Public relations in Portugal. An analysis of the profession through the undergraduate curriculum

Higher education in public relations in Portugal has been expanding in recent years. The purpose of this research is to analyse undergraduate public relations programmes in Portugal within the Bologna Treaty reform. After having compared public relations curricula and defined the main features, an empirical research was applied in order to determine the opinion of public relations educators and practitioners about the ideal undergraduate plan of studies in public relations.     

Citizenship in the classroom: transferring and transforming transcultural values

The aim of the paper is to present and discuss a Report from a Comenius 2.1 project, aimed at developing teachers’ interpersonal, intercultural, social and civic competence. The study presented in the report was a multiple case study, and the methods for collecting data were focus group dialogues (with 34 teacher students), one video recording in each country and a document analysis of a European overview of citizenship education in Europe. Five countries participated in the study (the Netherlands, Portugal, Poland, the UK and Sweden) and the study focused on 12 year‐old pupils. One conclusion was that teacher education needs to focus more on horizontal classroom dialogue if goals for citizenship education are to be reached.     

Culturally sensitive social work: promoting cultural competence

In current times of great conflict and clashes between different cultures and worldviews, cultural competencies should be a well embedded feature of social work education. This is a fundamental and cross-cutting issue; however, we question whether it is an obvious concern in social work education in European countries, specifically in Portugal, and if the curriculum of social work courses covers this topic. This article is based on research that seeks to find out if there are mandatory curricular units of the disciplinary field of social work that explicitly address culturally sensitive social work and cultural competencies. Thus, this article presents a study that focuses on educational institutions that provide social work courses in Portugal, and has the potential to be extended to other countries. An online survey and a document analysis of the curriculum programmes of all Portuguese courses in social work were conducted. The study results revealed the lack of curricular units with clear terms relating to the topic of culturally sensitive social work. The implications for practice and educational policy are also discussed, which lead to a reflection and analysis of the evaluation and accreditation process of social work education in Portugal, with a conclusion that it is incomplete and faces major challenges in curriculum development and course accreditation. Challenges and opportunities in developing social work curricula, as well the debate around a generic or specialist social work education are also discussed. Finally, the authors suggest an opportunity to develop cultural competencies through continuing and lifelong learning for social workers.     

Debating globalization in social studies education: approaching globalization historically and discursively

The purpose of this paper is to explore the dominant positions in the debates on globalization in American social studies education. Specifically, the paper illustrates that, first, globalization is conceived of as more of an unprecedented new age and less of a historical development. Second, it is conceived of as more of a natural process and less as an ideological project. All in all, this paper argues that globalization should be approached as a historic and discursive condition in the field of social studies education. To do so, educators should include more skeptical perspectives and critical voices about globalization. Also, they need to approach the vocabulary used to frame globalization discursively, rather than as an objective fact. The paper contends that the different positions taken in the debates on globalization are part and parcel of the social imaginary of globalization. The paper has ramifications not only for American social studies education but also for related subjects such as civics and citizenship education elsewhere.     

Predicting Attitudes Toward Lesbian and Gay Parent Families Among Portuguese Students from Helping Professions

The authors' goal was to characterize predictors of attitudes toward lesbian and gay parent families (LGPF), held by students enrolled in psychology, social work, medicine, nursing, elementary, and preschool education programs in Portugal. The authors examined the predictive value of students' (n = 600) sociodemographic characteristics when assessing their attitudes toward LGPF. Participant's gender, interpersonal contact with lesbians and gay men, gender role attitudes had indirect effects on attitudes toward LGPF, through attitudes toward lesbians and gay men. Understanding characteristics associated with attitudes toward LGPF may inform decisions in terms of the education and training of helping professionals.     

Media orientation of German university decision makers and the executive influence of public relations

This study investigated the executive influence of public relations managers in the German higher education system. The study is based on a whole-population survey of German university decision makers (N = 1619). It provides evidence that the mediatization of German higher education offers an important opportunity for the empowerment of university PR departments. They can benefit from the New Public Management reforms in recent years as power shifts to management-oriented administrators and the public image of universities turns into a competitive asset. Nevertheless, an indispensable precondition for PR departments’ organizational advancement resides in professionalization. PR workers need to claim a status of expert boundary spanners between their universities and the public stakeholders.     

Sexology in Portugal: Narratives by Portuguese Sexologists

This article presents the emergence and development of modern sexology in Portugal through the analysis of Portuguese sexologists’ narratives, to explore how they commit to a professional identity as sexologists, and to discuss how they integrate their professional role into the vast multidisciplinary field of sexology. In-depth interviews were conducted with 44 key professionals, purposefully recruited to guarantee heterogeneity concerning generation, gender, training, and practice. Content analysis focused on highlighting differences and articulations among the main professionals making up the field. The findings indicate that sexology is not seen as a full-fledged profession but rather as a specialization or a secondary field of action. The sexual medicine perspective is prevalent and more visible among physicians, thus reflecting the gap between psychosocial and biomedical approaches. A close link between clinical work and research and a gap between clinical work and health promotion were found. Despite the multidisciplinary nature of sexology being acknowledged, it is not fully implemented by the experts in the field. However, it is this characteristic that permitted sexology to institutionalize and to legitimate itself as a discourse of truth about sex, in Portugal as in other countries.     

Turbulence in intercultural communication education (ICE): does it affect higher education?

This article examines a rather neglected context of intercultural education: intercultural communication education (ICE). ICE can be found in different fields such as business, applied linguistics, intercultural communication and health education, amongst others. The authors start by reviewing the latest and ongoing changes (‘turbulences’) in the way that ‘intercultural’ is conceptualized in this field and form a template for analysing a focus group with lecturers focusing on intercultural communication in the Nordic country of Finland. Our analysis shows that these practitioners, who are also researchers specialized in intercultural communication, share discourses about the importance of the ‘intercultural’ in education, but that they are unable to clearly position themselves within the existing polysemic definitions and approaches. The current turbulences seem to have very little coherent impact on the way they talk about the ‘intercultural’.     

The myth of salary discrimination in public relations

One of the more puzzling dimensions of the public relations literature is the persistent claim of salary discrimination against women in the field, despite the absence of even a single comprehensive study on the topic. Even more disturbing is that closely related fields like marketing and advertising—as well as more professionalized fields like medicine—have made no such claims of discrimination, despite larger salary gaps and larger correlations between salary and gender than in the PR field.Detailed statistical analysis of a major salary survey and a review of existing studies both indicate that there is no empirical reason to believe that there is gender-based salary discrimination in the PR field. Findings from the PR salary survey show that there is little or no discrimination, even without considering factors (e.g., employment breaks-in-service) that were shown to have substantial explanatory power in salary surveys from other fields.Circumstantial evidence of PR salary discrimination existed 20 years ago, but the evidence available since that time suggests strongly that there has been little or no salary discrimination for at least the past decade.     

The public relations profession as discursive boundary work

Public relations (PR) has spent more than a century as a professional project, marked by a struggle with adjacent professional fields for market control, social closure and elite status. However, the wider literature on professionalisation lacks a systematic account of how professions discursively construct their boundaries, or how differences in field position can influence a profession’s use of discursive strategies to defend or contest its boundaries. This matters for the deepening of PR scholarship, since an effective exploration of the PR profession must include studies of PR’s jurisdictions and its jurisdictional disputes. This article introduces into PR theory, a discourse analytical framework for deconstructing boundary work between PR and adjacent professions. The discourse framework, and accompanying discussion, answers the call to dismantle silo thinking about PR activity, through a methodology designed to examine PR’s intersections with other fields.     

Journalism–PR relations revisited: The good news,the bad news,and insights into tomorrow's news

Extensive research over the past 100 years has shown that the interrelationship between journalism and PR is tensioned and paradoxical, with negative perceptions of PR among journalists and trivialization and demonization of PR as ‘spin’ contrasted by claims of ‘symbiosis’ and evidence that 40–75% of media content is significantly influenced by PR. However, studies have been predominantly quantitative and most predate the recent ‘crisis in journalism’ and rapid growth of new media formats. This article reports in-depth interviews with senior editors, journalists and PR practitioners in three countries that provide new insights into journalism–PR relations today and identify trajectories for future research, education and practice.     

The intricacies of education about the Holocaust in Poland. Ten years after the Jedwabne debate,what can Polish school students learn about the Holocaust in history classes?

In many European countries, disparities have grown between history and the memory of the Holocaust. Debates on Polish–Jewish relations during the Holocaust and empirical studies in the field of education reveal that there is a gap between research and education. The emphasis in this paper is on the content of new history textbooks published after the 2008 educational reforms in Poland.     

The Determinants of Lottery Sales in Portugal

In sum, this paper examines the core determinants of lottery sales in Portugal. With panel data analysis covering 18 Portuguese districts and 5 years, this study explains the variations in a district’s per-capita lottery sales in terms of key theoretical hypotheses such as per capita district income, age, education index, gender and religion. This paper concludes that the richer Portuguese districts spend more than the poorer districts and there is an inverted-U relationship between lottery sales and per capita income. The paper also concludes that married Catholic citizens spend more on lottery products than others and that the level of education returns a negative effect on lottery spending.     

Material as actor in the enactment of social norms: Engaging with a sociomaterial perspective in childhood studies to avoid the ‘traps of closure’

This article employs a sociomaterial perspective and explores how material artefacts take part in the enactment of social norms by analysing empirical examples from two different childhood studies projects in Norway. Drawing on interview data with tweens, (children aged 8–12), and observational data from an early education and care institution (ECEC), we argue that material, in this case toys and makeup, make a difference in the enactment of social norms in children's everyday lives. Our aim is to demonstrate the malleability of a sociomaterial perspective and show how this can lead to new insights and open childhood studies as a field.     

Seventy-Five Years Old and Still Going Strong: Stability and Change in Sexual Interest and Sexual Enjoyment in Elderly Men and Women Across Europe

Abstract

Objective: The aim of this study was to test a conceptual model of retrospectively assessed change in sexual interest and sexual enjoyment in the past 10 years among coupled older adults in Norway, Denmark, Belgium and Portugal. To which degree do structural influences, personal characteristics, and interpersonal factors predict the dynamics of sexual interest and enjoyment in partnered persons? Methods: Data were collected as a cross-sectional postal survey, with national probability-based samples of the population aged 60-75 years recruited by phone registers in Norway (676 men and 594 women), Denmark (530 men and 515 women), Belgium ( 318 men and 672 women), and Portugal (236 men and 273 women). Results: Across countries, personal characteristics—primarily general health status—were the most important predictors of change in sexual interest and sexual enjoyment in men. Change in sexual interest and enjoyment among women (except for Portuguese women) was best predicted by interpersonal factors. Conclusions: Good health, an active sex life throughout the lifespan, direction of relationship, and feeling emotionally close to partner during sex are important factors in maintaining sexual interest and enjoyment among partnered older adults in Europe.     

University teachers’ perceptions and evaluations of ethics instruction in the public relations curriculum

This study examined the present state of teaching ethics in university public relations departments in the U.S. and abroad. The results of this online survey indicated that PR teachers (N = 249) perceived ethics instruction in PR education to be essential, and they believed in a close tie between general morality and professional ethics. However, the results also showed that the higher the participants’ academic rank, the less favorable attitude they held toward the value of ethics education to students.     

Sexology as a Profession in Spain: Results of the “Euro-Sexo” Study on the Practice of Sexology in Spain

This article presents the major results of a survey on the profession in Spain. An international research program previously conducted in eight European countries (Denmark, Finland, France, Italy, Norway, Portugal, Sweden and the United Kingdom) was adapted to Spain. The sample was made up of Spanish professionals who were members of professional organizations in sexology. The questionnaire used in the other European countries was translated and adapted into Spanish; its 89 questions inquired into: the sociodemographic profile of respondents, their initial academic and professional background, the specific training received in sexology or human sexuality, and their professional practices in sexology. In Spain, most sexologists are women from a nonmedical health profession. Most respondents received specific training in sexology and stated that it is not necessary to be a physician to be a sexologist. The findings bring to light many similarities with the data collected in the eight other European countries.     

Books on History and Government Published in the United States from February 17, to March 17, 1934

Due to the changing landscape of K-12 education in the United States, particularly issues arising from funding, safety, accessibility, and standardization, the frequency at which teachers utilize traditional field trips has diminished over the last few decades. Thanks to continued advances in communicative technology, however, teachers are able to offer students virtual field trips (VFTs). Although not a perfect substitute for real life field trips, VFTs still take students beyond the classroom walls and help bring history, geography, economics, and civics to life. Still, there is some work teachers need to be aware of when planning to use VFTs. This paper attempts to help teachers in that avenue including providing a theoretical background for VFTs, explaining the basic benefits and limitations of VFTs, and detailing ways teachers can use VFTs. Finally, this paper provides a list of quality platforms, which teachers can use to locate VFTs.     

Portuguese migration studies

A survey and evaluation of recent research in Portugal on the economic aspects of Portuguese emigration is presented. The focus is on emigration to the rest of Europe since the early 1970s. Attention is also given to the political changes that occurred in Portugal and the oil crisis that affected Europe as a whole.     

Suggestions for a Beginning Teacher

This article addresses how far educational institutions have come in designing authentic and meaningful curricula for teaching the Holocaust at the secondary level. Examined in this article are the historical development of Holocaust education in the United States, with a focus on the state of Illinois as a case study, what contributes to the development of a full curriculum, and what constitutes the boundary between a curriculum and a framework, based on examination of the work of scholars and institutions in the field. Analysis of existing frameworks according to criteria developed by the authors has yielded the finding that a framework can only guide teachers to an extent because of its looser structure. A full curriculum, however, is structured with greater detail and more direct ways of determining evidence that demonstrates understanding of the content and mastery of essential skills. Recommendations are provided for Holocaust Education curriculum development, underscoring the significance of an engaging design that makes learning more lasting and meaningful.