Conceptualizing ethical knowledge and knowledge transfer in public relations

In a survey with 350 public relation practitioners, this study examined practitioners’ conceptualizations of ethical knowledge and ethical training through a knowledge management framework. The findings show that practitioners characterized ethical knowledge as a form of tacit knowledge that is personal in nature. However, ethical knowledge in public relations is tacit only to the extent that it is a personal body of knowledge grounded in individual actions and experiences. As a professional construct, ethical knowledge in public relations is explicit in that it is a tangible form of knowledge that could be communicated and shared in the workplace.     

Developing knowledge management awareness in public relations students

Students completing the postgraduate qualification, Graduate Diploma in Communication (Public Relations) at the University of South Australia, undertake a field research project, the Graduate Communication Management project, as the final course in their program. Students design their own research (mainly interpretive and qualitative in nature) to investigate communication and organizational culture within their chosen organization. This paper suggests that knowledge management concepts provide another useful framework in which the students can research organizational culture and communication.     

Terminological databanks as the bodies of knowledge: Slovenian public relations terminology

The aim of the research project Terminology Databanks as the Bodies of Knowledge: The Model for the Systematisation of Terminologies is to compile a dictionary of Slovenian public relations, with 2000 entries. The terms will be explained and translated into English, with typical context, examples. From July 2013, the dictionary will be publicly available on www.termania.net.     

Science,technology, and sexuality: New directions in the study of sexual knowledge

The sociology of sexualities and the sociology of science, knowledge, and technology share many areas of theoretical and empirical interest, yet engagements between the fields have been limited. Work that has spanned both fields has tended to focus on sexuality from a biomedical perspective, neglecting other forms of knowledge production. This paper critically reviews existing areas of convergence between the fields, including measurement and classification, medicalization and risk, reproduction and families, politics and the state, and social movements. I offer suggestions for new avenues of research in these areas in addition to considering how greater theoretical exchange between the two fields could enrich both. I ultimately contend that analyzing forms of social knowledge making—such as law, religion, and the humanities and social sciences—and adopting a broader understanding of STS as method can provide a fresh direction in studying the production and circulation of sexual knowledge.     

Scope and structure of public relations: a technology driven view

The Internet and electronic communication has transformed public relations. However, a significant barrier in impeding further progress towards the free interchange of content, is the incompatibilities that exist between the plethora of hardware and software systems.XML (eXtensible Mark-up Language) is a universal computer mark-up language that overcomes these barriers, but it has to be customised for each industry that seeks to use it. XPRL is the public relations specific XML that is being developed by XPRL.Org, an industry-backed not-for-profit organisation created specifically to undertake the task.To develop XPRL, the industry has to have scoped and defined its processes so that they can be fitted into a framework that denotes activity. This paper describes the work done by XPRL.Org in this area.     

Some generalizations of p1: External constraints,interactions and non-binary relations

In 1977, Holland and Leinhardt introduced a new statistical approach to sociometric data analysis. The details of their approach, based on a model termed P₁, were published in 1981 in papers by Holland and Leinhardt, and Fienberg and Wasserman. Since then, many researchers have adopted this model, addressing substantive questions that were unanswerable with existing methodology. The continuing methodological research of Fienberg and Wasserman has allowed this approach to be applied to many different types of sociometric data. We carry on this research by extending p₁ to three new situations: networks of such size that it is impossible for every actor to have contact or knowledge of the other actors; networks in which actor interaction can not be adequately modeled by the simple additive main effects of expansiveness and popularity; and networks in which we measure the strength of the relationship between actors using a non-binary or multivalued relational quantity.     

Divine relations, social relations, and well-being

The social support literature focuses on the effects of networks composed of "real" or concrete individuals on psychological well-being. Persons interact in imagination, however, with a wide range of others who may or may not actually exist. In modern societies as in traditional societies, persons experience, interact with, and appeal to spiritual or divine beings. Using data from the NORC General Social Survey, this study examines the extent to which relationships with "divine others" affect psychological well-being. Regression analysis reveals that divine relationships have a significant effect on several measures of well-being (controlling for sociodemographic background variables and church attendance). Hypotheses regarding the impact of stress, social relationships, cognitive resources, and images of the divine on the effect of divine relationships are also considered.     

Social construction of public relations knowledge by academic institutions worldwide: A bibliometric network analysis

This VOSviewer-enabled bibliometric study examines scientific knowledge construction in public relations research since 1955. A co-citation analysis indicates that while sustaining its cross-disciplinary nature, public relations increasingly relies on scholarship generated within its own discipline, with Public Relations Review, Journal of Public Relations Research and Journalism & Mass Communication Quarterly most cited academic sources. A citation analysis of author affiliations revealed a number of findings, including universities with the highest count of publications, university pairs that tend to cite each other, as well as regional university groups and large clusters within a broader, citation-based network. Among the 108 most productive academic institutions from four continents included into the study, U.S.-based universities produced the highest number of publications in nine peer-reviewed journals. Cross-referencing citation relationships among university clusters in different world regions illustrates an ongoing pattern of globalized construction of public relations knowledge.     

State of international public relations research: Narrowing the knowledge gap about the practice across borders

This study examined the state of international public relations research to identify prominent trends, themes, and theoretical paradigms in the field. A content analysis of 200 articles from 12 peer reviewed journals shows that international public relations scholarship has increased steadily in the last four years. Likewise, the areas being studied by academics in the field have also diversified. The findings point to areas and regions that remain understudied and should be explored to continue building knowledge in the field in general, and more specifically, in theory development.