E-commerce: the role of familiarity and trust

Familiarity is a precondition for trust, claims Luhmann [28: Luhmann N. Trust and power. Chichester UK: Wiley, 1979. (translation from German)], and trust is a prerequisite of social behavior, especially regarding important decisions. This study examines this intriguing idea in the context of the E-commerce involved in inquiring about and purchasing books on the Internet. Survey data from 217 potential users support and extend this hypothesis. The data show that both familiarity with an Internet vendor and its processes and trust in the vendor influenced the respondents’ intentions to inquire about books, and their intentions to purchase them. Additionally, the data show that while familiarity indeed builds trust, it is primarily people’s disposition to trust that affected their trust in the vendor. Implications for research and practice are discussed.     

Consumer trust in e-commerce in the United States,Singapore and China

This study examines the antecedents and consequences of consumer trust in the United States, Singapore and China. The results show that reputation and system assurance of an Internet vendor and consumers’ propensity to trust are positively related to consumer trust. Consumers’ trust has a positive relationship with attitude and a negative relationship with perceived risk. Implications of the results are discussed.     

Trust in leadership: A multi-level review and integration

Leaders have been argued to play a key role in determining organizational effectiveness across all levels (e.g., individual, team, unit) that exist within organizations. A key component in a leader's ability to be effective within such environments is the degree to which subordinates and co-workers trust him/her. Therefore, it is not surprising that researchers and practitioners alike are interested in identifying the mechanisms through which trust in leadership can be developed as well as those factors which moderate this relationship [e.g., Gillespie, N. A., Mann, L. (2004). Transformational leadership and shared values: The building blocks of trust. Journal of Managerial Psychology, 19, 588–607; Kouzes and Posner, 1995; Roberts, K. H., O'Reilly, C. A. (1974). Failures in upward communication in organizations: Three possible culprits. Academy of Management Journal, 17, 205–215; Whitener, E. M. (1997). The impact of human resource activities on employee trust. Human Resource Management Review, 7, 389–404]. Despite this, research that has addressed the factors that foster trust in leaders and the outcomes of this trust has been disjointed and, as yet, no comprehensive model has been presented to systematically examine these factors. Therefore, the purpose of this article will be to present an integrative model of trust in leadership.     

基于SEM的B2C电子商务信任评价模型及算法

消费者信任对B2C型电子商务的成功起着非常重要的作用。本文通过结构方程模型(SEM)原理构建了消费者网上信任度指数评估模型,在单位结构变量的约束下,考虑误差方差。推导了应用偏最小二乘(PLS)估计算法的模型最佳迭代初值,提高了计算速度,说明了算法的收敛性。由此模型可以分析评价指标体系的各结构变量之间、结构变量与观测变量之间的相关关系；文中进一步给出了电子商务信任度指数计算公式,从而可以更有效地分析消费者网上交易的信任度,以便采取有效措施促进电子商务的发展。     

Refuting the cliché of the distrustful manager

Although trust is fundamental to social and organizational functioning, the media often portray managers as distrusting, suggesting that distrust of others is a typical personality variable of successful leaders. This study puts the cliché of the distrustful manager to the test. Both self-report data (N = 32,926) and behavioral data (N = 924) from the German Socio-Economic Panel refute this cliché. Analyses reveal that individuals in managerial positions neither show a lower level of trust before, nor a systematic reduction in trust after attaining such positions. Moreover, analyses demonstrate that managers are generally more trusting than non-managers. This selection effect implies that individuals who trust others are more successful in achieving managerial positions than their less trusting counterparts.     

中国创业背景中的信任

本文通过分析创业背景和一般意义上信任概念的差异,以及创业背景下中西方信任概念的差异,根据创业过程思路和多层次多维度思路,提出了中国创业背景中的信任构思。在企业家个体层面上包含特殊信任和普遍信任两个维度,在组织层面上包含基于声誉、特征、制度的信任三个维度。在创业的不同阶段,不同层面上的信任具体内涵和维度会表现出不同的内容。最后根据访谈研究的结果提出了初步结论。     

Finding symbolons for cyberspace: Addressing the issues of trust in electronic commerce

E-commerce is growing rapidly, but a majority of the Internet users is still hesitant to become involved in it. One big hurdle is lack of trust. This paper deals with trust in ecommerce and measures to increase it. It discusses one particular so-called web assurance service for business-to-consumer commerce in detail. It also analyses if such services remain viable in an era of more mature e-commerce, and how they should be adjusted to the business-to-business environment.     

Follower reactions to leader trust violations: A grounded theory of violation types,likelihood of recovery,and recovery process

This paper explores how trust is violated and restored in the leader–follower relationship by analyzing rich stories in everyday trust violation situations. The results suggest a dichotomy of how violations affect trust and its propensity for repair. Recoverable violations are common occurrences from which trust can be recovered, although repeated instances of this type can destroy trust beyond recovery. The process of recovery involves leaders first openly discussing the violation(s) and then providing plans to avoid future violations. Conversely, irrecoverable trust violations destroy trust to such a degree that it cannot be restored and followers withdraw from the relationship. The study advances our understanding of trust violations by showing that recoverable violations include violations based on integrity, competence, and benevolence. Additionally, the typology of trust violations in these unique relationships promotes further investigation.     

The effects of suppliers’ trust on manufacturers’ innovation capability: an analysis of direct versus indirect relationships

The study offers an alternative explanation for the role of trust in economic exchange, answering the critical research questions of how and under what conditions suppliers’ trust affects manufacturers’ innovation capability. The study adopts a transaction value approach suggesting combining strategy and organisational economic literature to fully investigate the processes through which joint value is generated and developed by interacting partners. Using survey data from a sample of 235 supplier–manufacturer relationships, we find broad support for the model hypotheses. The results confirm the mediating role of asset specificity and knowledge sharing as procedural dimensions in the relation between suppliers’ trust and manufacturers’ innovation capability. However, the direct path between trust and innovation capability was not confirmed. The study provides theoretical and practical implications for firms seeking to translate inter-firm trust into innovation-based competitive advantage.     

消费者对电子商务企业信任保持过程中体验的影响研究

消费者对企业的信任不足是我国电子商务发展的一个重要障碍。本文以认知发生理论、自我知觉理论和技术接受模型为基础,结合我国社会信任建立特点,提出了消费者对电子商务企业信任维持过程中体验的作用机制概念模型及研究假设。现场收集调查数据,并通过结构方程模型检验模型及假设。结果表明,信息搜索满意度与网络购物满意度均通过感知的企业网站的易用性、安全性和有用性影响消费者对电子商务企业的信任。这反映了体验的满意度在消费者维持对电子商务企业的信任过程中具有积极意义,企业可以藉改善体验的满意度来维持消费者对本企业的信任。     

Trust,confidence, familiarity,and support for land-based recirculating aquaculture facilities

Surveys in three U.S. localities (n = 523) with proposed or existing land-based aquaculture facilities probed trust's relationship with perceived net benefits and public intentions to cooperate with siting of this novel technology. The trust, confidence, and cooperation (TCC) model posits that shared values shape willingness to be vulnerable to others (trust), while past performance shapes certainty that others will behave as expected (confidence). Trust affects confidence given moral outweighs performance information, possibly varying by familiarity. Other research suggests that trust shapes benefit and risk perceptions, which drive cooperation (defined here by potentially observable behavior: voting on siting, trying to influence government decisions directly or through citizen groups, and buying or eating facility fish). Confirmatory factor analyses suggested that a two-factor model fit the trust/confidence measures better than a one-factor model or a two-factor model without inter-factor correlation, indicating (despite a strong association of trust and confidence) that they are empirically distinct. Path analyses suggested that trust had stronger direct effects on cooperation than did confidence, reflecting the TCC notion that moral information underlying trust judgments is more influential, and stronger indirect effects through benefit-risk judgments. Model fit was better than if the benefit-risk mediator was omitted. Trust in government had a small direct effect on cooperation and confidence, but a large effect on trust in the corporation, and model fit was much worse if any of these paths was omitted. Low familiarity with the project lowered both model fit and trust–confidence association. We discuss implications for risk analysis theory and practice.     

Navigating the Life Cycle of Trust in Developing Economies: One‐size Solutions Do Not Fit All

Trust is critical to the development and maintenance of collaborative and cohesive relationships in societies, broadly, and in organizations, specifically. At the same time, trust is highly dependent on the social context in which it occurs. Unfortunately, existing research involving trust remains somewhat limited to a particular set of developed economies, providing a window to explore a culture's stage of economic development as a key contextual determinant of trust within organizations. In this article, we review the state of the scholarship on trust and identify those qualities of trust that are common in organizations at similar stages of economic development, referred to as its etic aspects. We then also distinguish those elements of trust that are, to the contrary, culturally specific or emic in nature. We structure our discussion around the “life cycle of trust” (i.e., the creation, maintenance, and postfracture repair of trust) and consider unique factors in its application to developing economies. In doing so, we ground our examination in expository examples through field experience in Haiti. We conclude with the proposal of a framework for future research oriented toward the resolution of remaining theoretical and empirical queries as they relate to trust in developing economies.     

Seeing Is Believing: The Transitory Influence of Reputation Information on E‐Commerce Trust and Decision Making

This research examines the transitory influence of reputation information on consumer decision making regarding an e‐vendor. Using social judgment theory to explain how reputation information's effect on perceptions may be fleeting, we specifically examined how user trusting beliefs related to an e‐vendor change after a simple exposure to the Web site. A total of 369 college students participated in an experiment that found that reputation information was initially strongly related to trusting beliefs regarding the e‐vendor, but a brief nonpurchase‐related exposure to the e‐vendor's Web site—that is, direct experience—reduced reputation's effects significantly. This research provides insights into why reputation information may be more important in certain circumstances than in others and enhances our understanding of how consumer decision making is affected by different purchasing contexts. This research also has implications on the design and use of trust‐building technologies.     

Trust in Risk Management: A Model‐Based Review of Empirical Research

This review of studies of trust in risk management was designed, in part, to examine the relations between the reviewed research and the consensus model of trust that has recently emerged in other fields of study. The review begins by briefly elaborating the consensus views on the dimensionality and function of trust. It then describes the various models of trust that have been developed in the field of risk management, comparing them with the consensus approach. The findings of previous reviews are outlined, followed by a delineation of the open questions addressed by the present review, the method used, and the results. Finally, the findings of the review are discussed in relation to the important issue of trust asymmetry, the role of trust in risk management, and directions for future research. The consensus model specifies two conceptualizations of trust, each linked to particular types of antecedents. Relational trust, which is called trust in this review, is based on the relations between the trusting person and the other. Calculative trust, which is called confidence, is based on past behavior of the other and/or on constraints on future behavior. Results of this review showed that most studies of trust in risk management, while exploring matters of particular concern to the risk management community, were at least in part consistent with the consensus model. The review concludes by urging greater integration between the concerns of the former and the insights of the latter.     

Revisiting the impact of perceived social value on consumer behavior toward luxury brands

In recent years, the luxury market has come to face important structural changes, such as the entry of new segments into the market and the use of the Internet as a sales channel. In this context, luxury brands must understand their young consumers' perception of social value while adapting to environmental changes. This study aims to validate an up-to-date model to determine the impact of perceived value of luxury brands on consumer behavior. To validate the model, we analyze attributes of luxury brands and the value assigned to those attributes. We collect the data from a survey (n = 225) and analyze the results with partial least squares-structural equation modeling. The results show that in our up-to-date model of perceived social value of luxury brands, the social component, as the only antecedent, has a major influence on consumer behavior; the results, however, fail to support our expectations of the impact of financial and functional brand perceptions. Furthermore, we find a relationship between overall luxury brand perception and behavioral and emotional outcomes for young consumers such that companies might consequently tailor their business strategies.     

Perception of Hazards: The Role of Social Trust and Knowledge

Recent research indicates that social trust of those who manage a hazard is strongly correlated to judgments about the hazard's risk and benefits. The present study investigates the more specific question of “For which hazards is this?” It was postulated that when an individual lacks knowledge about a hazard, social trust of authorities managing the hazard determines perceived risks and benefits. On the other hand, when an individual has personal knowledge about a hazard and therefore does not need to rely on managing authorities, social trust is unrelated to judged risks and benefits. Participants (N = 91) assessed risks, benefits, and trust in managing authorities and personal knowledge associated with 25 hazardous technologies and activities. As expected, strong correlations between social trust and judged risks and benefits were observed for hazards about which people did not possess much knowledge. No significant correlations between social trust and judged risks and benefits were found for hazards about which people were knowledgeable. Results suggest that the lay public relies on social trust when making judgments of risks and benefits when personal knowledge about a hazard is lacking. Replicating findings of other studies, the present study also found negative correlations between perceived risks and perceived benefits. When social trust was controlled for, correlations between perceived risks and benefits diminished. Implications of the results for risk management are discussed.     

Is data-driven decision-making driven only by data? When cognition meets data

This paper aims in the context of data-driven decision making (DDDM) at investigating how biases related to the intuitive and rational types of human reasoning interact and how the trust in data changes applying the parallel-competitive theory. Using ethnographic research based on participatory observations, we explore the case of a traditional transportation firm in the northern UK and its earliest use of data to inform strategic decisions. We found that biases are grouped into what we called cognition trap, data trap, and trap recognition zones. We further observed three facets of trust in data as decision makers were falling into the three trap zones. These findings contribute to the parallel-competitive theory by unveiling the intriguing synergy of the intuitive and rational types of reasoning in DDDM and providing fine-grained insights related to biases and trust changes. The study also enlarges our understanding of the inception and nature of cognitive and data biases in the DDDM context. Managerial implications are also highlighted and further discussed.     

企业网络中的信任机制及信任差异性分析

在网络式组织日益凸现的今天,信任被认为是企业之间合作的基础性建构,相互信任既是网络成员间互利互惠的需要,更是网络健康成长必不可少的行为路径和治理机制。本文对已有的信任观点做了比较、评价之后,在认知、情感以及行为三个维度上重新构建了信任理解的框架,并探讨了信任与合作、人际信任与组织间信任之间的关系;在对信任进行了净功能分析的基础之上,系统地讨论了信任差异性问题。     

Limits of Knowledge and the Limited Importance of Trust

Perceived risk and related attitudes have been implicated as major factors in many of the difficult policy problems that face modern society (nuclear power, genetically modified food, etc). Experts often argue that no or very small risks are involved; people are still worried. Why? The standard answer is lack of trust. Data on trust and risk perception, however, point to only a weak relationship between the two (r approximately 0.3). It is suggested here that the reason for the surprisingly minor importance of trust is that people believe that there are clear limits to how much science and experts know. Results are presented from studies of risk perception of the public, experts, and politicians. Politicians and members of the public believe that there are many unknown effects of technology and such beliefs were strongly related to their perceived risk. Experts on nuclear waste, on the other hand, seemed to believe that little is unknown in their field of expertise. Regression analyses of risk perception showed the unknown‐effects factor to be a more important explanatory factor than trust for the public and politicians.     

Managerial value and belief systems in a cross-national context: The case of thetrivial significance

This article discusses potential theoretical and methodological flaws in value-based research in a cross-national context. Using data from a comparative study of American and Indian CEOs, it is shown that some managerial beliefs and value systems do vary as a function of national background. While this is neither surprising nor exciting, whether this significantheterogeneity offers nontrivial predictive utilityin explaining the observed variance in a large number of structural, strategic, and other critical variables at the organizational level is the more important question. This study offers preliminary evidence to the contrary.In this era of multinational corporations and an emerging global market for executive and managerial talent, the question of whether some managerial beliefs and value systems persist in spite of extensive acculturation and socialization has been an issue of concern — especially in the United States because of a large and continuing flow of immigrants. Our results show in essence that this question, though important and interesting from a sociological angle, is perhaps not as crucial as one might suppose in influencing the strategic thrust, structural configurations, or certain aspects of performance of an organization.