Social media teams as digital vanguards: the question of leadership in the management of key Facebook and Twitter accounts of Occupy Wall Street,Indignados and UK Uncut

Recent protest movements such as Occupy Wall Street in the US, the indignados/15M movement in Spain, and UK Uncut have witnessed the rise of social media teams, small activist groups responsible for managing high-visibility and collective activist social media accounts. Going against dominant assertions about the leaderless character of contemporary digital movements, the article conceptualises social media teams as ‘digital vanguards’, collective and informal leadership structures that perform a role of direction of collective action through the use of digital communication. Various aspects of the internal functioning of vanguards are discussed: (a) their formation and composition; (b) processes of internal coordination; (c) struggles over the control of social media accounts. The article reveals the profound contradiction between the leadership role exercised by social media teams and the adherence of digital activists to techno-libertarian values of openness, horizontality, and leaderlessness. The espousal of these principles has run against the persistence of power and leadership dynamics leading to bitter conflicts within these teams that have hastened the decline of the movements they served. These problems call for a new conceptual framework to better render the nature of leadership in digital movements and for new political practices to better regulate the management of social media assets.     

Reclaiming,proclaiming, and maintaining collective identity in the #YoSoy132 movement in Mexico: an examination of digital frontstage and backstage activism through social media and instant messaging platforms

This article starts from the recognition that digital social movements studies have progressively disregarded collective identity and the importance of internal communicative dynamics in contemporary social movements, in favour of the study of the technological affordances and the organizational capabilities of social media. Based on a two-year multimodal ethnography of the Mexican #YoSoy132 movement, the article demonstrates that the concept of collective identity is still able to yield relevant insights into the study of current movements, especially in connection with the use of social media platforms. Through the appropriations of social media, Mexican students were able to oppose the negative identification fabricated by the PRI party, reclaim their agency and their role as heirs of a long tradition of rebellion, generate collective identification processes, and find ‘comfort zones’ to lower the costs of activism, reinforcing their internal cohesion and solidarity. The article stresses the importance of the internal communicative dynamics that develop in the backstage of social media (Facebook chats and groups) and through instant messaging services (WhatsApp), thus rediscovering the pivotal linkage between collective identity and internal communication that characterized the first wave of research on digital social movements. The findings point out how that internal cohesion and collective identity are fundamentally shaped and reinforced in the social media backstage by practices of ‘ludic activism’, which indicates that social media represent not only the organizational backbone of contemporary social movements, but also multifaceted ecologies where a new, expressive and humorous ‘communicative resistance grammar’ emerges.     

A movement divided: SlutWalks,protest repertoires and the privilege of nudity

The use of the corporeal female body in social protest has a long and complex history, particularly in anti-gender based violence movements. From early 20th Century suffragists in international coalitions circulating images of women protesters withered by hunger strikes to the more contemporary staging of nude protest by groups like FEMEN, women’s bodies have certainly functioned as powerful symbols. But such repertoires have also been controversial within the movement, as conceptualizations, norms and security surrounding female bodies can vary so much depending on culture and socioeconomic status. This paper uses the 2011–2014 SlutWalk movement to explore the use of female bodies in mobilizations staged by actors across those differences. It investigates the varying degrees of privilege associated with the choice – or choicelessness – protestors encounter when collectively considering effective repertoires. As the discourse unfolded around Slutwalk and who had the ‘right’ or ‘privilege’ to practice nudity as a protest repertoire, it illuminated deep divisions within anti-sexual violence and feminist activism. I argue this created important opportunities for the movement to integrate analysis of structural inequalities beyond gender, particularly in attempts to improve processes of deliberation.     

Beyond the iconic protest images: the performance of ‘everyday life’ on social media during Gezi Park

ABSTRACT

Using the Gezi Park protests as a case study this article considers the performative component of protest movements including how and why protestors actively produce protest activity ‘on the ground’ and how this is expressed through visual images. It looks beyond iconic images which appear as emblematic of the protest and instead shifts our focus to consider the more ‘everyday’ or mundane activities which occur during a protest occupation, and explores how social media allows these images to have expressive and communicative dimensions. In this respect, protests can be performed through humdrum activities and this signifies a political voice which is communicated visually. The research is based on visual analysis of Twitter data and reveals methodological innovation in understanding how protestors communicate.     

Citing history

ABSTRACT

Although rarely considered within the existing scholarship on social movements, even a cursory analysis of protest activity suggests that movements regularly invoke historical citations (whether consciously or not) while working to clarify aims and mobilize constituencies. In order to make sense of this process, and to account for the variations that arise among the different citation modalities favored by movements on opposite ends of the political spectrum, I draw upon the theoretical contributions of Marxist cultural critic Walter Benjamin and, in particular, on his exploration of ‘wish images’ and ‘dialectical images,’ their attributes, and their interrelationship. According to Benjamin, such images summoned the past either to project visions of future happiness (as with the wish image) or to deposit the witness before a moment of decisive, present-tense reckoning. After outlining the role of historical citation in social movements and in the broader cultural field through which these movements find expression, I analyze two recent protest events – the ‘Unite the Right’ rally in Charlottesville, VA, in which wish images were actively deployed, and the 2017 Women’s Strike in New York City, where a dialectical image arose from the constellated nodes of the march’s route – to consider the relationship between citation modality and protest outcome. Following from this analysis, and in keeping with the unapologetically partisan nature of my investigation, I conclude by advancing some strategic recommendations for movements seeking – as Benjamin once enjoined – to ‘improve our position in the struggle against Fascism.’     

The ‘proper’ way to spread ideas through social media: exploring the affordances and constraints of different social media platforms as perceived by Italian activists

Social media have become a relevant arena for different forms of civic engagement and activism. This article focuses on the affordances and constraints of different social media platforms as they are perceived by Italian activists. Instead of focusing on single protest movements, or on single platforms, we adopt a media ecological approach and consider a variety of environments where people can choose to express protest‐related content. Our main goal is to explore whether, and how, the affordances and constraints of different social media platforms are perceived by users, and how such perceived differences are integrated in everyday social media activities. To this end, we combined in‐depth interviews with an adapted version of the cognitive walkthrough and thinking aloud techniques. Respondents reported that they act on social media platforms according to specific representations of what each platform ‘is’, and how it works. Such perceptions affect users’ protest‐related social media practices. Although they perceive major social media platforms filtering strategies and are aware, to different extents, of their commodified nature, they report continuing to use them for activism‐related communication, often adopting an instrumental approach.     

From connective to collective action: internet elections as a digital tool to centralize and formalize protest in Russia

Over the past decade, an extensive body of literature has emerged on the question of how new communication technologies can facilitate new modes of organizing protest. However, the extant research has tended to focus on how digitally enabled protest operates. By contrast, this study investigates why, how, and with what consequences a heavily digitally enabled ‘connective action network’ has transitioned over time to a more traditional ‘collective action network’ [Bennett, W. L., Segerberg, A. (2013). The logic of connective action: Digital media and the personalization of contentious politics. Cambridge: Cambridge University Press, p. 47]. Specifically, the article scrutinizes the trajectory of the Russian protests ‘For Fair Elections.’ This wave of street protests erupted after the allegedly fraudulent parliamentary elections of December 2011 and continued into 2013. As is argued, the protests were initially organized as an ‘organizationally enabled connective action network.’ However, after eight months of street protests, Russian activists reorganized the network into a more centralized, more formalized ‘organizationally brokered collective action network.’ In order to implement this transition, they deployed ‘Internet elections’ as a cardinally new digital tactic of collective action. Between 20 and 22 October 2012, more than 80,000 activists voted online in order to create a new leadership body for the entire protest movement, the ‘Coordination Council of the Opposition.’ As the study has found, activists implemented this transition because, within the specific Russian socio-political context, enduring engagement and stable networks appeared crucial to the movement’s long-term success. With regard to achieving these goals, the more formalized collective action network appeared superior to the connective action form.     

Everyday politics,social practices and movement networks: daily life in Barcelona's social centres

The relations between everyday life and political participation are of interest for much contemporary social science. Yet studies of social movement protest still pay disproportionate attention to moments of mobilization, and to movements with clear organizational boundaries, tactics and goals. Exceptions have explored collective identity, ‘free spaces’ and prefigurative politics, but such processes are framed as important only in accounting for movements in abeyance, or in explaining movement persistence. This article focuses on the social practices taking place in and around social movement spaces, showing that political meanings, knowledge and alternative forms of social organization are continually being developed and cultivated. Social centres in Barcelona, Spain, autonomous political spaces hosting cultural and educational events, protest campaigns and alternative living arrangements, are used as empirical case studies. Daily practices of food provisioning, distributing space and dividing labour are politicized and politicizing as they unfold and develop over time and through diverse networks around social centres. Following Melucci, such latent processes set the conditions for social movements and mobilization to occur. However, they not only underpin mobilization, but are themselves politically expressive and prefigurative, with multiple layers of latency and visibility identifiable in performances of practices. The variety of political forms – adversarial, expressive, theoretical, and routinized everyday practices, allow diverse identities, materialities and meanings to overlap in movement spaces, and help explain networks of mutual support between loosely knit networks of activists and non‐activists. An approach which focuses on practices and networks rather than mobilization and collective actors, it is argued, helps show how everyday life and political protest are mutually constitutive.     

Challenging Ethno-National Division: New Social Movements in Belfast

Literature on social movements in societies undergoing violent ethno-national conflict between two ‘warring factions’ has typically concentrated on civil rights, ethnic revivalists, peace and women's groups. This paper concentrates on two loose groupings – lesbian, bisexual, gay and transgender, and ‘ban-the-bomb’ – that have been ignored. I argue that in the context of a ‘divided city’ like Belfast, the capital of Northern Ireland, these collective actors can be analysed as New Social Movements. Specifically, I look at how these new social movements have sought to experiment with forms of intercultural dialogue, expressive pluralistic communities which embrace unity through diversity and cosmopolitan, global identities which challenges the competitive, monolithic and divisive nationalisms which contribute to the sedimentation of violence and segregation of Irish Nationalists and British Unionists in the city.     

From Indymedia to Anonymous: rethinking action and identity in digital cultures

The period following the social mobilizations of 2011 has seen a renewed focus on the place of communication in collective action, linked to the increasing importance of digital communications. Framed in terms of personalized ‘connective action’ or the social morphology of networks, these analyses have criticized previously dominant models of ‘collective identity’, arguing that collective action needs to be understood as ‘digital networking’. These influential approaches have been significantly constructed as a response to models of communication and action evident in the rise of Independent Media Centres in the period following 1999. After considering the rise of the ‘digital networking’ paradigm linked to analyses of Indymedia, this article considers the emergence of the internet-based collaboration known as Anonymous, focusing on its origins on the 4chan manga site and its 2008 campaign against Scientology, and also considers the ‘I am the 99%’ microblog that emerged as part of the Occupy movement. The emergence of Anonymous highlights dimensions of digital culture such as the ephemeral, the importance of memes, an ethic of lulz, the mask and the grotesque. These forms of communication are discussed in the light of dominant attempts to shape digital space in terms of radical transparency, the knowable and the calculable. It is argued that these contrasting approaches may amount to opposing social models of an emerging information society, and that the analysis of contemporary conflicts and mobilizations needs to be alert to novel forms of communicative practice at work in digital cultures today.     

‘Not that kind of atheist’: scepticism as a lifestyle movement

This article examines atheist activists from a lifestyle movement perspective. I focus on how atheist activists adopt the term ‘sceptic’ as a distinct identity marker to represent their growing interest in other types of activism beyond atheist community building and criticism of religious beliefs. My data come from thirty-five interviews with Canadian atheist activists and participant observation in the province of Alberta. In contrast to previous social movement approaches to atheist activism, I deemphasize the importance of collective identity and instead attend to personal identity as the site of social change. My findings show that being a sceptic is a personally meaningful identity in the context of a relatively weak secularist collective identity. Moreover, atheist activists who also identify as sceptics wish to expand the boundaries of the atheist movement to include individualistic projects of personal affirmation based on science and critical thinking. This work contributes to our understanding of the everyday activities of activists who engage in individual action in the absence of a strong collective identity. In particular, this article expands our understanding of lifestyle movements beyond the current focus on socially conscious consumption. Instead, I return to the roots of lifestyle movement theory, that is, how one’s everyday choices serve as a form of protest. Finally, this work contributes to atheism scholarship, which has neglected the diversity of individual identities within atheist organisations and among atheist activists.     

Reaching Beyond the Net: Political Circuits and Participation in Toronto's G20 Protests

Using a survey of 359 participants in the 2010 protests against the G20 in Toronto, this paper examines the effects and effectiveness of the different communication media in informing diverse participants about the protest. It finds that the communication networks that surrounded the G20 summit protest in Toronto in 2010 were dense and interconnected. Drawing on Tilly's ‘political circuits’, the survey shows that activists at the core of these networks used a combination of online and offline modes of communication, while those outside of that core were reliant on fewer channels of information about the protests. These included people of colour, people who are not part of student networks, less educated people and people less involved in existing social movements. Using logistic regression models, we demonstrate that the digital divide may be less important than the structure and means of communication that make up the political circuits of a movement. Based on these models, we argue that communication modes such as social networking sites and the mainstream media may be important tools for bridging the gap between core and peripheral participants.     

Ethnography and the digital fields of social media

Qualitative researchers struggle to study the transient fields of social network sites like Twitter through conventional ethnographic approaches. This paper suggests that, in order to step further, we should distinguish between the relatively stable ‘contextual’ fields of bounded online communities and the fluid, ‘meta-fields’ resulting from the aggregation of scattered communicative contents based on their metadata. Both these two intertwined layers of the digital environment interplay with users’ online social practices – which are embedded within offline everyday life and vice versa. While Internet ethnography largely dealt with contextual digital fields, recent developments in the realm of online research allow the ethnographic exploration of digital meta-fields and their publics. This shift recalls Marcus’ appeal for a multi-sited ethnography but, in fact, goes further beyond, towards a truly ‘un-sited’ ethnography. I highlight and discuss the main methodological implications of meta- and contextual fieldworks by presenting an exploratory study of European exchange students’ Facebook identities.     

Narrative and Frame Alignment in Social Movements: Labor Problem Novels and the 1929 Gastonia Strike

Research on social movements and frame alignment has shed light on how activists draw new participants to social movements through meaning making. However, the ‘framing perspective’ has failed to interrogate how the form or genre in which frames are deployed affects the communication of meaning. The burgeoning literature on social movements and narrative would seem to point to one discursive form of importance to meaning making in social movements, but scholars have failed to connect their insights with the literature on framing. In this article, I analyze five novels published in response to a 1929 communist-led strike in Gastonia, North Carolina. I argue that labor movement activists deployed these long-form narratives for the purposes of ‘frame alignment,’ specifically ‘frame amplification’ and ‘frame transformation,’ and I show how these narratives conveyed frames in ways that other discursive forms could not. The study raises new questions about the selection and reception of discursive forms in social movements.     

Tweeting India’s Nirbhaya protest: a study of emotional dynamics in an online social movement

Abstract

Previous research has recognized the role of emotions in protests and social movements in the offline world. Despite the current scenario of ubiquitous social media and ‘Twitter revolutions,’ our knowledge about the connections between emotions and online protests still remains limited. In this study, we examine whether online protest actions follow the same emotional groundwork for supporting and nurturing a social movement as in the offline world, and how these emotions vary across various stages of the social movement. Through a computer-assisted emotion analysis of 65,613 Twitter posts (tweets), posted during the Nirbhaya social movement (movement against the Delhi gang-rape incident) in India, we identified a strong resemblance between online emotional patterns and offline protest emotions as discussed in literature. Formal statistical testing of a range of emotions (negativity, positivity, anger, sadness, anxiety, certainty, individualism, collectivism, and achievement) demonstrates that they significantly differed across stages of the social movement; as such, they influenced the course of the online protest, resonating parallels with offline events. The findings highlight the importance of anger and anxiety in stirring the collective conscience, and identify that positive emotion was pervasive during the protest event. Implications of these findings are discussed.     

Protest,Cyberactivism and New Social Movements: The Reemergence of the Peace Movement Post 9/11

This paper examines ways in which the Internet and alternative forms of media have enhanced the global, yet grassroots, political mobilization in the anti-war effort in the post 9/11 environment. An examination of the role of cyberactivism in the peace movement enhances our understanding of social movements and contentious politics by analyzing how contemporary social movements are using advanced forms of technology and mass communication as a mobilizing tool and a conduit to alternative forms of media. These serve as both a means and target of protest action and have played a critical role in the organization and success of internal political mobilizing.     

Tracing Protest Motives: The Link Between Newspaper Coverage,Movement Messages,and Demonstrators’ Reasons to Protest

Within the social movement literature, it is mostly assumed that the reasons why people join a protest demonstration are in line with the collective action frames of the organizations staging the protest. Some recent studies suggest, however, that protesters’ motives are only partly aligned with the messages that are broadcasted by social movements. This study argues that activists’ motives are for an important part shaped by mass media coverage on the protest issue. It investigates the link between people's reasons to protest, the campaign messages of the protest organizers, and newspaper coverage prior to the demonstration. Data cover 14 anti‐austerity demonstrations in Belgium, the Netherlands, and the United Kingdom. Results show that social movements depend a lot on other political actors to gain media visibility for their messages. Furthermore, the relationship between social movement frames and protest participant motives is mediated by newspaper coverage. Protest organizers’ are able to reach demonstrators via their own communication channels to some extent, but for many of their messages, they also rely on journalists’ reporting about the protest issue.     

Media and information praxis of young activists in the Umbrella Movement

Young people were key participants in the Umbrella Movement in Hong Kong and the media also played an important role in this protest. This study examines how Hong Kong’s young activists developed communication strategies and media practices to mobilize this social movement. A framework termed “media and information praxis of social movements” is proposed for the analysis. The findings showed that in their praxis, the young activists used their media and information literacy skills to initiate, organize, and mobilize collective actions. They not only used social media and mobile networks but also traditional mass media and street booths in a holistic and integrated approach to receive and disseminate information. Hence, these young activists served as agents of mediatization. The results also indicated that the young activists moved away from the traditional movement mode which just tried to motivate a large number of people to protest in the streets. They actively engaged in the new movement mode, which emphasizes the media and information power game. Their praxis in the Umbrella Movement reflects the trend toward the mediatization of social movements in Hong Kong.     

How Social Movements Move: From First to Second Wave Developments in the UK Field of Psychiatric Contention1

In this paper I seek to unpack the notion of ‘movement’, addressing the question of what it means to say that social movements ‘move’. The concept of ‘movement’ is often used in social science to refer to change, I note, and this is clearly an appropriate usage in relationship to social movements, which often seek to bring about and/or manifest within themselves social changes. At the same time, however, movements move in the respect that the cultural forms and resources they generate are diffused (they move) across both time and space. The cultural components of a movement move in the way that, for example, a virus moves, between individuals in a ‘vulnerable’ population. The paper explores these ideas by way of an examination of the second wave of radical mental health activism in the UK.     

Piety over Protest: Cognitive Liberation and Deflected Collective Action in Central India

Cognitive liberation is often treated in the social movements literature as a mediating factor through which political opportunities and mobilizing structures generate protest. This paper unpacks multiple dimensions of cognitive liberation and finds that they may operate in tension with one another. Building on scholarship that focuses on subjective factors in social movements, the paper examines the case of the Korku, an oppressed indigenous community in central India, who choose not to protest despite the presence of several dimensions of cognitive liberation. Rather than engage in collective political action, the Korku’s grievances are deflected toward depoliticized religious goals. The Korku seek communal improvement through Hindu piety in a context of the Hindutva cultural-nationalist ideology, rather than protest against the encroachment of this ideology on their community.