Extending cultural horizons: Political economy and public relations

In this article, we aim to offer a conceptual bridge between political economy and the practice of public relations, which should be helpful especially for practitioners and scholars interested in public relations at a global level. The combination of social, political, and economic forces is powerful, pervasive, and highly influential on the public relations activities of organizations, and we assert that these factors must be examined in unison. In turn, we discuss the role of political–economic relationships and the constraints they impart on the goal-seeking behavior of organizations. We conclude by offering suggestions as to how public relations practitioners and scholars can begin to think about their efforts and linkages with political economy.     

Global value chains in international knowledge work: networks,stratifications and labour markets

In this article, I aim to cast light on the arguably indeterminate phenomenon of the global labour market (GLM) by placing the focus on an industry that has sometimes been perceived as epitomizing homogeneity and ‘world flatness’ in its deployment of geographically dispersed knowledge workers, that of international software development. Engaging in a sanguine analysis of this industry with reference to an empirical study of outsourcing to Ukraine it is revealed that labour markets servicing ICT (Information and communication technology) are subject to deep, if fluctuating, social stratifications. With reference to the notion of the global value chain (GVC), 1 1 ¹GVC analysis focuses on the governance patterns and relational dynamics between lead and supplier firms at the sectoral level. The GVC and its predecessor, the global commodity chain (GCC) focus on the inter‐firm linkages and especially power relations between different actors (Feuerstein 2013). The similar concept of global production network (GPN) concerns the broader set of relations of power, positionality and value capture between all relevant firm and extra firm actors within a network (Thompson 2013). For this study on sourcing in the global software industry, the term GVC will be utilized throughout.
the significance of factors such as knowledge, language, citizenship and age as labour market differentiators for knowledge work is brought to the fore.     

A PLAGUE ON THE PANOPTICON: Surveillance and power in the global information economy

With technological advances in data-manipulation, the increased 'informability' of our daily lives and the potential for social management, surveillance has become a key site for understanding the workings of power within the global informational economy. Jeremy Bentham's Panopticon has, courtesy of Foucault, become a dominant metaphor in surveillance studies. This central eye, aimed at the moral reform of institutionalized bodies and operating through a de facto closure of individual agency, tends to limit our conception of the complex ways surveillance serves and disrupts power. Through analysis of commercial and workplace surveillance, this paper shows that power is contested and agency never completely closed down. To comprehend this negotiated relationship, an alternative framework - 'plague management' - is presented. This envisions surveillance within a social setting operated by multiple agents who themselves are open to the gaze of those surveyed. The aim of this project is to categorize rather than to reform and cure, and moreover space is available for resistance. On the global scale, new technologies have opened up space for informal, local surveillances to be effectively linked to media and Internet audiences. These 'surveillance networks', informal alliances of a variety of actors, have the potential to radically alter orthodox relations of power by evading the information controls of the state and connecting a local gaze with the global community. This paper concludes that although surveillance studies has rightly been concerned with the control capacities of IT, a balance must be actively sought with the facilitative, enabling and even democratic impulses nascent in the new technology.     

The new geography of information and consulting services in China: Comparing Beijing and Guangzhou

This paper examines China's emerging geography of information and consulting services (ICS)—one of the most rapidly growing economic sectors in the national economy. China's ICS activities have taken place in recent years as the reformed state adapted to and articulated with the intrusion of global market forces. The analysis of the data at the national level has identified a distinct pattern characterized by a high concentration of the ICS industry in a few central metropolises. A further study of the growth and location of ICS activities at the national capital (Beijing) and a provincial capital (Guangzhou) has revealed a close and sophisticated relationship between the state and market forces that underlined the growth of ICS in different locales. The existing literature on the service economy can be enhanced by moving beyond the thesis of the Engle's law and the notion of localized production networks to take more seriously state–market relations as a key to understanding the growth and location of service activities in emerging economies such as China.     

The Influence of Family and Community Social Capital on Educational Achievement*

Abstract It is increasingly recognized that families and communities are important in helping youths develop the knowledge and skills they need to obtain technologically sophisticated jobs, which are an emerging part of the global economy. In this paper we adopt social capital as a framework for examining the influence of family and community on promoting educational achievement among public school students. We explore more fully the role of community social capital in influencing educational performance beyond that attributed to family social capital. Using data from the National Education Longitudinal Survey (NELS), we find that both process and structural attributes of family social capital are key factors affecting high school students' educational achievement. Process and structural attributes of community social capital also help youths to excel, though they contribute less strongly to achievement. These findings suggest that policies designed to promote educational achievement must extend beyond the school and must seek to strengthen social capital in the family and the community.     

Microstructural analysis in interorganizational systems

This paper argues that network analyses of interorganizational relations should begin by examining the way in which relations are organized at the local level. It posits that systematic departures from random models for dyad and triad censuses should be found before interpreting structural patterns isolated by analytic techniques concerned with overall network structure. Three principles of organizational bonding (resource inequality, reciprocity, and redundancy) are identified, and the implications of these for dyadic and triadic microstructures are detailed. Particular attention is given to differentiating between microstructural patterns to be anticipated when a system consists of autonomous actors approximately equal in power and resources and those expected when a system is highly centralized.     

Some properties of structural equivalence measures derived from sociometric choice data

I discuss and illustrate the extent to which different relation measures and pattern similarity measures can be expected to generate different structural equivalence results. Measures of network relations and pattern similarity are reviewed to establish clear comparisons between structural equivalence measures. Using Monte Carlo sociometric choice data drawn from four strategically designed study populations, alternative relation and pattern similarity measures are combined in a factorial design generating six measures of structural equivalence within each study population. I report the magnitudes of differences between structural equivalence measures within populations, compared across populations. Three conclusions are drawn: (1) There is significant reliability across alternative measures. (2) This reliability increases with the clarity of boundaries between statuses in a study population. (3) The noticeable differences between structural equivalence measures that exist under conditions at all weaker than strong equivalence are principally a function of how relations are measured rather than how relation pattern similarities are measured. Two inferences are drawn for applied network analysis: (1) Structural equivalence should be computed from path distance measures of network relations (however normalized) rather than being computed directly from patterns of binary choice data. (2) Renewed methodological attention should shift from how we measure pattern similarity to how we measure relationships.     

A systematic analysis of research applying ‘principles of dialogic communication’ to organizational websites,blogs, and social media: Implications for theory and practice

The purpose of this study was to analyze peer-reviewed research that applied principles of dialogic communication to organizational websites, blogs, and social media. We identified 79 relevant studies and found that 83% reported the results of a content analysis. Only 25% of studies presented a theoretical implication; 75% discussed practical implications. Future research must distinguish between analyzing structural features of web-based organizational communication and studying dialogue. Differences in power and access to resources between organizations and publics should be incorporated into studies seeking to advance a dialogic theory of public relations.     

A structural theory of interlocking corporate directorates

A theory is proposed that explains where interlocking corporate directorates should appear between sectors of an economy, where they should not appear, and the profitability of efficient corporate interlocking. Taking the sector of an economy as the unit of analysis, interlocking directorates are cast as strategically created constraints on those sectors of the economy most “problematic” for obtaining profits in a given industry of firms. The extent to which each sector of the American economy is problematic for obtaining profits in two-digit and four-digit manufacturing industries is estimated from research linking industry profits with the form of the pattern of relations defining the industry as a position in the network of dollar flow transactions given in the 1967 Input-Output Study for the United States. A two-stage process is described for sampling firms representative of large corporations involved in American manufacturing. Measures of alternative strategies for interlocking across sectors are described. Two classes of hypotheses are derived: (1) Firms in an industry should interlock with firms in some other sector in proportion to the extent to which the sector constrains the industry's profits. (2) Controlling for production and market differences, the ability of firms in an industry to obtain unusually high profits reflects their success in creating interlocks with those sectors most problematic for their industry's profits.     

Gender,globalisation, and democracy

This article discusses the link between gender, globalization and democracy in relation to women?s empowerment. Analyzing gender relations within the processes of development planning involves five approaches: 1) welfare, 2) equity, 3) anti-poverty, 4) efficiency, and 5) empowerment. In addition, a new approach, which combines efficiency and empowerment, must be added to highlight the problematic nature of the direction of causality assumed by traditional theory of development. The rise on women's representation in national parliament can be attributed to the increase of women's economic power and women's political struggles. However, promotion of globalization produces new opportunities for feminist politics, as well as difficulties, which include: the emergent position of productive engagement in which an efficient economy and democratic society are seen as interdependent; and increase in parliamentary representation correlates with increased paid employment for women. In conclusion, the author underscores that globalization is a gendered process which is restructuring social relations on a large scale and the challenges it bring provide opportunities for women in development.     

Comparing Networks Across Space and Time, Size and Species

We describe and illustrate methodology for comparing networks from diverse settings. Our empirical base consists of 42 networks from four kinds of species (humans, nonhuman primates, nonprimate mammals, and birds) and covering distinct types of relations such as influence, grooming, and agonistic encounters. The general problem is to determine whether networks are similarly structured despite their surface differences. The methodology we propose is generally applicable to the characterization and comparison of network–level social structures across multiple settings, such as different organizations, communities, or social groups, and to the examination of sources of variability in network structure. We first fit a p^* model (Wasserman and Pattison 1996) to each network to obtain estimates for effects of six structural properties on the probability of the graph. We then calculate predicted tie probabilities for each network, using both its own parameter estimates and the estimates from every other network in the collection. Comparison is based on the similarity between sets of predicted tie probabilities. We then use correspondence analysis to represent the similarities among all 42 networks and interpret the resulting configuration using information about the species and relations involved. Results show that similarities among the networks are due more to the kind of relation than to the kind of animal.     

'Out of Place', 'Knowing One's Place': space, power and the exclusion of disabled people

Disabled people are marginalised and excluded from 'mainstream' society. In general, our understanding of the processes of exclusion is grounded in time and history. In this paper, it is argued that space, as well as time, is instrumental in reproducing and sustaining disablist practices. Disability has distinct spatialities that work to exclude and oppress disabled people. Spaces are currently organised to keep disabled people 'in their place' and 'written' to convey to disabled people that they are 'out of place'. Furthermore, social relations currently work to spatially isolate and marginalise disabled people and their carers. Disability is spatially, as well as socially, constructed. It is contended that an understanding of society's reaction to, and the experiences of, disability should be framed within an approach that combines a spatialised political economy with social constructivism. Unlike neo-Marxist approaches this approach is centred on notions of power rather than capital. Using this approach, the spatialities of disability are explored.     

(Re)politicizing global financial governance: what's ‘new’ about the ‘New International Financial Architecture’?

Abstract This article is a contribution to the (re)politicization of global financial governance currently underway in the interdisciplinary field of international political economy (IPE). Particular reference is made to the economistic and technicist discourse prevalent in the so‐called ‘New International Financial Architecture’ (NIFA) process. It is argued that a (re)politicized reading of global financial governance is enabled by a conceptualization of governance networks that combines the institutional focus of existing IPE research with a concern with the discursive dynamics of authority relations and that situates governance networks in the power relations, contestation, contradictions and reproduction of global finance. Claims to ‘newness’ regarding the NIFA process, made by both the ‘architects’ themselves and left unchallenged by the majority of IPE scholars, are also disputed. The NIFA process is shown to have continued the contested development of an exclusionary transnational neo‐liberal network of governance that first began to emerge in the mid‐1970s.     

新兴业态发展与政府管理变革研究

我国新兴业态的技术支撑仍以移动互联网技术为主,背后的发展逻辑实质是新技术下的资本运作.新兴业态的乘数效应得以体现与扩张,并带来市场权力、市场关系和社会关系的重构,提出市场网络中心、供方、需方的政府监管需求.对此,政府应以公众利益为导向,充分发挥市场稳定器的作用;树立底线意识,把握新兴业态背后的本质社会关系,并通过法律法规政策加以规制;借鉴多方经验与力量,务实提高事中与事后监管能力,应对网络化与信息化的发展趋势;把握时代潮流,以合理方式促进社会经济朝信息化、网络化发展.     

Colonization,coloniality and bio-power: biopolitics in Queensland,Australia

This essay illustrates how a Foucauldian theory of power could re-examine postcolonial, coloniality or colonization contexts, as opposed to the current structuralist and hierarchal theories of understanding power that colonization studies, such as coloniality/modernity or postcolonial studies, use to theorize colonization and race. I argue that a structuralist and hierarchal conceptualization of power relations in understanding colonization and its relationship with racism can be problematic, and that the Foucauldian heterarchical (non-hierarchal) understanding of power relations instead draws a more complete picture of the operation of colonization. In order to demonstrate this claim, I firstly briefly explain how colonization has been mainly theorized through postcolonial and coloniality studies. Then I introduce the relevance of Michel Foucault’s work in the problem of colonization, focusing on his theories of racism and the idea of biopolitics. Then I illustrate how a heterarchical theory of biopolitical power was used against Indigenous Australians in Queensland via the implementation of the Queensland Aboriginals Protection and Restriction of the Sale of Opium Act of 1897. Lastly, I offer some preliminary notes for conceptualizing the global assemblage of the ‘State of Exception’ in the context of colonial Queensland, Australia.     

Negotiating Interorganizational Orders*

Strauss' (1978) negotiation paradigm is used to analyze interorganizational relations leading to development of a complex of eleven rehabilitation agencies. Analysis is based on records over a twenty-five year period and four years of participant observation and interviewing. The structural context for the negotiations is described in terms of over-lapping societal, communal, interorganizational, organizational, and interpersonal levels. The analysis points out the importance of covert, informal negotiations to interorganizational relations. The negotiators who initiated the process employed a strategy of multiple-linked negotiations in which they attempted to select negotiators from the other organizations and the issues to be negotiated. Stakes were manipulated according to a cost-reward-involvement formula. Problematic issues were dealt with in informal covert negotiations which preceded overt negotiations in a peer type council. Consideration of the negotiation process aids in understanding several problems in interorganizational relations: power and autonomy and the consequences of interlocking directorates. The negotiated order approach suggests several lines of additional research.     

An overview of Middle East public relations practice,education, and research from isolation to globalization

ABSTRACT

Public relations has a critical role in addressing culture difference and enhancing research outreach. An analysis of practice, education and research in Middle East provides an exemplar of the need to move the discipline’s scholarship from global isolation to cultural inclusivity. A review of current scholarship in the discipline's journals documents the preeminence of “Western” theory. Research with culturally collaborative studies of media, culture, technology, and society is needed to provide global perspectives. The paper argues five initiatives are needed next steps for the discipline to achieve global inclusivity: * Enhance research collaboration – Culturally collaborative studies of media, culture, technology, and society are needed to provide global perspectives in our discipline. *Address bilingual scholarship – Public relations theory needs to acknowledge varied traditions and methodologies. Research journals need Middle Eastern faculty editorial board members and need to explore translation options. *Align research with the profession – Globally, public relations research needs qualitative understanding. Cultural differences often regress quantitative analysis to meaningless implications for both theory and practice. *Assess curriculum globalization – Educators need to increase cultural content in courses. Textbooks are needed that reflect the globalization of the field from multiple perspectives. *Develop international accreditation standards – An accreditation model based on bilingual, global, and contemporary careers in the discipline is needed. International accreditation site teams must include bilingual members.     

Rethinking the informal and criminal economy from a global commodity chain perspective: China–Paraguay–Brazil

The criminalization of Chinese counterfeit goods in the global market calls for a fresh approach to understanding well‐established binary distinctions such as legal/illegal, licit/illicit, and formal/informal. Based on a multi‐sited ethnography in China, Paraguay and Brazil, I examine five commodity chains of two products – toys and watches – and their regulatory frameworks in terms of merchandise status, business formality, and international transaction legality. Certain merchandise produced in the formal economy has no legal definition a priori, but legal variability starts when goods leave the factory. A great interchangeability of a product's legal status existed along its chain according to governance structures, legal cultures, geographical domains, and power relations. These findings suggest that the illicit is a relational category and the so‐called criminal economy is not a segmented market, but part of a global process integrated with formality and marked by great legal variability within and between nations.     

Anthony Giddens and public relations: A third way perspective

In the article, the main theories of Anthony Giddens (structuration and late modernity theory) are presented and applied upon public relations. A review shows that there have been few attempts to use these theories in public relations. The analysis states that using Giddens leads to a questioning of the dichotomy between instrumental agency-oriented theories that neglects power structures as well as critical theories that only views public relations as hidden strategic action used by elites to dominate the public sphere. The conclusion is that there are two major arguments for applying Giddens to public relations: (1) the theory of late modernity may enhance our understanding of public relations as an evolving practice in socio-historical and spatial terms; (2) the structuration theory enhances the holistic understanding of how public relations communication, interpreted as a process, may be used both as a reproductive and a transforming social instrument. Giddens theory may in other words be used as a “third way public relations theory”.     

Intercultural education and academic achievement: a framework for school-based policies in multilingual schools

The paper reviews quantitative and qualitative research evidence regarding the relationship between intercultural education and academic achievement among students from socially marginalized communities. Intercultural education is conceptualized as including a focus both on generating understanding and respect for diverse cultural traditions and challenging inequitable distribution of resources and educational opportunities across social groups. As such, intercultural education incorporates notions such as critical literacy and culturally responsive education. By definition, socially marginalized communities have experienced social exclusion and discrimination, often over generations. Thus, educators who adopt an intercultural education orientation are also committed to challenging the operation of coercive relations of power within their school environments. The operation of societal power relations that affect marginalized group students’ academic achievement can be conceptualized along a continuum ranging from structural/societal, through structural/educational, to interpersonal. Structural/societal forms of discrimination are largely outside the scope of what educators can influence directly (e.g. housing segregation). However, the research evidence suggests that educators have considerable power to resist and challenge coercive power relations operating at both structural/educational (e.g. curriculum materials) and interpersonal (e.g. classroom interactions) dimensions of the continuum. Thus, the proposed framework represents an explanatory model to account for patterns of school success and failure among marginalized group students and a predictive model to specify educator behaviors that are likely to promote academic achievement.