Feminist Insight on Gendered Work: New Directions in Research on Women and Entrepreneurship

This paper discusses research on female entrepreneurs in conjunction with feminist theory on gendered work. I explore the ways in which much of the research on women's experiences of entrepreneurship focuses on identifying similarities and differences between female and male business owners, and on providing explanations for the differences identified. While such an approach is useful in compensating for the exclusion of women in earlier studies of business ownership, it does not illuminate how and why entrepreneurship came to be defined and understood vis-à-vis the behaviour of only men. I argue that existing knowledge on women business owners could be enhanced through reflection on two issues — first, on the essentialism in the very construction of the category of ‘the female entrepreneur’ (which prioritizes sex over other dimensions of stratification) and second, on the ways in which the connections between gender, occupation and organizational structure differently affect female and male business owners.     

Cultural Sexism is Ordinary: Writing and Re‐Writing Women in Academia

When we ‘write women’ in academia, the focus in much of the literature to date has been to write about women. The focus of this article is the writing of women themselves; to give voice to women's experiences as constructors of knowledge. Through so doing this article uses writing as praxis; as a mechanism to disrupt, challenge and open a space for renegotiation of cultural norms within academic institutions. Based on qualitative data collection over a six‐year period, this article writes women's experiences and unpacks the way in which cultural sexism has become an ordinary feature of women's academic lives. It also considers ways in which the underlying cultural interpretations of hegemonic masculinized structures may be re‐written.     

They are all ‘doing gender’ but are they are all passing? A case study of the appropriation of a sociological concept1

The concept of ‘doing gender’ was placed on the sociological agenda by West and Zimmerman . In their seminal paper published in 1987, they provided a systematic theory of gender as a routine and ongoing process and outlined a distinctly ethnomethodological approach to investigating how gender is enacted, understood and rendered accountable. West and Zimmerman's notion of ‘doing gender’ has subsequently become a central concept in many fields of sociological research, however, upon closer examination although many authors claim to be using the concept – in effect to be doing‘doing gender’– the concept's intellectual roots in ethnomethodology are not always recognised or reflected: in short not all are passing. The purpose of our study is to explore the career trajectory of this concept and to systematically assess the manner in which ‘doing’ has been employed. From a review of 226 journal articles, books, dissertations and association papers, we provide an overview of the uses of this construct and examine the ways in which ‘doing gender’ has been assimilated into current theoretical and methodological practice.     

A ‘Minority’ on the Move: Boundary Work among Filipina Muslim Migrant Domestic Workers in the Middle East

This article analyses the migration of a religious ‘minority’ that is largely invisible within migration studies, namely Muslim Filipina domestic workers. More specifically, this research shows that the category of ‘minority’ is not fixed and is always negotiated through transnational spaces and boundary work. In doing so, the article highlights how religious belonging, the status of minority and migration intersect and are negotiated during the period prior to these women leaving their country, during their time in the country of destination, and when they return to the Philippines. How boundary work affects the religious belonging of this Muslim ‘minority’ is underlined by presenting the Middle East as an opportunity to perform norms of ‘Muslimness’. The performance of these norms as an opportunity for these women to challenge the status of being a ‘minority’ in the Philippines is also examined. Finally, this article shows how these Muslim ‘minorities’ gain access to a certain symbolic capital by becoming hajji and balikbayan (returnees) when they return home.     

The Quest for Invisibility: Female Entrepreneurs and the Masculine Norm of Entrepreneurship

The emphasis in research on female entrepreneurship remains focused on the impact of gender on women’s experience of business ownership, often demonstrated through comparisons of male and female entrepreneurs. By contrast, this article explores the differences and divisions between women business owners who are silent about gender issues and those who are not. The main data drawn on in the article are e‐mails conducted through a web‐based entrepreneurial network set up to promote and support women in business, supplemented with interview material derived from an interview study of 19 women business owners. By considering the way in which some women business owners not only treat entrepreneurship as gender‐neutral, but also seek to conceal its gendered nature, we can see how some female entrepreneurs are trying to avoid being identified as different from the masculine norm of entrepreneurship.     

How Women Engineers Do and Undo Gender: Consequences for Gender Equality

The image of engineering as a masculine profession has reproduced the perception that engineering is unsuitable for women. While various strategies have been used to try to increase the number of women entering engineering education and employment, their success has been limited. At the same time it has been argued that the way gender is ‘done’ in work can help diminish or increase inequality between the sexes. Using empirical research exploring women engineering students’ workplace experiences, this article considers how gender performance explains their behaviour and attitudes. Butler implied that doing gender can result in our being ‘undone’. This was specifically found to be the case for the women students in this study, who performed their gender in a particular way in order to gain male acceptance. In doing this they utilized certain coping strategies: acting like one of the boys, accepting gender discrimination, achieving a reputation, seeing the advantages over the disadvantages and adopting an ‘anti‐woman’ approach. These strategies are part of women's enculturation and professionalization in engineering, yet they also fail to value femaleness. In ‘doing’ engineering, women often ‘undo’ their gender. Such gender performance does nothing to challenge the gendered culture of engineering, and in many ways contributes to maintaining an environment that is hostile to women.     

Gendered practices in institutions of hegemonic masculinity

Vital knowledge about gender relations can be gained through the study of military and defense organizations. Such institutions of hegemonic masculinity tend to represent and reify specific notions of masculinity in ways that make it the norm. The article suggests that such institutions can be approached through feminist methodology, for example, by using critical analysis to question what appears ‘normal’ in institutional practice and by listening to the voices of women who challenge the norms of hegemonic masculinity by engaging in daily institutional practice. The article relates ‘women's voices’ and this ‘site’ of knowledge to feminist methodology by developing the standpoint perspective. It is argued that the notion of struggle formulated in standpoint theory is a useful way to understand the knowledge gained by women engaging with institutions of hegemonic masculinity, and an important contribution to the understanding of gender dynamics. Furthermore, it proposes that this ‘site’ of knowledge production will become increasingly relevant as women in rising numbers are taking positions within defense and military institutions and challenging historically embedded norms of hegemonic masculinity.     

‘Putting an ocean between them’: Gender relations among Italian immigrant families in twentieth‐century Argentina

The article starts from the premise that dominant research paradigms of both ‘melting pot’ and ‘multiculturalism’ have concentrated almost exclusively on the institutions of ethnic groups in the study of one of the twentieth century's principal immigrant nations, Argentina. The article makes a case for refocusing the study of immigration in more individual categories. It takes as its example gender, and analyses the role of women in two Italian family networks who emigrated to Argentina. The findings demonstrate that women's roles changed significantly in the migratory process and that women were, in fact, crucial in offering the prospect of social mobility for newly immigrated men. The article concludes by advancing a view beyond the issues of gender on the continuities and discontinuities of political ideologies in the new society.     

Women's entrepreneurship,neoliberalism and economic justice in the postfeminist era: A discourse analysis of policy change in Sweden

Since the early 1990s, there has been investment in women's entrepreneurship policy (WEP) in Sweden, which continued until 2015. During the same period, Sweden assumed neoliberal policies that profoundly changed the position of women within the world of work and business. The goals for WEP changed as a result, from entrepreneurship as a way to create a more equal society, to the goal of unleashing women's entrepreneurial potential so they can contribute to economic growth. To better understand this shift we approach WEP as a neoliberal governmentality which offers women ‘entrepreneurial’ or ‘postfeminist’ subject positions. The analysis is inspired by political theorist Nancy Fraser who theorized the change as the displacement of socioeconomic redistribution in favour of cultural recognition, or identity politics. We use Fraser's concepts in a discourse analysis of Swedish WEP over two decades, identifying two distinct discourses and three discursive displacements. Whilst WEP initially gave precedence to a radical feminist discourse that called for women's collective action, this was replaced by a postfeminist neoliberal discourse that encouraged individual women to assume an entrepreneurial persona, start their own business, compete in the marketplace and contribute to economic growth. The result was the continued subordination of women business owners, but it also obscured or rendered structural problems/solutions, and collective feminist action, irrelevant.     

Work and Employment in Small Businesses: Perpetuating and Challenging Gender Traditions

More and more women and men are becoming dependent on some form of small business activity for all or part of their livelihoods but there is little research offering insight into gender and working practices in small businesses. In this article we assess some theoretical approaches and discuss these against an empirical investigation of micro-firms run by women, men and mixed sex partnerships. In the ‘entrepreneurship’ literature, with its emphasis on the individual business owner, we find little guidance. We argue that in the ‘modern’ micro-business, family and work are brought into proximity as in the ‘in between’ organizational form described by Weber. The celebrated ‘flexibility’ of small firms often involves the reproduction within modernity of seemingly pre-modern practices in household organization and gender divisions of labour. This is true in the Britain of the 1990s in a growing business sector normally associated neither with tradition nor with the family. Tradition, however, is never automatic or uncontested in a ‘post-traditional society’. A minority of women and men in micro-enterprises actively resist traditional solutions and even traditional imagery of male and female behaviour. For this small group alone new economic conditions seem to bring new freedom.     

Doing gender in segregated and assimilative organizations: Ultra‐Orthodox Jewish women in the Israeli high‐tech labour market

Ultra‐Orthodox Jewish (haredi) women in Israel, who are traditionally expected to be both mothers and breadwinners so as to allow their husbands to immerse themselves in religious studies, are recently entering the high‐tech labour market in both segregated and assimilate organizations. This segmented labour market allows the constructed and intersectional character of doing gender in organizations to be examined, which in turn may also effect the ways in which such labour segmentation continues to develop. In 2014–2015, we administered a questionnaire to 119 haredi women working as computer programmers in assimilative and segregated organizations, and interviewed 42 of them as well as 16 of their managers. We describe the emergence of a dual pattern of employment with its benefits and disadvantages regarding pay, satisfaction, commitment and burnout. Findings are presented concerning the balancing of work and family as well as the professional/social conflict that is accentuated by working in an assimilative organization. Our findings show how the intersection of work, religiosity, class and gender is central to women's labour trajectories and identities, highlighting both the boundaries of gendered arrangements and their negotiability. We conclude by discussing how specific strategies of doing gender in segmented labour markets play out in/against ‘global’ norms of work and professionalism.     

‘Working fathers' in Japan: Leading a change in gender relations?

Does the emergent phenomenon of ‘working fathers' herald a process of change in gender relations in Japan? Against the background of the current discourse in Japan about new modes of fathers' participation in the family, the article focuses on the small group of working fathers — men who explicitly organize their working lives around family responsibilities — to examine the potentiality of change. This supposed change in the roles of men (and women), at home and in the workplace, is considered in terms of latency, as a ‘slow‐dripping' process. The qualitative research focuses on Fathering Japan, Japan's leading fathering movement, its ideology, its members and their families. The article offers a critical perspective, juxtaposing gender ideology with practice. Exploring the real‐life experiences of working fathers caught between family and work, especially against Japan's gendered corporate culture, the article also addresses the persistence of gender inequality in Japan.     

Management in/as Comic Relief: Queer Theory and Gender Performativity in The Office

Our discussion here focuses on gender performativity — the evocation of gender through stylized modes of interaction and the recitation of particular cultural norms — in the BBC comedy series The Office. We suggest that The Office can be read as a cultural text that brings sedimented ways of thinking about and enacting gender into relief, a technique that effectively ‘queers’ management and organization as gendered phenomena. In doing so, we argue that not only does The Office parody the ways in which management is configured according to the terms of what Judith Butler has described as the ‘heterosexual matrix’, but that it also represents a parodic critique of the gendered ways in which this configuration is enacted in everyday organizational encounters. We also suggest that, in addition to its capacity to be read as a parody of gender performativity, The Office reflects queer theory's concern, particularly as the latter has been articulated in Butler's writing, to reveal something of the pathos inherent in the desire for recognition that underpins the hegemonic performance of gender. In this respect, our reading of The Office emphasizes that, as a popular cultural text, it throws into (comic) relief the extent to which the desire for recognition underpins the organizational performance and management of gender in accordance with the terms of the heterosexual matrix.     

Breaking Patterns? How Female Scientists Negotiate their Token Role in their Life Stories

Building upon token theory, this paper analyses coping behaviours of women in Science, Engineering and Technology (SET) through a professional identity perspective. It proposes that female scientists need to negotiate and balance conflicting aspects of their professional and gender identities throughout their career. A reconstructive biography analysis of Leitmotif and Gestalt of 15 life stories reveals that gender is the structuring element of the female scientists' self‐presentation. The paper presents two key cases which exemplify two alternative coping strategies: the women either use a similarity strategy, relying on full assimilation to the masculine norms in SET, or a difference strategy, highlighting their otherness and their struggle for equality. The in‐depth analysis reveals that both strategies cannot ‘break patterns', but instead leave the dominance of masculine norms in SET unchallenged. Implications of these findings are discussed.     

‘Workaholics’ and ‘whingeing women’: Theorising intimacy and emotion work — the last frontier of gender inequality?

In a variety of discourses and empirical studies it has been argued that compared with women, men show more reluctance to express intimate emotion in heterosexual couple relationships. Our paper attempts to theorise this gender asymmetry in intimate emotional behaviour as a sort of ‘emotional power’, within the wider context of continuing gender inequalities of resources and power in society. To the extent that men's role as breadwinner becomes their central life interest (they become ‘workaholics’), women are left with emotional responsibility for the private sphere, including the performance of the ‘emotion work’ necessary to maintain the couple relationship itself. Increasingly women's dissatisfaction in relationships (which men dismiss as unjustified ‘whingeing’) stems mainly from this unequal division. Yet many women still collude with male power by living the family ‘myth’ and ‘playing the couple game’; they perform emotion work on themselves to convince themselves that they are ‘ever so happy really’, thereby helping to reproduce their own false consciousness. This suggests that gender asymmetry in relation to intimacy and emotion work may be the last and most obstinate manifestation and frontier of gender inequality.     

Girls’ Jobs for the Boys? Men,Masculinity and Non‐Traditional Occupations

Occupational segregation by sex remains the most pervasive aspect of the labour market. In the past, most research on this topic has concentrated on explanations of women’s segregation into low paid and low status occupations, or investigations of women who have crossed gender boundaries into men’s jobs, and the potential impact on them and the occupations. In contrast, this article reports on a small‐scale, qualitative study of ten men who have crossed into what are generally defined as ‘women’s jobs’. In doing so, one of the impacts on them has been that they have experienced challenges to their masculine identity from various sources and in a variety of ways. The men’s reactions to these challenges, and their strategies for developing and accommodating their masculinity in light of these challenges, are illuminating. They either attempted to maintain a traditional masculinity by distancing themselves from female colleagues, and/or partially (re)constructed a different masculinity by identifying with their non‐traditional occupations. This they did as often as they deemed necessary as a response to different forms of challenge to their gender identities from both men and women. Finally, the article argues that these responses work to maintain the men as the dominant gender, even in these traditionally defined ‘women’s jobs’.     

Reconceptualizing Motherhood,Reconceptualizing Resistance

Female labour migrants face contradictory expectations. On the one hand, they are expected to be their families' and communities' economic saviours. On the other hand, they are expected to meet their maternal responsibilities even while they are abroad; otherwise, they face charges of maternal neglect. My goal in this article is to highlight how female migrant workers handle these conflicting demands. I discuss how migrant women simultaneously adapt to and challenge imposed family separation through the case study of Filipina live-in caregivers in Canada. They do this in two ways. First, they exhibit transnational hyper-maternalism which allows them to overcome accusations of neglect. They ‘mother across borders’ by providing for their families and by using technology to supervise, monitor and communicate with their children. In doing so, they reify and contest established gender roles. Second, they are active in civil society. In doing so, they highlight the negative consequences migrant women and their families face. Reconceptualized notions of motherhood characterize migrant women's transnational parenting, while the desire to ameliorate the negative consequences of family separation and reunification explain their activism.