Over the rainbow: Sexual minorities' bonding and bridging social capital and civic engagement

This study examines sexual minorities' participation in civic engagement using the theory of social capital. The analysis of the data from a US national survey shows that sexual minorities' bonding capital within the lesbian, gay, bisexual, and transgender (LGBT) community is positively associated with their civic engagement on LGBT issues, while it is negatively associated with their participation in activities addressing other social issues. Sexual minorities' bridging social capital as generalized trust is positively associated with their civic engagement for non-LGBT issues, but it has no statistically significant relationship with their civic engagement on LGBT issues. Overall, the findings reveal that sexual minorities' civic engagement beyond LGBT activism is closely related to their generalized trust and reciprocity in society. These findings suggest that an organizational culture of non-discrimination and equity will help create more diverse and inclusive philanthropy.     

Enhancing the social capital in industrial workplaces: Developing workplace interventions using intervention mapping

Social capital in the workplace has been found to be associated with employee wellbeing and work engagement. Yet, evidence of effects of interventions to enhance the social capital are lacking. The intervention mapping method has been described as a useful tool for developing workplace interventions but it is very resource consuming. We aimed to develop an adapted version of the intervention mapping method which is more practically feasible to apply. To get insight into strengths and weaknesses of the adapted method, we applied it and conducted interviews with staff at six companies. The interviews revealed that the action plans developed using the adapted intervention mapping method were generally perceived as relevant and that the action plans had a positive effect on the social capital. However, the implementation of the action plans had been a challenge. In conclusion, the adapted intervention mapping method appears to be suitable for developing interventions to enhance the social capital in the workplace. However, more attention to the implementation of the action plans needs to be incorporated into the method. Suggestions to enhance the implementation included the involvement of the management in the implementation and monitoring of the implementation of the action plans as well as integrating the action plans into existing procedures in the workplace.     

Engaging communities: Ostrom's economic commons,social capital and public relations

This article discusses the research of economics Nobelist Elinor Ostrom. It argues her analysis of long term community co-operation contains important insights for public relations, especially in the area of community engagement. Informed by Ostrom's focus on common pool resource management, the article highlights the importance of organisations adopting an attitude of mutuality to the external stakeholder environment. It also associates public relations practice with the promotion of a social commons. It then examines Ostrom's insights on the role that face-to-face communication plays in the generation of social capital and the norms of behaviour that promote co-operation. The article ends with a discussion of the implications of these findings for the practice of public relations in organisations and suggests areas for further research.     

Regional disparities in bonding and bridging social capital: An empirical study of rural and urban Japan

This article investigates regional social capital development by focusing on disparities in bonding and bridging social capital among rural and urban areas of Japan. Rural–urban differences in social capital in Western contexts have been discussed by many studies. Their main finding is that bonding social capital is richer in rural areas and bridging social capital is richer in urban areas. However, the empirical evidence presented in this article suggests that in Japan both bridging and bonding social capital are richer in rural than urban areas, diverging from traditional thinking about these two types of social capital. This finding suggests that urbanization and depopulation in rural areas of Japan have led to changes in people's behavior and their demand for social networks, promoting the development of bridging social capital in rural areas.     

Role of Facebook use in predicting bridging and bonding social capital of Pakistani university students

ABSTRACT

The explanatory study aimed to examine the role of Facebook use (intensity of Facebook use, Facebook relationship maintenance behaviors, duration of use, and number of ties), motives of using Facebook (making new social ties, maintaining existing social ties, seeking and sharing information, self-expression, self-documentation, and recreation), and sociodemographic characteristics (age, education, gender, and monthly family income) in predicting the formation of bridging and bonding social capital among youth. Opting Putnam’s theory of social capital, a survey was conducted from eight randomly selected universities of Lahore, Pakistan. A total of 1,245 students, had an average age of 21, were participated in this study. Stepwise multiple linear regression technique was used to explain bridging and bonding social capital. The study found that motives of using Facebook had a major role in predicting bridging and bonding social capital of the students. The intensity of Facebook use and Facebook relationship maintenance behaviors were also positively correlated with bridging and bonding social capital. Except for the age for bonding social capital, no other sociodemographic variables had an influence on bridging and bonding social capital.     

Social capital,human capital,and career success in public relations in Taiwan

This study examined the degree to which demographic, human capital, and social capital variables can predict career success for public relations practitioners in Taiwan. Social capital includes two dimensions: social trust and social network. Human capital includes education, rank, career tenure, and motivation. Public relations practitioners (150) from 16 agencies in Taiwan were interviewed in 2006. Social capital explained the significant variance in subjective career success. As for human capital, motivation negatively predicted job comfort, but positively predicted challenge and task significance. Career tenure and rank in the agency positively predicted autonomy, while only age and professional tenure predicted objective success. This study also revealed that the longer the practitioners stay in the business, the more the sense of autonomy, financial rewards, and support they have. Combined with the results of objective career success, career tenure is the best predictor for career success among all the variables in human capital. Since gender does not predict career success, we may infer that public relations practice in Taiwan does not seem hostile to women.     

Social capital and the added value of social relations

Almost all empirical research reveals that social capital is a factor that enhances public goods, but scholars are divided into two strands of thought. According to the first strand, the enhancement of public goods does not need any network of social relations, while, according to the second, enhancement depends on the existence and good functioning of relational networks, to the point that it consists in the creation of social networks. Which one is right? In order to clarify the issue, one should ask: can a social relation have any added social value? If so, how can we conceive of the added social value of social relations, and how can we measure it? The author claims that the added social value of social relations can be observed in those processes through which social capital and public (relational) goods (re)generate or elide each other. These processes can be analyzed as morphogenetic cycles that work in temporal sequences and are not circular or recursive. By adopting this perspective, we can see and measure the added social value of social relations in primary and secondary networks, leading to the emergence of public goods. The relational approach can give abundant evidence as to how and why different public goods are produced and/or enhanced depending on the different added social value of the social relations that constitute them.     

Building relational capital: The contribution of episodic and relational community engagement

In this study, we provide evidence of the theorized connection between community engagement and the development of social capital, and the perceived value or worth of relationships among organizations and stakeholders. Using thematic analysis to understand the policy and practice frameworks of community engagement in Australian local government organizations, our analyses reveal two different types of community engagement—relational and episodic—each of which has the potential to contribute to relational dimension of social capital. The study introduces and develops new thinking around the ideas of episodic and relational engagement within the context of community engagement, and their respective contributions to the development of relational capital. Recognizing and identifying episodic and relational community engagement as separate phenomena allows researchers and practitioners to understand the theoretical dimensions of community engagement as a framework for practice.     

Public broadcast of health communication: Extending public relations through social capital in Taiwan

This paper shows how a public media can effectively utilize its social capital, and integrate with different resources from the related non-profit organizations and corporations in public relations perspective. A case study of a high-popularity Taiwanese public traffic radio: Police Broadcasting Service (PBS) is conducted. The finding shows that the public radio can cost-effectively deliver health communication with the principle of social marketing.     

Individual social capital: Accessibility and mobilization of resources embedded in social networks

The objective of the present paper is to characterize the structure of individual social networks and to provide new insights into the underlying mechanism of individual social capitalization process. In particular, we put to the test three main assumptions underlying Lin’s seminal explanatory model of individual social capital determinants (Lin, 2001). We analyzed the results of an extensive and specifically designed survey on personal networks in Spanish society (OSIM, 2011). Our findings, based on the use of Principal Component Analysis (PCA), regression and structural methods allow us to complement Lin’s general model distinguishing accessibility and mobilization of social resources. Furthermore, the empirical evidence suggests the need for introducing a significant distinction between instrumental-expert and expressive mobilization. Finally, our analysis allows us to identify the main determining factors of both forms of capitalization of personal relations.     

Networks of social capital: Extending a public relations model of civil society in Peru

Scholars have argued that public relations can and indeed must be used to improve society. This article builds on the work of Taylor and Doerfel (2005), who advocated for the continued study of civil society through the lens of public relations theory. This study contributes to a normative public relations model of civil society by examining how interorganizational relationships, which may initially be established for purposes of resource exchange, benefit civil society through the creation and maintenance of social capital. The study examined a segment of Peruvian civil society dedicated to media development, as media is a key partner in building civil society (Taylor, 2009). The results of the study help to explain how interorganizational relationships contribute to the creation of social capital in a civil society network, and how certain network positions are integral to maintaining the social capital of a community of actors. Implications for the role of public relations in building and maintaining networks of interorganizational communities are discussed.     

Dimensions of social capital and subjective well-being: evidence from Italy

The concept of social capital was investigated as an explanatory variable of a number of significant socio-economic phenomena, such as economic development, the well-functioning of institutions, and school performance. This study proposes an analysis of the relation between social capital and well-being. The two concepts have been interpreted by social sciences in many different ways. In particular, as a result of its recent success, social capital has been the object of a great deal of interpretations. Social scientists have considered it either as a collective resource (macro social capital), or as an available resource amongst members of specific groups (friends, associations, local communities, etc.; i.e. meso social capital), or as a resource that individuals can achieve through their personal networks (micro social capital). Using data from a representative sample of Italian citizens (25–80 years old), this work investigates which dimension (micro, meso, or macro) of social capital has (if any) a major influence on subjective well-being. Data show some interdependence only with the macro social capital, and suggest that it is just the symbolic and cognitive qualities of the social capital, rather than its structural dimension, that could be associated with subjective well-being in a significant way.     

Experiments in evaluation capacity building: Enhancing brain disorders research impact in Ontario

This paper is the introductory paper on a forum on evaluation capacity building for enhancing impacts of research on brain disorders. It describes challenges and opportunities of building evaluation capacity among community-based organizations in Ontario involved in enhancing brain health and supporting people living with a brain disorder. Using an example of a capacity building program called the “Evaluation Support Program”, which is run by the Ontario Brain Institute, this forum discusses multiple themes including evaluation capacity building, evaluation culture and evaluation methodologies appropriate for evaluating complex community interventions. The goal of the Evaluation Support Program is to help community-based organizations build the capacity to demonstrate the value that they offer in order to improve, sustain, and spread their programs and activities. One of the features of this forum is that perspectives on the Evaluation Support Program are provided by multiple stakeholders, including the community-based organizations, evaluation team members involved in capacity building, thought leaders in the fields of evaluation capacity building and evaluation culture, and the funders.     

The civility of social capital: Public relations in the public sphere,civil society,and democracy

Scholars have analyzed public relations’ role in democracy via proxy concepts like the public sphere and civil society. However, some have critiqued the public sphere on grounds of equal access and portrayed civil society as a guise for first-world imperialism. These critiques have implications for the role of public relations in the public sphere and civil society. This article suggests the normative role of public relations in democracy is best perceived as creating the social capital that facilitates access to spheres of public discussion and in maintaining relationships among those organizations that check state power. To that end, the paper argues that social capital does much to advance public relations theory and prescribe the role of public relations in democracy. Several implications for public relations from a social capital perspective are offered, including the creation of generalized societal trust, the building of cross-cutting or “weak” ties, the engagement of media on behalf of subaltern counterpublics, and the (re)creation of community or a fully functioning society.     

Reflections on social capital and economic performance

In the last 20 years, the concept of social capital has attracted much more attention and many more devotees than any other concept in the social sciences. This has gradually resulted in an enormous amount of literature. This paper seeks to make a threefold contribution to the voluminous literature on social capital. First, it argues against the recent interest in the foundations of social capital, that the real foundations of social capital cannot be found and thus should not be sought in the writings of the putative forerunners of the concept, as some authors have suggested (e.g. Putnam 2000, Ostrom and Ahn 2003). Second, it argues against the objections to the non-capital properties of social capital that social capital is an important form of capital. Finally, this paper suggests that social capital is not the only missing link in reaching higher levels of economic performance. There are also other important factors that can equally be considered as potential missing links.     

Religion and social capital: evidence from European countries

This exploratory study investigates how various aspects related to religion are related to different dimensions of social capital, based on the latest data from the European Values Study. The study intends to include as many religion-related variables as possible and to cover all main dimensions of social capital. In addition to regression analysis, cluster analysis is used for further exploration of religious composition and its consequences for social capital. The broadest conclusions are that religion is highly related to social capital, but the cognitive dimensions of social capital seem to have a closer relationship with social capital than the structural dimensions. Also, many relationships may be overlooked if not enough different religion-related aspects and social capital dimensions are analysed.     

From local to global: Making social policy more effective for rural community capacity building

Abstract

In the context of a discussion of globalisation this paper examines developments in social policy aimed at building civil society and enhancing social capital. It notes that policy driven by a desire for minimal government intervention and market dominance has resulted in a clear disadvantage in rural Australia and growing inequities between urban and rural communities. Clearly poverty has a postcode and overwhelmingly the postcodes are rural. At the same time the demography of ‘rural’ Australia is changing as the inland empties and the coastal regions experience population overload with its accompanying environmental problems. This paper discusses the need for more effective targeted involvement of the state in rural policy development if we are to preserve quality of life, address inequities and overcome the divide between city and country. There is a strong role for social work in forging rural community development. However, the profession has to be much more politically astute in its dealings with governments and community groups if it is to carve out a central role. Strategies are discussed to develop such a role.

Margaret Alston is an Associate Professor in social work and is Director of the Centre for Rural Social Research at Charles Sturt University, New South Wales. She is a Director for the Foundation for Australian Agricultural Women, a member of the Advisory Board for the Social Sciences Unit, Bureau of Rural Sciences, a member of the Board of General Practice Education Australia and on the Editorial Committee for Australian Social Work     

Social mobility and social capital in contemporary Britain

This paper seeks to contribute to social capital research by linking measures of formal and informal forms of social capital to social mobility trajectories and assessing their impact on social trust. Drawing on data from a recent national survey – Cultural Capital and Social Exclusion (2003/2004 ) – we analyse formal civic engagement and informal social connections. The latter data are obtained using, for the first time in a study in Britain, Lin's (2001 ) 'Position Generator' approach as a means to identify the volume, range and position of individuals' informal social contacts. The pattern of contacts suggests that access to social ties is strongly conditioned by mobility trajectory. We also show that civic engagement in formal associations is especially high among second-generation members of the service class. It is also shown that both class trajectory and possession of two types of social capital have significant impacts on trust. Among the social groups disadvantaged in terms of bridging social ties are not only those in lower classes but also women and members of minority ethnic groups.     

Preparing social workers for ecosocial work practice and community building

ABSTRACT

In the context of the global ecological crisis, the profession of social work is increasingly shifting to embrace an ecosocial lens, recognizing the centrality of the ecological environment for human existence and the inextricable linkages of wellbeing for people and planet. Social work educators are contributing to this shift as leaders in the transformation of their home institutions and communities. We present examples within two models of education for ecosocial work, the infusion model and the integration model. Exemplars are based on the authors’ expertise and contributions to ecosocial work education, community building, and ecosocial change, both locally and globally.     

Network domains in social networking sites: expectations,meanings, and social capital

This paper examines why the use of social networking sites (SNSs) leads to different results in cultivating bridging and bonding social capital for different groups of people. Based on in-depth interviews of 45 university students in Hong Kong, I find that Mainland Chinese students studying in Hong Kong actively use SNSs for seeking practical information about offline matters, and they obtain substantial enacted support from other Mainland students of the same university through SNS use. As a result, they accumulate both bridging and bonding social capital. Local Hong Kong students, however, use SNSs mainly for social information seeking and are only able to accrue limited bridging social capital through SNS use. Drawing on the theory of network domains, I argue that the different offline network structures in which students are located – namely, homogeneous and closed networks versus heterogeneous and open networks – explain this difference. Students with closed offline networks have defined expectations of online ties; they think of their online activities as practical and leading to real changes in their status among peers. Those with open networks have indefinite expectations of their online audience; thus, they interpret online activities differently, thinking of them as recreational, and they are playful in their online behaviour. These different outcomes of online activities consequently lead to diverse results in social capital accrual.