Reflections: Ethnographic content analysis

An ethnographic approach to document analysis is offered based on principles of qualitative data collection and analysis. It is proposed that numeric as well as narrative data be collected when studying such documents as TV new and movies. Ethnographic content analysis is briefly contrasted with conventional modes of quantitative content analysis to illustrate the usefulness of constant comparison for discovering emergent patterns, emphases and themes in an analysis of TV news coverage of the Iranian hostage situation. It is suggested that an ethnographic perspective can help delineate patterns of human action when document analysis is conceptualized as fieldwork.This draft has benefitted from comments and suggestions by Robert Emerson, Shulamit Reinharz, and three anonymous reviewers. An earlier draft of this paper was presented at the Annual Meeting of the Pacific Sociological Association, Albuquerque, NM, April 17–20, 1985.     

Mixed Methods Research in Marriage and Family Therapy: A Content Analysis

Considering mixed methods research is gaining reputability in the marriage and family therapy field (Research methods in family therapy, Guilford, 2005), we conducted a mixed methods content analysis to examine the prevalence and quality of published mixed and multimethod research during the past 10 years in eight prominent MFT journals (N = 32). Our purpose was to determine the characteristics of studies that utilized both qualitative and quantitative methods, the themes of the rationales for combining methods, and their respective topics of study. We found 16 mixed methods articles, many of which used surveys and interviews, focused on the process of therapy, and did not discuss their methodology as mixed. We encourage authors of mixed methods studies to explicitly define design types, to establish a clear rationale for the combination of methods, to state how qualitative and quantitative methods and data were mixed, and to use theory effectively.     

Working with the “smart” machine: computerization and the discourse of anthropomorphism in organizations ∗

Computers are routinely anthropomorphized in contemporary societies. Yet, few studies seriously examine the personification of computers at the workplace. This paper focuses on the discourse of anthropomorphism and work computerization. Based on the findings of an ethnographic study that looked at the computerization of administrative processes in a Health Maintenance Organization, the paper demonstrates how the discourse of anthropomorphism simultaneously reflects attitudes towards the computer, and structures relationships with the technology in the workplace. Three themes emerged within the discourse of anthropomorphism in the organization. They were (1) the intelligent & cerebral computer, (2) the human computer, and (3) the computer as superior life form. These themes also performed certain ideological functions by glamorizing the computer and thereby legitimizing it in the organization. At the same time, employees discursively resisted the ideology of the ‘smart’ machine by interpreting it in ways that were contrary to managerial expectations. Overall, the paper presents a complex picture of human-machine relationships revolving around the personification of computers at the workplace.     

Beyond the Screen: Game-Based Learning as Nexus of Identification

Drawing on data from a 3-year ethnographic research study of CivWorld, a game-based learning community for youth, this article argues for an ecological view of identity and learning with games rather than a model focused predominantly on in-game roles. This analysis investigates an 8-year-old participant in the community named Salim as he moves toward game-play mastery over a 6-month period. It employs ethnographic discourse analysis and positioning analysis to examine the Salim’s social action as a “nexus of identification” in which mediated social practices and larger cultural-historical forms enter into dialogue at varying time scales.     

Agonistic Depictions of Communication: Vaikeneminen [Silence] Versus Puhuminen [Speaking] in Classroom Settings for Adult Education in Finland

This study uses ethnographic methods to examine how an agonistic form occurring in a community of adult learners in Finland constitutes a scene for dramatic depictions of communication. The terms puhuminen [speaking] and aikeneminen [silence] are examined as a situated antithesis. The data present two competing ways of communicating in scenes of adult education: an exigency of subject matter talk, governed by a silent listener orientation juxtaposed with a desire for more expressive ways of speaking, communicating openness and individual meaning. Through an analysis of the ongoing dramas in civic contexts in Finland, I show what models for communication are contested and how these inform interpretations of change to the larger strategic communication culture.     

Information happenings: Performing reflexive organizational research 1

This article is an experiment in organizational narration. The adoption of a novel literary form enables the author to address certain contemporary themes in the reflexive presentation and reporting of organizational research. In pursuit of an alternative mode of expression, the notion of the ‘Happening’ is found to be a helpful rhetorical device. ‘Happenings’ serve as a vehicle for the theatrical reframing of important epistemological issues concerning the nature of ‘organization’, ‘research’ and ‘reporting’. This textual strategy is not, however, an end in itself. In substantive terms, it is used to explore and give voice to key thematic elements of the author's ethnographic study of a high technology project. The work of literary critic Kenneth Burke and his method of Dramatism, reflexively reframed, is employed to examine the social motives which inform ‘computer identity’, ‘information Utopias’ and ‘technicism’.     

The Acculturative Experience of French Students in a Southwestern University Apartment Complex in the United States

This article is an ethnographic study that explores the lives of eight French students in a Southwestern university apartment complex in the United States. The researcher employs narrative methodology to understand their acculturative experiences in American higher education. Thematic analysis of in-depth, conversational interview data is used. Emergent themes from these narrative interviews are also found in regard to the participants’ acculturative experiences of studying in a foreign country. Those themes are discussed in the order of the participants’ experience: (1) the theme of culture shock, (2) the theme of acculturative stress, (3) the theme of linguistic limitations, and (4) the theme of culture adjustment. As they experience the American lifestyle both in and outside the classroom setting, it was found that, overall, those French participants report difficulties in crossing linguistic and cultural boundaries while studying in an American university.     

Ethnography as Translation

Sociologists and anthropologists often struggle over how to accurately convey ethnographic data from the field setting to a final report. This paper examines ethnography as a form of translation in order to clarify what occurs between the acquisition of data and the formulation of a thesis about the data. The paper argues that the ethnographers mind should be seen as a transitional space which in the act of translating field data into an analytic report (1) poses unique challenges to ethnographys claims for providing an accurate account of field situations while (2) simultaneously offering paths to insight which quantitative and survey research can not.     

The Ethnographic Turn: Fact,Fashion, or Fiction?

Commentators have suggested that a qualitative turn occurred in the social sciences in the last couple of decades of the twentieth century. We examine evidence on publication patterns, finding that the ethnographic turn consisted more of a proliferation of specialty journals than increased publication in mainstream sociology journals. This difference is important because it moves methodological debate inside the community of qualitative scholars, changing the focus from a contrast between qualitative and quantitative methods to questions about the relative merits of different styles of ethnographic work. Thus far, our data suggest, the main effect of the ethnographic turn may have been to institutionalize a set of labels rather than a set of practices.     

AN ETHNOGRAPHY OF COUPLE AND THERAPIST EXPERIENCES IN REFLECTING TEAM PRACTICE

Couple and therapist perspectives about the use and process of reflecting team practice were analyzed using ethnographic research. A domain analysis was performed on postession interviews from both couples and therapists, and on field notes from each therapist. Seven couples and five therapists were interviewed at least twice over a 4-month period concerning their reactions to and perceptions of reflecting team practice. Six domains concerning reflecting team practice emerged from the analysis: (a)benefits of its use, (b) effects of gender, (c)recommended use, (d) contraindicated use, (e) the importance of creating spatial separateness between couple and team members, and (f) sequences of communication between the couple and team members that elicit change. The latter two domains described the process of reflecting team practice (i.e., steps in how it is used and how it is implemented). The role of ethnog rahy in reflecting team practice and in family therapy research is discussed.     

Interviewing Working-Class Gay Men Over the Internet

SUMMARY

Nine working-class gay men were interviewed over the Internet in relation to their life experience and their resilience in a homophobic, violent and AIDS infected world. The themes that emerged are consistent with the psychosocial focus of previous ethnographic research. These men appeared happy and content with their lives, adapting effectively to environments that are more accepting and supportive than previously assumed in the literature.     

A content analysis of BP's press releases dealing with crisis

This study aims to analyze what kinds of frames have been used in British Petroleum's (BP's) press releases, which dealt with the Gulf oil spill crisis that occurred in April 2010. A content analysis was conducted to explore the different frames used by BP in its press releases to deal with the crisis. The main and sub themes are also analyzed through a content analysis of press releases. This study attempts to examine BP's crisis communication strategy through press release usage by closely analyzing the frames and themes that were used. This study found that BP attempted to update the public on what the company was doing to resolve the oil spill crisis, and that they made every effort to manage the crisis by using the company's official update frame. In addition, by using the social responsibility frame, BP aimed to show the public that they had intentions of taking responsibility for the oil spill. Finally, BP used a minimal number of defensive frames as a way of showing the public that they did not want to flee from the responsibility of the oil spill crisis.     

Personal Responses to Traumatic Brain Injury: A Qualitative Study

This paper reports the findings of a qualitative study of ten persons with traumatic brain injury (TBI) based upon a series of in-depth interviews conducted over a period of 12 months. Data was analysed with procedures similar to those utilised by grounded theory and ethnographic researchers, and resulted in a typology that reflected different experiences of living with TBI as well as different meanings it had for persons with TBI. A thematic analysis of the data yielded information about self, disability and handicap, and involvement in social networks; and, reflected the participants' sense of personal well-being. This analysis provided an alternative to the data yielded by traditional quantitative research designs.     

Levels of analysis and levels of need: cultural factors and the assessment of need for alcoholism treatment services in an urban community

This is a case study in techniques for combining qualitative and quantitative data in local community service needs assessments. Problems in available administrative statistics when applied to local communities are illustrated and discussed. Supplementation of epidemiologic estimates and utilization statistics with ethnographic, historical, and sample survey data is shown.     

“…It’s Just Very Hard To Fail A Student…”: Decision-Making And Defences Against Anxiety – An Ethnographic And Practice-Near Study Of Practice Assessment Panels

The practice learning site is an important place of determining suitability for social work practice and as such is a key site of gate keeping. Research, both international and multi-disciplinary have consistently highlighted the challenging emotional processes involved in failing a student in a practice learning setting. This research has largely focused on practice educators. What has been not been explored however, are wider decision-making processes about students who have failed the placement, namely, what is known in the UK as the Practice Assessment Panel (PAP). The paper thus documents findings from an ethnographic study of four PAPs in England, utilising a practice-near analytical approach. Findings centre around three key themes; the deferring of difficult decisions, powerful voices and the unacknowledged emotional climate. The paper concludes that the PAP can be theorised as a powerful projective field and suggests possible ways forward in light of the themes to emerge.     

Health professionals' attitudes and practices in relation to Functional Capacity Evaluations

Functional Capacity Evaluations (FCE's) are part of practice in work injury prevention and rehabilitation, and are designed to define an individual's functional abilities or limitations in the context of safe, productive work tasks. Qualitative research methodology was used to investigate the attitudes and behaviours of health professionals in relation to FCE use. The study aimed to identify why health professionals chose a particular FCE, and to identify what factors influence health professionals' clinical judgements when providing results and recommendations for the individual being assessed. Five health professionals from the Hunter Region of New South Wales, Australia, participated in semi-structured, individual interviews using a phenomenological approach. Following inductive analysis of the data, four themes reflecting participants' attitudes and behaviours of FCE use emerged: i) referrals and expectations, including why and when the assessment is completed ii) outcomes, -- what the results aim to provide iii) workplace/practice/usage issues and iv) skills of the assessor. The results indicate the need for further research on the clinical utility of FCE's. A large scale quantitative study would allow results to be generalised to a wider community of FCE users.     

Missed opportunities to make PR great again: How public relations agencies responded to the Trump Presidency

This exploratory study examines approaches the world’s top public relations agencies used to respond to the risks posed by a new U.S. administration during President Trump’s first 100 days in office. Because the goal of this research was to analyze the public thought leadership of public relations agencies as displayed on their websites (not agency-client relationships), both quantitative and qualitative content analyses were carried out to examine their website content. The purpose was to identify whether agencies’ ethical counsel and leadership were demonstrated; and, if they were, through which approaches and themes.Public relations agencies discussed the Trump victory in a few ways. The most popular theme was the Columnist/Blogger/Critic approach, or a personalized reflection of agency staffers on the Trump victory. The second most popular--yet less frequent--approach was as PR Counsel, aimed at providing professional advice to prepare brands for Trump’s attacks and/or take advantages of new opportunities in the Trump era. The third most popular – the Expert approach – was an in-depth analysis of an issue (for example, health care) and a Trump presidency’s implications. This study addresses implications for risk management in the political sphere of public relations. The response of the public relations industry, as evidenced on agency websites, was less than strategic: We do not practice what we preach (or sell). Recommendations are offered for an improved response to future challenges based on issues management and ethical leadership.     

NONPROFIT INCORPORATION AMONG MOVEMENTS OF THE POOR:

Social movement scholars have begun to note the widespread use of nonprofit incorporation by social movement organizations (SMOs) in the United States. They argue that nonprofit incorporation is a voluntary act that ultimately leads to moderation in goals and tactics. I examine this argument with ethnographic data on fifteen homeless SMOs that operated in eight U.S. cities. I identify six pathways to adoption or nonadoption of nonprofit form and find that moderation, when it occurs, is not a function of nonprofit incorporation per se but of the particular pathway by which an SMO came to adopt nonprofit form. I discuss the implications of these findings for SMOs in general and for understanding the broader debates about organizational autonomy and external control of SMOs.     

Grounded Neural Networking: Modeling Complex Quantitative Data

The latest advances in artificial intelligence software (neural networking) have finally made it possible for qualitative researchers to apply the grounded theory method to the study of complex quantitative databases in a manner consistent with the postpositivistic, neopragmatic assumptions of most symbolic interactionists. The strength of neural networking for the study of quantitative data is twofold: it blurs the boundaries between qualitative and quantitative analysis, and it allows grounded theorists to embrace the complexity of quantitative data. The specific technique most useful to grounded theory is the Self‐Organizing Map (SOM). To demonstrate the utility of the SOM we (1) provide a brief review of grounded theory, focusing on how it was originally intended as a comparative method applicable to both quantitative and qualitative data; (2) examine how the SOM is compatible with the traditional techniques of grounded theory; and (3) demonstrate how the SOM assists grounded theory by applying it to an example based on our research.     

MIXING ART AND LIFE: The Conundrum of the Avant-Garde's Autonomous Status in the Performance Art World of Los Angeles

Performance art, the quintessential avant-garde art form, flourished and gained national renown in Los Angeles during the last three decades of the twentieth century. In 1989, however, pivotal changes occurred within the performance art world and in the national attitude toward art, as seen in upheavals in the National Endowment for the Arts, that drastically altered not only the form and content of performance art but also its means of production and its status as an autonomous avantgarde art world. An historical analysis of the transformation of this performance art world from the mid-1970s to its manifestation in the 1990s is presented by analyzing ethnographic and archival data and by noting the circumstances affecting the autonomy of this art world and its relationship to external social and cultural spheres.
Minerva's owl only begins its flight as dusk emerges.G. W. F. Hegel, Philosophy of Law