Teaching Art History in a Multicultural Society: removing the “cultural prison”

Traditionally, art history and art teaching in Europe has negated the influence and importance of non‐European art history, and its influence on Western art. In this paper, we explore the causes and consequences of this phenomenon. The paper argues that arts educators need to work towards establishing a more progressive, non‐repressive and non‐manipulative way of interpreting other cultures and other arts.     

Repossessing Border Space: Security Practice in North American Border Art

Abstract

This paper discusses how the visual arts engage in representing border crossing experiences and, more specifically, how art interrupts border security practices and their rituals. After introducing the history of North American border art and different approaches to issues of border crossing, the paper will concentrate on specific works. It argues that the selected works of art perform interventions that confront the public with the borderlands as a place of violence and death. At the same time, artists are shown to employ different artistic strategies of symbolically re-possessing the borderlands for undocumented migrants who – when crossing it – experienced it as an existential obstacle.     

Jacob Lawrence's The Migration Series: Art as Narrative History

Because art is a reflection of cultural heritage, a natural affinity exists between art and social studies. In Jacob Lawrence's The Migration Series, art serves as narrative history, with visual images telling the story of the Great Migration, a movement of African American people from the South to the North around World War I. Social studies and the arts can be effectively integrated using principles of discipline-based arts education and comprehensive arts education. In this article, the author provides (1) background information on the historical period, artist, and art, (2) objectives, (3) sample guided discussion questions and extension activities, and (4) sample assessment ideas. He also outlines a complete sample lesson, synthesizing the principles and ideas into a meaningful whole in which social studies studies enhances teaching and learning in the arts and vice versa.     

Arabs, the west and public relations: A critical/cultural study of Arab cultural values

Using a critical/cultural perspective to examine Arab culture, this study tests the cultural-economic model of international public relations to identify cultural value orientations that influence Arab culture. These orientations include commitment to religion, devotion to the group, resistance to change/attachment to history and recognition of hierarchal order. Based on an initial review of these orientations, the study identifies guiding principles exhorting practitioners to carefully consider the nature, function and purpose of public relations practice in the Arab world and the relationship among cultural value orientations. The study concludes with useful implications and guidelines sensitive to Arab culture for public relations professionals and scholars.     

Building theory in public relations: Interorganizational relationships as a public relations paradigm

ABSTRACT

This article suggests that agreement on a paradigm focus for public relations scholarship would greatly enhance the probability of productive theory development. The author argues, influenced by Thomas Kuhn, that until those who call themselves public relations scholars come to agreement on the focus of public relations research and theory development, there may be much activity we call research in public relations, but there will not be much theory development.     

Extending cultural horizons: Political economy and public relations

In this article, we aim to offer a conceptual bridge between political economy and the practice of public relations, which should be helpful especially for practitioners and scholars interested in public relations at a global level. The combination of social, political, and economic forces is powerful, pervasive, and highly influential on the public relations activities of organizations, and we assert that these factors must be examined in unison. In turn, we discuss the role of political–economic relationships and the constraints they impart on the goal-seeking behavior of organizations. We conclude by offering suggestions as to how public relations practitioners and scholars can begin to think about their efforts and linkages with political economy.     

Protocol journalism as a framework for understanding public relations–media relationships in Kosovo

There is growing interest about the ways in which the public relations field can contribute to democratization and civil society initiatives. Some scholars see enormous potential for public relations by non-governmental organizations (NGOs) to help get important social issues on the public agenda in transitional nations while other scholars have critiqued the practice of public relations in newly formed nations as a form of hegemony that privileges Western ideas, values, and standards of practice. One thing is certain: more scholarly attention is required if the field of public relations is to truly understand its evolving role in civil society. The purpose of this paper is to explore how the public relations–media relationship contributes to civil society development in Kosovo. The researcher interviewed media professionals, public relations/organizational spokespersons, and civil society experts about the opportunities and challenges of the public relations function in building civil society in Kosovo. The findings suggest that “protocol journalism” is the guiding metaphor for explaining and critiquing the public relations–media relationship in Kosovo. The implications of protocol journalism for media development and public relations credibility are discussed.     

Explicating the public memory dialectic in public relations: The case of Donald Trump,The Oath Keepers,and January 6, 2021

The public relations practice participates in making, shaping, telling, and interpreting societal memory to influence issue positions and related actions. That claim implies several themes. One, societal memory is a useful concept for understanding the strategic processes of meaning and meaning making, narratives which constitute society. Two, the content of their prevailing memories shapes the choices individuals make separately and collectively. Public relations’ centrality to societal memory remains an underappreciated and underexplored research area. Scholars have explored the role public relations plays in societal memory by examining, for instance, the textuality of art as well as memorials and statues, their erection and erasure. To better understand this process, scholarship needs to examine strategic public relations efforts to “blur” societal memory as a means of creating alternative versions (revisionist history) of lived truth, values, norms, and policies. After examining memory, including blurring, we use the January 6, 2021 United States presidential election (Congressional Certification) Capitol “protest event” to demonstrate how blurring occurs and its potential adverse implications. We suggest and conceptualize in a model that societal memory occurs as a dialectic; some etched version of history (i.e., thesis) comes under question (i.e., antithesis), and through either a process of blurring, erasure, or retention, that etched history is then muddied, expunged, or lives on (i.e., synthesis). Meaning matters in the enactment and critical assessment of public relations’ role in societal agency.     

Opportunities for public relations research in public health

While communication researchers have developed a solid body of knowledge in the health field, we know little about the activities of public relations practitioners in public health bodies. This is unfortunate, because public health bodies at the federal, state, and local level have faced considerable criticism for what amounts to poor public relations. Public relations scholarship and practice have much to offer the field of public health in helping public health bodies meet their challenges. In order for public relations scholars to assist public health bodies, however, scholars first must fill a void in the research by investigating the public relations functions of public health bodies. The author suggests six avenues of public relations research in the field of public health.     

Privileging an activist vs. a corporate view of public relations history in the U.S.

This article elaborates on the argument that the history of U.S. public relations has been distorted by the emphasis on corporate functions of public relations. The dominant corporate-centric view of U.S. public relations history often claim that public relations developed as a response to activists who attempted to interfere with business operations. That myopic, corporate-centric view has perpetuated a negative view of public relations as merely a tool of “big business”. In the past as well as the present, corporations have been learning from and co-opting activists’ innovative public relations techniques. By alternatively grounding U.S. public relations history in the works of activists, we open possibilities for re-imagining the field and legitimizing activists’ works as a positive, central component in public relations theory and research. We end by providing resources educators can utilize to teach a more balanced view of public relations history in the U.S.     

Does public relations scholarship need better PR? practitioners’ perspectives on academic research

Articles in academic public relations journals often provide recommendations for public relations practitioners. The purpose of this study is to gain a practitioner perspective on that work and to determine if a potential disconnect between public relations practitioners and scholars exists. Through semi-structured, in-depth interviews with 22 public relations practitioners, this study examines knowledge, readership, and applicability of public relations scholarship in industry. Participants indicated they have a general awareness of and assigned value to academic scholarship; however, they do not actively consider it or use it in their professional lives due to issues of access, time, and relevance. Many appeals have been made within the academy to make scholars’ work more “public,” and these results reflect this need. Based on these findings, recommendations are made to increase the accessibility and relevance of scholarly work for professionals.     

A Postmodern Turn for Social Media Research: Theory and Research Directions for Public Relations Scholarship

The public relations literature on social media has focused primarily on how social media platforms can be leveraged to the advantage of organizations for relationship building and so-called dialogue with publics. Yet most research has positioned relationships in social media merely as opportunities for information exchange, perpetuating models of public relations grounded in systems theory that ignore power imbalances. Consequently, this article offers insights from postmodernist theories to first deconstruct existing research and then offer suggestions for future social media scholarship. The article argues that social media scholars have privileged dominant rational models of social engagement. Dissensus and disorder, according to Lyotard, may be as legitimate and more liberatory states of discourse for marginalized publics. Postmodern theories of language games and differential consciousness are also positioned as ways in which social media theory and practice may be advanced. The article thus complicates how relationships are theorized in contemporary scholarship and challenges both scholars and practitioners to rethink approaches to social media practice through a postmodern lens.     

A Bibliometric Analysis of Public Relations Research

From time to time, scholars in an academic or professional discipline need to assess the quality and stature of their field. Studies of citation patterns in journals—of who cites whom and of the nature of the citations—offer a method for taking stock of a discipline. This article reports the results of the first citation study of public relations. The results show that public relations has matured greatly as a discipline over the 15-year period studied. In articles published early in the period, most citations were to other fields, especially to the social sciences. In more recent articles, public relations scholars cite each other more often—showing that the discipline is coalescing around its own body of knowledge. We conclude that public relations developed a literature that is not only voluminous but also relevant during this period. The study also shows that public relations has become a scholarly discipline as well as a professional one. There was a dramatic increase in the relative number of educator-authors, and a relative decrease in the number of practitioners, contributing to the scholarly public relations literature over the 15-year period examined in this study.     

H-Day 1967 – An alternative perspective on “propaganda” in the historiography of public relation

This article presents an alternative perspective regarding the concept of “propaganda” in the historiography of public relations. Recent scholars of public relations have rightly criticized early attempts to write the field’s history as a linear progression, from propaganda to excellence. At the same time, however, the same recent scholars have come to accept a linear conceptual change, and that “propaganda” became an impossible term in liberal democratic countries in the 1960s. By using the empirical case of the massive communication efforts initiated by the Swedish Commission on Right-Hand Traffic, which was assigned to implement right-hand traffic in 1967, this article shows that the concept of “propaganda” both occurred frequently and was used in a neutral sense. To deepen the understanding of this alternative perspective, the article both presents how the historical actors conceptualized their work, and describes how the communication work of the Commission was performed.     

Commentary: Professionals are from Venus,scholars are from Mars

Though public relations practice everywhere is suffering from low standards of professionalism, practitioners are hardly looking for support from public relations scholars. The question is why. This article argues that this is not because practitioners are reluctant to adopt the scholarly work that has been done, but because, in defining what professionalism is all about, practitioners and scholars live in different worlds. Coherence in views on professionalism can be seen as a prerequisite for development of practice. This article proposes a new model of professionalism in which certain values of previous views are adhered to and, where appropriate, partially integrated.     

Public relations and fund-raising encroachment: Losing control in the non-profit sector

Although scholars have examined marketing encroachment on public relations in the for-profit sector, little research has been done on encroachment by fund raising in the nonprofit sector. This article documents fund-raising encroachment and theorizes about external and internal factors contributing to it. It concludes that role as a technician, perception of public relations as a secondary function, organizational turbulence, and dependency on private gifts lead to the takeover of the public relations department.     

Models for instruction and curriculum

As a means of making recommendations on public relations curricula, a task team of 24 educators reviewed research on public relations education including preliminary results from a study conducted for the 1998 NCA summer conference. After brain storming sessions, the task team developed three models of course-specific curricula and a content curriculum model for undergraduate public relations education. The task team also proposed core and elective areas for a master's of public relations curriculum. Team members agreed that public relations curricula should have a broad liberal arts and science basis. They recommended advancing public relations education with more attention to studies of ethics, multiculturalism, international issues and to the use of technology.     

Understanding Ivy Lee's declaration of principles: U.S. newspaper and magazine coverage of publicity and press agentry, 1865–1904

Ivy Lee's 1905 “Declaration of Principles” has been called the “starting point of modern public relations,” but what did it mean in the context of his time? Analysis of press discussion finds that, while press agentry was connected to the circus and theater, “corporate publicity” was linked to Theodore Roosevelt's call for the release of financial information in the public interest. The paper confirms that scholars do not have a clear understanding of public relations history and identifies areas for further research.     

An Analysis of the Relationships Among Structure,Influence, and Gender: Helping to Build a Feminist Theory of Public Relations

Feminist public relations scholars have suggested that the organizational context may be to blame for the powerlessness of some female public relations practitioners. This study assessed this claim by using feminist theory and a structural framework. This study tested whether the perceived organizational influence of men and women in corporate public relations was related to formal structural power, relationship power, or gender. Women had less formal structural power than men, but there were no gender differences in relationship power or influence. Consistent with feminist hypothesizing as well as the structural framework, practitioners' influence was related to both their formal structural power and relationship power-but not gender.     

Public Engagement in Supportive Communication Behaviors toward an Organization: Effects of Relational Satisfaction and Organizational Reputation in Public Relations Management

The purpose of this article is to offer thoughts on the future research directions for public relations scholars. More specifically, 2 areas of potential research are offered: the balance zone model of public relations management and an outcome-based model of public relations. I argue that we need to move well beyond the current 2-way thinking about publics and begin to reconceptualize public relations in a multidimensional perspective, where dialogue, collaboration, and negotiation with multiple stakeholders and stakeseekers occur simultaneously. A new role of the public relations practitioner is to maintain an equilibrium that satisfies the mutual interest of all parties.