Public Relations and Symbolic Politics

In German-speaking countries public relations scholars emphasize the role of public relations (PR) in society in their theorizing. These scholars seek to understand PR as a macro-level, or sociological, phenomenon in contrast to the micro-level, or management, emphasis of scholars in the United States. This article builds a sociological theory of PR by comparing it with the practice of symbolic politics as conceptualized in political science. The theory states that both PR and symbolic politics develop and use symbols—signs that influence and guide conceptions—to achieve their purposes. They also rely heavily on journalistic media. Media reality, however, frequently departs from extramedia reality. The difference between these two types of reality makes it possible for symbolic politics and PR to influence the gap and perhaps to separate the symbolic world from the external world. On the other hand, attention is a scarce resource, and increased activity in PR and symbolic politics eventually will have a declining marginal social utility.     

Parallels in propaganda? A comparative historical analysis of Islamic State and the Nazi Party

ABSTRACT

This article responds to calls for more comparative historical studies in public relations history across nations and cultures with a comparative analysis of the propaganda operations of Islamic State with the Nazi Party. This comparative historical approach aims to reduce the uncertainty associated with extremist terrorism and bring a historic-communicative perspective to an organization that politicians and commentators arguably overestimate in what has been described as the “epistemological crisis” of Western counterterrorism. This investigation attempts a methodological expansion of public relations historiography by applying the theoretical approach of historical institutionalism as basis for comparison between the two institutions alongside conventional content and artefact analysis. The project identifies ten parallels in propaganda and concludes that some of these commonalities – including a focus on engaging and recruiting young people, for example – can provide historically-derived guidance on counter terrorism responses in the communicative sphere.     

A relational approach to social impact: Moving beyond instrumental and consumer approaches

Social impact can be understood as the real or perceived, intended or unintended, relational and agentic consequences that emerge from organizational decisions or actions for individuals, communities, and societies. Inherent here is the recognition that social impact aligns with consequences, whether it be on individuals, communities, and societies, and that these consequences stem from organizational decisions and behaviors. Drawing on wider social impact scholarship, this paper identifies two approaches—instrumental and consumer—that have provided lenses on how organizations make decisions about social impact and related consequences, and the level of involvement stakeholders have in these decisions. This paper proposes that the understanding of social impact should evolve to reflect the relational worldview advocated in the public relations discipline, which is one that emphasizes the importance of organizations, individuals, and communities contributing to a fully functioning society. A relational lens shows that social impact can be understood as changes—whether they be intended or unintended, anticipated or unanticipated, positive or negative—in the way people live, experience, sustain, and function within their society, resulting from organizational decisions and consequent behaviors as co-determined by organizations and their stakeholders. The relational approach requires the adoption of a relational perspective on identifying, predicting, evaluating, managing, and reporting on social impact, operationalized via the seven-step Relational Framework of Social Impact conceptualized in this paper. While social impact is a relatively new term in the public relations literature, this paper highlights how public relations scholarship is well placed to enrich the social impact discipline due its emphasis on fostering a fully functioning society.     

Framing political public relations: Measuring success of political communication strategies in Germany

The main goal of political public relations is the use of media outlets to communicate specific political interpretations of issues in the hope of garnering public support for political policies. This study elaborates on the question how successful political PR is at bringing its specific perspectives into the media. It uses the ‘framing’ concept to analyse the meanings and contexts of media coverage and political PR during the national debate on immigration in Germany between May 2000 and March 2002. The results show a high level of correlation between the preferred thematic and position frames of the political players and those in the press coverage. Yet, the media examined clearly did not have a passive relationship to PR. The findings indicate that journalists tend to use their power to alter PR messages when the communications from political players do not have a distinct focus and/or when the PR focuses were not among the (mainstream) aspects dominating the general political debate.     

Implicit frames of CSR: The interplay between the news media,organizational PR,and the public

This study focuses on the implicit framing of Corporate Social Responsibility (CSR) in the interplay between the news media, organizational public relations (PR), and the public. The aim of the study is to investigate the multidirectional causal relationships between these three domains in terms of the use of implicit frames. An automated content analysis of Dutch newspaper articles and organizational press releases is employed. In addition, Google Trends data is examined in order to determine implicit frames of CSR among the public. Monthly level Vector Autoregression (VAR) analyses show different effects across frames. Overall, in line with our expectations, results show positive effects of the news media on the public and of organizational PR on the news media. Moreover, contrary to expectations, we found a negative effect of the public on the news media and mixed results with regard to the effect of the public on organizational PR. Investigating the multidirectional relationships between the news media, organizational PR, and the public provides insights into how they – as a domain – affect and get affected by each other in their communications.     

Cultivating listening spaces for civil society: Reorienting public relations amid Hannah Arendt’s urgent pluralism

The article explores how the ideas of Hannah Arendt can further public relations’ understanding of organizational listening and its role in civil society. We draw on three major theoretical concepts from Arendt and scholars studying her work—plurality, interspaces, and lamp holders—and contextualize them within existing civil society research in public relations. Reading Arendt into organizational listening and civil society literature yields insights for how public relations contributes to the maintenance of structures and spaces for deliberation and civil society. Her theory points toward the concepts of bracketing and unbracketing as ways to enter civic spaces with an awareness of power and identity. As research on organizational listening has yet to fully identify how listening can contribute to supporting representative deliberation in polarized societies, this paper helps to theoretically position listening within civil society and provides initial suggestions as to how civic-minded listening can be incorporated into public relations practices aimed at building community.     

Wall Street Scandals: The Myth of Individual Greed1

There is rarely an introductory text in sociology that does not begin with C. Wright Mills’s (1967) distinction between personal troubles and structural or public issues. To lack sociological imagination is to confuse between these two levels of analysis in trying to explain public issues in terms of personal troubles, or history in terms of the individual’s biography. “Troubles occur within the character of the individual and within the range of his immediate relations with others; Issues have to do with matters that transcend these local environments of the individual and the range of his inner life” ( Mills, 1967:8 ). Issues are generated in response to the dynamics of the social system and unfold within the larger structural and historical contexts where the character of the individual takes shape. Yet, the most popular explanation of the contemporary financial crisis with its disastrous social and economic consequences is personal greed. It is the greedy investment bankers, corrupt politicians, and unscrupulous lobbyists who are to take the brunt of the current economic meltdown in the United States. A few bad apples on Wall Street have created havoc on Main Street. Here, one may argue that greed that—if not kept in check—which seems to afflict almost everyone, transcending social class and status boundaries, may be a public issue—a structural problem—rather than a problem within the character of the individual. Not to be greedy within the contemporary social and economic system may be considered pathological, an instance of personal trouble.     

Media orientation of German university decision makers and the executive influence of public relations

This study investigated the executive influence of public relations managers in the German higher education system. The study is based on a whole-population survey of German university decision makers (N = 1619). It provides evidence that the mediatization of German higher education offers an important opportunity for the empowerment of university PR departments. They can benefit from the New Public Management reforms in recent years as power shifts to management-oriented administrators and the public image of universities turns into a competitive asset. Nevertheless, an indispensable precondition for PR departments’ organizational advancement resides in professionalization. PR workers need to claim a status of expert boundary spanners between their universities and the public stakeholders.     

Is Partner Violence Worse in the Context of Control?

M. P. Johnson’s (1995) proposal that there are two qualitatively distinct types of intimate partner violence—intimate terrorism and situational couple violence—has been an influential explanation for disparate findings on sex symmetry in domestic violence. This study examines whether this typology increases our ability to explain variations in the negative outcomes of partner violence as compared with the use of a continuous measure of violence. This study also considers whether the use of control to differentiate between types of violence helps to explain the negative consequences of partner violence. The results, based on analyses of data on 4,575 married women from National Violence Against Women survey, indicate mixed support for Johnson’s argument for a qualitative distinction between IT and SCV.     

Does the European Union (EU) need a propaganda watchdog like the US Institute of Propaganda Analysis to strengthen its democratic civil society and free markets?

This article¹ addresses a paradox in the public communications of liberal democracies and suggests an easement of the social tensions created by it. Communication by public relations (PR) is an unavoidable consequence of such democracies, yet PR produces communicative inequalities, which offend the egalitarian and libertarian ethos of their civil societies and freely accessed markets. PR in this way renders itself into weak propaganda: historically and currently more available to principals rather than to subalterns. This is a conclusion most PR academics and practitioners reject. The former also distance themselves from persuasion and in their attachment to communicative symmetry they have ironically weakened the role of ethics in PR production. We seek to restore propaganda, persuasion and ethics to the centre of PR thinking. Our restoration begins with the establishment of propaganda detectors and regulators in the EU. We call them institutes for propaganda analysis after the example of the American Institute for Propaganda Analysis 1937–1942. These whistleblowers will measure the flows of PR propaganda amongst organisations and groups in the political economy and civil society; and counter-intuitively, will provide PR resource subsidies for those wanting to be heard in public via a PR ‘voice’ but who lack the capacity to produce it. In this way, a minimal communicative equality of PR production capacity will be created and European citizens and consumers given a more level playing field of information sources. PR propaganda is constitutive of liberal democracy, their civil societies and of capitalist markets but it needs reformation in the interests of equality of communication resources. This is a worthy and legitimate public policy goal to work towards.     

Cyber-PR and “dynamic touch”

Mobile communications technologies challenge public relations practitioners to expand their thinking and practice. Liberating electronic communication from fixed devices means that familiar PR approaches designed to reach audiences through such equipment are insufficient in themselves. They need to be complemented by new strategies, including those based on conceptualizing cyber-PR as dynamic communicative “touch.”     

Taking stock of research methods and analysis on oppositional political terrorism

A variety of techniques are used by journalists, practitioners, experts, consultants, and scholars in conducting research on terrorism.² This information appears in the context of journal articles, chapters in scholarly books, academic monographs, newspaper and magazine articles, and books for popular audiences. In general, this work can be divided into qualitative and quantitative approaches. A subtle but necessary distinction should also be made between research produced for popular audiences and that which is done for the academic or scholarly community. There is an understanding that work for this latter audience is more rigorous but may lack the excitement and sensational appeal to sustain a wider interest. Nevertheless, a symbiotic relationship exists between popular and academic writers; at various times they depend upon or use research from each other. Periodically, researchers conduct comprehensive reviews of the research on terrorism and the methods used by investigators. Since the examples from which they draw are illustrative, these writings are not meant to be comprehensive, but rather illustrative. Building on similar work by Schmid (1983) and Gurr (1988), I review salient contributions in both qualitative and quantitative approaches to terrorism studies.     

Terror, Terrorism, Terrorists

The terms terror, terrorism, and terrorist do not identify causally coherent and distinct social phenomena but strategies that recur across a wide variety of actors and political situations. Social scientists who reify the terms confuse themselves and render a disservice to public discussion. The U.S. government's own catalogs of terrorist events actually support both claims .     

News‐Media and Terrorism: Changing Relationship,Changing Definitions

This article discusses two aspects that are important for understanding the relationship between Western news media and terrorism: the changing representation of terrorists and terrorist attacks in the media and, with it, the changing definition of terrorism. By calling attention to evolving news media practices in times of terrorism, I argue that advanced communication technologies and the emergence of global media ecology since the 1990s has made terrorism more visible in both national and international media landscapes. One result is that the more the news media expose terrorism to global audiences via the “front door,” the more controversial the use of the terms “terrorism” and “terrorist” become in social, political, and scholarly discourses. The paper addresses the evolving journalistic practices and their consequences as documented in previous studies on media reporting of terrorism in several national contexts, mostly the UK, the United States, and Israel.     

Echo chambers and social mediators in public advocacy issue networks

The growing trend of politically motivated consumer boycotts and buycotts on social media not only impacts a company’s financial bottom line, but more fundamentally disrupts relationships between the firm and its publics, the cornerstone of public relations (Ferguson, 1984; Sommerfeldt, & Kent, 2015). On a broader level, such politically motivated advocacy is a critical facet of civil society with important implications on the societal role of public relations (Taylor, 2010). In light of the significance of politically motivated consumer advocacy to public relations, a multi-phase, exploratory study was conducted. Study 1 applies content analysis and social network analysis to examine how different interactive mechanisms on social media—retweet, mention, and reply—may affect communication within and between communities of different ideological views surrounding the boycott and buycott issues. Study 2 further explores the challenges and opportunities of fostering exchange of diverse viewpoints by identifying new social mediators—the “echoers” who propel information flow among in-group members, and the “bridgers” who initiate communication with political out-group members—and assess the key network characteristics of these social mediators. The findings of these two studies advance public relations theories on networks, intergroup communication, and civil society by illustrating how social media structure and social mediators shape the networked public discourse to facilitate or inhibit conversations between publics of different ideological orientations.     

Truth, Knowledge, Narratives of Selves

Starting with a distinction of two types of discourse analysis—the analysis of a discourse and discursive analysis—the article discusses an analytical genealogy of truth and knowledge production, that can fulfill both empirical and archival requirements. The model’s main purpose lies in understanding diagnostic and therapeutic decision-making in doctor–patient interactions. Historically, diagnostic and therapeutic discourses, in particular in “experimental medicine and medical theory”, used to be part of natural philosophy in the 18th and 19th century in the form of dietetics, respectively, psychosomatic medicine and medical semiotics, as well as proto-semiotic philosophy and proto-pragmatism did belong to the same discourses. Subsequently, pragmatic and semiotic social sciences should be enabled to invoke this conceptual legacy to build a bridge between contemporary medical practice and semiotic theories. In discussing the genealogical model in light of the discourse of Norbert Wiley and Margaret Archer, it will be made clear that the model, combined with a deeper understanding of the history of ideas, and a combination of archival and empirical attitude in research, is an effective tool for sociologists of knowledge and medicine.     

Constructing an Interior Public: uchi and soto in the Japanese Sharehouse

The present article considers how the categories of private and public spheres (uchi and soto)—key terms of Japanese social behavior—are constructed through material practices in the home. In response to earlier discussions of uchi and soto that emphasized their stability, the article will explore how, in practice, their distinction is not absolute but relative, and relatively fluid. Based on fieldwork in a Japanese sharehouse, I discuss how residents used personal belongings, signs, and techniques of self-presentation to make claims about the nature of shared space, and what these claims reflected about their understandings of public and private in the more conventional Japanese home.     

Crisis and public intellectuals: From the transnational intellectual field to the digital global public circuit

We examine the modes of intervention of global public intellectuals at times of crisis. In critical situations, public intellectuals take positions on matters that affect the societies they inhabit and, eventually, all humanity. To this end, they take advantage of the opportunities afforded by new communications technologies, establishing an important distinction between the “analog” intellectual (who relies on the slow time of books, opinion columns, and bookstores) and the “digital” intellectual who uses modern information and communications technologies. To study the activities of global public intellectuals and their political influence, we propose to leave aside the notion of “transnational intellectual field” in favor of an understanding of a transnational intellectual stage peopled by a certain type of intellectual agent whose symbolic and cultural production is disseminated through a digital global public circuit. To illustrate the functioning of a circuit of this type, we take the example of the Project Syndicate platform.     

中东恐怖主义和国际反恐合作现状

中东是当今世界受恐怖主义威胁最严重的地区之一。该地区传统安全问题与非传统安全相结合，恐怖主义问题与国家主权、民族冲突和宗教矛盾等纠缠在一起，虽然各国都在反恐，但成果非常有限。只有促进经济合作，增加中东国家在经济上的相互依赖，将人们的关注点从宗教、民族和政治事务转移到经济议题上来，才有可能建立一个较完备的地区反恐合作机制。