The Effect of Competition on R&D Portfolio Investments

Although project portfolio management has been an active research area over the past 50 years, budget allocation models that consider competition are sparse. Faced with the competition, firms contemplating budget allocation for their project portfolio cannot limit their attention to the returns from their projects' target markets, as is the case for monopoly firms, but must also anticipate the competitive effects on these returns. Assuming firms allocate their budgets between projects offering incremental innovation targeting a mature market and projects offering radical innovation targeting an emerging market, we show that while the monopoly firm bases its budget allocation decision solely on the marginal returns of the markets, competing firms—as they take into account their counterparts' investment decisions—need to also consider the projects' average returns from their respective markets. This drives competing firms into incrementalism: faced with competition, firms invest larger portions of their budgets into projects targeting mature markets. This effect is amplified as the number of competing firms increases and firms allocate an even greater share of their budget into projects targeting a mature market. We further demonstrate the effects that changes to firms' individual budgets, as well as to market characteristics, have on firms' budget allocation decision.     

Strategy and the “business portfolio”

In this article the author goes on to develop the conclusion reached in his previous article which appeared in the December edition of Long Range Planning. These conclusions concerned the requirements for strategic success for an individual business, here they are developed into their implications for strategy development in the typical multibusiness company.It is argued that relative competitive position and growth are the two fundamental parameters which must be considered in determining the strategy that an individual business should follow when viewed within the context of the company's overall ‘business portfolio’. The likely patterns of business strategy which will lead to overall corporate success are discussed and contrasted with those which can lead to disaster.The key is that strategies should be made to differ widely from business to business, as a function of the growth and relative competitive position of each business and the company's overall resource position particularly with respect to cash. The ‘across the board’ defensive measures which many companies have adopted in recent years as their response to the pressures of inflation and recession are therefore argued to be singularly inappropriate for the long term. The ‘business portfolio’ concept provides a superior approach for developing the differentiated strategic business objectives which are necessary for any company to make the most of its opportunities.     

Technological alliance portfolio configuration and firm performance

Firms pursuing technological alliances to gain competitive advantages have become a ubiquitous phenomenon in today’s business environment. This article examines which technological alliance portfolio configuration is better for focal firm performance using a portfolio rather than a dyadic perspective. To assess technological alliance portfolio effects on Korean pharmaceutical and biotechnology firms, we adopted three explanatory variables—number of alliances, number of partners, and spanning structural holes. The growth rate of revenue and the growth rate of profit are used as dependent variables. We identify two characteristics of technological alliance portfolios from the two-step generalized method of moments estimates. First, we find that between two firms with the same number of alliances, the firm with the larger number of partners would have a better performance. This result is unlike those in previous studies because it distinguishes between the number of alliances and number of partners based on the network theory. Second, we find that spanning structural holes affects firm performance rather like a double-edge sword—it positively affects the growth rate of profit but negatively affects the growth rate of revenue of firms. In short, spanning structural holes is simultaneously beneficial for firm profitability and unfavorable for firm growth. This result differs from those of earlier studies because it shows that a firm spanning structural holes among alliance partners produces either a positive or a negative effect, suggesting that a firm should vary its strategy depending on whether it prioritizes profitability or growth.     

Customer complementarity in the digital space: Exploring Amazon’s business model diversification

In spite of the striking evidence that many firms run multiple business models, scholars and practitioners still lack a comprehensive understanding about business model portfolio dynamics, particularly when this happens in the digital space. Prior research on business model diversification tends to focus on supply-side complementarities, such as a firm's synergies among resources and capabilities. Yet, the demand-side with its customer complementarities remains theoretically and empirically underexplored, despite offering interesting opportunities for firms' competitive advantage. By developing a qualitative, longitudinal (1995–2018) analysis of the various business models developed by Amazon.com, we identify and map how customer complementarities—network effects and one-stop shop effects—can support firm growth and competitive advantage, particularly in the digital space. We identify what we term the ‘integrative business model,’ defined as the business model in a portfolio exhibiting the most (predominantly positive) customer complementarities with other business models. We propose mechanisms for the integrative business model to contribute to sustainable competitive advantage via a causal loop diagram and discuss implications for theory and practice.     

Multiple recipes for success – A configurational examination of business portfolio restructurings

This explorative empirical study investigates which sets of portfolio restructuring design characteristics, contingent on individual firm and industry characteristics, lead to successful business portfolio transformations. We draw on insights from the strategic change, strategic fit, and organizational turnaround literature and develop a contingency model for transformation success. To allow for complex configurations, we employ a set-theoretic approach based on fuzzy set qualitative comparative analysis (fsQCA). Our findings suggest that there is no single best strategy for restructuring a portfolio. Rather, there are multiple pathways to success in portfolio transformation, depending on a firm's competitive posture and industry environment. In particular, our results highlight the pivotal influence of prior firm performance and environmental jolts on the design of successful business portfolio restructuring (BPR) strategies.     

What growth rate can you achieve?

This paper investigates the relationships between the profitability, rate of investment and growth rate of a business, and the cash surplus thereby produced. These relationships can be applied to a company as a whole, or to the individual businesses within that company.The basic relationships derived are financial and do not take explicit cognizance of the physical volume sold. They thus enable a business to be considered as a money-making machine, regardless of the product involved. They also do not require definition of inflation per se, although this factor will obviously have an impact on certain of the others.A company as a whole can be considered as a portfolio of separate businesses, each having a different profitability and growth rate, and each contributing a surplus or deficit to the overall cash flow. Understanding the underlying relationships for each business will facilitate portfolio planning, where the cash demands of some businesses have to be met by the surpluses provided by others.     

A fundamental approach to strategy development

The problem of developing sound business strategy is probably more difficult now than it has been at any time since the war. In the midst of conflicting pressures of inflation, recession, unemployment, business failures, and social and political upheaval, today's businessman faces an environment which is both unfamiliar and uncertain. The lack of predictability concerning economic affairs can make it seem impossible to plan effectively for the future. Yet without sound strategy today, corporate survival itself may be called into question. What should be done?In this, the first of two articles, the author suggests that the key to strategy development now is to focus more than ever before on ‘fundamentals’. For the individual business, market share appears to be paramount, as is shown by the ‘experience curve effect’, a concept developed by the Boston Consulting Group in the course of its international work in advising companies on corporate strategy problems. Relative competitive position thus becomes the required simple but fundamental strategic goal. However, the quest for a superior market share must take place within the confines of an appropriately defined strategic business segment.In a further article in the February 1977 issue of LRP the author will go on to expand these conclusions concerning individual businesses, considering their implications for the sound development of strategy for the multi-business company.     

Market Orientation,Ownership Type,and E‐Business Assimilation: Evidence from Chinese Firms

While more and more firms have implemented e‐business in business operations, a better understanding of the factors that successfully drive the assimilation of e‐business will provide insights for firm executives and practitioners to develop effective strategies for e‐business. Different from previous studies that focus on individual‐level factors related to business executives and top management teams, this study examines how firm‐level strategic and cultural factors shape e‐business assimilation. Based on the strategy and marketing literature on market orientation and firm ownership, we developed a research model to describe how a firm's market orientation impacts e‐business assimilation. The model also describes the moderating effect of firm ownership type on the relationship between market orientation and e‐business assimilation. Based on data from 301 Chinese international trade firms, we found that two dimensions of market orientation (i.e., customer orientation, competitor orientation) had significant effects on e‐business assimilation. However, the third dimension, interfunctional coordination, was only partially significant. In addition, ownership type was a significant moderator of the effects of customer orientation and competitor orientation on e‐business assimilation, although ownership type was not a moderator of interfunctional coordination. Being one of the first studies of the impact of market orientation and firm ownership type on e‐business assimilation, we conclude with a discussion of the implications for future research and practice.     

Organizing the corporate planning function

A survey of corporate Planning in Britain suggests that the way the process is organized varies with the need of the firm. There appear to be two types of needs which foster the development of the planning activity—strategy development and co-ordination. In capital intensive companies, threatened by technological or market change, there is a need for reappraisal of the firm's overall strategy. On the other hand, in a large diversified firm the requirement may be to co-ordinate the plans of different divisions and departments, particularly investment proposals. This article suggests a framework for the analysis of these planning needs.     

Clustering of small agro-processing firms in Indonesia

Small-scale industries in Indonesia provide more than 65% of total manufacturing employment. Sixty-three percent of small-scale firm employment is in firms that are clustered. A cluster is defined statistically in Indonesia as at least 20 firms in a village. For some agro-processing industries, such as bamboo plaiting, clustering does not involve interaction among firms; for others, notably the furniture industry, clustering firms make joint marketing efforts, subcontract each other, and share large orders. This article uses two recent case studies in the agro-processing sector—the furniture and the palm sugar industries—in Central Java. We argue that the target market of the industry (local or international) influences the nature of the contracts and other forms of interaction in the clusters. Targeting an international market requires formal contracts, more focus on marketing, and separate roles for finishing firms and subcontracting firms. Policy should be directed at enabling clusters to shift to the international market by improving contract enforcement regulations, vocational training, and providing opportunities for group lending.     

CEO Duality,Agency Costs,and Internal Capital Allocation Efficiency

This study examines the impact of CEO duality on firms’ internal capital allocation efficiency. We observe that when the CEO is also chair of the board, diversified firms make inefficient investments, as they allocate more capital to business segments with relatively low growth opportunities over segments with high growth opportunities. The adverse impact of CEO duality on investment efficiency prevails only among firms that face high agency problems, as captured by high free cash flows, staggered board structure and low board independence. Depending on the severity of the agency problem, CEO duality is associated with a decrease in industry‐adjusted investment in high‐growth segments of 1% to 2.1% over the following year, relative to that in low‐growth segments. However, CEOs’ equity‐based compensation curbs the negative effect of CEO duality on internal capital allocation efficiency. Overall, the findings of this study offer strong support for the agency theory and postulate the internal capital allocation policy as an important channel through which CEO duality lowers firm value in diversified firms.     

Competitive industrial marketing strategies

This paper argues that for firms marketing industrial goods, the terms—system, product, service and commodity—are better employed to characterize the way the firm competes rather than any intrinsic attributes of what it markets. It is shown that the same hardware can be transacted as a system, service, product of commodity, and the nature of the most popular transaction changes over time. The nature of these shifts and how the firm needs to match its strategy to reflect them are discussed, and the special case of diversified firms in industries subject to rapid transaction shifts is taken up. It is suggested that for such firms a divisional structure based on the type of transaction—‘transaction divisions’—rather than the conventional Product Type divisions may make the firm better able not only to match its strategy to such shifts but also better able to anticipate them.     

竞争环境下客户服务投入对企业利润影响的均衡分析

客户服务投入是企业吸引新顾客和维持现有顾客的重要手段之一。然而,服务投入究竟是否能给企业带来价值？对于这一问题,业界和学界都没有明确的答案。本文通过建模的方法研究在竞争的市场环境下,固有的市场因素对客户服务投入价值的影响。研究发现,服务竞争的市场均衡结构是两家厂商都投入客户服务。服务投入给企业带来的价值随着产品差异度的提高而提高,随着厂商自身市场份额的增加而增加。即,在产品差异度高的市场,服务投入更容易给企业带来价值。而在集中度高的市场,服务投入更容易给市场份额大的企业带来价值。     

On the invariance of accounting principles to business models: a discussion of the Singleton-Green and Page articles

Let me first begin by saying that I agree in general with Brian’s proposition that the theory of the firm provides insights into requisite financial reporting systems. I also agree with Mike’s characterization of business models as diverse, subjective, and mostly aspirational and if I may add, essentially vacuous. I disagree with the notion that financial reporting and recognition and measurement principles should be tailored to business models. Rather, I shall make the argument that recognition and measurement principles should be invariant to diverse business models. Indeed, the theory of the firm would suggest universal recognition and measurement principles that apply independently of the business models. The role of business models, I contend, is to facilitate proper quantifications—the required output of applying the universal recognition and measurement principles.     

On Sampling Error in Market Share Estimates*

The relative error in the usual estimator of a brand's market share is reformulated in terms of marketing parameters. Such error is shown to be influenced in an important way by market penetration, as well as by variation in brand and product category volume. Of particular interest is the result that the relative error does not depend on the actual share level. Using data from a marketing research firm that supplies share estimates to the health products industry, we find that the relative error may be substantial even when a large sample is available. An upper bound on this relative error is obtained using marketing parameters that can frequently be measured using industry data and a company's internal records, thus reducing the level of judgmental input required in the planning of sample surveys.     

Pitfalls in using portfolio techniques—Assessing risk and potential

Since share/growth portfolio techniques are often the main tool for strategy formulation in multiproduct corporations, reflection on the possibilities and the limitations in applying such techniques merits attention. It is demonstrated that these techniques cannot distinguish between sometimes subtle but nevertheless strategically important situational characteristics, and therefore they can lead to recommendations that will exacerbate the real problems. Thus, share/growth techniques are at best incomplete for planning, since they are too limited. They should be placed in a broader context using a financial-strategic method. In this article such a method for developing proper directional guidance is dealt with.     

企业多元化的动机、时机和产业选择--西方理论和中国企业认识的异同研究

本文选择了1981￣2000年间140篇西方一流学术期刊上有关企业多元化的论文、114位MBA学员的有关企业多元化经营的开放式问卷,以及当今中国30位著名CEO有关企业多元化经营的公开言论为研究样本。首先,分别对3个样本的文本资料进行定性的开放式编码和定性的因子分析,试图开发适用于中国情景的多元化动机、时机和产业选择的初步量表。其次,运用相似分析,比较西方理论界和中国企业界对多元化动机、时机和产业选择认识的异同。第一,虽然两者都比较着重从资源和资产组合角度来考虑企业多元化动机,但是西方理论界更强调资源、交易费用和代理因素,中国企业界更强调资产组合、政府政策和制度因素。第二,西方理论界比较强调当企业面临威胁时进行多元化,而中国企业界比较强调当企业有实力时进行多元化。第三,西方理论界非常强调所选产业的关联性,而中国企业界比较平衡地考虑关联性和吸引力。     

ALLIANCES BETWEEN COMPETITORS AND CONSUMER INFORMATION

Alliances between competitors in which established firms provide access to proprietary resources—for example, their distribution channels—are important business practices. We analyze a market where an established firm, firm A, produces a product of well‐known quality, and a firm with an unknown brand, firm B, has to choose to produce high or low quality. Firm A observes firm B's quality choice but consumers do not. Hence, firm B is subject to a moral hazard problem which can potentially be solved by firm A. Firm A can accept or reject to form an alliance with firm B, which is observed by consumers. If an alliance is formed, firm A implicitly certifies the rival's product. Consumers infer that firm B is a competitor with high quality, because otherwise why would the established firm accept to form an alliance? The mechanism we discover allows for an economic interpretation of several types of business practices. (JEL: L15, L13, L24, L42, M21, M31, D43)     

Optimal Acquisition of FMS Technology Subject to Technological Progress*

In order to gain competitive advantage, a firm must link its technology choice to its total manufacturing strategy and business unit's goals. A dynamic model is presented to examine the strategic decision concerning the acquisition of flexible manufacturing systems (FMS) technology. A major contribution of this model is its ability to capture the strategic benefits of FMS with respect to economies of scope and technological progress. Decisions such as the timing and size of new technology acquisition and the scrapping of conventional capacity are explored as a firm plans for the upgrading of its facility to meet future dynamic strategic goals. This model may be used to assist with strategic planning because it identifies the critical relationships and trade-offs between various exogenous forces (such as market growth or decay, the cost of acquiring flexible manufacturing systems, and the rate of technological progress) and the decision variables considered.     

技术能力演化路径与利基市场选择:MY公司的案例研究

选取一个具有50年发展历史的典型案例开展研究,通过访谈、实地研究、历史与档案数据等研究方法以及3个历史阶段的划分,考察了技术能力与利基市场之间的动态演化关系。根据利基企业在不同阶段的研究,得到了4个结论:①在创业初期(或进入新市场),成功的利基企业选择利用仿制能力,通过差异化进入低竞争和高盈利的产业环节;②进入成长期,利基企业技术能力通过扩散提升,倾向于进入多利基市场;③适度进入多元化市场与企业的技术能力提升呈正相关关系,过度进入多元化市场与企业的技术能力提升呈负相关关系;④进入成熟期,利基企业通过互补性资产的选择和自主创新,获得核心技术能力,收缩并专注于核心利基市场。基于上述结论,归纳出技术能力演化路径与利基市场选择的动态演化模型。