Show me the way to the next worthy deed: Towards a microstructural theory of volunteering and giving

Using the data from a survey undertaken in the United States in 1992, this article examines the effects of altruism, self-interest and social ties on motivations to give and volunteer, as well as the effects of volunteering on definitions of life goals. Social ties with non-profit organisations were good predictors of both the value of charitable contributions and the time volunteered for charitable causes. The level of prior philanthropic activism and social connections with philanthropic institutions had an effect on life goals. Altruism and the desire for self-improvement had effects on volunteering, but not on giving. Utilitarian motives (expected career advancement) had no observable effects on volunteering or giving. Based on those findings, a general microstructural model of philanthropic behaviour is proposed. A version of this paper was presented at the 1995 Annual Meeting of the Eastern Sociological Society, Philadelphia, Pennsylvania.     

Conditioning effect of prior reputation on perception of corporate giving

Prior corporate reputation, one responsibility of a public relations department, affects public perceptions toward corporate philanthropic messages and ultimately affects public attitudes toward the company. Using an experiment that emulates the sort of news consumption individuals normally undertake, participants inferred corporate charitable giving as a mutually beneficial activity when a company had a good reputation (H1a). Participants inferred corporate charitable giving as a self-interested activity when the company had a bad reputation (H1b). Also, public inference (suspicion) successfully mediated corporate prior reputation on public attitude toward the company (H2). Participants showed positive attitude toward the company when they inferred the company had an altruistic motive for charitable giving (H3a). However, participants showed negative attitude toward the company when they inferred the company had a self-interested motive for charitable giving (H3b).     

Repeal of the Estate Tax and Its Impact on Philanthropy

The estate tax has many advocates and opponents. We present a review of the primary arguments and empirical evidence promulgated in support of continuation and for repeal. Overall, we find that there are plausible theories and strong, but not definitive, empirical evidence on both sides of the issue. Further research is needed that more clearly isolates differences between the income‐tax and estate‐tax (that is, the after‐tax cost or “price” of a donation or bequest) effects, the independent‐income and wealth effects (how having higher income or wealth has an effect on giving during life and at death), and married and single estate tax filers. These differences can be best isolated using longitudinal data. Data and analyses for both the short run and long run are necessary before society can reasonably predict the impact the repeal of the estate tax will have on both giving during life and charitable bequests.     

Examining the Association of Welfare State Expenditure,Non-profit Regimes and Charitable Giving

This paper explores cross-country variations in charitable giving and investigates the association of welfare state policies with private philanthropy. Hypotheses are drawn from crowding-out theory and considerations about the influence of a country’s mixed economy of welfare. We add to the on-going discussion concerning the crowding-out hypothesis with empirical evidence by looking at specific charitable subsectors people donate to across countries. Using Eurobarometer survey data that include 23 countries, we find no evidence for a crowding-out effect, but rather a crosswise crowding-in effect of private donations. Moreover, giving behaviour differs between non-profit regimes.     

Engaging Children in Meaningful Charity: Opening-up the Spaces within Which Children Learn to Give

This paper presents qualitative evidence from an in-depth, participative action research project with 150 children aged 4–8 years old, exploring their experiences, perceptions and preferences regarding charitable giving. Most children positively engage in charitable giving through home, school and their community; however, less than 20% are aware of the cause area they are being asked to support, and most have little decision-making in their giving. Children’s willingness to engage increases when they critically examine the cause area and are facilitated to lead on giving decisions, often resulting in increased and sustained efforts to support cause areas that matter to them.     

An Analysis of the Peer Effects in Charitable Giving: The Case of Taiwan

The purpose of this study was to utilize the data from the Survey on Family Income and Expenditure in Taiwan to investigate the influence of peer effects on the behavior of charitable giving. Based on the definitions of the reference group in this study, the estimation results suggested that peer effects on households' decisions on both whether to make charitable giving and how much to contribute were quite modest. The study also found that the price elasticity and the income elasticity of charitable giving in Taiwan were larger than those in the U.S., which may partially explain the low ratio of charitable giving to GDP in Taiwan. The earthquake in 1999 substantially increased the amount of charitable giving though its effect diminished after sometime.     

Hispanic charitable giving: An opportunity for nonprofit development

In 2003, the U.S. Census Bureau indicated that Hispanics had become the largest U.S. minority group. Representing 14 percent of the population, more than forty million Hispanics currently live in the United States and are a growing source of charitable giving. This study uses a national probability sample (n = 3,261) to examine variables that may influence Hispanic charitable giving in the United States to private nonprofit organizations. Logistic regression analyses indicated that Hispanics were eight times more likely to donate to human service organizations when using payroll deduction. In addition, Hispanics who were solicited for a donation by telephone were twice as likely to make a donation to educational organizations as Hispanic donors not solicited by phone. Volunteerism was also a predictor of Hispanic charitable giving. U.S. demographic trends and this study's findings suggest that nonprofit leaders, including those responsible for fundraising in private nonprofit organizations, need to be aware of the opportunities for Hispanic charitable support.     

Listening to Intense Messages: The Role of Arousal and Affect in Message Content Recognition

This study examines the interference effect of high-arousal, affective messages on the recognition of message content from less arousing messages. Subjects were 108 undergraduate students who viewed two political commercials in one of three conditions: Target (low intensity) followed by high-arousal message, target followed by low-arousal message, and target preceded by high-arousal message. The messages used were the political commercials of Michael Bailey concerning family values and abortion.

Results indicated that arousal effects recognition of message content. It appears, however, that high-arousal messages facilitate the recognition of content from a low-arousal message presented either before or after the stimulus.

These results are discussed in terms of current conceptualizations of affect-inducing messages and listening. Areas of further research are also suggested.     

Testing the Effectiveness of Fundraiser Job Titles in Charitable Bequest and Complex Gift Planning

Traditional fundraiser job titles are often institution centered, focusing on the benefits of fundraising as “institutional advancement” or “institutional development.” Such institution‐centered job titles may not be as effective with donors given the modern shift toward donor‐centered philanthropy. Alternative job titles can be gift centered (for example, “major gifts”) or donor centered (for example, “donor advising”). A survey of 3,188 respondents tested sixty‐three job titles in four charitable scenarios: a charitable bequest gift, a gift of stock, a gift of real estate, and a charitable gift annuity. Measured by which person donors would be more likely to contact to discuss each donation, the worst‐performing titles were the traditional institution‐focused fundraiser job titles, in particular those using “advancement,” “institutional advancement,” or “development.” This was also true when examining only respondents who had made large gifts ($500+) to a charity. Traditional institution‐focused job titles are both the most commonly used and the worst performing. Nonprofit managers may do well to consider the donor's perspective when selecting job titles for fundraisers rather than following traditional industry practices.     

Transnational connections of later-life migrants

In this paper a transnational perspective is used to explain whether and how older migrants construct and sustain their social networks. The paper uses a transnational viewpoint on older migrants' lives by analysing their engagement with their former homeland, and the intensity and habitualness of those engagements in old age. The aim of this article is to study the transnational connections of later-life migrants'. Attention is especially paid to the features of old age while maintaining these connections. These considerations are based on analyses of transnational networks in the everyday lives of later-life migrants from the former Soviet Union residing in Finland. The data were collected from 11 later-life migrants.It is found that transnational relationships are a vital part of the everyday lives of older migrants, and that they are sustained in varied ways. These connections mean a concrete source of help, family affiliations, the sharing of emotions, and a larger social network. Economic limitations affect the frequency and type of communication, and various physical limitations may also cause inability to maintain contacts across borders. In these circumstances, family members or other close relatives or friends are needed to deliver messages on the older person's behalf. Old age and immigration status affect the amount and direction of communication across borders, thereby shaping these networks.     

Motivational crowding out effects in charitable giving: Experimental evidence

This paper tests motivational crowding out in the domain of charitable giving. A novelty is that our experiment isolates alternative explanations for the decline of giving, such as strategic considerations of decision-makers. Moreover, preference elicitation allows us to focus on the reaction of donors characterized by different degrees of intrinsic motivation. In the charitable-giving setting subjects donate money to the German “Red Cross” in two consecutive donations. The first dictator game is modified, i.e., donors face with equal probability an ex post reimbursement or a subsequent payment. The second game is a standard dictator game. We find that after an ex post change in the price of giving of the first donation, substantially more donors with a high degree of intrinsic motivation decrease donations than subjects with a low degree of intrinsic motivation and donors who did not experience a price effect. In a replication study we find support for these results for subjects who have previously participated in at least one economic experiment.     

Cross-National Differences in Charitable Giving in the West and the World

Most theories of cross-national variation in charitable giving have been tested only on samples of countries of Western European culture; this paper applies these theories to 114 countries, including 93 non-Western countries, using data from the Gallup World Poll. It finds strong support for economic and political theories of cross-national variation in charitable giving and partial support for religious and cultural theories. Theories effectively predict variation in giving in middle income non-Western countries but poorly predict variation in low-income non-Western countries. This suggests that economic development, not cultural or religious differences, separate non-Western countries from Western ones in patterns of giving behavior.     

A Case Study of Aston Villa Football Club

This article conceptualizes a Homo Narrans paradigm for public relations by combining symbolic convergence theory (SCT) and situational theory. SCT results in theory-based data for designing message content but not the relevant publics to target messages. Situational theory identifies relevant publics and when messages should be directed to the publics but not the message content. Combined, SCT and situational theory develop a Homo Narrans paradigm that views the exchange of messages between an organization and public as forms of stories. A Homo Narrans paradigm allows researchers and practitioners to advance public relations as an applied social science.     

Whether and How Much to Give: Uncovering the Contrasting Determinants of the Decisions of Whether and How Much to Give to Charity with Two-Stage Alternatives to the Prevailing Tobit Model

Charitable giving involves two seemingly distinct decisions: whether to give and how much to give. However, many researchers methodologically assume that these decisions are one and the same. The present study supports the argument that this is an incorrect assumption that is likely to generate misleading conclusions, in part, since the second decision is much more financial in nature than the first. The argument that charitable giving entails two distinct decisions is validated by empirically dismissing the prevailing Tobit model, which assumes a single decision, in favor of less restrictive two-stage approaches: Cragg’s model and the Heckman model. Most importantly, it is shown that only by adopting a two-stage approach may it be uncovered that common determinants of charitable giving such as income and gender affect the two decisions at hand very differently. Data comes from a high-quality 2012 Danish survey and administrative registers.     

Inheritances and Bequest Planning: Evidence from the Survey of Consumer Finances

Using data from the Survey of Consumer Finances, this paper documented the positive correlation between the receipt of an inheritance and the expectation of leaving a bequest. Inheritance recipients were found to have a higher probability of planning to leave a bequest relative to households that had not received an inheritance. Conditional on having already received an inheritance, the likelihood of expecting to leave a bequest was even larger for households that anticipated to receive an inheritance in the future. The findings in this paper suggest that inheritances already received or expected to be received may be an important transmission mechanism underlying the bequest motive.     

Bequest motives and barriers to giving: The case of direct mail donors

Charitable bequests currently account for 9 percent of overall giving in the United States. In this study we examine the motives for this form of support and the potential barriers to giving perceived by members of bequest societies or legacy clubs solicited through direct mail. Through a series of eight focus groups we delineate the individual motives for offering a bequest, the organizational factors that drive gifts of this type, and the potential barriers that could prevent such a gift from being made. The implications for professional fundraising practice are explored.     

Social participation and charitable giving: A multivariate analysis

Despite an abundance of survey data on charitable giving, researchers have not analysed these data asking the kinds of theoretical questions and employing the kinds of multivariate statistical techniques that would advance our understanding of the social processes leading to charitable behaviour. This article reports the authors' first findings from their continuing efforts to develop and test such a multivariate causal model of the social, demographic, economic and motivational determinants of individual charitable giving. The first section outlines ouridentification theory of charitable giving. In the second section we discuss the data and how we operationalise our variables. The third section examines whether there is broad quantitative support for major tenets of the model developed if applied at the household level. In the fourth section we enquire about which factors are most strongly related to giving behaviour. We conclude with a discussion about the centrality of communities of participation for inducing charitable giving and about the practical implications for fundraising. An earlier version of this article was prepared for presentation at the annual conference of the Association for Research on Nonprofit Organizations and Voluntary Action, Berkeley, October 1994. The authors are grateful to the T. B. Murphy Charitable Trust, the Lilly Endowment and the Indiana University Center on Philanthropy for their support of this research. We are also grateful to Virginia A. Hodgkinson and Stephen M. Noga for providing data from theSurvey of Giving and Volunteering and for sharing their expertise. Finally, we wish to thank the Editor ofVoluntas and three anonymous reviewers for their careful and constructive suggestions.     

The effect of charitable giving by celebrities on the personal public relations

This study examined how charitable giving by entertainment celebrities influences celebrity personal public relations. Survey participants showed positive attitudes toward charitable giving. Attitudes toward charitable giving positively influenced celebrity credibility perception. Credibility also influenced attitudes toward the celebrities, which in turn positively influenced the purchase intention of their performance. Also, attitudes toward charitable donations were positively associated with attitudes toward the celebrities. Scholars and practitioners need to note charitable giving as an efficient and strategic personal public relations factor and method.     

Effect of framing on cognitive processing in public relations

The purpose of this study was to determine the effect of message framing on cognitive processing by employees of an internal organizational message. A between-subject factorial experimental design with random assignment was used to test the moderating role of message frames on cognitive processing. Subjects in the study produced a significantly different number of thoughts in response to messages with different frames. The different frames presented also resulted in generation of different topics of thought for participants. This difference in cognitive response to a message may point to a difference in the salience of the message for the audience. The results of this study underscore the need for public relations practitioners to understand the needs and motivations of internal audiences and to contextualize internal messages for increased effectiveness in persuasion.