Who are the social media influencers? A study of public perceptions of personality

Social media influencers (SMIs) represent a new type of independent third party endorser who shape audience attitudes through blogs, tweets, and the use of other social media. A mature public relations literature has identified the characteristics of effective spokespersons, but relatively little is known about audience perceptions of the SMI. A q-sort technique identified core perceived attributes of four sample SMIs. A better understanding of the perceived personality of SMIs provides tools for optimizing an organization's SMI capital.     

‘Only Connect’: Unifying the social in social work and social media

‘Only Connect…live in fragments no longer’

(E.M. Forster, Howards End).

This paper utilises ‘Only Connect’, the epigraph from Forster’s novel ‘Howards End’ as the starting point for exploring the challenges and opportunities of integrating social networking with relationship based social work practice. The paper discusses the more deleterious implications of social networking, whilst assuming a deliberately optimistic stance to uncover ways in which the opportunities afforded by online space can be utilised effectively within social work education and practice. Whilst recognising that social networking platforms are transforming constantly, the paper adopts Kaplan’s definition of social media as a ‘group of internet based applications that build on the ideological and technological foundations of Web 2.0’. Whilst much of the discussion within the paper relates to Twitter and Facebook, two of the most endemic international social networking platforms, it is also applicable to myriad forms of social networking. The paper begins with a discussion of UK professional conduct cases and explores these both within Klein’s concept of splitting and historical attitudes to new technologies. Drawing from emerging research data and other examples, the positive relational practices educed by social media within social work education and practice are emphasised and discussed. The paper concludes by highlighting Forster’s plea for connection and recommending that social work embraces the renewed opportunities provided by online networking.     

Personalization,gender, and social media: gubernatorial candidates’ social media strategies

This study focuses on the ‘self-personalization’ of campaign politics, marked by candidates highlighting their personal lives over their policy positions. The rise of social media may be accelerating this shift. Applying Strategic Stereotype Theory [Fridkin, K. L., &; Kenney, P. J. (2014 Fridkin, K. L., &; Kenney, P. J. (2014). The changing face of representation: The gender of U.S. senators and constituent communications. Ann Arbor: University of Michigan Press.[Crossref] , [Google Scholar]). The changing face of representation: The gender of U.S. senators and constituent communications. Ann Arbor: University of Michigan Press.], which holds that women politicians try to deactivate stereotypes that associate men with agentic leadership traits while capitalizing on stereotypes that associate them with warmth, we assess what role gender plays in candidate self-personalization on social media. A large-scale computerized content analysis of social media posts by gubernatorial candidates in 2014 suggests that male candidates may see more and female candidates see less strategic benefits in personalizing, but this effect does not persist in the face of electoral contextual variables like competitiveness. We also find qualitative differences in the ways male versus female candidates personalize through social media.     

Beyond the iconic protest images: the performance of ‘everyday life’ on social media during Gezi Park

ABSTRACT

Using the Gezi Park protests as a case study this article considers the performative component of protest movements including how and why protestors actively produce protest activity ‘on the ground’ and how this is expressed through visual images. It looks beyond iconic images which appear as emblematic of the protest and instead shifts our focus to consider the more ‘everyday’ or mundane activities which occur during a protest occupation, and explores how social media allows these images to have expressive and communicative dimensions. In this respect, protests can be performed through humdrum activities and this signifies a political voice which is communicated visually. The research is based on visual analysis of Twitter data and reveals methodological innovation in understanding how protestors communicate.     

The media construction of remittances and transnational social ties: migrant–non-migrant relationships in the Romanian press

The study explores through a ‘transnational lens’ the Romanian media construction of remitting practices and identities within a wider debate on circular migration. It uses a broad definition of remittances (financial, sociocultural and political) and is concerned with the role of the Romanian press in articulating migrant–non-migrant relationships and laying the ground for informed policy debates. The methodology consists of qualitative corpus analysis and discourse analysis applied to a corpus of 221 news articles. The main findings indicate an overall positive evaluation of remittances (with the main exception of family separation), which endows migrants with social recognition as development agents and is used to justify various policy initiatives, but at the same time disempowers them through instrumentalisation. Even though limited in scope, grassroots migrant–non-migrant interaction, combined with a critical journalistic stance in editorials, opens up an avenue towards negotiation and joint transnational actions.     

Exploring the relationship between corporate reputation and the public’s crisis communication on social media

Among traditional crisis communication research, the public is often treated as passive receivers of firm-dominated crisis communication. Social media has changed the situation since the public have now become senders and engage in secondary crisis communication (SCC) that affects corporate crisis management. However, our understanding of the mechanism of SCC on social media is still limited. This study aims to reveal how the public engages in the decision-making process related to SCC from a social control perspective by critically considering the broadcasting and social network functions of social media. Our research hypotheses were supported by a survey conducted after a real crisis in China. The results indicate that cognitive reputation results in SCC by causing the public to feel morally violated, and that such feelings of violation lead to individuals being more likely to engage in SCC given the perception of support for their opinions on social media. Thus, this research provides a better understanding of SCC from the public’s perspective in the context of social media.     

Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement

This study aimed to examine the effects of awareness of paid endorsements by social media influencers on followers’ cognitive persuasion knowledge (ad recognition), attitudinal persuasion knowledge (relationships with the influencer), and behavioral intentions, specifically eWOM intention and purchase intention. Employing an online survey (N = 269), this study found that awareness of paid endorsement relates to ad recognition, which is correlated with purchase and eWOM intentions. We also found that awareness of paid endorsement is correlated with influencer-follower relationship, which is associated with purchase and eWOM intentions. However, ad recognition does not affect influencer-follower relationship. Implications for public relations theory, practice, and policy are discussed.     

Visual social media and affectivity: the impact of the image of Alan Kurdi and young people’s response to the refugee crisis in Oslo and Sheffield

This article focuses on the reception of the image of Alan Kurdi by a group of young volunteers in Oslo and Sheffield, and their understanding of the subsequent civic and political engagement. Methodologically, the study draws on a series of in-depth interviews conducted with a group of young volunteers who saw the photograph when it went viral on Twitter and who had followed the media coverage and participated in on- and offline activities related to the case. To analyse the views of the research participants on the Alan Kurdi case, I draw on feminist theoretical perspectives on affectivity, theoretical literature relating to news images and iconic photography, and online social movement theories. The study shows that the iconic image of Alan Kurdi offered a way of transforming complex and unsettled aspects of the refugee crisis into something concrete and understandable, contributing to galvanize affective resonance and immediate public response among the involved subjects. The infrastructure of social media, enabling the rapid global circulation of the image, contributed to shaping social assemblages to which connective emotions and common meanings were ascribed.     

On the limits of “wired identity” in the age of global media

Spaces of Identity: Global Media, Electronic Landscapes, and Cultural Boundaries. David Morley and Kevin Robins. London: Routledge, 1995.257pp.; $55.00 (cloth) $17.95 (paper).

Virtual Geography: Living with Global Media Events. McKenzie Wark. Bloomington: Indiana University Press, 1994.253 pp.; $29.95 (cloth) $14.95 (paper).     

The circle of social reform: the relationship social work—social policy in Addams and Richmond

This article presents some results of a broader purpose of research on the thought and work of Addams and Richmond, particularly about the relationship between social work and social policy. First, we aim to contribute to deeper knowledge on the thought of these two pioneers on this relevant subject for social work nowadays and, particularly, to remove a relative veil of ignorance Richmond's involvement in social reform activities and elaboration on social reform in the context of the public and social policies process. Second, our proposal is to support a revision of the orthodox account on the antagonistic or irreconcilable nature of the two major traditions—social casework (or psychosocial approach) and social reform (or socio-political approach)—founded by two of the most influential figures of social work. Based on secondary and primary sources, the article focuses on the inseparable relationship between social policy and social work, clearly present in the thought and intervention of these seminal authors, and sheds new light on on-going debates and the disputed role of social policy perspectives within professionalised social work and the articulation between direct intervention with individuals, groups and communities and policy practice.     

The social dynamics of the “Nigerian Taliban”: fresh insights from the social identity theory

Although the ongoing terrorism of the “Nigerian Taliban”, widely known as “Boko Haram”, in northeastern Nigeria has elicited numerous works, there is yet to be an analysis that adequately accounts for the social dynamics of the group’s identity and belonging in the Nigerian polity. This paper is the first systematic attempt to draw on the social identity theory to develop a conceptual discourse that explains the relationship between religion in Nigeria as a force of mobilisation as well as an identity marker, and to show how its politics, practice and perception are implicated in the resilient insurgency of Boko Haram. Along the way, the paper considers the social dynamics of poverty and relative deprivation in northern, especially northeastern, Nigeria, and their contributions to the escalating terrorism of Boko Haram.     

W(h)ither the academy? An exploration of the role of university social work in shaping the future of social work in Europe

A controversial proposal to pilot the training of child protection social workers through an intensive work-based route in England is being supported and funded by the UK Government. Frontline, the brainchild of a former teacher, locates social work training within local authorities (‘the agency’) rather than university social work departments (‘the academy’) and has stimulated debate amongst social work academics about their role in shaping the direction of the profession. As a contribution to this debate, this paper explores the duality of social work education, which derives its knowledge from both the academic social sciences and the experience of practice within social work agencies. While social work education has traditionally been delivered by the academy, this paper also explores whether the delivery of training in the allied professions of probation and nursing by ‘the agency’ is equally effective. Finally, this paper explores the Helsinki model which achieves a synergy of ‘academy’ and ‘agency’. It suggests that there are alternative models of social work education, practice and research which avoid dichotomies between the ‘academy’ and the ‘agency’ and enable the profession to be shaped by both social work academics and practitioners.     

Gaming–playing on social media: using the psychoanalytic concept of ‘playing’ to theorize user labour on Facebook

ABSTRACT

Political economists have argued that user activity on corporate social media is regarded as labour that appears playful and fun but is exploited and sold to advertisers for profit maximization. This article begins with the working assumption that such user labour on social media constitutes a form of playing. It is theorized through a psychoanalytic perspective on the term as developed by D. W. Winnicott and André Green. The notion of gaming–playing is put forward to account for set interface structures on Facebook that resemble a game as well as free-flowing dimensions more akin to playing. Some user discourses on Facebook are analysed through this prism. A psychoanalytic conceptualization of user labour as playing allows one to analyse both positive discourses that emphasize Facebook as a space for creativity, exploration and the unknown, as well as negative discourses that critique the platform with regard to lacking privacy controls or data ownership. Both discourses are conducted in a playful manner that creatively utilize a sense of user agency in relation to others and Facebook itself, but often remain without consequences.     

‘Understanding the effects of social capital on social innovation ecosystems in Latin America through the lens of Social Network Approach’

This paper explores the role of social capital in creating social innovation ecosystems and fostering social impact. We examine two cases, chosen for their pioneering experiences in the field of tackling poverty in Latin America: Socialab and Compartamos con Colombia. Focusing on their structure of interactions (through network-level and node-level indicators), we examine the structural characteristics of the two ecosystems studied. We then correlate relational data to study the association between perceived social impact and the structural aspects. Results confirm heterophilic ecosystems and high levels of perceived impact as good drivers for strengthening future collaborations.     

De-motivating employees’ negative communication behaviors on anonymous social media: The role of public relations

This study focuses on employees’ negative communication behaviors on anonymous social media and explores the effects of organizational antecedents on reducing their motives. Specifically, the effects of organizations’ symmetrical communication and organization-employee relationship (OER) on individuals’ social media usage motives (e.g., vent negative feelings, warn others) and negative behavioral intentions are examined. Results of an online survey of full-time employees in the United States show that the effects of OER on employees’ negative communication behavior intentions are mediated by their social media motives. Symmetrical communication had a large positive effect on OER, which in turn decreased their motives to share negative contents on anonymous social media. Theoretical and practical implications for public relations and employee behaviors are discussed.     

Negative connotations in the use of the term “public relations” in the print media

A taxonomy of the connotative meanings of the term “public relations” was developed using 100 articles chosen from the popular press that yielded 254 uses of the term. Eight categories evolved: public relations used correctly, public relations as a corrupter of the channels of communication, public relations as a corrupter of the democratic process, public relations as sleight of hand, public relations and winners and losers, public relations misused as a synonym, and public relations used as an identifier. Less than 5 percent of the citings were judged to use the term correctly; 37 percent were negative, and only 17 percent were positive.Henderson is an assistant professor of journalism at the University of Wisconsin-Oshkosh.     

Do clouds have politics? Collective actors in social media land

This commentary reviews some of the central theoretical concepts and contentions that represent the intellectual scaffold of this special issue. It looks closely at the notions of collective identity and collective action as they figure in the work of Alberto Melucci. It then critically assesses the argument that these notions should give way to a new model emphasizing how social media connect the actions undertaken by independent individuals. The rich corpus of research reported in the articles is surveyed with the goal to map the positions the different authors take along the collective versus connective dichotomy and to highlight the ways in which their contributions advance our understanding of identity, connectivity and political action in the social media environment.     

The great equalizer? Patterns of social media use and youth political engagement in three advanced democracies

Recent developments suggest a strong relationship between social media use and political engagement and raise questions about the potential for social media to help stem or even reverse patterns of political inequality that have troubled scholars for years. In this paper, we articulate a model of social media and political engagement among young people, and test it using data from representative samples of young people in Australia, the USA, and the UK. Our results suggest a strong, positive relationship between social media use and political engagement among young people across all three countries, and provide additional insights regarding the role played by social media use in the processes by which young people become politically engaged. Notably, our results also provide reasons to be optimistic concerning the overall influence of this popular new form of digital media on longstanding patterns of political inequality.     

Carriers of the troublesome violence – the social services’ support for female victims of domestic violence

In Sweden, the social services’ responsibility for abused women has been reinforced and clarified on several occasions since the 1990s. At the same time, the knowledge of their work is undeveloped. This article analyses the social services’ support for female victims of domestic violence with a focus on organisation, based on the concepts of specialisation and specialists. The study consists of qualitative interviews with 16 social workers in 11 municipalities. The study shows great organisational variation between the municipalities, although most have some sort of specialised units or person-bound specialisation. Colleagues, training and external supervision are factors the social workers emphasise as important in working with female victims of violence, a social problem described as both special and difficult. The different forms of organisation and specialisation influence the support the social services offer abused women.     

Reclaiming civil society: the future of global social work?

The topic of global social work has become a controversial one in the European Journal of Social Work, as the March 2004 edition acknowledges in an editorial statement. This statement was prompted by a pungent critique from Stephen Webb, in an earlier edition of the journal. Webb (2003), p. 191) dismissed the topic as being of marginal interest: ‘?… social work has at best a minimal role to play with any global social order, should such an order exist’, adding that ‘a global or transnational social work is little more than a vanity’. Lest the reader should still harbour doubts, Webb (2003), p. 196) added with powerful political import: ‘these writers on globalisation and social work posit what is tantamount to ethical welfare imperialism’. Strong words! We beg to differ and offer an alternative vision of the relationship between globalisation and social work that connects it to the vital democratic force of civil society.