Public relations in the United Arab Emirates: The emergence of a profession

This paper discusses the development of public relations in a fast growing emerging country, United Arab Emirates. The making of the public relations profession in UAE has been affected tremendously by the socio-economic, educational and cultural development of the country. Ministries and government administrations established their in-house public relations departments and sections to respond to the growing demands of their various publics. Journalism and Mass Communication departments launched PR programs to meet the growing needs of the job market with qualified practitioners. International public relations agencies chose Dubai as a base for their activities in the UAE and the region. The future of public relations in the UAE is very promising. Although it is facing some problems, public relations is the job of the future.     

The role of corporate social responsibility (CSR) and internal CSR communication in predicting employee engagement: Perspectives from the United Arab Emirates (UAE)

This study examined relationships among employees’ perception of CSR, three models of internal CSR communication and employee engagement. The findings, based on 516 valid survey responses from employees across different sectors in the United Arab Emirates, revealed that internal communication of CSR, both one-way and two-way symmetrical, predicted employee perceptions of CSR, with two-way asymmetrical communication being a negative predictor; perceptions of CSR predicted employee engagement; social and sustainable dimensions of CSR most strongly predicted social and affective dimensions of employee engagement; and both two-way symmetrical communication of CSR and employee perceptions of CSR strongly predicted employee engagement. Implications for theory and practice are discussed.     

Dilemmas in International Social Work Education in the United Arab Emirates: Islam,Localization and Social Need

This paper discusses emerging dilemmas in social work education and practice in the United Arab Emirates. Here social work education is primarily based on Westernized curricula; however localized cultural sensitivities require that some mainstream issues, particularly in relation to issues of abuse, are not engaged with. Nevertheless research findings show that social problems such as these are clearly present in UAE society. Therefore it is argued that what is required is an accountable, effective social work education that retains cultural congruity whilst empowering practitioners with the knowledge needed to engage with contemporary social problems. Finally, to contextualize the dichotomy between local culture and the wider community of Islam in relation to social work, some comparisons are drawn with other Muslim nations, specifically Malaysia.     

The essential role of cultural safety in developing culturally-relevant prevention programming in First Nations communities: Lessons learned from a national evaluation of Mental Health First Aid First Nations

Mental Health First Aid is a population health approach that educates people to recognize and respond to mental health challenges. Since 2012, the Mental Health Commission of Canada has worked with six First Nations communities to develop a culturally-relevant version of the program called Mental Health First Aid First Nations (MHFAFN). This paper presents mixed methods, multi-informant data from a national evaluation to assess the extent to which the course was experienced as culturally safe by Indigenous participants, factors that contributed to these experiences, and ways in which cultural relevancy of MHFAFN can be improved. Our evaluation team conducted participant interviews and surveys, as well as facilitator interviews. Nearly all Indigenous participants (94.6%) experienced the course as safe. Participants and facilitators identified a range of factors that promoted cultural safety, including the knowledge and skills of the facilitators and the cultural components of the course. Participants that did not experience safety identified trauma-related factors and facilitation style. The findings suggest that MHFAFN may be situated in a way where shared cultural backgrounds are imperative to the success of the course. Further evaluation of the MHFAFN curriculum, with the goal of continual improvement, may help to further enhance participants’ experiences in taking the course.     

Framing breast cancer: Building an agenda through online advocacy and fundraising

Using qualitative content analysis, this study employs agenda building and framing to examine e-mail messages from Susan G. Komen for the Cure and the Komen Advocacy Alliance to determine strategies for communicating about breast cancer and inspiring involvement in nonprofit advocacy and fundraising efforts. Three types of messages, nine frames, and various tactics emerged among 50 messages sent during 1 year. Theoretical implications and practical applications for public relations and fundraising professionals are discussed.     

Virtual public relations in the United Arab Emirates: A case study of 20 UAE organizations’ use of the Internet

This paper analyzes the use of the Internet as a public relations tool by 20 government and private organizations in the United Arab Emirates. It concludes that, among other findings, UAE public relations staff members continue to play their traditional role in real world situations but when it comes to online communications, they do not seem to have a big say in controlling the flow of information to the public. This may suggest that what appears online about a certain organization may be in tune with what is carried out in real world communications.     

Breast cancer coverage in China and the United States: a comparative analysis of wire service news stories

The incidence rate of breast cancer is relatively high but declining in the United States whereas it is relatively low but increasing in China. This study analyzes coverage from the Associated Press (AP) and the Xinhua News Agency (Xinhua) to compare how news media in each nation have covered breast cancer. The results indicate that the AP was more likely to cover treatment and personal stories whereas Xinhua was more likely to cover risk reduction and prevention and to cover early detection and diagnosis. Subtler differences also emerged in coverage of breast cancer. The patterns observed may reflect not only differences between the two nations in incidence rates and efforts to address the disease but also broader differences in their news and medical values, practices, and institutions. News coverage of breast cancer, in turn, may influence how citizens of each nation will form perceptions regarding the disease.     

Gender,labour and the law: the nexus of domestic work,human trafficking and the informal economy in the United Arab Emirates

Based on ethnographic fieldwork with female migrants in the United Arab Emirates, the focus of this article is on the confluence of human trafficking discourses, gendered migration, domestic work and sex work in the UAE. I explore three main findings. First, domestic work and sex work are not mutually exclusive. Second, women choose to enter sex work in preference to domestic work because of poor working conditions in the latter. Third, global policies on human trafficking that seek to restrict female migration have inspired female migrants in the Gulf in search of higher wages and increased autonomy to look for employment in the informal economy. Employing a theoretical lens that emphasizes structural violence, the article chronicles the individual and macro social factors structuring the transition of female migrants from the formal economy of domestic and care work into the informal economy of sex work.     

Localising Social Work: Lessons Learnt from a Community Based Intervention amongst the Bedouin in Jordan

This paper presents an example of local social work practice in Jordan in the health field. It draws on a research study on Bedouin health in the North Eastern Badia. The project developed, implemented and evaluated a training intervention developed in partnership with a range of providers for improving local social work practice. Evaluation methods used included a pre and post test, focus group discussions and students' field notes. Findings revealed the significance of promoting culturally competent practice to respond to local health and social needs. Students and practice assessors agreed that the training interventions were an effective way to implement theory into local practice in relation to Bedouin society. This training intervention is an example of developing local social work practice as a way of responding critically to social inequalities.     

Scaling up a community-led health promotion initiative: Lessons learned and promising practices from the Healthy Weights for Children Project

The increase in overweight and obesity among children has emerged as an important public health issue. This trend has highlighted the need for accessible and novel approaches to support healthy weights for children and their families to prevent childhood obesity. The purpose of this article is to describe the iterative development and scale-up of a community-led, national-level project to promote healthy weights among Canadian children and families who may be experiencing vulnerabilities. In this project, the Healthy Together program was designed to engage families in an interactive program to support healthy lifestyles. The program also provides a platform for creating supportive environments for healthful lifestyles through practice and policy change. Based on a process evaluation, we describe the iterative development of Healthy Together from Phase 1 through 3 to shed light on processes shaping implementation and scale-up of the program. Lessons learned during each phase were used to refine the program and further expansion. Indicators of successful scale-up include the Healthy Together program’s cross-jurisdictional reach and promising evaluation results in real-world conditions. The practice-based program scaling approach provides practical guidance for planning and implementing similar health promotion programs in diverse communities.     

Assessing local capacity to expand rural breast cancer screening and patient navigation: An iterative mixed-method tool

BackgroundDespite federal funding for breast cancer screening, fragmented infrastructure and limited organizational capacity hinder access to the full continuum of breast cancer screening and clinical follow-up procedures among rural-residing women. We proposed a regional hub-and-spoke model, partnering with local providers to expand access across North Texas. We describe development and application of an iterative, mixed-method tool to assess county capacity to conduct community outreach and/or patient navigation in a partnership model.MethodsOur tool combined publicly-available quantitative data with qualitative assessments during site visits and semi-structured interviews.ResultsApplication of our tool resulted in shifts in capacity designation in 10 of 17 county partners: 8 implemented local outreach with hub navigation; 9 relied on the hub for both outreach and navigation. Key factors influencing capacity: (1) formal linkages between partner organizations; (2) inter-organizational relationships; (3) existing clinical service protocols; (4) underserved populations. Qualitative data elucidate how our tool captured these capacity changes.ConclusionsOur capacity assessment tool enabled the hub to establish partnerships with county organizations by tailoring support to local capacity and needs. Absent a vertically integrated provider network for preventive services in these rural counties, our tool facilitated a virtually integrated regional network to extend access to breast cancer screening to underserved women.     

Thirty years of advocacy in San Francisco: lessons learned and the next generation of leadership

Professional advocacy organizations are often challenged by the question of their authentic community representation and their ability to balance short-term pragmatism with strategic plans for long-term, systemic change. Coleman Advocates, one of the nation's most effective child advocacy organizations, has taken up this challenge under the leadership of a next-generation leader of color who followed a dynamic director of the baby boom generation. In this piece, Coleman's thirty years of social change strategies are analyzed from the perspective of this new executive director, who has facilitated the latest organizational shift that deepens its commitment to building bottom-up grassroots leadership and community power while keeping the best of the professional, staff-led advocacy model. Issues of race, accountability, power, and movement building are addressed through the lens of one organization's evolution, with the goal of building a long-term movement that will achieve racial and economic equity for all children and families.     

Asian multiculturalism in communication: Impact of culture in the practice of public relations in Singapore

This study aims to understand the role of cultural values in influencing public relations practice in Singapore. Given that Singapore exhibits a hybrid of cultures, it purposes to comprehend how multiculturalism is operationalized and to uncover if the values that have a greater influence on organizational communication resemble those in individualistic or collectivistic societies. Using Gudykunst’s (1998) seven dimensions that influence individualism-collectivism on communication as a guide, this study interviewed 20 public relations practitioners in Singapore. Our findings showed that although the patterns expressed is slightly more consistent with those found in collectivistic cultures, it does not resemble collectivism in entirety. Multiculturalism in Singapore displays a blend of certain cultural hybridity, which is aligned with it being a multicultural cosmopolitan city that embodies Western modernity while retaining its Asian values. Our findings further reinforced the idea that public relations professionals need to be multicultural themselves to effectively communicate with culturally diverse stakeholders in today’s globalizing era of multiculturalism.     

中世纪阿中文明对话及其缘起

伊斯兰文明与中华文明的对话历史源远流长,它们在交流中互通有无,相得益彰,影响深远,堪称古代世界文明交流的佳话。本文旨在以阿拉伯文、中文文献及实地调查资料为基础,对唐朝至明朝期间阿中友好往来的历史进行回顾,以期以史为鉴,继往开来。     

Reframing the Discourse on Social Work in the Arab World: Considerations for the Accreditation of Social Work in the UAE

Drawing on the author's experience of teaching social work in the United Arab Emirates (UAE), this paper will interrogate the pervasive question, significant within academic circles and the wider public discourse, on the issue of values and how they are framed or not by their relevant cultural contexts. This is a critical period in the history of the development of social work in the UAE where the International Association of Schools of Social Work subjected the first professional social work education and training programme offered to the rigour of a review process. Currently most social work programmes are evaluated against Western social work accreditation frameworks and quality assurance processes. While this practice may be appropriate in certain contexts, in others, such as in the Arab world, a more authentic frame of reference is required. To this end, the frame of reference lies in the Islamic prophetic traditions and culture, uniquely characteristic of the Arab world in the Gulf Cooperation Countries (GCC). It not only provides the backdrop to the ideological context for practice and education but also for quality assurance purposes as in the case of accreditation. A quick perusal of global accreditations of social work programmes reveals intense scholarly debates about what should constitute a dynamic curricula, necessary resources, ideology, administrative needs, processes and structure of social work programmes. Given that all of these criteria satisfy the conditions for accreditation, there is still ample opportunity within the different socio-cultural contexts for variations in the curricula of social work programmes being offered universally.

There is little doubt, despite the recent debates on the accreditation processes, that the primary goal is to ensure quality programmes and competent preparation for social work practice. In this paper the author will argue that while subscribing to this academic rigour, a paradigm shift is imperative to understand what constitutes culturally sensitive social work education and training. This paper will demonstrate that the values and ethics rooted in the ideology of the Arab world should determine and influence academic and practice paradigms.     

Utility of linking survey and registry data to evaluate interventions and policies to address disparities in breast cancer survivorship among young women

PurposeThere is limited research linking data sources to evaluate the multifactorial impacts on the quality of treatment received and financial burden among young women with breast cancer. To address this gap and support future evaluation efforts, we examined the utility of combining patient survey and cancer registry data.Patient and MethodsWe administered a survey to women, aged 18–39 years, with breast cancer from four U.S. states. We conducted a systematic response-rate analysis and evaluated differences between racial groups. Survey responses were linked with cancer registry data to assess whether surveys could reliably supplement registry data.ResultsA total of 830 women completed the survey for a response rate of 28.4 %. Blacks and Asian/Pacific Islanders were half as likely to respond as white women. Concordance between survey and registry data was high for demographic variables (Cohen’s kappa [k]: 0.879 to 0.949), moderate to high for treatments received (k: 0.467 to 0.854), and low for hormone receptor status (k: 0.167 to 0.553). Survey items related to insurance status, employment, and symptoms revealed racial differences.ConclusionCancer registry data, supplemented by patient surveys, can provide a broader understanding of the quality of care and financial impacts of breast cancer among young women.     

Information channel preference in health crisis: Exploring the roles of perceived risk,preparedness, knowledge,and intent to follow directives

The 2016 Zika virus epidemic presented a serious threat to public health and left publics confused and anxious about their risks. A survey (n = 370) was distributed in late Summer 2016 in the U.S., when public anxiety regarding Zika was peaking. Results indicate interesting differences in channel preferences based on audiences’ preparedness, risk, and intention to follow crisis directives. Television news was the most important channels for Zika information, indicating the continued importance of traditional media in crisis communication.     

The “Tiering” of Citizenship and Residency and the “Hierarchization” of Migrant Communities: The United Arab Emirates in Historical Context

The local population of the United Arab Emirates (UAE) constitutes less than 11.5 percent of the total population. In response to their growing numerical minority status, many Gulf Cooperation Council (GCC) states, including the UAE, have become more stringent about their citizenship, nationality, and employment policies. The natural questions to follow are: Why have UAE nationality and citizenship laws diverged from the anticipated “opening” of nationality and citizenship policies that some assumed would accompany globalization? In the specific context of the UAE, what factors have shaped and changed these policies over time?     

Predicting the Condom Assertiveness of Collegiate Females in the United States From the Expanded Health Belief Model

ABSTRACT. Collegiate females in the United States are susceptible to sexually transmitted infections (STIs) due to their propensity for sexual exploration, multiple sexual partnerships, and inconsistent safe-sex practices. Despite the potential for safe-sex communication to contribute to safer sex, little is known about the predictors of this form of sexual communication. Research on condom assertiveness—the unambiguous messaging that sex without a condom is unacceptable—is especially rare. This study employed the Expanded Health Belief Model (EHBM) in an attempt to understand why some collegiate females are more condom assertive than others. Compared with less condom-assertive females, more condom-assertive females have more faith in the effectiveness of condoms, believe more in their own condom communication skills, perceive that they are more susceptible to STIs, believe there are more relational benefits to being condom assertive, believe their peers are more condom assertive, and intend to be more condom assertive. Overall, EHBM variables accounted for nearly 70% of the variability in condom assertiveness. Several of these associations, however, were moderated by sexual compulsivity and general assertiveness. Implications of these findings for sexual health practitioners are discussed, and directions for future research are suggested.