The public relations profession as discursive boundary work

Public relations (PR) has spent more than a century as a professional project, marked by a struggle with adjacent professional fields for market control, social closure and elite status. However, the wider literature on professionalisation lacks a systematic account of how professions discursively construct their boundaries, or how differences in field position can influence a profession’s use of discursive strategies to defend or contest its boundaries. This matters for the deepening of PR scholarship, since an effective exploration of the PR profession must include studies of PR’s jurisdictions and its jurisdictional disputes. This article introduces into PR theory, a discourse analytical framework for deconstructing boundary work between PR and adjacent professions. The discourse framework, and accompanying discussion, answers the call to dismantle silo thinking about PR activity, through a methodology designed to examine PR’s intersections with other fields.     

Social work educators and social policy: a cross-professional perspective

This article seeks to contribute to the ongoing debate within European social work on the role of social work educators in influencing social policy. It reports on a study that examined the role of social work educators in furthering social policy by comparing Israeli social work educators’ engagement in policy with faculty members in professional schools with strong ties to social policy, namely education and healthcare. While the findings show some similarities between the three groups of educators, they also underscore marked differences between educators in social work and the other professions. In particular, social work educators are more involved in, and more committed to, social policy engagement than faculty members of other professional schools are. These divergences are attributed to the greater focus upon policy practice in social work and its prevalence in teaching programmes, as well as to the profession’s focus on disenfranchised clients, who are especially impacted by social policies.     

Career choice in the context of political conflict: the case of Palestinians social workers in Israel

The helping professions in general and social work in particular pose particular challenges and opportunities for national minority group members. This article adds to the present knowledge in the literature concerning the interaction between career choice in the welfare professions and minority status, by looking at the voices of Palestinian Israeli social workers. The article is based on data gathered through in-depth interviews with 32 Palestinian Israeli social workers, describes the motivations, the process of choosing social work as a profession and the barriers that Palestinian Israeli professionals face in the context of the political, social and economic factors shaping their lives as belonging to a national minority in Israel.     

Science as a Strategy for Social Work

For more than one hundred years, various forms of science have been promoted to boost social work’s status as a profession. Evidence-based practice and talk about the science of social work are only the most recent manifestations of this pattern. Counter to this trend, this article argues that the latest upsurge of interest in scientific social work is no more likely than any of its predecessors to address the problems of the profession. Beginning with a linguistic analysis of the words science and scientific as positive signifiers, the article traces social work’s long history of science talk as a means of reassuring funding agencies and bolstering the profession’s status. Drawing on a critique of this discourse as the latest example of abstracted empiricism, it then contends that while scientific social work can only rarely capture what occurs in the field, its attempt to do so actually undercuts practitioners’ professional judgment and discretion. Last, after rejecting science talk as counterproductive, the article concludes with recommendations for an alternative strategy that might better position social work to reconcile its advocacy of social justice with its concerns about its professional status.     

Socially Responsible Roles of Professional Ethics: Inclusivity,Psychotherapy and ‘the Protection of the Public’

The remit of the apparatus of professional ethics in the field of psychotherapy can be appropriately expanded so as to make the profession more socially responsible and thereby contribute to the ‘protection of the public’ that is said to be the main purpose of statutory regulation. Using ideas culled from the sociology of the professions, political theory and ethical discourse, it is proposed that ethical psychotherapy cannot take place if its overall social framework is itself profoundly unethical. Inclusivity and diversity are reframed as ethical professional practices. Questions of wealth, gender, sexuality and ethnicity are not only ‘social’ or ‘political’—they are also part of a morally imaginative expansion of what we mean by professional ethics. Attention is paid to the dangers of self-righteousness and moral tyranny.     

A League of Gentlemen: The Institute of the Motor Industry

The article first examines how a Victorian discourse of gentlemanliness has been used by the professions to support a claim to moral and intellectual superiority. In Bourdieusian terms, this allowed an emerging professional class to accumulate a stock of cultural capital that differentiated them from entrepreneurship and commerce. However, there has been dramatic increase in occupational groups claiming professional status. This includes the use of signifiers of gentility and respectability such as charters, coats of arms and prestigious headquarters. The particular artefacts produced by the Institute of the Motor Industry (IMI), a professional body that represents car dealers and repair shops, are examined and related to Theodor Adorno’s concept of the culture industry wherein social markers have become manufactured effects that can be exchanged. They have thus been emptied out of meaning as a claim to gentlemanly status has been reduced to the possession of certain objects rather than a set of particular behaviours.     

Social Work: A Profession in Search of Its Identity

Micro social work practice can be understood in the context of its historical professional traditions and dialectics as well as the environmental pressures and demands placed on the profession. In becoming a profession, social work relied heavily on principles drawn from medicine and science. Although these bodies of knowledge provided the profession certain credibility, their application may have clouded social work’s distinctive social purpose and professional identity. In its search for a distinctive function and identity, the profession of social work has struggled with numerous dialectics, as discussed in this article. These help us to better understand the profession’s search for its distinctive identity and status and the importance of including this content in social work education.     

The relative centrality of life domains among Jews and Arabs in Israel: the effect of culture,ethnicity, and demographic variables

The centrality of major life domains (work, family community leisure and religion) have not, to date, been studied among Arabs in Israel. This paper examines life domains centrality of 909 Jews and 286 Arabs (or Palestinians that have Israeli citizenship), who work in the Israeli labor market. The findings reveal significant differences in the importance of all life domains. Work centrality, as well as the importance of religion and community is significantly higher among Arabs than among Jews. Among Jews, the importance of family and leisure are significantly higher than among Arabs. A hierarchical regression analysis indicates that demographic variables have a low ability to explain the differences in the centrality of life domains among Jews and Arabs. The findings can be explained by cultural differences, the high degree of segregation, occupational discrimination, and mainly by the regional Palestinian/Arab-Israeli conflict.     

Place and ethnicity in two merchant diasporas: a comparison of Sindhis and Jews in Gibraltar

In this article I offer a comparative view on two merchant diasporas residing in the British crown colony of Gibraltar: the Sindhi Hindus and the Sephardic Jews. Diasporic groups have often been defined through their relationship to their homeland and/or place of residence. Based on fieldwork among these two groups I argue that their identifications, their culture and their social structure cannot be understood by focusing solely on local life and on the relationship to the homelands. A complete understanding must take account of a third spatial connection: the links between the individual communities that create a new and unique field of discourse, symbols and practice. This third connection is emblematic for the working of pre– and postmodern capitalist networks. The article examines this issue in relation to religion, education, politics and other arenas of life in Gibraltar and wider diasporas, drawing upon anthropological concepts of boundaries and borders, which are here conceived as ‘zones–in–between’. The research demonstrates how both local and global changes since 1945 have resulted in the contrasting paths taken by Sindhis and Jews in Gibraltar.     

Whom Should We Serve? A Discourse Analysis of Social Workers’ Commentary on Undocumented Immigrants

We present a discourse analysis of social work practitioners’ commentaries on undocumented immigrants that were collected from a survey of practicing social workers’ attitudes toward immigration and immigrants. Analyzing 198 open-ended comments, we explore the discursive mechanisms practitioners employ to construct undocumented immigrants, and their professional responsibilities toward them. These views are illustrative of the ways in which the profession determines inclusion and exclusion, writ large in national immigration policies and laws and played out in the arenas of social work and social services. Disparate views of practitioners highlight tensions in the profession's relationships to law and social policies as well as to its own ethics and identity.     

A Different Kind of Whiteness: Marking and Unmarking of Social Boundaries in the Construction of Hegemonic Ethnicity

This article proposes a new theoretical approach to the analysis of hegemonic ethnicity through an examination of the construction of white ethnicity among Ashkenazim (Jews of European origin) in Israel. Contrary to the theory of symbolic ethnicity, I argue that “Ashkenaziness” in Israel is not an optional, voluntary identity; rather, it is constituted by employing narratives that continually establish cultural, color‐based, and ethnic boundaries between Ashkenazim and Mizrahi Jews. In certain social and ideological circumstances, however, boundary marking is not enough to maintain a privileged status. From the narratives of Ashkenazi Jews—the Israeli version of whites—it emerges that not only do they demarcate social boundaries between themselves and other groups, thereby preserving the ethnic hierarchy, but they are constantly engaged in blurring or erasing these same boundaries, allowing Ashkenazim to remain a transparent, unmarked social category. This dual practice of marking and unmarking is a result of the tension between the Jewish‐Zionist and Western‐secular images of the state. While Israel's Jewish discourse supposedly negates intra‐Jewish ethnic conflicts, the Western ideal identifies Ashkenazim with the state, thus solidifying their power and preserving their privileged status.     

Foreigners and Outsiders: Exclusionist Attitudes towards Labour Migrants in Israel

This paper examines theoretical propositions regarding the social mechanisms that produce hostility and discriminatory attitudes towards out‐group populations. Specifically, we compare the effect of perceptions of socio‐economic and national threats, social contact and prejudice on social distance expressed towards labour migrants. To do so, we examine exclusionary views held by majority and minority groups (Jews and Arabs) towards non‐Jewish labour migrants in Israel. Data analysis is based on a survey of the adult Israeli population based on a stratified sample of 1,342 respondents, conducted in Israel in 2007. Altogether, our results show that Israelis (both Jews and Arabs) are resistant to accepting and integrating foreigners into Israeli society. Among Jews, this is because the incorporation of non‐Jews challenges the definition of Israel as a Jewish state and poses a threat to the homogeneity of the nation. Among Arabs, this is probably due to threat and competition over resources. The meanings of the findings are discussed within the unique ethno‐national context of Israeli society and in light of sociological theories on ethnic exclusionism.     

INDEX TO VOLUME 45

The authors describe an instructional model designed to promote interdisciplinary collaboration among students pursuing master's degrees in social work and journalism. This unique model involved active collaboration among social work and journalism graduate students and faculty to create a single-issue magazine focused on a diverse range of social welfare issues. After describing the development and format of the model as well as requisite resources, the authors discuss emergent learning opportunities for both groups of students, including identification of role tensions between the 2 professions, deepened understanding of the social work profession and its associated roles, and methods for collaboration to advance the social justice purposes of both professions.     

Split or Synthesis: The Odd Relationship Between Clinical Practice and Research in Social Work and in Social Work Education

The relationship of practice and research in social work has often been characterized as a ‘split’ in interests and in professional purposes. The same split also appears in social work education. This article examines several issues related to better integrating clinical practice and research in social work and in social work education. The article opens with a historical exploration of the origins of the social work profession as based in differences between practitioners and researchers. Second, differences in the purposes, professional cultures and professional organizations of clinical social workers and social work researchers are examined. Third, the processes and methods of clinical practice and research are systematically compared and contrasted. A chart outlining their similarities and differences is offered. The article closes with several recommendations to improve social work education in both areas that can lead to better integration of clinical practice and research in social work.     

The evolution of spirituality and religion in international social work discourse: Strengths and limitations of the contemporary understanding

ABSTRACT

As the profession’s interest in spirituality and religion has grown, new understandings of these two constructs have emerged. As in other areas of academic discourse, it is important to be informed about diverse understandings. Toward this end, the present article describes the emergence of the contemporary understanding of spirituality and religion in social work discourse and, perhaps more importantly, the strengths and limitations associated with the contemporary perspective. By illuminating some of the diverse arguments in favor of and against contemporary conceptualizations, the profession is better equipped to understand and work with these concepts in a professional and ethical manner.     

Gate‐keeping for professional social work practice

The profession of social work has difficulty terminating students for non‐academic reasons because of an inability to define suitability for the profession and to formulate concrete criteria. Although discerning who is, or is not, personally suitable to practice social work is bound to be challenging, there is a growing realization that this task must be undertaken. This study was undertaken in response to this challenge, and seeks to increase our knowledge base about the personal and professional dimensions of social work, which result in suitable and unsuitable practices among social work students and practicing professional social workers. This article examines data gathered on the subject of professional suitability from a focus group and a series of individual interviews with social work field instructors. The authors attempt to broaden our understanding of personal suitability for the practice of social work and to achieve greater operational specificity to guide decision making for social work educators, as social work educators ultimately must make the critical decision about who should be admitted to the social work profession. It is hoped that this study can serve as a building block for further research. It seems clear that the choices to be explored must meet our obligation to society in general, to social work employers, and especially to clients.     

Patterns of economic cooperation among Israeli immigrants in Los Angeles

"This article examines economic activities developed among Israeli immigrants in Los Angeles. Previous studies have asserted that little cooperation exists among Israelis in the United States. However, our findings, based on participant observation and in-depth interviews, suggest that Israelis are involved in a host of collective social and economic endeavors.... Forms of cooperation among two...groups, Kibbutzniks and Persian-origin Israelis, are discussed here. Israeli immigrants' use of ethnic labor markets [is] explored, as well as the nature of co-ethnic cooperation in various industries. Conclusions suggest that Israeli immigrant cooperation is a complex matter, shaped by national loyalties, subgroup ties and the larger social and economic contexts in which they function."     

Disciplining the sex ratio: exploring the governmentality of female foeticide in India

The ‘girl child’ has attracted a considerable amount of attention in India as an object of policy addressing gender discrimination. This article examines the field of campaigns seeking to address female foeticide and positions the public discourse on the ‘girl child’ and sex selective abortion in India within a broad cultural backdrop of son preference. The article argues that anti-female foeticide campaigns exist within a disciplinary domain of female foeticide which both generates a discourse of saving the ‘girl child’ and also shows attempts to utilise both incentives and punitive measures in carving out a female foeticide carceral space.     

Dealing with the transsituational demands of professional socialization

Insofar as studies of professional socialization have been concerned with the subjective experience of students they have concentrated on students’experience within the confines of their training course. The present paper examines that parallel but often neglected strand in professional socialization: what becoming a professional entails for students within the context of their private lives. An in-depth participant observation study of one cohort of social work students revealed that assuming a professional identity had important consequences for both the self-concept and social lives of students. They were faced with‘transsituational demands’- i.e. expectations that they would behave m situations where they were not functioning as social workers in a manner which was nevertheless congruent with their claims to this title. Such reorganization of students’personal hierarchies was both evidenced and accomplished by the‘frame work’in which students engaged. Goffman's frame analysis is expanded to include the concept of‘cross-framing’in order to explain students’responses to the encroachment of the social-work frame on their everyday world. Although social work as a profession does make extensive demands on the private space of the recruit, it is argued that the analysis developed here can be used to study empirically the internalization of the beliefs associated with any occupational role.