三维(三十六)篇之六 打造“三大品牌”与实现“三大转变”

正打造三大品牌:产品品牌、人品品牌、文化品牌产品品牌、人品品牌、文化品牌是一个由标到本、由内到外、由有形到无形的完整体系,由此构成了一个企业的整体形象。产品品牌是标。它体现了一个企业产品所达到的技术指标和质量标准,是市场占有的硬件,是企业赖以生存和发展的物质基础。人品品牌是本。人品决定产品,产品品牌是人品品牌的外在表现。产品品牌来自于人的创新意识、质量意识、责任意识、服务意识、敬业精神、诚信态度等。产品品牌与人品品牌的结合就构成了企业的"标本兼治"。文化品牌是魂。产品品牌和人品品牌的打造,靠优秀企业文化的渗透。一个企业文化品牌的特质也决定着产品品牌和人品品牌的特色。企业文化品牌具有外树形像、内强"筋骨"的巨大功效。     

战略解读企业雇主品牌建设

一、从企业战略角度规划差异性雇主品牌 1.在思想上打破雇主品牌的“贵族化误区” 目前,我国企业雇主品牌的建设存在两大障碍：一是企业家塑造雇主品牌的意识不强,对雇主品牌的理解存在“盲区”;二是即便雇主意识到雇主品牌的作用,也认为它是大企业的“贵族游戏”,只有拥有一定经济基础的企业才能搞得起雇主品牌的建设,而中小企业就心有余而力不足。     

企业品牌的构建

品牌对企业的发展具有不可替代的作用，我国企业的品牌建设需要进一步完善，未来企业之间的竞争实际上是品牌战略的竞争。因此，提高企业的品牌竞争力是当今企业的首要任务。本文主要从企业品牌建设与消费者之间有着密切联系以及品牌如何命名两个方面进行论述，最终使企业经营者意识到消费者和品牌命名两个方面在企业竞争中的重要作用。     

浅析企业品牌文化误区及其建设

文章通过对品牌文化的相关论述,分析我国企业品牌文化经营的现状,提出相关解决措施,以更好地促进我国企业品牌文化的经营,使我国企业品牌文化的经营有更好的前景。     

基于雇主品牌的人力资源管理体系构建

一般来说,雇主品牌包括内部雇主品牌和外部雇主品牌。内部雇主品牌是企业对员工做出的价值承诺,准确描述企业的核心使命,并获得企业员工统一认同的价值观及战略目标;外部雇主品牌是区别竞争对手,向潜在员工传递的一个独特并且具有相当吸引力的工作环境。     

品牌 大厦？银行？军师？

树品牌、创名牌是人们在市场竞争条件下逐渐形成的共识，人们希望通过品牌对产品、企业加以区别；通过品牌形成品牌追随；通过品牌扩展市场，品牌的创立、名牌的形成正好能帮助企业实现上述目的，成为企业有力的竞争武器。那么品牌究竟是什么呢？     

民营企业品牌运作四谈

品牌巳成为现代企业经营与竞争的核心问题,许多企业都有了相应的品牌管理部门(或市场部),品牌理家和品牌至上成了许多企业人常挂在嘴边的口号。品牌如何运作?可能是每个市场经营者必定要面临并要解决好的一个课题。笔者先后受聘于两家民营集团公司任品牌总监负责品牌整合与推广,对品牌的实际运作感触颇深。很突出的一个感受就是：我们的许多企业特别是民营企业作品牌的意识已很强,但是在具体运营过程中专业水平还很低,缺乏完整而系统的整合行为,意识上存在一定的偏颇和误区。     

河北省旅游企业实施品牌营销的战略分析

河北省旅游企业实施品牌营销的原因1.品牌本身带来的效应品牌提供的价值包括营销价值和顾客价值。营销价值即“品牌效应”,如果品牌为消费者所接受,该品牌的产品在市场就受消费者欢迎,营销过程也不必花费很多的促销费用。顾客价值主要指品牌的声誉或形象能够满足消费者的某种情感需要。旅游企业属服务业,其提供的产品主要是服务产品,具有无形性和生产与消费的同步性,旅游企业的品牌与其产品的品牌往往是一体的,如好的旅游企业意味着好的旅游安排与导游服务等。人们在选择一项旅游产品时,必然倾向于选择那些品牌形象好的企业。旅游企业也因此…     

品牌 大厦?银行?军师?

树品牌、创名牌是人们在市场竞争条件下逐渐形成的共识,人们希望通过品牌对产品、企业加以区别;通过品牌形成品牌追随;通过品牌扩展市场,品牌的创立、名牌的形成正好能帮助企业实现上述目的,成为企业有力的竞争武器。那么品牌究竟是什么呢?     

解构中国成长型企业的品牌建设

本文通过对中国成长型企业品牌建设中常见的误区进行分析,提出了企业在构建品牌时需要进行改善的方向和方法,对企业进行品牌建设具有一定的借鉴意义。     

The influence of familiarization sessions on the stability of ramp and ballistic isometric torque in older adults

Ramp isometric contractions determine peak torque (PT) and neuromuscular activation (NA), and ballistic contractions can be used to evaluate rate of torque development (RTD) and electrical mechanical delay (EMD). The purposes of this study were to assess the number of sessions required to stabilize ramp and ballistic PT and to compare PT and NA between contractions in older adults. Thirty-five older men and women (age 63.7 ± 3.7 yr, body mass 64.3 ± 10.7 kg, height 159.2 ± 6.6 cm) performed 4 sessions of unilateral ramp and ballistic isometric knee extension, 48 hr apart. PT significantly increased (main time effect p < .05) from the first to the third session, with no further improvements thereafter. There was a trend toward higher PT in ballistic than in ramp contractions. No difference between contraction types on EMG values was observed. Therefore, the authors suggest that 3 familiarization sessions be performed to correctly assess PT. In addition, PT, NA, RTD, and EMD can be assessed with ballistic contraction in older adults.     

浅析成都市公交车辆结构的发展趋势

介绍成都市公交车辆结构的过去与现状、车辆结构的规划并提出公交车的技术要求和发展方向。     

Infants born full term and preterm increase the height of anti-gravity leg movements during a kick-activated mobile task using a scaffolded task environment

Prior research supports that infants born very preterm (PT), compared with full term (FT), have early differences in rate of learning and motor control that may hinder their ability to learn challenging motor tasks. Four-month-old infants born FT (n = 18) and PT (n = 18) participated in an infant kick-activated mobile task that was scaffolded to motivate progressively higher kicks. We found the FT group learned the association between their leg movements and mobile activation on the second day, but the PT group learned the association on the third day. Both groups of infants increased the height of their kicks on the day they learned the task, compared with their spontaneous kicking height. These findings suggest that infants born PT have the ability to learn challenging motor tasks, such as kicking high, when participating in a task environment that uses scaffolding.     

Effects of strength and power training on neuromuscular variables in older adults

The purpose of this study was to compare the neuromuscular adaptations produced by strength-training (ST) and power-training (PT) regimens in older individuals. Participants were balanced by quadriceps cross-sectional area (CSA) and leg-press 1-repetition maximum and randomly assigned to an ST group (n = 14; 63.6 ± 4.0 yr, 79.7 ± 17.2 kg, and 163.9 ± 9.8 cm), a PT group (n = 16; 64.9 ± 3.9 yr, 63.9 ± 11.9 kg, and 157.4 ± 7.7 cm), or a control group (n = 13; 63.0 ± 4.0 yr, 67.2 ± 10.8 kg, and 159.8 ± 6.8 cm). ST and PT were equally effective in increasing (a) maximum dynamic and isometric strength (p < .05), (b) increasing quadriceps muscle CSA (p < .05), and (c) decreasing electrical mechanical delay of the vastus lateralis muscle (p < .05). There were no significant changes in neuromuscular activation after training. The novel finding of the current study is that PT seems to be an attractive alternative to regular ST to maintain and improve muscle mass.     

Infants born preterm and infants born full-term generate more selective leg joint movement during the scaffolded mobile task

Infants born very preterm (PT), prior to 32 weeks gestation, are at increased risk of developing cerebral palsy. Children with spastic cerebral palsy have impaired selective leg joint movement, which contributes to lifelong walking limitations. We investigated whether infants born PT generated more selective hip–knee joint movement (e.g., hip flexes as knee extends) while participating in a scaffolded mobile task. Infants born PT and infants born full-term (FT) at 4 months corrected age participated in a scaffolded mobile task for 2–3 consecutive days. The scaffolded mobile task required infants to raise their legs vertically over a virtual threshold. Three threshold heights (low, middle, and high) were used to test whether the middle and high heights encourage infants to move their legs more selectively. Fifteen infants born FT learned the task and showed more selective hip–knee movement at each of the three threshold heights on the day that they learned, compared with their baseline spontaneous kicking. Thirteen infants born PT learned the task and showed more selective hip–knee movement on their learning day, but only when the middle and high thresholds were used. The results show that the scaffolded mobile task effectively encouraged infants to generate more selective hip–knee joint movement.     

新型城市的公共交通系统——举措、效果及挑战

交通拥堵的上升趋势、环境保护的紧迫性以及道路的安全问题是世界各地许多城市考虑发展新型公共交通（简称公交）系统的主要原因。本文介绍新型或称改良的公交系统，围绕其主要因素和挑战展开探讨。选择公共交通工具抑或私人交通工具，这是受政府决策或社区决策影响的个体决策行为。政府和社区的决策向乘坐公共交通工具的乘客和潜在的使用者所发出的信号往往是混乱的，无法实现公交系统范围内的整合。本文描述了当前公交实践的状况，分析了人们使用公交与否的原因，包括付费的意愿、可行性和预测性、欧洲及北美成功的新举措以及实现多式联运服务的整合。文章最后还借鉴了新西兰奥克兰市的经验作为全文的总结。     

上海公交空调车的使用现状

总结了1997年中上海公交使用空调车的经验和体会。     

赴北美考察城市公共交通的感受

介绍了加拿大的温哥华、多伦多和美国的芝加哥等城市高效的公共交通管理系统、先进的轻轨交通系统、发达的公交换乘系统。