Social Movement Strategy,Tactics, and Collective Identity1

Tactical choices and their execution are closely related to the construction of collective identities in social movements. Studying collective identity has helped scholars understand why people participate in collective action, but the array of tactics that constitute action has not been fully explored. An emerging interest in culture and strategy that situates social movement actors in a field of contention with opponents, allies, and bystanding publics raises questions about the tactics that are used and the construction of collective identity, which is formed in interaction with others. Strategies and tactics reflect collective identities but also provide opportunities for reaffirming or challenging them. Innovative methods can create tension as activists work to resolve what they do with who they feel they are. Conflict studies, nonviolent action studies, and sociological research using concepts such as framing, discourse, protest events, and tactical repertoires offer tools with which to bridge tactics and collective identity.     

Fields of action: Structure in movements' tactical repertoires

The structure of choice among available tactics is a key to understanding the roles of individuals and organizations within a social movement. This paper proposes a method for operationalizing the notion of repertoires of collective action. Using data from a case study of a recent disarmament campaign, it models the tactical field faced by activists. An analysis of the dimensions of this field and the clusters of tactics within it suggests how individuals organized their options and how they understood the distinctive features of an innovative course of action. Such field models can illuminate ideological and organizational differentiation, as well as cooperation and competition within movements.I am grateful to Richard Schreuer and to three anonymous reviewers for criticisms and comments. An earlier version of this paper was presented at the Eastern Sociological Society meetings in April 1986.     

How can stigma contribute to our understanding of the formation and mobilization of collective identities in health social movements?

Scholars across several theoretical traditions have become increasingly interested in understanding the underlying factors and mechanisms that contribute to the formation and mobilization of collective identities in health social movements (HSMs). In this essay, I make the case that stigma can serve as a useful theoretical and conceptual framework in understanding the processes through which collective identities emerge and mobilize around health‐related issues. I begin by introducing the concepts of HSMs, collective identity and stigma and reviewing how scholars have defined these concepts. Next, I establish theoretical, conceptual, and empirical links among stigma, collective identity, and HSMs. I conclude by further specifying how and why stigma can serve as a unifying framework for medical sociologists, social psychologists, and social movement researchers to advance scholarship on HSMs.     

Organizational identity,political contexts,and SMO action: Explaining the tactical choices made by peace organizations in Israel,Northern Ireland,and South Africa

Students of social movements have long been interested in the question of why social movement organizations (SMOs) employ the tactics that they do. This paper explores this question by examining twenty-seven SMOs engaged in peace and conflict resolution in Israel, Northern Ireland, and South Africa. While the investigation reveals that SMOs across the sample employed an eclectic mix of tactics to pursue their goals, both cross-region and within-region variations in SMOs' tactical behavior are identified. The paper argues that cross-region variations in tactical behavior are best explained by the political contexts of each region and demonstrates that SMOs' organizational identities best account for within-region variations. Overall, the analysis supports scholars' claims that organizational identities ultimately drive the goals that SMOs pursue, the mix of tactics they emphasize, the degree to which they change their tactics over time, and, most importantly, the extent to which they are willing to engage in extra-institutional modes of action (protest, civil disobedience, violence).     

Now and again: Eventful experience as a resource in senior activism

ABSTRACT

Shared memories shape relations among social movement participants and their organizations. However, scholars often ignore how experience operates as a means of solidifying attachment in group contexts. In contrast, I argue that activism depends on how participants publicly recall events. In this, I integrate a social memory perspective with the examination of activist movements. Through narrative, participants build engagement by presenting the self-in-history as a model for collective action. I refer to this as eventful experience, utilizing memorable moments as a resource for generating commitment. Movements depend upon members communicating the critical moments of their lives, embedding personal timelines in group culture. The linkage of personal experience and public events is a strategy by which individuals motivate collective action. Drawing on a thirty-month ethnography of a progressive senior citizen activist group in Chicago, I examine how members use an awareness of temporality to build a culture of action. Each movement group uses the past experiences of participants to build their culture – what Jasper refers to as taste in tactics, incorporating past successes, present plans, and imagined futures into a call for direct action.     

Genocide as Contentious Politics

Despite a recent turn towards the study of political violence within the field of contentious politics, scholars have yet to focus their lens on genocide. This is puzzling, as the field of collective action and social movements was originally developed in reaction to fascism (Nazism in particular), while research on collective action and research on genocide has long shown parallel findings and shared insights. This paper reviews the history of this scholarly convergence and divergence, and suggests that recent findings of research on genocide can be improved by the consideration of concepts from social movements and collective action. It then details three theories of the micro‐mechanisms that mobilize individuals for contention – framing, diffusion, and networks – and specifies how they refine existing explanations of civilian participation in genocide. In the conclusion, I suggest that a contentious politics approach to genocide would consider it one form of collective action among others, analyzable within the existing framework of collective action and social movement theory.     

Women’s Cultures and Social Movements in Global Contexts

This article examines the role that women’s cultures and communities have played in political protest and social change. We argue that women’s cultures, which form around the reproductive roles, labor, and emotional expectations placed on women, have been used to express femininity and as cultural resources or “toolkits” to transform male‐dominated spheres of society. We begin by defining women’s cultures, emphasizing that there is no universal women’s culture because the structural arrangements and cultural meanings of gender vary by race, ethnicity, class, nationality, and political context. We then review research that demonstrates the significance of women’s cultures for the collective identities and tactics deployed in social movements and protest, demonstrating how the study of women’s cultures and gender processes in social movements has contributed empirically and theoretically to understanding social movements. We examine women’s cultures and collective identities in communities as wide ranging as self‐help groups, lesbian communities, feminist organizations, and anti‐feminist groups. We then draw on prevailing theories of cultural change in globalization studies (cultural differentialism, cultural convergence, and cultural hybridization) to understand how women’s cultures have contributed to social change. We conclude by identifying future directions for the study of women’s cultures and social movements.     

Infectious Innovations? The Diffusion of Tactical Innovation in Social Movement Networks,the Case of Suffragette Militancy

This paper explores the diffusion of a tactical innovation – militancy – within the British Suffrage Movement, 1905–1914. It concentrates upon the influences that arise from personal social networks and which affect ego's decision about whether to adopt the new tactic. UCINET is used to map and visualise the activist networks of two suffragettes who made different adoption decisions. This reveals that ‘weak ties’ to ‘innovation champions’ (i.e. suffragette ‘travelling organisers’) connected both women to opportunities to learn about, observe and adopt militancy. In order to explain why one suffragette adopted the tactic and the other did not, however, there is a need to link structural and cultural analyses of social networks together. Here, I do this by following up empirically what Fuhse [Fuhse, J. (2009). The meaning structure of social networks. Sociological Theory, 27, 51–73] has called the ‘meaning structure of the network’ consisting of interpersonal expectations and network culture. I propose that the ‘meaning structure’ of the network is linked to the structural patterning of social ties – and the subjective meanings of ego – through the communicative interaction in which they both are rooted [Mische, A. (2003). Cross-talk in movements: Rethinking the culture-network link. In M. Diani & D. McAdam (Eds.), Social movements and networks: Relational approaches to collective action (pp. 258–280). Oxford/New York: Oxford University Press]. Focusing on communicative interaction and intersubjective meanings indicates that there is value in approaching personal networks as socio-cultural ‘lifeworlds’ [Habermas, J. (1987). The theory of communicative action, volume 2: System and lifeworld. Boston, MA: Beacon Press; Passy, F., & Giugni, M. (2000). Life-spheres, networks, and sustained participation in social movements: A phenomenological approach to political commitment. Sociological Forum, 15, 117–144.). This approach is particularly valuable in highlighting the construction of a ‘moral point of view’ within networks, which fundamentally shapes the symbolic legitimacy of culturally controversial tactics.     

Revisiting the sociology of identities and selves with discursive resources

In recent years, a growing body of multidisciplinary research has used the concept of the discursive resource. Discursive psychologists, communications scholars, and sociologists have all used this concept. Discursive resources are clusters of categories supplied by culture that present explanations for past and future activities, provide individual and collective identities for self‐construction, and enable and constrain texts. In this essay, I describe how this research contributes to sociological theorizing of identity, and make some recommendations for researchers who wish to use these concepts or improve these concepts. Studies using the concept of the discursive resource contribute to sociological theorizing of identity by showing how discursive resources are related to important features of social life such as future talk; collective identities; space and time; and complex and political divisions of labor, culture, and postmodernity. I then conclude by suggesting that future research analyze the social distribution of discursive resources across different kinds of social environments.     

Is there a European social work identity?

The aim of this paper is to examine whether at this point in time the notion of a ‘European social work identity’ can be sustained. The paper commences with some brief consideration of theories of identity, and particularly draws attention to social constructionist identity theory, highlighting its focus on identity as a process. Ideas about what constitutes ‘collective identity’ are then examined. From this, two particular models of collective identity are presented which are helpful for understanding cultural identities. These are the more ‘traditional’ notion of collective culture being evidenced by the presence of shared histories and traditions, and the more social constructionist view of collective processes and action to form identities – whether imposed by the state or generated by the people – as constitutive of identities in themselves. ‘European identity’, and then ‘European social work identity’, will then be examined using these models of collective identity. The paper concludes that using social constructionist versions of identity (identity as a process of collectivisation), European social work identity can certainly be established.     

Negotiating civic identity across different political contexts: Immigrant participation in social movements and political incorporation

This article examines the understudied intersection between migration and contentious politics, focusing specifically on immigrant participation in social movements within their host societies. Drawing upon data from the Anti-Extradition Law Amendment Bill (Anti-ELAB) Movement in Hong Kong, it illuminates the process through which Chinese immigrants become politicized, evolve collective identities, and mobilize against civil dominance. Further, it underscores the transformative potential of social movements in facilitating immigrant political incorporation. However, it also recognizes the unilateral acceptance determined by mainstream society, which often leaves immigrants sidelined in discussions regarding their qualifications for unconventional political participation. To address civil inequality, immigrants establish their civil identities, challenge dominance, and amass political capital for future incorporation. This study extends the migration and social movements literature by shedding light on the political dynamics of immigrant participation and the hurdles they encounter during their journey toward political incorporation. It also underscores the significant role of progressive social movements in fostering immigrant political participation. Furthermore, the research highlights the unique immigrant political identity that emerges and evolves through participation in social movements, contesting exclusion and monopolistic dominance over democratic realization.     

Political Elites and the Culture of Social Movements

While sociologists have paid a great deal of attention to how political elites matter for the emergence and development of social movements, they have focused less explicitly on how political elites matter for the culture of social movements. This essay reviews work that directly and indirectly addresses this relationship, showing how political elites matter for various aspects of movement culture, like collective identity and framing. It also reviews literature that suggests how movement culture comes to impact political elites. The essay concludes by drawing from very recent scholarship to argue that to best understand political elites and the culture of social movements, we need to think about culture and structure as intertwined and to understand how relations matters in the construction of meaning.     

Experiencing Homelessness: A Review of Recent Literature

Homelessness holds a longstanding place on the sociological research agenda, and has become particularly prominent in sociological literature since the 1980s. Recent literature reviews have summarized this research, but have only briefly considered the body of work focused on the experience of homelessness. I use this literature review to provide a more complete summary of this work on the daily lives, activities, subcultures, social relationships and networks, and social interactions of homeless individuals. I then explore variations in these experiences across important characteristics – such as gender, race and ethnicity, family status, and sexual orientation – as well as within three particular contexts that have been studied by sociologists: the streets, shelters and other service organizations, and social movements and collective action. I also consider how the homeless encounter and manage stigma and salvage the self. In addition to reviewing this literature, I consider how this work contributes to sociological understandings more broadly, and potential future research directions.     

Everyday politics,social practices and movement networks: daily life in Barcelona's social centres

The relations between everyday life and political participation are of interest for much contemporary social science. Yet studies of social movement protest still pay disproportionate attention to moments of mobilization, and to movements with clear organizational boundaries, tactics and goals. Exceptions have explored collective identity, ‘free spaces’ and prefigurative politics, but such processes are framed as important only in accounting for movements in abeyance, or in explaining movement persistence. This article focuses on the social practices taking place in and around social movement spaces, showing that political meanings, knowledge and alternative forms of social organization are continually being developed and cultivated. Social centres in Barcelona, Spain, autonomous political spaces hosting cultural and educational events, protest campaigns and alternative living arrangements, are used as empirical case studies. Daily practices of food provisioning, distributing space and dividing labour are politicized and politicizing as they unfold and develop over time and through diverse networks around social centres. Following Melucci, such latent processes set the conditions for social movements and mobilization to occur. However, they not only underpin mobilization, but are themselves politically expressive and prefigurative, with multiple layers of latency and visibility identifiable in performances of practices. The variety of political forms – adversarial, expressive, theoretical, and routinized everyday practices, allow diverse identities, materialities and meanings to overlap in movement spaces, and help explain networks of mutual support between loosely knit networks of activists and non‐activists. An approach which focuses on practices and networks rather than mobilization and collective actors, it is argued, helps show how everyday life and political protest are mutually constitutive.     

Music and Social Movements

Music is a key component of social movements. This article addresses the relationship between music and social movements through four foci: collective identity, free space, emotions, and social movement culture. Collective identity is developed and nurtured within free spaces through the use of music. These spaces are often rife with emotions that are instrumental in development of collective identity. A social movement culture may develop as these processes unfold. Music is part of this culture and serves as an important mechanism for solidarity when participants move beyond free spaces to more contested ones. Examples of song lyrics demonstrate these processes. Research on music and social movements, it is argued here, can be enhanced by addressing technology and popular culture.     

Who are the active and central actors in the ‘rising civil society’ in Mexico?

The debate about the rise of civil society in Mexico suggests that the processes of political and economic liberalization are multiple and uneven and, thus, have different and contradictory effects on different social groups. This study takes such arguments into account and examines the nature of collective identities and social networks that are more likely to be mobilized in the rising civil society. Who, with what types of social networks and identities, are the active actors in this rising civil society in Mexico? This study also attempts to identify the central actors who take an active part in multi-sector coalitions. As such a broad coalition often leaves profound effects on politics and society, it is vital to ask which actors are likely to take an important step toward multi-sector coalition making. Using a catalog of 1797 protest campaigns collected from three Mexican newspapers between 1964 and 2000, event frequency analysis is employed to find active actors and social network analysis – blockmodel method and degree centrality measure – is applied to uncover central actors. The analyses reveal that while workers, peasants, or students continue to be very active, the centrality of these actors in contentious networks and coalitions has not increased. New central actors in the rising civil society turn out to be civic associations and NGOs formed around single issues, such as environment, retirement, and human rights. When a multi-sector coalition occurs in contemporary Mexico, NGOs and civic associations are likely to play a crucial role in it.     

Double‐edged swords? Collective identity and solidarity in the environment movement1

Perhaps by virtue of its theoretical slipperiness, collective identity is often hailed as an important feature of social movements for the role it plays in unifying activists and organizations, and so helping them to develop shared concerns and engage in collective action. However, this paper argues that collective identity is the result of group rather than movement level processes, and although it can unite activists within a single movement organization, it is not always beneficial for the broader social movement. Although movements consist of networks of activists and organizations that have a broad shared concern, differing collective identities within the movement can actually be quite divisive. Based on case studies of three organizations in the environmental movement, this paper shows that activists who are most committed to an organization with an encompassing collective identity develop a strong sense of solidarity with other activists similarly committed to that organization. The resultant solidarity leads to the construction of a 'we-them' dichotomy between organizations within the same movement, increasing the chances of hostility between organizations and factions within the movement.     

“I Will Be Out There Every Day Strong!” Protest Policing and Future Activism Among Ferguson and Baltimore Protesters

An established body of literature shows that people engage in protest events for a number of reasons, including grievances, collective identity, increased efficacy, and emotions. However, it is unclear what happens to individuals’ motivation toward protest participation as they experience the reality of repressive policing. This study contributes to the theoretical body of knowledge of protest policing and social movements by investigating the microlevel processes that affect protest participation. Specifically, we build from the insights of previous research by examining how 102 Ferguson and Baltimore protesters with varying levels of commitment—revolutionary, intermittent, tourist—experienced repressive policing and how such tactics affected their subsequent decision to engage in future activism. Our findings suggest that those with the strongest commitment toward protest goals experienced the most repressive tactics, and yet did not seem to be deterred in their motivation to be engaged in future protests. In contrast, while repressive tactics appeared to deter the less committed individuals from street protests, they remained motivated to engage in other forms of civic engagement.     

Applying Protest Event Analysis to Architecture and Design

This article reports on interdisciplinary research where insights into ‘design activism’ (particularly architecture, product and landscape design) were sought through the use of methods from social movement studies. In recent years, there has been an increasing interest in the notion of architecture and design as activism, sometimes also called social design, public interest design or design for social innovation. An increasing interest in activism on the part of designers is matched by an increasing interest from geographers and sociologists in the spatial and material aspects of social movements, political resistance and other power relations. Yet, the area where social movements and various repertoires of social and political action intersect with design has not been well explored by any of these disciplines. While the design literature tends to view design activism narrowly and often apolitically, social movement literature, in its discussions of materiality and spatiality, typically skirts the contributions of ‘design’. Exploring this disciplinary gap, this article reports on the empirical research that applies to design the method of protest event analysis from social movement studies. The research uncovers a ‘designerly’ repertoire of action—a set of tactics that designers use in acts of resistance—and allows for an initial bridging of the gap between design and social scientific approaches.     

Analyzing ethnoracial mobilization

This article examines scholarship about ethnoracial mobilization written by sociologists within the subfields of social movements and race and racism. We situate our synthesis within critiques put forward by other scholars about the treatment of ethnoracial movements within the social movement subfield. Using these critiques as launching points, we find two broad patterns in the literature: (a) a focus on ethnoracial social movements that decenters race, at times treating it as an independent variable and (b) a focus on mobilizations for racial equity that treats race as a dynamic and constructed process. Within the latter focus, we note research that investigates ethnoracial mobilization at the macro‐, meso‐, and micro‐levels. We call for more research on movements that specifically consider the mobilization and construction of ethnoracial identities. In doing so, we provide a conceptual map of the field and make suggestions for how social movement scholars employing distinct theoretical foci can engage in ethnoracial analysis. Finally, we hypothesize why there might be a dearth of research within the social movement subfield that engages in critical analysis of ethnoracial dynamics of social movements.