From social movements to cloud protesting: the evolution of collective identity

This article develops a conceptual framework for understanding collective action in the age of social media, focusing on the role of collective identity and the process of its making. It is grounded on an interactionist approach that considers organized collective action as a social construct with communicative action at its core [Melucci, A. 1996 Melucci, A. (1996). Challenging codes: Collective action in the information age. Cambridge, MA: Cambridge University Press.[Crossref] , [Google Scholar]. Challenging codes: Collective action in the information age. Cambridge, MA: Cambridge University Press]. It explains how micromobilization is mediated by social media, and argues that social media play a novel broker role in the activists' meaning construction processes. Social media impose precise material constraints on their social affordances, which have profound implications in both the symbolic production and organizational dynamics of social action. The materiality of social media deeply affects identity building, in two ways: firstly, it amplifies the ‘interactive and shared’ elements of collective identity (Melucci, 1996 Melucci, A. (1996). Challenging codes: Collective action in the information age. Cambridge, MA: Cambridge University Press.[Crossref] , [Google Scholar]), and secondly, it sets in motion a politics of visibility characterized by individuality, performance, visibility, and juxtaposition. The politics of visibility, at the heart of what I call ‘cloud protesting’, exacerbates the centrality of the subjective and private experience of the individual in contemporary mobilizations, and has partially replaced the politics of identity typical of social movements. The politics of visibility creates individuals-in-the-group, whereby the ‘collective’ is experienced through the ‘individual’ and the group is the means of collective action, rather than its end.     

The Occupy Movement and the Politics of Vulnerability

The Occupy movement has generated a significant amount of scholarly literature, most of which has focused on the movement's tactics or goals, or sought to explain its emergence. Nevertheless, we lack an explanation for the movement's broad appeal and mass support. In this article we present original research on Occupy in New York City, Detroit, and Berlin, which demonstrates that the movement's heterogeneous participants coalesced around the concept of vulnerability. Vulnerability is an inability to adapt to shocks and stresses, and it inhibits social reproduction and prohibits social mobility. Rather than specifically discussing the wealth of elites per se, Occupy participants consistently expressed the feeling that the current political economic system safeguards elites and increases the vulnerability of everyone else. We argue that the Occupy movement has reworked the relationship among a range of political struggles that were hitherto disconnected (i.e. ‘old’ and ‘new’ social movements) and rendered them complementary through the politics of vulnerability.     

Protest avatars as memetic signifiers: political profile pictures and the construction of collective identity on social media in the 2011 protest wave

Protest avatars, digital images that act as collective symbols for protest movements, have been widely used by supporters of the 2011 protest wave, from Egypt to Spain and the United States. From photos of Egyptian martyr Khaled Said, to protest posters and multiple variations of Anonymous' mask, a great variety of images have been adopted as profile pictures by Internet users to express their support for various causes and protest movements and communicate it to all their Internet peers. In this article, I explore protest avatars as forms of identification of protest movements in a digital era. I argue that protest avatars can be described as ‘memetic signifiers’ because (a) they are marked by a vagueness and inclusivity that distinguishes them from traditional protest symbols and (b) lend themselves to be used as memes for viral diffusion on social networks. In adopting these icons, participants experience a collective fusion in an online crowd, whose gathering is manifested in the very ‘masking’ of participants behind protest avatars. These forms of collective identification, while powerful in the short term, can however prove quite volatile, with Internet users often discarding avatars with relative ease, raising the question whether they can provide durable foundational elements of contemporary social movements.     

Social media teams as digital vanguards: the question of leadership in the management of key Facebook and Twitter accounts of Occupy Wall Street,Indignados and UK Uncut

Recent protest movements such as Occupy Wall Street in the US, the indignados/15M movement in Spain, and UK Uncut have witnessed the rise of social media teams, small activist groups responsible for managing high-visibility and collective activist social media accounts. Going against dominant assertions about the leaderless character of contemporary digital movements, the article conceptualises social media teams as ‘digital vanguards’, collective and informal leadership structures that perform a role of direction of collective action through the use of digital communication. Various aspects of the internal functioning of vanguards are discussed: (a) their formation and composition; (b) processes of internal coordination; (c) struggles over the control of social media accounts. The article reveals the profound contradiction between the leadership role exercised by social media teams and the adherence of digital activists to techno-libertarian values of openness, horizontality, and leaderlessness. The espousal of these principles has run against the persistence of power and leadership dynamics leading to bitter conflicts within these teams that have hastened the decline of the movements they served. These problems call for a new conceptual framework to better render the nature of leadership in digital movements and for new political practices to better regulate the management of social media assets.     

Reclaiming,proclaiming, and maintaining collective identity in the #YoSoy132 movement in Mexico: an examination of digital frontstage and backstage activism through social media and instant messaging platforms

This article starts from the recognition that digital social movements studies have progressively disregarded collective identity and the importance of internal communicative dynamics in contemporary social movements, in favour of the study of the technological affordances and the organizational capabilities of social media. Based on a two-year multimodal ethnography of the Mexican #YoSoy132 movement, the article demonstrates that the concept of collective identity is still able to yield relevant insights into the study of current movements, especially in connection with the use of social media platforms. Through the appropriations of social media, Mexican students were able to oppose the negative identification fabricated by the PRI party, reclaim their agency and their role as heirs of a long tradition of rebellion, generate collective identification processes, and find ‘comfort zones’ to lower the costs of activism, reinforcing their internal cohesion and solidarity. The article stresses the importance of the internal communicative dynamics that develop in the backstage of social media (Facebook chats and groups) and through instant messaging services (WhatsApp), thus rediscovering the pivotal linkage between collective identity and internal communication that characterized the first wave of research on digital social movements. The findings point out how that internal cohesion and collective identity are fundamentally shaped and reinforced in the social media backstage by practices of ‘ludic activism’, which indicates that social media represent not only the organizational backbone of contemporary social movements, but also multifaceted ecologies where a new, expressive and humorous ‘communicative resistance grammar’ emerges.     

Social media time,identity narratives and the construction of political biographies

ABSTRACT

The question of identity narrative is at the core of the interaction between social movements and temporalities. In this paper, we draw on long-term qualitative research amongst activists engaged in Italian social movements and argue that identity narratives are often the result of a complex mnemonic, contradictory and open-ended process that spans through a life-time of engagement with multiple collectives. We then question whether the use of social media reshape these dynamics. The analysis shows that the construction of identity narratives on social media tends to take place with knowledge of the complexity and overlaps that characterise these processes online. Nevertheless, the temporality of social media, based on immediacy, archival and predictive time, challenges the unpredictable, contradictory, and open-ended nature of political identity construction offline. The need to escape the hegemonic temporalities of social media poses new challenges to activists in their creative agency.     

Anatomy of Protest in the Digital Era: A Network Analysis of Twitter and Occupy Wall Street

Two months before the first Occupy Wall Street (OWS) protest in September 2011, activists were using Twitter to organize and spread the movement. In this study, the earliest Twitter messages regarding #OccupyWallStreet were subjected to network analysis to answer these questions: What were the central hubs in the OWS discourse on Twitter in the summer of 2011? How did OWS emerge from among several social movement organizations to lead a nationwide series of demonstrations? What were the key points in the Twitter dialogue that aided the process of scale shift? By addressing these questions, this research connects social movement concepts with network centrality measures to provide a clearer picture of movements in the digital era.     

French Yellow Vests (Gilets Jaunes): Similarities and Differences With Occupy Movements

The Yellow Vests movement in France was the most widespread and violent protest movement France has seen since 1968. This research highlights the resemblances and dissimilarities between the Yellow Vests and other Occupy movements. We find similarities in movement origins around suddenly revealed economic issues and relative deprivation. We also find that the Yellow Vests resemble other Occupy movements in terms of a combined strategy of a diffused and countrywide occupation of public spaces alongside weekly mass protest, and a lack of central organization and rejection of leadership. The Yellow Vests, however, differ from other Occupy movements in the extreme violence of the weekly demonstrations. Despite its rejection by the media, violence did not affect widespread public approval. In addition, the Yellow Vests achieved most movement objectives in spite of the lack of effective leadership with whom politicians could negotiate.     

After the March: Using Instagram to Perform and Sustain the Women's March

The January 2017 Women's March was an example of the paradigmatic March on Washington, part of the repertoire of collective action used by social movements in the United States for decades. Similar marches were held on its first and second anniversary, in January 2018 and January 2019, respectively. One did not need to travel to the nation's capital to participate in these marches, however; activists also organized hundreds of “sister marches” across the United States and internationally. Yet, a sole focus on these one‐day, physical events misses a great deal of activity. In this article, we examine social media activity related to the Women's March on the platform Instagram that was posted well after the 2017 march was over but before the 2018 march was fully planned. We do so to gain purchase on how individuals and organizations use social media to maintain movements between large events. We analyze a systematic sample of Instagram posts from two sources: (1) individual Instagram users’ public posts with the hashtag #womensmarch and (2) posts from the official Instagram account of the Women's March. Conceptualizing these posts as political performances, we use our findings to draw implications for the study of contemporary protest.     

Hybrid social and news media protest events: from #MarchinMarch to #BusttheBudget in Australia

Public protest events are now both social media and news media events. They are deeply entangled, with news media actors – such as journalists or news organisations – directly participating in the protest by tweeting about the event using the protest hashtag; and social media actors sharing news items published online by professional news agencies. Protesters have always deployed tactics to engage the media and use news media agencies’ resources to amplify their reach, with the dual aim of mobilising new supporters and adding their voice to public, mediatised debate. When protest moves between a physical space and a virtual space, the interactions between protesters and media stop being asynchronous or post hoc and turn instantaneous. In this new media-protest ecosystem, traditional media are still relevant sources of information and legitimacy, yet this dynamic is increasingly underpinned by a hybrid interdependency between traditional news and social media sources. In this paper we focus on an anti-austerity government movement that arose in Australia in early 2014 and was mobilised as a series of social media driven, connective action protest events. We show that there is a complex symbiotic interdependency between the movement and the traditional media for recognition and amplification of initial protest events, but that over time as media interest wanes, the movements’ network becomes disconnected and momentum is lost. This suggests that the active role traditional media play in protest events is being underestimated in the current research agenda on connective action.     

Subcultural Identity Work in Social Movements: Barriers to Collective Identity Changes and Overcoming Them

Over time, social movements must contend with a vast array of forces that can lead to changes in the movement's collective identity. As such changes may impact the alignment of movements and their membership, this study explores how changes are perceived by members and how they are interactively addressed. Drawing on ethnographic data gathered from two Native American social movement organizations, this study specifically asks why some changes suggested by movement members might be pursued and others are not. While movement members felt that there were a number of barriers to changes in their movements, the study revealed that it was the resonance of collective memories – presented during interactions as narrative commemorations – that encouraged the pursuit of suggested changes or the maintenance of a status quo.     

The rise and fall of collective identity in networked movements: communication protocols,Facebook, and the anti-Berlusconi protest

This paper explores the impact of communication protocols on the development of collective identity in networked movements. It focuses primarily on how communication protocols change patterns of interactions and power relationships among the constituents of social movements. The paper suggests that the communication protocols of commercial social networking media lead to organizational centralization and fragmentation in social movements by eroding one of the preconditions of collective identity, namely solidarity. The empirical material presented is part of a PhD dissertation on a political protest movement and their use of Facebook as a core communication and organizational platform. The data gathering is multi-methodological and relies on both qualitative and quantitative data collection techniques in the form of a historical analysis of interaction patterns, and a content analysis of online conversations among activists.     

Occupation as refrain: territory and beyond in Occupy London

Emerging with the wider ‘movements of the squares’ of 2011, Occupy London was defined by occupation, and by participants’ negotiation of what occupation meant. Its forms and meanings changed as London’s Occupiers moved between occupied sites, through uprootings by eviction, and into post-eviction attempts to extend Occupy’s territorial politics without the camps. This paper builds on three years of ethnography to consider occupation as an unfolding process, using Deleuze and Guattari’s concept of the ‘refrain’. This describes territory in three ‘moments’: the marking of a fragile centre; the stabilization of a bounded ‘home’; and the breaching of boundaries, extending in progressive directions. This rubric is used to analyze London’s occupations, and their defining tension, between an expansive desire to ‘Occupy Everywhere’ – connecting to the wider ‘99 percent’ – and the tendency to become embedded in the protest camp ‘home’. The features of ‘home’ are analyzed using Foucault’s concept of ‘heterotopia’, highlighting an alterity with ambivalent consequences for Occupy’s project. The paper argues that despite a desire to ‘deterritorialize’ occupation, Occupy London stalled in the moment of ‘home’, a consequence of the camp’s status as the ‘common ground’ of an often disparate movement, and the reduction of productive capacities characterizing Occupy’s terminal downswing.     

Music in Movement: Cultural Politics and Old and New Social Movements

After a period of interdisciplinary openness, contemporary sociology has only recently rediscovered culture. This is especially true of political sociology, where institutional and network analyses, as well as rational choice models, have dominated. This article will offer another approach by focusing on the role of music and the visual arts in relation to the formation of collective identity, collective memory and collective action. Drawing on my own research on the Civil Rights movement in the United States and the memory of slavery in the formation of African-American identity, and its opposite, the place of white power music in contemporary neo-fascist movements, I will outline a model of culture as more than a mobilization resource and of the arts as political mediators.     

Repression and popular collective action: Evidence from the West Bank

This article examines the connection between state repression and the dynamics of popular collective action in the Palestinian West Bank from 1976 to 1985. Unlike traditional social movement research that focuses on structural causes, the analysis is confined here to the interaction between the state and its challengers. How shifts in the form and level of repression affected the rate of collective action is the main question addressed. A dynamic, continuous-time model, based on systematic evidence, is used to answer this question. Assuming a Weibull parameterization, the model allows for time dependence of the hazard rate. With a few exceptions, repression was found to increase the rate of collective action. This finding contradicts certain hypotheses advanced by movement researchers regarding the efficacy of state coercion and control, and suggests that repression may appropriately be considered a powerful mobilizational force in similar contexts.An earlier version was presented at the annual meetings of the American Sociological Association, Cincinnati, Ohio, August 1991.     

Enclave deliberation and social movement mobilization: the DDays in Occupy Central

ABSTRACT

Scholars have called for a synergy between studies of deliberative democracy and social movements for their mutual enhancement. The existing literature generally applies the principle of deliberation to evaluate social movements, but few studies have examined the corresponding practice of deliberative democracy within a movement. The Occupy Central (OCLP) campaign in Hong Kong is a rare case in which the organizers incorporated Deliberation Days into a social movement; however, participant self-selection turned it into an instance of ‘enclave deliberation’. This paper studies the impact of enclave deliberation on social movements based on the case of the OCLP campaign and argues that enclave deliberation can be a powerful tool for mobilization, particularly for gaining public support and for recruiting core participants. However, the coherence and support of the movement can decline when enclave deliberation is used to make decisions for the general public, because enclave deliberation incorporates only a small spectrum of like-minded participants who might not seriously engage with opposing views. The findings of this study imply that enclave deliberation could facilitate mobilization, but it has its inherent limitations for decision-making in a movement. Given the selective nature of social movements, deliberation within social movements is likely to be enclave deliberation in most cases. This study thus has significant implications for the practice of deliberation in social movements in other contexts.     

From connective to collective action: internet elections as a digital tool to centralize and formalize protest in Russia

Over the past decade, an extensive body of literature has emerged on the question of how new communication technologies can facilitate new modes of organizing protest. However, the extant research has tended to focus on how digitally enabled protest operates. By contrast, this study investigates why, how, and with what consequences a heavily digitally enabled ‘connective action network’ has transitioned over time to a more traditional ‘collective action network’ [Bennett, W. L., Segerberg, A. (2013). The logic of connective action: Digital media and the personalization of contentious politics. Cambridge: Cambridge University Press, p. 47]. Specifically, the article scrutinizes the trajectory of the Russian protests ‘For Fair Elections.’ This wave of street protests erupted after the allegedly fraudulent parliamentary elections of December 2011 and continued into 2013. As is argued, the protests were initially organized as an ‘organizationally enabled connective action network.’ However, after eight months of street protests, Russian activists reorganized the network into a more centralized, more formalized ‘organizationally brokered collective action network.’ In order to implement this transition, they deployed ‘Internet elections’ as a cardinally new digital tactic of collective action. Between 20 and 22 October 2012, more than 80,000 activists voted online in order to create a new leadership body for the entire protest movement, the ‘Coordination Council of the Opposition.’ As the study has found, activists implemented this transition because, within the specific Russian socio-political context, enduring engagement and stable networks appeared crucial to the movement’s long-term success. With regard to achieving these goals, the more formalized collective action network appeared superior to the connective action form.     

The integrative power of online collective action networks beyond protest. Exploring social media use in the process of institutionalization

Abstract

In this article, we aim at expanding the event-based and protest-centered perspective that is typically adopted to study the nexus between social media and movements. To this aim, we propose a network-based approach to explore the changing role that these tools play during the dynamic unfolding of movement processes and, more particularly, over the course of their institutionalization. In the first part, we read the added value of social media as a function of the ‘integrative power’ of the networks they foster – a unique and evolving form of sociotechnical power that springs from the virtuous encounter between social media networking potential and social resources. In the second part, we investigate this form of power by focusing directly on online networks’ structure as well as on the type of communication and participation environments they host. We apply our proposed approach to the longitudinal exploration of the Twitter networks deployed in the period 2012–2014 during three annual editions of the transnational feminist campaign ‘Take Back The Tech!’ (TBTT). Results from our case study suggest that, over time, TBTT supporters do in fact make a differentiated use of social media affordances – progressively switching their communicative strategies to better sustain the campaign’s efforts inside and outside institutional venues. Thus, the exploration of the TBTT case provides evidence of the usefulness of the proposed approach to reflect on the different modes in which social media can be exploited in different mobilization stages and political terrains.     

A situated understanding of digital technologies in social movements. Media ecology and media practice approaches

Abstract

The article tackles two main aspects related to the interaction between social movements and digital technologies. First, it reflects on the need to include and combine different theoretical approaches in social movement studies so as to construct more meaningful understanding of how social movement actors deals with digital technologies and with what outcomes in societies. In particular, the article argues that media ecology and media practice approaches serve well to reach this objective as: they recognize the complex multi-faceted array of media technologies, professions and contents with which social movement actors interact; they historicize the use of media technologies in social movements; and they highlight the agency of social movement actors in relation to media technologies while avoiding a media-centric approach to the subject matter. Second, this article employs a media practice perspective to explore two interrelated trends in contemporary societies that the articles in this special issue deal with: the personalization and individualization of politics, and the role of the grassroots in political mobilizations.     

Anti-War Activism: New Media and Protest in the Information Age

This starts out by distinguishing between communication and communication mediums when examining social movement-powered formations of collective identity and collective action. We then focus on communication mediums to examine the different ways that old and new media are utilized in urban social movements under neoliberal capitalism. Based on shifts in the political economy and correspondingly in the contemporary composition of the working class, we focus on the Media Mobilizing Project in Philadelphia to argue that contemporary urban social movements and networks utilize a multi-media platform to further class-based politics. The respective use of old or new media depends on important contextual questions, regarding technology access and geographic aspects of movement building work.