The new water cooler: Implications for practitioners concerning the NLRB's stance on social media and workers’ rights

This study examines the National Labor Relations Board's (NLRB) recent decision in Hispanics United (2012), which prohibits employers from firing employees for social media posts that contain work-related grievances. Given that social media has become a large part of corporate image on the Internet, this recent ruling has direct impact on corporate image, social media communication, and public relations. Implications for public relations practitioners and human resource management are discussed and standards for evaluating social media posts in light of this recent decision are provided.     

Sea change: Santa Barbara and the eruption of corporate social responsibility

Corporate social responsibility (CSR) programs have proliferated among the world's largest corporations. While the lion's share of scholarly attention has been devoted to the competitive advantage of CSR as a branding strategy, very little notice has been taken of CSR's history, particularly the emergence of CSR programs during the politically turbulent l960s and l970s. The paucity of historical attention has led to several distortions, including the failure to recognize CSR's origins as a survivalist reaction to crisis, and the resulting overemphasis of CSR as an unambiguously ethical model of managerial proactive effectiveness. Based on an examination of newspaper records of a politically crystallizing oil spill in the waters off the coast of Santa Barbara, California, and an analysis of CSR's market penetration and rhetoric, this paper offers an alternative framework for reexamining corporate social responsibility.     

The role of corporate social responsibility in online identity construction: An analysis of Turkey's banking sector

This study focuses on Turkey's banking sector and investigates the role of public relations and corporate social responsibility practices in constructing organizational identities through a thematic content analysis of banks’ corporate websites. Based on social identity theory, the research reveals that regardless of its core business function, an organization must communicate non-economic social concerns to construct a public identity and gain legitimacy.     

Corporate Image as an Impression Formation Process: Prioritizing Personal,Organizational, and Environmental Audience Factors

In contrast to established, long-held conclusions that corporate image is determined mostly by the organization, recent findings suggest that image is also determined by both environmental and personal factors of the audience member. Studies suggest, further, that these factors combine in novel ways as a part of an impression-formation process and produce an overall perceptually-based audience image. This study's purpose was to further explore the factors that make up an audience's perception of corporate image and any underlying structure of these individual factors. Further, the combined factors were tested for their relative influence in an overall positive or negative image(s) of the organization.

A total sample of 427 respondents were contacted by telephone and responded to a questionnaire that required them to rate the relative influence of 11 sources of information found to be most important in influencing the public's corporate image of State Farm Insurance. These sources of influence were identified in a previous ethnographic study (Moffitt, 1994). In this study, the influence sources were submitted to an exploratory factor analysis to understand the underlying structure of the individual sources. The factor analysis resulted in three factors: Organization-Controlled, Personal, and Business. These factors explained over 60% of the variance. After establishing the underlying structure, an overall dependent corporate image measure was included in a hierarchical forced entry regression analysis using a three-step structure for the independent variables. On Step 1, the respondents' occupation and region of residence were entered as a partial representation of a preceding environmental factor. Second, a measure of personal impact, the respondent's judgment of the amount of impact the respondent had felt personally, was entered as an intervening second-stage personal factor. Third, the three factors representing the sources of influence were entered simultaneously. The final regression model accounted for nearly 60% of the variance in the dependent variable. All of the independent variables were significant predictors of overall corporate image. Implications for the theoretical understanding of organizational image are discussed.     

When sorry is not enough: Archbishop Cardinal Bernard Law's image restoration strategies in the statement on sexual abuse of minors by clergy

In January 2002, the Boston Globe ran a two-part story on sexual abuse of minors by clergy in the Archdiocese of Boston that sparked the biggest crisis in the history of the American Catholic Church. Two days after the articles appeared, Archbishop Cardinal Bernard Law held a press conference to respond to the Globe's charges. This study examines Law's image restoration strategies in his press conference and proposes that even though Law failed to restore his image, he provided a fitting response. The study proposes that one may attribute Law's failure to restore his image to his relational history with his audience and to the perceived offensiveness of his actions.     

The Gulf Coast oil spill: Extending the theory of image restoration discourse to the realm of social media and beyond petroleum

The explosion of Transocean's Deepwater Horizon, an oil-rig licensed to BP, set in motion a chain of unfortunate events that led to BP's ruptured oil well disgorging millions of gallons of oil into the Gulf of Mexico. Since the spill, the corporate image of BP has been severely challenged. The company has used many strategies to preserve and restore the corporate image, and has sought means to mitigate the intensity of the ongoing threat to individuals, businesses, and a delicate ecosystem. Among these means are interacting with individuals and interest groups through social media channels. Benoit's (1995) theory of image restoration discourse posits various strategies corporations use to restore their image during a crisis. The BP crisis presents an opportunity to extend the theories of image restoration to the realm of social media. Results of a content analysis showed that corrective action was the dominant image restoration strategy employed by BP in their Facebook, Twitter, YouTube and Flickr pages. A high presence of negative emotions revealed that corrective action was not an effective means of swaying public opinion in favor of BP's efforts. Dominant themes in all four social media channels and audience comments in terms of dominant issues and emotions on Facebook and YouTube were also analyzed.     

From the Last Frontier to the new Cosmopolitan: A history of casino public relations in Las Vegas

This research examines the use of public relations by the casino gaming industry in Las Vegas, NV. Many are familiar with Las Vegas's extraordinary growth into a tourist destination and cultural icon, but few realize that public relations played a significant part in promoting this growth. Based on archival research, this paper identifies ways in which public relations activities – even when not identified by that particular title – played a role in advancing Las Vegas's casinos into the modern era of corporate ownership and international prominence.     

Reassessing Corporate Image—An Examination of How Image Bridges Symbolic Relationships With Behavioral Relationships

Abstract

In this study we examine corporate image by identifying how image congruency might exert an impact on a public's beliefs, attitudes, and behavioral intentions toward an organization in a time of crisis for that organization. An experiment was conducted to test the research questions, and the results of the study revealed that a corporation that presented image congruency with a public's expectations could maintain public approval when there was no crisis. In the event of a crisis, however, image congruency might also protect the company via an indirect route. Given image congruency, a public's behavioral intentions toward the corporation seemed to remain consistent regardless of situational changes.     

Reconsidering the corporate narrative in U.S. PR history: A critique of Alfred Chandler's influence on PR historiography

This study explores the influence and dominance of Alfred Chandler Jr.’s theory of corporate development within public relations [PR] history. Chandler's work on late 19th Century corporate development is influential in PR historiography. PR oftentimes places its genesis in the late 19th Century corporate sphere to distance itself from press agentry. Examining critiques of Chandler's work on corporate development, this study argues that rooting PR in a corporate context does not provide legitimacy to PR practice and skews PR history to favor a corporate narrative. Implications for both history and normative PR theory development are discussed.     

Public relations functions: Perspective from a Japanese corporation

This paper examines public relations (PR) functions in a large Japanese corporation as well as the PR role in the management function. The corporation under study is Kao Corporation, which is one of the largest Japanese consumer and industrial goods manufacturers. Information was collected from interviewing a PR manager of Kao Corporation. Evidence suggests that Kao's PR department functions more or less like an advertising department. Press releases are placed in the media as paid advertisements. Kao's PR uses a third-party endorsement to establish a new product's credibility. The company has a participative corporate culture that allows the PR director to work closely with the top management. The idea of collaborative efforts between departments and the practice of being a socially responsible company suggest that Kao's PR department uses a combination of communication models and Japanese management styles to project a good corporate citizen image.     

New insights in reproducing transnational corporate elites: the labour market intermediation of executive search in the pursuit of global talent in Singapore

In this article, I provide new theoretical and empirical insights into the reproduction of transnational corporate elites through the process of people moving between firms’ internal labour markets rather than from expatriation. Theoretically, the article advances understandings of the reproduction of transnational corporate elites by drawing on a pioneering engagement with global talent, transnational elites and labour market intermediary discourses. I generate these new theoretical insights through an original case study of how global executive search firms in Singapore create pipelines for the recruitment of transnational corporate elites between firms’ internal labour markets. The findings also highlight the vital role of Singapore's neoliberal labour market practices, as well as its foreign talent programme to ‘win the war for talent'. By situating this research on the agency of executive search in reproducing Singapore's transnational corporate elite, the article's key contribution is to decentre North American and Western perspectives on the reproduction of knowledge on transnational corporate elites.     

Meshworked reputation: Publicists’ views on the reputational impacts of online communication

This paper discusses the conceptual and empirical connections between an organization's reputation management and online communication. The paper develops a theory driven model of the structural dimensions of reputation and analyzes organizational communication professionals’ views on the potential that online communication has for reputation management. The survey data showed that online communication was perceived to have positive impacts on the structure and advantages of reputation, and that these two aspects would seem to be strongly dependent on each other. Thus, online communication can be used to influence the assessments made by stakeholders about an organization's products and services, corporate responsibility, success, its ability to change and develop, and its public image. In addition, online communication can generate reputational advantages by strengthening stakeholder relationships and building social capital for the organization.     

The Leader as the Face of a Crisis: Philip Morris' CEO's Speeches During the 1990s

This research investigated Philip Morris' crisis communication management strategies during the 1990s through the study of its CEO's speeches. This analysis explored the company's maneuvers to camouflage controversies in acceptable social expectations. Pairing framing theory with centering resonance analysis, this research found 3 distinct frames: profitable multinational (1994–1996), litigation target (1997–1998), and corporate good citizen (1999–2001). Avoidance of talk about health issues indicated the company's strategic adaptation to a shifting legal and public opinion climate, as it sought to authenticate its right to do business by reframing the notion of corporate responsibility away from healthy products and toward high-price philanthropy.     

Public relations and business responses to the civil rights movement

During the 1950s and 1960s, U.S. civil rights protesters targeted businesses with demands for service, jobs, and equality. Employing historical method, this study considers the role of public relations by examining magazine, newspaper, and public relations trade press coverage of business responses to the civil rights movement. The analysis shows that, although all five motivations for the adoption of the formal public relations function—profit, legitimacy, recruitment, agitation, and advocacy—were present, business was slow to respond; that riots and concerns about corporate image drove business to take a public stand; and that professional public relations participation appeared to be minimal even as it was cited in press stories as a reason for the failure of many business initiatives. In addition, the analysis demonstrates the existence of a sixth motivation: fear.     

Hogging the road

This essay examines how aesthetic, corporate and cultural formations have radically altered. motorcycling and its image over the past two decades as a means to highlight more general changes in cultural politics, citizenship and governing through culture. The essay begins with the Guggenheim's The Art of the Motorcycle exhibit, treated. as a means for shaping and governing thought and conduct about and on motorcycles. The essay then addresses numerous articulations between aesthetic criteria and economic practices that have benefited. corporate and professional entities at the expense of long-time motorcyclists. Lastly, the essay formulates genealogical criteria for assessing attempts to represent culture in the hopes of more actively engaging in struggles over not just representation, but the activation of modes of thought, conduct and citizenship.     

A two-path model of the impact of LGBTQ+ diversity CSR levels on public response

Since conflicting opinions and expectations of stakeholders about LGBTQ+ diversity coexist, companies contemplate how far to draw the line of CSR involvement in relation to LGBTQ+ diversity. This study examines how different levels of LGBTQ+ diversity CSR (i.e., proactive, passive, refusal) affect public responses. The proposed model investigates how public perceptions of corporate support for LGBTQ+ diversity (PCSL), influenced by CSR level, affects two dimensions of corporate associations differently (corporate ability and CSR association), and consequently CSR responses (supportive communication intent, purchase intent, and corporate evaluation in this study). The role of perceived value-driven motivation as a mediator was also examined. An online experiment was conducted with two Fortune 500 companies (Dell and Kellogg's). Overall, the results suggest that proactive CSR leads to higher PCS-L and better CSR outcomes among the general public than a passive or refusal approach. PCS-L, directly and indirectly, affects individuals’ CSR associations, which are mediated by value-driven motives. In turn, CSR associations positively influence publics’ supportive communication intent, purchase intent and corporate evaluations. As for CA associations, we found that they had a rather complicated relationship with PCS-L. Specifically, PCS-L had a direct negative effect on CA associations (Dell) or no effect (Kellogg), indicating possible backlash effects. However, higher PSC-L resulted in more favorable perceived motives of the CSR program, driven by the company's moral grounds and corporate values, consequently resulting in greater CA associations (positive indirect impact). Thus, perceived value-driven motives can offset potential backlash effects related to CA associations and corresponding CSR outcomes.     

Family Man or Conqueror? - Contested Meanings in an Engineering Company

This paper explores significant symbols within a multi-national company called Engco . First, the metaphor of Engco as a family was prevalent among middle and junior managers. Second, there was a corporate image conveyed by top management through glossy publications, a masculine image of conquering competitors and the physical environment. These contradictory symbols appeared to co-exist at different levels of the organisation. Third, a symbol that appeared common to the entire organisation, although increasingly contested, was that of engineering, an image generally associated with male actors. Fourth, more equivocal, were references to a 'golden age' for the company in the post war period, when manufacturing was in its heyday. The paper discusses how these symbols worked with and against each other. All the symbols were found to differing degrees to shape particular constructions of masculinity and femininity within the organisation, which limited the expression of identity of both men and women. The paper suggests that Engco's organisational culture was in flux, and discusses both the role of management at different levels of the organisation as creators and consumers of image and identity, and the organisational construction of gender. The paper takes a symbolic interpretative approach and discusses both the theoretical background and methodology employed.     

Theorising fatherhood,welfare and the decline of patriarchy in Japan

This paper investigates social policies concerning men's transitions to fatherhood and the changing role of fathers in Japan. A review of fathering research reveals a predominantly agency-level emphasis on role-strain between work and paternal identities with a specific discourse of weakened Japanese fatherhood. Previous research suggested Japanese gender equality and work-life balance initiatives stalled due to an absence of women's influence within Japan's corporate culture. This study offers a historical perspective to show modern family policies were essentially rooted in gender-equality campaigns led by women's organisations dating back to post-WWII era. The findings situate Japanese social policy and epistemology in the international vanguard of a ‘Nordic turn’ towards structural-level research and improved social citizenship rights to support men's transitions to fatherhood.     

The influence of customer use of corporate websites: Corporate social responsibility,trust, and word-of-mouth communication

This study investigates the potential of organization websites from the customer's perspective. The findings include significant direct effects of customers’ use of corporate websites on their perceptions of a company's corporate social responsibility and their trust in the company, and indirect effects of their use of corporate websites on positive word-of-mouth through trust. The results also indicate a close link between perception of corporate social responsibility and trust.     

Balancing uniqueness and similarity: A content analysis of textual characteristics in Dutch corporate stories

Writing corporate stories to articulate identity is challenging because one must balance between the recognizable similarities with other companies (e.g., core activities, type of industry) and the company's own uniqueness. In the present study, we propose a conceptualization of corporate stories in terms of similarity and uniqueness, and present a scheme of six main categories of textual characteristics: general, style, structure, content, genre, and layout. The scheme is illustrated in a content analysis of 45 Dutch consumer-focused corporate stories. The results indicate that, contrary to the literature and guidelines on corporate stories, similarities in textual characteristics with other corporate stories are as typical for a corporate story as its uniqueness. Theoretical and managerial implications are discussed.