首页 | 本学科首页   官方微博 | 高级检索  
相似文献
 共查询到20条相似文献,搜索用时 31 毫秒
1.
The current study seeks to extend the network paradigm in public relations research by exploring the role of online opinion leaders in Twitter conversations around anthem protests by prominent athletes. The aim of the study is twofold: (1) identify opinion leaders involved in Twitter conversations related to anthem protests by Colin Kaepernick and Megan Rapinoe, and (2) further understand how and why social media users participate in conversations online about controversial subjects. The study combines social network analysis with in-depth interviews to adopt a more holistic framework for studying online opinion leadership in the context of public relations research. Ultimately, results from this study extend the network paradigm in public relations by examining the role of individual users in the construction of the discursive landscape around issue networks. Additionally, findings suggest that online opinion leaders should be differentiated from social media influencers in public relations scholarship as they reflect the movement away from Homo Economicus toward Homo Dialogicus (Kent & Taylor, 2016) and their capacity to facilitate the formation of publics and counterpublics around particular issues.  相似文献   

2.
Over the most recent decade, non-CSR-themed social media influencers (SMIs) have played an important role in driving positive outcomes of corporate social responsibility (CSR) campaigns on social media, a practice primarily contributed by public relations. Responding to the call to fully exploit SMIs for achieving public relations objectives, the research aimed to search for systematically identifying the most suitable SMIs with whom to collaborate for CSR endorsements. Grounded in social learning theory and the influence framework, this study examined the effects of characteristics and leadership of an SMI who endorses CSR initiatives on generating the supportive behavior towards the initiatives among the corporation’s most influential public on social media, its consumers. Results from a survey of 967 U.S. consumers showed that non-CSR-themed SMI endorsers trigger target consumers’ supportive behavior towards the CSR initiative which they have endorsed when the consumers perceive them as opinion and taste leaders. The SMI endorsers’ trustworthiness, expertise, uniqueness, and (consumer-SMI) congruity constituted their opinion leadership perceived by the consumers while expertise, uniqueness and congruity formed their taste leadership. Opinion and taste leadership fully mediated the effects of trustworthiness, expertise, and uniqueness on consumers’ CSR supportive behavior while partially mediating the impact of congruity on the CSR supportive behavior. The findings shed light on how to select effective SMIs in non-CSR domains to generate consumers’ behavior to support the CSR initiatives.  相似文献   

3.
Companies have begun to utilize celebrity microbloggers to promote their brands and products because the microblog has become an influential social media channel in people’s daily lives. This study explores the predictors of followers’ microblogging reactions to celebrity endorsement on microblogs, including the acceptance of posting celebrity endorsements as well as the intentions to retweet and continue following the celebrity microblogger. The results of an online survey (N?=?862) indicated that parasocial relationships (PSR) and celebrity–product congruence were salient antecedents of the followers’ microblogging reactions to celebrity endorsements, while the celebrity microblogger’s attractiveness and credibility had no significant impact on the followers’ reactions to celebrity endorsement. The followers’ acceptance of posting celebrity endorsements on microblogs served as a mediator between the PSR and the followers’ intentions to retweet the endorsement messages and to continue following the celebrity microblogger. A conceptual model is developed to demonstrate the influential process of celebrity endorsements in the microblog context.  相似文献   

4.
In the last 15 years there has been a change in adoption patterns toward the adoption of children with special needs. A major problem with this type of adoption is the disruption rate. The purpose of this study is to provide multivariate analysis on the characteristics of families and the characteristics of children that can be utilized to predict successful adoptions of these children.Data were collected from a private, nonprofit agency in a large southwestern city that specializes in special-needs adoption by analysis of home study reports, supervision reports, and information accompanying a child for families that have adoption finalized or disrupted by this agency (N = 91).Several factors were found to influence adoption outcome, including age of the child, presence of other children in the home, placement number, age of the woman, family income, and type of placement. The reasons for these findings and their implications are briefly discussed.  相似文献   

5.
The purpose of the experiment was to examine the acquisition of information about sexuality by 182 ninth‐grade students enrolled in a sex education course. An additional 197 ninth‐grade students in the same school served as a control group. Approximately half the subjects in each group were pretested. Following completion of the course, all subjects were posttested. The major results of the multiple regression analysis indicated that the experimental group scored higher on the posttest than the control group both for the total set of items (N = 24) and for several subscores measuring learning of sex education material. The pretest and posttest scores did not differ for control group subjects. The results indicated: (a) sex education courses can provide important information about sexuality which is not gained in other ways by ninth‐graders; (b) peers may not be important sources of sexual information when alternatives (sex education courses) to peer information are available.  相似文献   

6.
集体行动(群体事件)是我国转型期较新的社会问题,信息传播在其中扮演着重要的角色。本文从议程设置、大众传播的理论出发分析在这些集体行动(群体事件)中信息传播的环境,对信息环境环境化形成的媒介、意见领袖、受众三方面的原因进行了讨论。  相似文献   

7.
American public opinion toward Japan grew more negative coincident with 1980s "Japan-bashing" media messages. Two theories of opinion formation provide explanations for this. Democratic representation theory understands opinions as rational responses to new information. Cultural interpretation theory holds that public opinion is based on one's receptiveness to media discourse. Opinion is neither a rational response to information nor the passive acceptance of elite dictates. People differentially interpret media messages and form opinions in a process that is shaped by media attentiveness and their subjective cultural anxieties. Survey data permit an indirect test of the two theories applied to anti-Japan opinion. OLS regression analysis performed on GSS for four time periods reveals that anti-Japan opinion is rooted less in "rational" responses to personal economic insecurity or fear of increased global competition than in racial attitudes and domestic social-cultural concerns. America's negative opinion toward Japan in the 1990s is better understood as domestic anxieties that are redirected toward a symbolic target that the mass media has highlighted.  相似文献   

8.
Abstract

Genetic testing requested by prospective adoptive parents and/or an adoption agency prior to adoption, known as pre-adoption genetic testing, is postulated to help identify the best placement for the child. However, limited data exist about factors impacting social workers’ decision making about genetic testing and their perceptions about positive and negative implications of testing. A survey and semi-structured interview based on a pre-adoption genetic testing scenario of an inherited condition explored social workers’ perspectives and decision-making process (N?=?129). The majority reported limited education in genetics, but favored genetic testing. Results highlight the value of an interdisciplinary team in genetic testing decision making.  相似文献   

9.
In this study, we test the hypothesis that symbolic play represents a fertile context for language acquisition because its inherent ambiguity elicits communicative behaviors that positively influence development. Infant–caregiver dyads (N = 54) participated in two 20-minute play sessions six months apart (Time 1 = 18 months, Time 2 = 24 months). During each session, the dyads played with two sets of toys that elicited either symbolic or functional play. The sessions were transcribed and coded for several features of dyadic interaction and language; infants’ linguistic proficiency was measured via parental report. The two contexts elicited different communicative and linguistic behaviors. Notably, the symbolic play condition resulted in significantly greater conversational turn-taking than functional play, and also resulted in the greater use of questions and mimetics in infant-directed speech (IDS). In contrast, caregivers used more imperative clauses in functional play. Correlational and regression analyses showed that frequent properties of symbolic play (i.e., turn-taking, yes–no questions, mimetics) were positively related to infants’ language proficiency, whereas frequent features of functional play (i.e., imperatives in IDS) were negatively related. The results provide evidence supporting the hypothesis that symbolic play is a fertile context for language development, driven by the need to negotiate meaning.  相似文献   

10.
This multi-sample study of master of social work students from various faith traditions (N=391) explores the extent to which religious discrimination is perceived to exist as a problem in social work education programs. No difference in perceptions emerged between religiously affiliated and non-affiliated respondents. Evangelical Christians generally reported higher levels of discrimination than theologically liberal and mainline Christians. The confirmation of the second hypothesis suggests that professional attention may be needed to ensure compliance with the profession's ethical and educational standards, while the failure of the first hypothesis suggests that progress toward a more inclusive educational environment may be occurring.  相似文献   

11.
Despite growing visibility of lesbian- and gay-parent adoption, only one qualitative study has examined birth family contact among adoptive families with lesbian and gay parents (Goldberg, Kinkler, Richardson, & Downing, 2011). We studied adoptive parents’ (34 lesbian, 32 gay, and 37 heterosexual; N = 103 families) perspectives of birth family contact across the first year post-placement. Using questionnaire and interview data, we found few differences in openness dynamics by parental sexual orientation. Most reported some birth mother contact, most had legally finalized their adoption, and few described plans to withhold information from children. We discuss implications for clinical practice, policy, and research.  相似文献   

12.
The problem studied consists of the relations between the interests and militancy and the differences in expectations of rewards in an agrarian reform settlement linked to the Landless Rural Workers Movement (MST). In this settlement, many ‘leaders’ gathered the ‘socialisation of production’. The situation arising from these circumstances produced the different reasons for engagement and different relations with the militancy. In the transition from the encampment to the settlement, it becomes important for the leaders to reinforce their positions both of ‘leadership’ and as mediators of policies and public resources, while it becomes difficult for those settled to maintain their previous investments in strong engagement. Consequently, these new conditions tend to increase the differences between the expectations of rewards from the militancy. These expectations can be pragmatic, such as viability as a farmer, or have a more symbolic character, which is associated with the struggle to create social organisation models.  相似文献   

13.
We investigate social innovation adoption and extend instrumental factors of adoption intention by including non-instrumental factors. We argue that, from a market-based perspective, conventional innovation adoption models based on instrumental factors do not fully consider specific characteristics of social innovations. Our objective is to improve the explanatory power of conventional adoption models by including symbolic, emotional, and motivational factors as non-instrumental factors. We conducted two empirical studies in which we investigated younger adults’ adoption intentions regarding time-bank-based senior cooperatives. The results extend the findings of conventional adoption research and show that explanatory power can be substantially improved by including non-instrumental factors. The results contribute to the understanding of social innovation adoption and indicate limited generalizability of conventional innovation adoption research to social innovations. Implications and directions for future research are discussed.  相似文献   

14.
Infants show remarkable skills for processing music in the first year of life. Such skills are believed to foster social and communicative development, yet little is known about how infants’ own preferences for music develop and whether social information plays a role. Here, we investigate whether the reactions of another person influence infants’ responses to music. Specifically, 12-month-olds (N = 33) saw an actor react positively or negatively after listening to clips of instrumental music. Arousal (measured via pupil dilation) and attention (measured via looking time) were assessed when infants later heard the clips without the actor visible. Results showed greater pupil dilation when listening to music clips that had previously been reacted to negatively than those that had been reacted to positively (Exp. 1). This effect was not replicated when a similar, rather than identical, clip from the piece of music was used in the test phase (Exp. 2, N = 35 12-month-olds). There were no effects of the actor's positive or negative reaction on looking time. Together, our findings suggest that infants are sensitive to others’ positive and negative reactions not only for concrete objects, such as food or toys, but also for more abstract stimuli including music.  相似文献   

15.
As social media are used widely by Chinese organizations, this study comprehensively examines how Chinese public relations practitioners cope with social mediated crisis and how culture interacts with social mediated crisis response. An in-depth interview was conducted to collect data from 23 Chinese public relations practitioners who had experience in dealing with crises and issues via social media. The results showed that Chinese public relations practitioners use diverse social media platforms to satisfy the publics’ needs and social media usage preferences. In addition, the results also showed the importance of matching information platform and information sources in response to social-mediated crises. Furthermore, we revealed how the uniqueness of Chinese culture moderated information platforms and information sources, such as face-saving strategies, collaborating with opinion leaders and influencers to shape the publics’ opinions, using no response, apologizing, and self-mockery, and emphasizing the importance of media relations.  相似文献   

16.
The out‐migration of parents has become a common childhood experience worldwide. It can confer both economic benefits and social costs on children. Despite a growing literature, the circumstances under which children benefit or suffer from parental out‐migration are not well understood. The present study examined how the relationship between parental out‐migration and children's education varies across migration streams (internal vs. international) and across 2 societies. Data are from the Mexican Family Life Survey (N = 5,719) and the Indonesian Family Life Survey (N = 2,938). The results showed that children left behind by international migrant parents are worse off in educational attainment than those living with both parents. Internal migration of parents plays a negative role in some cases, though often to a lesser degree than international migration. In addition, how the overall relationship between parental migration and education balances out varies by context: It is negative in Mexico but generally small in Indonesia.  相似文献   

17.
Older adults have increasingly adopted Internet and social network sites (SNSs), but little communication scholarship has explored systematic differences in access within this population. Using a nationally representative sample of Americans over the age of 50 years from the 2012 Health and Retirement Study, we examine Internet access (N?=?18,851) and SNS adoption patterns (N?=?869) among this sample and explore how these patterns vary by age. Regarding Internet access, results suggest that while the gender divide has reversed in favor of women, older adults who are economically, socioculturally, or physically disadvantaged are less likely to have reliable Internet access. In addition, the view that the various divides in Internet access are less of a concern for those who are younger is only partially supported, as some access-related divides do not vary by age or even decrease with age. For SNS adoption, we found that access to technological resources (diversity of online activities) positively predicts SNS use. Moreover, SNS users are more likely to be younger, female, widowed, and homemakers, perhaps because these individuals are more motivated to use SNSs to complement or compensate for their existing social status. These findings reveal unique challenges and motivations in relation to Internet access and SNS adoption patterns across the later life span.  相似文献   

18.
The temperament dimensions activity, emotionality, and shyness, together with behavior problems, gender, country of birth, and age at adoption, were explored in relation to early motor and communication competence among internationally adopted children in Norway (N = 106, gender: 55 girls and 51 boys, age at adoption: M = 9.99 months, SD = 4.29 months). Based on reports from adoptive mothers, regression analysis including all the variables showed that 56% of the variance in motor competence and 64% in communication competence were explained. Age at adoption explained most of the variance in both areas, while increased level of activity showed a significant correlation with improved motor competence.  相似文献   

19.
This paper describes the population of children in care in New South Wales, Australia, who were adopted by their foster families (N?=?372) from 2003 to 2014. Data pertaining to 370 of these adoptees were available and obtained from administrative records accompanying adoption applications. Most of these children had been placed with their subsequent adoptive family during infancy. However, adoption orders occurred much later in their lives. According to the available information at the time of adoption, these children did not suffer the high levels of mental health problems typically identified in populations of children in foster care. Though the data do not include follow-up to determine if the contact agreed upon at the time of adoption orders translated into practice, the most frequently postadoption arrangement recorded was face-to-face contact, four times a year with mother and siblings. The high levels of openness and face-to-face contact in Australian adoptions from care are a significant point of difference with other adoption models, and presents a need for research in the area.

IMPLICATIONS
  • Following the change of legislation in New South Wales, Australia, that prioritises open adoption over foster care, social workers in the field of child protection are well placed to assist in this process.

  • Social workers can assess children entering care to identify those who will benefit from adoption in a timely manner; undertake casework and administrative aspects of the adoption process; work closely with the child, and birth and adoptive families by delivering pre- and post-adoption supports; and conduct longitudinal research on the outcomes for children adopted from care.

  相似文献   

20.
This study examines adolescents' plans for family formation (marriage and parenthood) and the congruence between their plans and their mothers' expectations and behaviors within these spheres. Using log‐linear and ordinary least squares (OLS) regression models to analyze data from the National Survey of Children (N= 724 ), this study addresses mechanisms of family socialization (e.g., modeling and defining influence) informed by social learning and symbolic interactionist theories. It also reveals whether and how these mechanisms vary according to gender. Results reveal that family factors best predict children's plans, although peer groups also may be important. In addition, defining influence is stronger than modeling influence.  相似文献   

设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号