Managing a nation's image during crisis: A study of the Chinese government's image repair efforts in the “Made in China” controversy

The image of a nation is crucial in the conduct of international relations (Wang, J. (2006). Managing national reputation and international relations in the global era: Public diplomacy revisited. Public Relations Review, 32, 91–96). A favorable image plays a critical role in asserting one's influence (Benoit, W. L., & Brinson, S. L. (1994). AT&T: “Apologies are not enough”. Communication Quarterly, 42, 75–88; Wang, J. (2006). Managing national reputation and international relations in the global era: Public diplomacy revisited. Public Relations Review, 32, 91–96). Often, strategic communication tools like public relations and media diplomacy are used to enhance a nation's image (Giffard, A., & Rivenburgh, N. K. (2000). News agencies, national images, and global media events. Journalism Quarterly, 77, 8–21). In 2007, China's reputation as “the workshop of the world” (Gaulier, G., Lemoine, F., & Unal-Kesenci, D. (2005). China: A workshop of the Cd and a market for Europe. At: http://ideas.repec.org/a/cii/cepill/2005-245.html. Accessed on 14 May 2009) came under severe threat with a series of product recalls. This was arguably the first time that allegations of product deficiencies were targeted at a country. Using the image repair theory, this paper examined the strategies used and the image these strategies generated for China. Findings showed that the initial defensive strategies generated an image of a hurried and harried country. After it was willing to confront the crises through corrective action, a surer and more determined image emerged.     

Gender violence, fan activism and public relations in sport: The case of “Footy Fans Against Sexual Assault”

This paper is based on the belief that online activism is essential for understanding the role and potential of public relations in modern campaigns. In relation to the issue of gender violence against women in football, analyzed and compared are the responses of two official, resource-rich organisations – the National Rugby League (NRL) and Australian Football League (AFL) – and an unofficial, resource-poor fan advocacy group, called Football Fans against Sexual Assault (FFASA). In cooperation and conflict with the leagues, FFASA positioned itself in the market place, taking the widely unoccupied niche of “fan advocacy”—different from “expert advocacy” or “player advocacy”.The article discusses in more detail the major strategy of the group, the Purple Armband Games, which carries many elements of cutting-edge public relations such as advocacy as third-party endorsement; “fan activism” as empowering of “expert advocacy”; “symbolic outsourcing” of participants by facilitating their mode of engagement, the “emblematic richness” of the purple armband symbol, the “oneness” of which overcomes any confrontational dualism.     

Unpacking “the pimp case”: Aging black masculinity and grandchild placement in the child welfare system

The child welfare system is responsible for identifying long-term caregivers for children whose biological parents are unable or unwilling to care for them. Although grandparents are increasingly identified as custodians for their grandchildren, little is known about how grandparents are assessed by state actors. Using ethnographic data, this article unpacks the failure of one 63-year-old African American grandfather and his wife to gain custody of his grandson from foster care. This case–known informally as ‘the pimp case’ because of the unverified but widely accepted belief that he had earned income through sexual solicitation–illustrates how men's aging bodies and histories undermine their efforts to be seen as competent caregivers. This article shows how this grandfather's aging body and its perceived limitations became problematic, how his illegitimate social history was at issue, how their family form as grandparents (and thus, non-parents) was deemed illegitimate, and how these came together to mark race, class, and gender in interrelated–but also contradictory–ways.     

Public relations as “practice:” applying the theory of Alasdair MacIntyre

Public relation’s search for a unifying theory may be fulfilled through application of Alasdair MacIntyre’s concept of a “practice,” a very specific and value-laden concept. This article explores what it would mean to be a public relations practice in MacIntyre’s concept of the term and argues that such an approach to public relations is of value for the field.     

“It's practical, but no more controllable”: Social representations of the electronic purse in Austria

The electronic purse (chip-card) is promoted as an option offering consumers an easy means of payment. It also offers advantages to traders and banks by reducing transaction costs. However, successful launching of the electronic purse depends mainly on consumers' acceptance, which in the past was very low in Austria. We study consumers' acceptance of the electronic purse, cash and established non-cash payment systems by analysing social representations of payment facilities. Semantic contents of associations raised in response to the stimulus words “means of payment in general”, “cash”, “cheque”, “ATM-card”, “credit-card” and “electronic purse” have been analysed. Overall, 264 people were studied applying two techniques: the “associative network” and the “conceptual network”. It is shown that means of payment are categorised on two dimensions: cash and non-cash. Non-cash payment facilities are characterised by high abstraction levels, and loss of subjective control over expenditures. The electronic purse is perceived as highly dissimilar to other means of payments.     

“We're Not Old!”: Older Women's Negotiation of Aging and Oldness

This article is based on participant observation research at a seniors' center in central Canada in which the writer sought to acquire an understanding of how older adults define, interpret, and negotiate their realities and identities. Through activity and group membership, the center members — the majority of whom are single, older women between the ages of 50 and 90 — seek to distance themselves from the category of “old” and the accompanying ageist stereotypes. Striving to establish and preserve their precarious membership in the “not old”, center members struggle to reconcile their belief and experience of older adulthood as a time of activity, health, and happiness with their ever-present fear of declining health and the realities of widowhood and the loss of youthful attractiveness.     

“Beware of the estrogen assault”: Ideals of old manhood in anti-aging advertisements

Previous studies have demonstrated the tendency of recent medical, therapeutic, and pharmacologic discourses on sexuality to advocate a “resexing” of old age, in which aging men purchase means to bolster erections [Marshall, Barbara L. and Stephen Katz. 2006. “From androgyny to androgens: Re-sexing the aging body.” Pp. 75–97 in Age Matters: Realigning feminist thinking, edited by T. M. Calasanti and K. F. Slevin. New York: Routledge.]. This study examines the links between masculinity and age in anti-aging advertisements. Analysis of ninety-six anti-aging websites reveals a vision of manhood as: based on hormones, opposing womanhood, forestalling aging, competing and performing in sexual and employment realms, allowing men to dominate those around them. Rather than challenge ageism, this construction reinforces both age and gender inequalities. It defines men as dominant and defines women in terms of men’s desires. It defines prosperity in old age in terms of younger experiences, and defines aging itself as a sickness that results from a loss of masculinity (testosterone), which only aggressive consumption of anti-aging products can heal.     

“Paradigms lost”: Some thoughts on choosing methods in evaluation research

Patton agrees with us concerning the need for a catholic approach to method choices in evaluation. However, Patton criticizes us for setting up a straw man when we argued that quantitative and qualitative methods are not inevitably linked to different “paradigms” and that allegiance to a particular paradigm does not force the evaluator into a choice between mutually exclusive qualitative and quantitative methods. The first part of this article shows how some of the past literature creates the impression both of an inevitable method-paradigm linkage and of a forcedchoice between qualitative and quantitative paradigms. It is argued that such impressions could have pernicious consequences for evaluation practice by artificially restricting method choices. In the final section, we consider some of the difficulties of making method choices and suggest that the purposefully developed strengths of different methods should not be completely ignored.     

Soccer, civil religion, and public relations: Devotional–promotional communication and Barcelona Football Club

The aim of this article is to provide a public relations perspective on the civil religion phenomenon through a study of Barcelona Football Club (BFC) as an institution and its public relations efforts. We believe that BFC can be seen as a form of civil religion that uses a devotional–promotional communication model which sets forth, upholds and reinforces relations with “faithful supporters”. The paper links to three main contributions: the work of [Salvador, J. (2004). Futbol, metàfora d’una guerra freda: Un estudi antropològic del Barça. Barcelona: Proa.] on anthropological approach to BFC, [Giner, S. (2003). Carisma y razón. Madrid: Alianza] on civil religion and its communicative dimension, and [Tilson, D. J. (2006). Devotional–promotional communicationa and Santiago: A thousand-year public relations campaign for Saint James and Spain. In J. L’Etang & M. Pieczka (Eds.), Public relations: Critical debates and contemporary practice (pp. 167–184). Mahwah, NJ: Lawrence Erlbaum.] on devotional–promotional communication. Thus, this article advances a public relations approach to civil religion.     

“Control frauds” as financial super-predators: How “pathogens” make financial markets inefficient

White-collar criminology scholarship shows that “control frauds” (frauds led by the CEO) use accounting fraud to deceive (or suborn) sophisticated financial market participants. Large control frauds cause greater financial losses than all other forms of property crimes combined. Weak regulation, supervision and ethics produce epidemics of control fraud that cause systemic economic damage. As with the natural world, these financial super-predators act like pathogens that take over a firm and act as a “vector” to cause ever greater damage. Control fraud theory poses a major challenge to the efficient markets hypothesis and the resulting praxis that devalues financial regulation.     

The Office of Facts and Figures: Archibald MacLeish and the “strategy of truth”

This paper presents a man and a stage seldom cited in the history of public relations—Archibald MacLeish and the Office of Facts and Figures, and his idea of “strategy of truth” as an ethical contribution of propaganda to facilitate the dialogue and debate which are necessary in democratic societies.     

Cooperatives as the “enfants terribles” of economics: Some implications for the social economy

The cooperatives are too economically oriented to be included in the non-profit sector and too socially oriented to be considered as an economic for-profit organization. These “enfants terribles” are wholly depersonalized. They represent a broader phenomenon, going beyond the dominant global economy. As such, cooperatives are seen as a model based on dual components, an economic and a social. Here lies the source of the incompatibility between the hegemonic economic paradigm and an organizational rationale claiming to be based on the co-existence of two features, the social and the economic.Therefore, this article supports the idea of non-profit economy, the cornerstone of the social economy but facing outward offering competing goods and services which can facilitate the market economy and mitigate the tendency towards oligopoly.     

Culture and Chinese public relations: A multi-method “inside out” approach

This study adopts an “inside out” approach to examine contemporary Chinese public relations and culture's effect on it, based on an analysis of the top 15 domestic Chinese public relations agencies’ Web sites and 17 in-depth interviews of public relations professionals from multinationals operating in mainland China. Results indicate an emerging trend of Chinese strategic management and a new understanding of guanxi as an ongoing process of one-on-one bonding.     

The social “R & D” paradigm in child and youth services: Building knowledge convivially

Adaptation of agricultural and industrial research and development models offers new methods for bridging the worlds of research and practice in child and youth services. Social R & D methodologies provide effective means for generating new social technologies because they are product oriented and use a wide array of traditional and nontraditional data sources. This article discusses one social R & D paradigm—Developmental Research and Utilization. Permanency planning and community support systems research are used to illustrate the past and potential application of this methodology to the field of child and youth services.     

A cost–benefit analysis of transitional services for emancipating foster youth

Over 24,000 youth “aged out” of the nation's foster care system in FY 2005. While independent living programs and other services are available to foster youth, and almost all states allow dependency courts to retain jurisdiction of foster youth beyond age 18, outcomes for former foster youth are disturbing. This paper describes a program to address these challenges by providing extended foster care benefits and support to former foster youth from their 18th to 23rd birthdays. A detailed cost–benefit methodology documents expected costs and key benefits of the program. According to this cost–benefit analysis, a program providing funding and guardian support for former foster youth is projected to result in net benefits to the State of California over the 40-year careers of participating former foster youth. The program, if successful for all youth, would increase lifetime earnings and taxes paid due to increased education and would lower use of TANF and prison, resulting in a benefit–cost ratio of 1.5 to 1, using discounted present value dollars. Even at 75% success, the ratio is 1.2 to 1, showing a net benefit to society. This methodology can also be used to assess the costs and benefits of similar programs.     

Achievement-related attitudes and the fate of “at-risk” groups in society

What causes poverty and how does an individual escape it? Factors such as intelligence and social class background are thought to be important. However, a number of economists have argued that an individual’s profile of achievement-related attitudes (ARAs) like work-orientation and conscientiousness might play a role in social success and failure. Part of their attraction is that these attitudes are regarded as responsive to nurturing and may be especially significant for those individuals with few formal skills to offer the labour market. The NCDS longitudinal dataset was interrogated to assess whether ARAs predicted an individual’s earnings measured almost two decades later. Results indicated that ARAs explain a good deal of variance in earnings, particularly for “at-risk” males. Social policy implications are discussed.     

Endogenous socio-economic development in the European union — issues of evaluation

The public sector, in its policy statements and in the design of programmes of intervention, appears to be subscribing to a rhetoric of “grassroots participation”. At the same time, however, pressures are increasing for bureaucracies to adopt a managerialist modus operandi. This article considers the tensions that arise when participative service provision and programmes are subjected to evaluation scrutiny by managerialist bodies. The discussion takes place in the context of an EU-sponsored endogenous socio-economic development initiative. This prepares the ground for an exploration of participative evaluation.     

Energy balance and transpiration in an urban tree hedgerow in Mexico City

A series of sap flow (transpiration, TRP) and energy balance components measurements were carried out in a representative tree hedgerow of Fraxinus uhdei in Mexico City (19° 19' N, 99° 11' W, 2250 m ASL). Measurements of sap flow in the trunks of the trees was selected as an alternative tool instead of eddy covariance or Bowen ratio-energy balance methods in order to determine the energy balance components of the tree canopy. These measurements were made in October (end of the rainy season) and December (dry season) in 1997, from 8:00 to 17:00 LST. TRP showed a unimodal pattern during the day. Mean daily transpiration was higher at the end of the rainy season (1506 g m^–2 d^–1) than in the begining of the dry season (972 g m^–2 d^–1) with maxima rates of 0.075 and 0.046 g m^–2 s^–1, respectively. During the rainy season net radiation (Q_N) was mainly dissipated by latent (Q_E) and sensible (Q_H) heat, 60 and 34 %, respectively. Latent heat increased in the day up to 184 W m^–2. Q_N was dissipated by Q_H and Q_E by 75 and 25%, respectively, and Q_H had a maximum hourly value of 298 W m^–2 during the day (8:00-17:00 LST) in the dry season. Seasonal differences in Q_E and Q_H were probably due to differences of water availability. Heat storage of the tree hedgerow canopy was found to be a negligible component of the energy balance in both seasons. Actual transpiration of the system was always lower than transpiration at equilibrium. This was probably due to a low water availability in the substratum, a high atmospheric evaporative demand and an effective stomatal control. Because the tree hedgerow was completely surrounded by paved areas and wind was coming from a drier side, it is possible that transpiration rates were affected by advection probably supressing TRP.     

President Nixon sees a ‘cover up’: Public relations in federal agencies

Early in his first term. President Nixon initiated an effort to make major cuts in the number of personnel of federal agencies engaged in public relations as well as in the agencies' public relations budgets. He described those public relations employees as “covered up pretty properly.” His goal was to “get the public relations complement in each Department reduced by 50 per cent regardless of what they are officially called.” This article reports on the origin, implementation and denouement of President Nixon's war on public relations in public administration at the federal level of government.