Critical Success Factors for Strategic Alliances in the Information Technology Industry: An Empirical Study*

Intense competition in the marketplace is forcing organizations to examine different ways by which they could enhance or retain their competitive edge. Strategic alliance is one such option through which an organization can leverage its resources to emerge as an effective competitor. Such alliances are burgeoning in the information technology industry, which is characterized by rapid change and short innovation cycles. Successful management of alliances has proved to be very elusive for the most part, and there is a lack of theoretical and empirical work in this area. Literature on critical factors was synthesized, and then a parsimonious set of critical factors was identified using a combination of interview and survey methodologies. Our study has implications for both practice and future research.     

Managing Co‐creation Design: A Strategic Approach to Innovation

Co‐creation offers firms and their network of actors significant opportunities for innovation, as each actor offers access to new resources through a process of resource integration. However, despite the significant advantages that co‐creation can offer, there is surprisingly little research providing a strategic approach for identifying the most advantageous co‐creation opportunities, especially when many possible options are available. Recently, scholars have called for research that develops tools and processes related to co‐creation. This study addresses these priorities, making two contributions. First, in contrast to previous work considering co‐creation more generally, or focusing on one specific form only, e.g. co‐production, this paper offers a detailed and granular approach to co‐creation design. A co‐creation design framework is developed, which incorporates multiple design dimensions and categories that can reveal new co‐creation opportunities. Second, the research extends the application of a design approach, specifically within the context of co‐creative activities. The authors use field‐based research with senior executives to develop a framework that includes key co‐creation design elements. A morphological approach is used to explore how a lead firm can identify attractive co‐creation opportunities. An innovation solution in one organization provides an illustration of how the co‐creation design framework can be applied.     

Managerial Perceptions and the Essence of the Managerial World: What is an Interloper Business Executive to Make of the Academic‐Researcher Perceptions of Managers?

I argue that the Mezias and Starbuck (2003) research programme misses being managerially relevant by investigating the extent of perceptual inaccuracies among managers rather than the more valuable question of from where these inaccuracies arise and what their consequences are in practice. As a sometime business executive, it seems to me that the closer one gets to an actual managerial position, the less significant some of the explanations and recommendations in the academic research literature appear as regards managerial concerns. To ensure relevance in the managerial research enterprise, I suggest that academics should make concrete efforts to become reasonably conversant with the managerial world before undertaking any empirical research. I also make the point that the discussion of the Mode 2 approach to knowledge production in the management field needs to move away from the current focus on straightforwardly 'bridging the relevance gap' and toward finding ways to improve the competence of Mode 2 researchers by insisting on a minimum understanding of the managerial world before embarking on management research.     

10 Learning and Strategic Alliances

Abstract

Various researchers have suggested that an important explanatory factor for the growth in strategic alliances is that alliances provide a platform for organizational learning, giving firms access to the knowledge of their partners. The notion that alliances are a vehicle for learning is the basis for an important and cross-disciplinary stream of research. This chapter examines theoretical and empirical research in the alliance learning area. We have two central objectives. The first is to integrate a large body of research by examining the key research questions addressed. The second objective is to critically examine the existing research as the basis for establishing a research agenda. Although the alliance learning area has generated a substantial amount of research interest and spawned wide-ranging types of inquiry, many important and substantive managerial issues remain underexplored.     

Forms of Network Resource: Knowledge Access and the Role of Inter‐Firm Networks

The leveraging of inter‐firm networks is increasingly considered to be a strategic resource that can potentially be shaped by managerial action. In recent years, scholars have turned to the concept of social capital to understand how the transfer of knowledge occurs within and across firms. However, this has resulted in an overstretching of the social capital concept. The aim of this paper is to refine and add specificity to the current broad application of the social capital concept. It is argued that although the social capital concept explains investments in networks based on a network logic relating to sociability and socialization, it does not explain investments in networks based on a logic relating to economic expectations. These expectations result in network participation that is more calculative than networks containing social capital. The paper introduces the notion of ‘network capital’ to explain the resources contained within inter‐firm networks that do not necessarily equate with the type of trust and obligations associated with social capital. Network capital is defined as an investment in calculative relations through which firms gain access to knowledge to enhance expected economic returns. It is argued that while network capital can be strategically managed, particularly to influence knowledge flow, the nature of social capital is such that it is very difficult to manage. It is concluded that the network capital–social capital framework opens a number of avenues in terms of future research, especially in relation to the extended resource‐based view of the firm and theories of open innovation.     

Inter‐organizational Cooperation and Environmental Change: Moderating Effects between Flexibility and Innovation Performance

The paper investigates the moderator effect of inter‐organizational cooperation in the relationship between workplace flexibility and innovation performance. This research question is important because innovation is dependent on the strategic integration of technological knowledge, requiring organizations to acquire new capabilities rapidly or to ensure the presence of knowledge that may be beyond existing internal capabilities. Inter‐organizational cooperation constitutes a relevant mechanism for a firm to increase its knowledge base concerning new products and processes. High‐cooperation firms may have more opportunities to take advantage of flexibility for innovation performance because it facilitates the access and dispersion of knowledge within the firm. We test the research hypotheses in a sample of manufacturing and service firms. The results contribute to the literature on flexibility and innovation because they demonstrate that inter‐organizational cooperation moderates the relationship between flexibility and innovation performance. We discuss the implications of these results for future research and managerial practice.     

Coping with Diversity in Alliances for Innovation: The Role of Relational Social Capital and Knowledge Codifiability

Alliances are increasingly considered a key element for innovation, especially in knowledge‐intensive firms. While this is true, the mere membership to alliances does not explain innovation performance, and thus the alliance's characteristics that determine high performance must be examined. This research address the question of how the diversity of partners in a certain alliance for innovation affects innovation performance, and how this influence can be moderated by certain characteristics, such as the relational dimension of social capital and the type of knowledge shared among partners. The empirical analysis of a sample of 90 biotech companies shows that there is an inverted U‐shaped relationship between alliance partner diversity and innovation performance and confirms the positive moderating effects of relational social capital and knowledge codifiability. These findings contribute to the current research on alliances for innovation by providing empirical evidence on why some alliances perform better than others. Also, the results suggest that the study of alliance partner diversity, as a determinant of alliance performance, should not be addressed in isolation.     

Evidence-based human resource management practices in three EU developing member states: Can managers tell truth from fallacy?

Good management practice is assumed to be the product of a good knowledge base and its application, not least in Human Resource Management (HRM). The aim of this study is to assess the extent to which managers adhere to practices of HRM that are more likely to be upheld by research evidence as opposed to beliefs for which research evidence is highly lacking. In addition, it evaluates practitioners’ explanations about adopting HR practices. This study was conducted in three European Union (EU) developing countries (Poland, Croatia and Malta). A mixed-methods approach is adopted, utilising a web-based questionnaire targeting a purposive sample of 300 practitioners occupying managerial positions and directly involved in people management (Study 1), followed by 20 in-depth interviews with similar participants (Study 2). Our study reveals that managers are always fully cognisant of the main body of research evidence related to specific HR practices. Practitioners are more likely to access required knowledge for applications through popular sources rather than more reliable ones due to time constraints, inaccessibility and inability to evaluate evidence. While they appreciate the role of theory, the leap from theory to application is not easy or straightforward, commenting that large gaps between research and practice prevail. These overall trends may imply that practitioners base their decisions on personal experience rather than on evidence-based knowledge or expertise acquired through evidence-grounded applications. Results suggest that future research should focus on closing the gap by evaluating how academics impart the knowledge and how practitioners apply that knowledge.     

Business Ethics as Practice

In this article we develop a conceptualization of business ethics as practice. Starting from the view that the ethics that organizations display in practice will have been forged through an ongoing process of debate and contestation over moral choices, we examine ethics in relation to the ambiguous, unpredictable, and subjective contexts of managerial action. Furthermore, we examine how discursively constituted practice relates to managerial subjectivity and the possibilities of managers being moral agents. The article concludes by discussing how the ‘ethics as practice’ approach that we expound provides theoretical resources for studying the different ways that ethics manifest themselves in organizations as well as providing a practical application of ethics in organizations that goes beyond moralistic and legalistic approaches.     

The stability of strategic alliances: Characteristics, factors and stages

This paper presents a theoretical framework for understanding the evolutionary dynamics of strategic alliances. Using an integrated process model, we analyze the conceptual characteristics and antecedents of the stability of strategic alliances. The primary purpose of this study is to (1) conceptualize and characterize alliance stability to fill the academic gap in the literature, and (2) identify a range of endogenous factors underlying alliance stability across four developmental stages — partner selection, structuring/negotiation, implementation and performance evaluation — so as to fill the managerial relevance gap. From the discussion, we develop a number of propositions to facilitate future empirical testing of our conceptual model. Finally, we indicate some key implications for theoretical research and managerial practice.     

企业融资约束与创新绩效:人力资本社会网络的视角

企业融资约束对创新绩效具有重要的影响作用。现有相关研究对企业融资约束与创新绩效之间可能存在的、更为复杂的非线性关系考虑不足，同时偏重从企业外部宏观的角度提出缓解二者之间消极关系的方法，不利于企业能动性的发挥。本文通过结合领英（LinkedIn）在线简历大数据和国泰安（CSMAR）上市企业相关数据，实证研究了我国上市企业融资约束与创新绩效之间存在的复杂关系以及人力资本社会网络在其中发挥的重要作用。研究结果表明，企业融资约束与创新绩效之间存在显著的倒U型关联，企业中高层管理者、科技人才的流动所形成的人力资本社会网络对企业融资约束与创新绩效之间的关系存在显著的积极调节作用。研究结论延续和深化了企业融资约束与创新的相关研究，并进一步丰富与拓展了人力资本社会网络在企业行为研究中的应用。     

知识创新联盟合作伙伴选择研究

建立知识创新联盟是我国企业(尤其中小企业)快速提升自主创新能力的重要途径。而知识创新联盟合作伙伴选择的正确与否直接决定了联盟的持续创新能力。根据知识创新联盟的合作需要,分析了知识创新联盟合作伙伴选择需考虑的因素,并将其归结为多属性群决策问题。利用多属性群决策方法——VIKOR法对知识创新联盟合作伙伴进行选择,通过调节效用权重v来反映决策者的态度,并对VIKOR、TOPSIS和SAW方法进行了比较分析。     

The persistence of platforms: The role of network,platform, and complementor attributes

Existing research on digital platforms emphasizes the contexts that enable such platforms – and their sponsoring firms - to emerge and achieve market dominance. However, this body of research has not sufficiently addressed the ability of certain platform sponsors to persist over time, despite the existence of competing platforms or new entrants. Drawing upon research on network effects, competitive dynamics, and complementor interaction, we develop propositions highlighting the role of network, platform, and complementor attributes that facilitate or hinder the persistence of a technology-based platform in the market. In doing so, we conceptualize platform dominance as part of a dynamic process, rather than a static outcome as often characterized by previous literature. Our propositions advance research on digital platform strategy and user networks by examining the factors that enhance the continued viability of a platform, and generates a number of important directions for future research on technology management, innovation, and strategy, as well as for managerial practice in platform-mediated markets.     

海尔管理变革:市场链与业务流程再造

自90年代美国管理学家哈默和钱皮提出业务流程再造理论后,世界范围内掀起一场流程再造的革命,虽然理论界和企业界对其研究倾注了大量的人力和财力,但再造更多的还是停留在理论的研究上,还缺少有说服力的成功经验和模式,海尔在这方面实现了“由理论走向现实”的飞跃。同时,在中国即将加入WTO之际,如何提升我国大企业在国际市场中的竞争力,对于我国企业迎接WTO挑战和机遇具有重要意义。海尔1999年开始实施的市场链与业务流程再造模式在上述两个方面都有很好的说服力和代表性,本文是在笔者深入调查海尔管理创新系统的基础上,就海尔市场链与业务流程再造的经验进行的总结和实证研究。     

Survival during a Crisis: Alliances by Singapore Firms

In this study, we focus on the under‐researched issue of how environmental shocks impact alliance survival. We draw from several different theoretical perspectives such as industrial organization economics, managerial theories of the firm (such as agency theory) and institutional theories. We argue that the relationship between the occurrence of environmental shock and alliance survival is a contingent one. Specifically, we hypothesize that the following types of alliances will exhibit better likelihood of survival: alliances that yield a balance of short‐term and long‐term benefits (scale alliances) rather than purely long‐term benefits (link alliances); alliances that lead to either cost reduction or near‐term improvement in revenue realization (marketing alliances); and alliances that bring together partners from different economic regions (those involving Western and Asian partners). Based on an analysis of 348 alliances formed by Singapore firms, we find that marketing alliances and those involving at least one Western partner indeed exhibit a better likelihood of survival during the Asian economic crisis. We conclude that alliances that can enhance revenue potential in the short‐term are more robust to environmental shocks and that alliances can benefit from an effect similar to risk reduction through international diversification.     

Technology,productivity and economic analysis

A commonly held view is that innovation, deriving directly from expenditure on research and development, brings increased productivity, lower costs, increased profitability and growth, and that these relationships form a economically virtuous circle.However, this view is not supported either by the research results reported here or by other empirical findings. A richer and deeper framework of analysis than this “mythology” provides is required for management decision making in innovation and in this and the subsequent paper the author outlines the necessary features of such a framework.A model of a “network of productivity relationships” with six components is described which traces the effects of innovation, at any point in the network, on input productivities. The model points up the futility of single input measures of innovatory effects. This network is then combined with cost factors to show the effect on categories of unit costs and on total unit cost. Finally, profitability is related to the physical and cost factors to provide managerial control ratios which offer the relevent criteria by which innovation many be appraised.The history of innovation in the U.S. Basic Steel Industry is examined in the light of the model described above and hypotheses are proposed to identify possible productivity and cost effects of innovation with a view ot improving general predictive capability of the results of any given type of innovation.     

Emerging trends in US retailing

This article examines the trends shaping the retail environment as we enter the next century. A modified delphi approach was used to access managerial perceptions of the changing retail landscape. Changes in consumer markets, price and branding strategy, store formats, retail institutions and applications of technology were derived from the analysis. From this, a series of managerial considerations are proposed to focus retail managers on developing new strategies to position themselves effectively in the new global marketplace.     

产品模块化对组织绩效的影响：中国情境下的实证研究

产品模块化问题越来越引起学术界和企业界的重视,但是理论上关于产品模块化能否提升组织绩效以及其作用机制尚不清晰。在理论推演的基础上,通过实证研究探讨了产品模块化对组织绩效的不同影响机制。研究发现,产品模块化除了直接影响企业的短期绩效外,还会通过提高企业的门槛能力和重要性能力来提升短期绩效水平;另一方面,产品模块化通过提高技术创新水平来提升企业的未来性能力进而影响增长绩效。创新之处在于,对之前学者的研究模型做了进一步的整合与发展,证明了处于经济转型的中国情境下,产品模块化对企业短期绩效和增长绩效的不同影响机制。最后讨论了本研究对当前管理实践的启示和未来研究方向。     

Coopetition in New Product Development Alliances: Advantages and Tensions for Incremental and Radical Innovation

Coopetition (collaboration between competitors) can facilitate product innovation, but there is still debate about how it is suited to radical or incremental innovation. This paper argues that the early and later phases of coopetitive new product development (NPD) pose different benefits and risks for the innovation types. Building on the tensions approach to value creation and appropriation, we develop a series of hypotheses on the role of coopetition in NPD alliances and focal firm's innovation output. The hypotheses are tested on a quantitative data set of 1049 NPD alliances in the German medical and machinery sectors. The results show that, while coopetition is advantageous for incremental innovation in both pre‐launch and launch phases, radical innovation benefits from coopetition in the launch phase only.