Weibo, the largest SNS in China. Although both German and Chinese corporations similarly posted a range of content on products/services, corporate appeal and relationship building with no distinct significant differences in their communication styles, publics’ response varied noticeably in that they were more receptive to content on products/services disseminated by German corporations yet had greater responses to content on corporate appeal posted by Chinese corporations. In addition, publics were more inclined to react favorably to messages presented in an individualistic style of communication by German companies and messages in a collectivistic style by Chinese companies. The implications of how to effectively use SNS to engage in dialogue with publics are highlighted.