Top issues and responsive strategies in public relations practice: An empirical assessment in the Greater China area

An online survey of 132 public relations practitioners in Mainland China, Hong Kong, and, Taiwan revealed three issues (i.e., finding, developing and retaining highly talented communication, professionals, managing the digital revolution and rise of social media, and dealing with the speed and, volume of information flow) as the most urgent ones to deal with in today's public relations practice. Consequently, various responsive strategies have been applied to deal with emerging critical issues.     

Corporate social responsibility engagement and communication by Chinese companies

Premised upon the centrality of relationship management in corporate social responsibility (CSR) and public relations functions, and the growing momentum toward CSR in China, this study reports survey results of corporate communication/public relations executives in Chinese companies on aspects of CSR accountability and transparency. Responses to four key topical areas – drivers for CSR engagement, areas of practice, importance of CSR communication, and preferred channels for communication – suggest a strong concern for corporate image and culture in pursuing CSR, an overwhelming emphasis on disaster relief despite the recognition of a much broader array of societal priorities, and the Chinese companies’ current reliance on in-house and Internet media for CSR communication.     

Model Hong Kong malls and their development in mainland China: consumer iconicity and the trans/national capitalist class

Relational geographies of capital and consumption between Hong Kong and mainland China have been forming through tourism engagement in Hong Kong and the development of model Hong Kong malls in China. This analysis of urban restructuring for the consumer economy identifies how landmark Hong Kong malls are reproduced in major cities of China by networks of Hong Kong property firms and mainland elites. Adapting Leslie Sklair's formulation of architectural iconicity in the culture‐ideology of consumerism, this economic relationship, which restructures urban space, constructs iconic built forms and develops Chinese consumerism, marks hegemonic opportunities of a national capitalist class, suggesting how Chinese state capitalism and its Hong Kong networks limit and incrementally engage transnational capital while instantiating Hong Kong‐style consumer iconicity. New malls in mixed‐use developments in China often occupy sites of historical markets and thus affirm Sklair's prediction that iconic architecture increasingly proclaims consumer space while claiming historic forms of public space.     

The historical trajectory and diaspora of Hong Kong immigrants in Africa

Using Diaspora as a theoretical framework, this article investigates the historical trajectory of Hong Kong immigrant access to Africa, the evolution of their diaspora as well as living strategies. Based on data collected from 10 Hong Kong immigrants during 2018-2019 in Africa, and assessment of some historical materials such as Sino-Africa political relationships, its change trajectory, trade record, and personnel exchanges, the results demonstrate that the different Hong Kong political system might lead to the entrepreneurial resource obtains and the evolution trends of the diaspora of Hong Kong immigrants. Since the 1980s, the increase of re-export trade volume between Mainland China and Hong Kong had strengthened the trade volume between Hong Kong and Africa with the development of the Sino-Africa relationship. It illustrates that the trade relations between Hong Kong and Africa have been increasingly influenced by the re-export trade between Hong Kong and mainland China. Meanwhile, the Hong Kong immigrants in Africa have gradually been showing a trend of integration with new Chinese immigrants in Africa, which navigated their identities constantly i.e., Hong Kong diaspora, Chinese ethnic group and British citizenship (overseas), while their daily life was inclined towards cosmopolitan trends.     

Online strategic communication: A cross-cultural analysis of U.S. and Chinese corporate websites

This study applied a cultural divergence approach to examine online marketing interactivity and corporate public image on corporate websites. It analyzed different online strategic communication of corporate websites from two different nations—the United States and China. Results indicated that U.S. corporations were more likely to highlight online marketing interactivity and social responsibility, which integrated marketing and public relations as their online communication strategy. Chinese corporations provided more online spaces for the consumer–consumer interactions and emphasized corporation-oriented information.     

The struggle for hegemony: the emergence of a counter-public sphere in post-1997 Hong Kong

The present study examines the struggle for hegemony in the public sphere by two different systems, following Hong Kong’s handover to China in 1997. It has been postulated that the new media, particularly social media, has become an important public sphere for the citizens of Hong Kong to engage in an anti-hegemonic struggle against China’s discursive encroachment into Hong Kong since 1997. Given that the public platform provided by legacy media has been bought out or coopted by China, new media has begun to serve as a subaltern public sphere to enable resisting the hegemony imposed by China. This was analyzed through a survey conducted as part of this study, which showed that people who are young, read the Apple Daily, have high expectations of local autonomy, and a high regard for press freedom are prone to using social media to obtain their social and political information. This article analyzes the implications of the emergence of a counter-China hegemonic public sphere.     

Online political public relations as a place-based relational practice: A cultural discourse perspective

This study introduces the theoretical and methodological approach of Carbaugh’s (2007) cultural discourse analysis (CuDA) to advance the research agenda on political public relations. I discuss how CuDA, as an extension of the ethnography of communication (EoC), provides clues to unexpected success in an election campaigning. Using the 2016 Hong Kong lawmakers’ election as an empirical example, the most discussed Facebook posts of an election candidate, and 6800 online comments from the public are studied. I identify the socio-cultural meanings that are used and can be used to engage public-to-public election canvassing. This study shows that the prominent discursive hubs of dwelling and relation organize networked publics to canvass. Responding to the socio-cultural turn of the literature, this study grounds the theorization of political public relations in practice. The evaluation of different approaches to discourse also moves the field forward methodologically.     

Agenda-Building role of state-owned media around the world: 2014 Hong Kong protest case

ABSTRACT

This study aimed to advance theoretical and practical knowledge of political public relations and mediated public diplomacy through analyzing the agenda-building relationships between state-owned media and foreign news coverage in 16 countries during the 2014 Hong Kong protest. The results indicated significant correlations of issues and stakeholders between the Chinese state-owned media and the English language media outlets of 16 foreign countries, thereby supporting the international agenda-building role of Chinese state-owned media. An exploratory analysis was conducted to test the role of intercultural or international relations variables in the agenda-building process.     

Revisiting Cyber-Diplomacy: Canada–China Relations Online

This paper situates Canada–China relations in the context of recent internet developments and debates about information and communication technologies (ICTs) infrastructure. I argue that protest events in Hong Kong surrounding the #occupycentral movement help us understand the tension between internet access, technological innovation and state centric forms of internet governance. By foregrounding the tension between the horizontal exchange of ideas and national surveillance and control, it is possible to identify important similarities between Canadian and Chinese state and the experience of internet users. In the wake of the Hong Kong occupy protests, it is possible to see how the internet promotes the practices of ‘Other Diplomacies’, functional relationships between citizen, market and foreign actors that present challenges for national regulation and traditional diplomatic mechanisms. The paper proposes a revival of the concept of Cyber-Diplomacy to better explain the challenges of state-to-state relations in an era of ICT innovation.     

The Imperial and Transpacific Origins of Chinese Capitalism

This article restores early colonial Hong Kong to a key role in the history of capitalism and the integration of the Pacific. It argues that in the 1840s Hong Kong became the first identifiably capitalist Chinese society and a nexus between the China coast and both the expanding British and US imperial systems. It first demonstrates how Hong Kong's colonial regime swiftly re‐structured the island's social‐property relations and scaffolded its residents toward the ceaseless accumulation of capital. It then examines how this nascent node of Chinese capitalism integrated with the westward expansion of American capitalism amid the California Gold Rush and concludes by analyzing how Hong Kong's transpacific networks facilitated the expansion of capitalist systems into late nineteenth‐century China, most especially Shanghai.     

How IKEA turned a crisis into an opportunity

In 2013–2014, the IKEA cuddle toy Lufsig was connoted as a symbol of the Chief Executive (CE) of Hong Kong, prompting stakeholders to make negative associations with the corporation. Our study examines how IKEA mediated communication on traditional media and social media to turn this crisis into an opportunity. This study informs corporate communicators and researchers about the integrated utilization of crisis response strategies in a sophisticated crisis situation.     

Political scandals, “black materials,” and changing backstage imaginary in the Hong Kong press, 2001–2015

This article examines changes in political communication in Hong Kong in the past 15 years by analyzing the portrayals in mainstream newspapers of the political “backstage,” that is, the part of the political process that is kept from public view. Specifically, the empirical analysis focuses on how the media have utilized the phrase “black materials” in association with political scandals. Based on the qualitative textual analysis of news and commentary articles published in six local newspapers, the findings showed that a significant change occurred in media portrayals of “black material collection” during the study period. Before 2012, the practice was largely ad hoc or tied to elections, and the collection of black materials followed largely legal means. After 2012, the practice was portrayed as routinized, pervasive, and illegal. The changes in the media portrayals both reflected and constructed China as a powerful state with increasing levels of intrusion on Hong Kong affairs.     

Post-handover identity: contested cultural bonding between China and Hong Kong

This study examines the formation of Hong Kong identity and its cultural articulation in Chinese identity in the post-handover years. Surveys of Hong Kong identity conducted between 1996 and 2016 demonstrate a set of interlinked yet contradictory findings: (i) the coexistence of both cultural pride in and resistance to cultural icons that represent the Chinese state; (ii) weakening correlations between China and Hong Kong regarding cultural affiliation; and (iii) the growing significance of cultural resistance to China by people who love Hong Kong. The survey results indicate the prevalence of an ambivalent identity in post-handover Hong Kong with regard to the coexistence of opposing attitudes toward Chinese identity. These results provide evidence of the complex cultural bonding between China and Hong Kong in the development of the China–Hong Kong relationship since the handover in 1997.     

Discursive opportunity structures in post-handover Hong Kong localism: the China factor and beyond

The discourses of localism have been redefining the political spectrum, cultural practices, and identity politics of Hong Kong. A growing body of literature considers how China’s domination has fueled the rise of localism in Hong Kong. Drawing on the content and textual analyses of news media and other empirical evidence, this article scrutinizes the opportunity structure in post-handover Hong Kong to show that it facilitates the formation of localist discourses. It situates the localism of Hong Kong as the response to the social changes and China’s encroachment on the city in the post-handover years. Specifically, it focuses on the emergence of progressive localism prior to the recent deterioration of the China–Hong Kong relationship, the radicalization of social movements, and the continuing effects of critical post-handover events in Hong Kong. The study re-conceptualizes the localism of Hong Kong from the central–peripheral tension arising from China’s hegemony to the dynamic discursive formation of an evolving post-colonial city.     

香港“掷镪案”研究及其对我国城市公共安全的启示

在广泛搜集香港高空投毒事件"掷镪案"资料的基础上,通过进一步整理、深入分析应对此类突发事件的城市公共安全机制,提出可供我国建构城市公共安全机制借鉴的经验教训。     

Operationalizing genuineness in CSR communication for public engagement on social media

Public relations professionals from global corporations have increasingly communicated corporate social responsibility (CSR) practices on social media to engage publics. Yet the link between CSR communication of global corporations, particularly with regard to the dimensions of genuineness exhibited in their communication and public engagement on social media is under-researched in China. This empirical study conceptualized and operationalized the dimensions of genuineness, which encompass providing information about different CSR themes, being responsive to publics, demonstrating empathy, and being consistent in what corporations say and do, and then investigated how global corporations engaged Chinese publics through genuine CSR communication on Sina Weibo. Enhanced public engagement outcomes of comments, likes, and shares were observed for the provision of information about the community involvement and development CSR theme alongside the use of empathy. This study informs public relations scholars and practitioners about the importance of providing information on the CSR theme of community involvement and demonstrating empathy to generate higher public engagement.     

A Strengths Perspective in Working with an Adolescent with Self-cutting Behaviors

This paper describes the use of a strengths perspective in working with an adolescent with self-cutting behavior. While a disease model stresses diagnosis, labeling, medication, control, and manipulation; a strengths perspective advocates understanding of feelings and meaningfulness behind symptoms, identifying needs, and developing abilities, facilitating interpersonal communication, and building a better social environment for the adolescent client with self-cutting behaviors. A case example demonstrates this approach.Prof. Kam-shing Yip is a Professor, Department of Applied Social Sciences, The Hong Kong Polytechnic University, Hong Kong, China.     

Actional Legitimation: No Crisis Necessary

This article articulates the fundamental nature of "legitimacy" to public relations research and sets forth actional legitimation as a productive new area for public relations studies. After tracing the development of the idea of "corporate legitimacy," this research distinguishes between institutional and actional legitimacy. Although institutional legitimacy has formed a basis for studies of crisis communication, image, values advocacy, and issue management, actional legitimacy studies allow for the study of more day-to-day public relations activities in which publics have a more immediate impact on corporate policy. The article concludes that actively studying strategies of legitimation for specific corporate policies would produce useful scholarship that builds on extant legitimacy literature.     

Socio-Contextual Influences on the Korean News Media's Interpretation of Samsung's $847.6 Million Donation

This study investigates the role of leadership in facilitating strategic communication management and effective public relations practice by proposing a set of dimensions measuring corporate communication executives’ perceptions on leadership. A measurement methodology was applied and suggested to facilitate empirical investigation. Data from two groups of senior corporate communicators and public relations executives (N = 384) nationwide were used to assess the validity and reliability of proposed leadership dimensions that contribute to effective communication management. Results from both groups demonstrated strong support for the proposed higher-order measurement model. The analysis suggested that 6 major dimensions (self-dynamics, team collaboration, ethical orientation, relationship building, strategic decision making capability, and communication knowledge management capability) are crucial for communication executives to expand their influence in the institutional context and generate desired communication outcomes. The findings offer insights on both leadership and corporate communications that may account for significant nonfinancial indictors of organizational effectiveness.     

论以中关系的发展现状及其前景

60余年来的以中关系历经波折。在中华人民共和国成立后,以色列就寻求与新中国建立外交关系,但因朝鲜战争与万隆会议等故使得以中关系趋于冷淡并中断。中美缓和、以埃媾和以及中越战争为中以关系的发展提供了契机,香港开始成为中以军事、经济与政治合作的桥头堡,两国最终于1992年建交。由于以阿关系的反复、以色列对华武器出口中的美国压力以及中国内部的民族分离主义问题等因素,中国在以阿之间平衡取舍,影响其参与中东和平进程的成效。当前全球金融危机使国际社会普遍意识到中国的重要地位,以色列需要制定契合国际体系转型的对华新政策。