Institutionalizing government public relations in Romania after 1989

Public relations are a new profession in Romania, an Eastern European former communist country which changed to a democratic regime in December 1989. It is generally considered to have emerged after 1990, although publicity and political propaganda preceded it (Rogojinaru in Sriramesh and Ver?i?, 2009, p. 553). Although the Romanian practice of public relations evolved and developed quickly aligning with the international practice, several campaigns and programs receiving awards during the last editions of IPRA Golden World Awards, SABRE Awards, Cannes Lions Awards or European Excellence Awards, there is still very little focus on research and theory. Thus, there is no major study on the history of public relations in Romania prior to 1989 to either confirm or challenge the conclusion of Grunig, Grunig and Ver?i? (2004) that there was no public relations in Eastern Europe before 1989 because the concept was not acceptable for socialism (p. 137). Even after 1989 while there is a growing body of literature on public relations in general published in Romanian, few studies addressed Romanian public relations which are more frequently described in practice than researched from the viewpoint of public relations theory. This exploratory research aims at identifying the characteristics of government public relations in Romania in 2011, the main stages in institutionalizing government public relations after 1989 and correlates them with the general evolution of public relations in Romania between 1989 and 2011.     

Through the looking glass: A decade of Red Cross crisis response and situational crisis communication theory

Crisis communication has emerged as a hot topic in public relations literature. However, little attention has been paid to nonprofit organizations (NPOs), one of the largest sectors of public relations practice. In particular, few studies have examined that the crisis response strategy NPOs can employ to repair their reputations. For the Red Cross and other NPOs, when faced with a crisis, communicating with their publics is critical to restore a positive reputation and, ultimately, to the continued success of the organization once the crisis has passed.     

Institutionalizing public relations in China: A sociological analysis of the Chinese Premier's Press Conference

Unlike previous studies that focus on the problems of public relations management, this study tackles the institutionalization of PR in China from a sociological perspective. Through the process of social construction, public relations is institutionalized according to changes in the larger environment, making use of different sources of legitimation. Focusing on the evolution of the Chinese Premier's Press Conference (CPPC), this study finds that the institutionalization of PR in China, especially in the realm of governmental practices, has varied in its structure, settings and contents, which are mixed with informal features within the Chinese social–political context. The CPPC has become a venue for top-down publicity for the powers that be. Because the organizational structure of the CPPC is more centralized than that of other governmental institutions, the form and content of its PR communications are mostly predictable. However, it is the process of the institutionalization of the CPPC that is revealing of how the Chinese government rationalizes its authority and legitimacy.     

An inside-out exploration of contemporary Chinese public relations education

This study provides an inside-out examination of contemporary Chinese public relations education. Particularly, it seeks to explore (1) how Chinese public relations educators make meaning of the imported U.S. body of knowledge of public relations; (2) how Chinese educators conceptualize Chinese public relations; and (3) the connection and disconnection between academia and industry. We conducted 49 face-to-face in-depth interviews and performed content analysis of 22 Web sites of Chinese universities with public relations programs. Research findings reflected the movement of Chinese PR from a merely technical function to a more strategic function centering on relationship building, reputation, social responsibility, and organizational identity. The findings also suggested significant influence of the U.S. PR education on the development of Chinese public relations education manifested through textbook adoption and core curricular design. However, the study has also shown that educators have undertaken substantial effort to localize the imported knowledge in accordance with China's unique cultural, economic, and political systems.     

Contingency,conflict, crisis: Strategy selection of religious public relations professionals

A national survey among religious public relations practitioners working for mainstream Protestant Christian churches was undertaken to examine strategic options in a conflict or crisis. Religious public relations professionals tend to employ collaborating, contending or compromising in a conflict with a given public, while they are likely to use concession or corrective action in a crisis. Internal contingent factors are mostly associated with accommodating, avoiding, concession or corrective action strategies, while contending is most often correlated with external contingent factors.     

Effects of crisis efficacy on intentions to follow directives during crisis

Self-efficacy has consistently been a useful predictor of behavioral intentions as a construct in many theories; yet, its role in audience adherence to instructing information during crisis is relatively unexplored. A national survey (N = 454) examines self-efficacy in public response to crisis directives and develops the concept of crisis efficacy as an important area for future research. In three crisis contexts (food-borne illness, weather emergency, and public health disease threat), crisis efficacy, along with several demographics, significantly predicted public response to instructing information. Crisis efficacy emerges as a construct with great potential to inform message design in crisis communication.     

The never changing story: Eight decades of the government public relations department of Thailand

The Government Public Relations Department (GPRD) of Thailand has existed in various forms since the country’s governing system changed from an absolute monarchy to a constitutional one in 1932. This study reflects on how the GPRD’s practices have been affected by the country’s governing and political environments over time. It has periodized the eighty-four-years of development of the GPRD into sequential phases based on a continuum approach. The GPRD’s roles and duties are detailed based on four periods: Beginning Period, Growth Period, Full Expansion Period, and Weak Period. The GPRD was firstly positioned to be the primary government tool for introducing the concept of democracy to the Thai populace and disseminating information about government policies, activities and propagandistic campaigns. Through Thailand’s periods of political instability, World War II, the Cold War and rise of communism in Indochina, globalization, and the current digital age, the GPRD has expanded in its role within the government as the center of communication for a wide variety of governmental organizations. However, even as it has expanded and undergone re-organization, it has been criticized for being a government mouthpiece rather that a reliable source of factual information. Working under the direct oversight of the various governments led by the military, as well as both appointed and elected politicians, the GPRD has struggled to maintain a balanced public relations role at the juncture of Thai politics and public interest.     

How the Hong Kong government lost the public trust in SARS: Insights for government communication in a health crisis

This paper analyzes the crisis mismanagement of the Hong Kong government during the SARS outbreak. It addresses eight factors that characterize a government crisis and uses them as guidelines to assess how the Hong Kong government performed in SARS.     

Restoring trust through transparency: Examining the effects of transparency strategies on police crisis communication in Mainland China

Employing a 2 (accepting crisis accountability vs denying crisis accountability) x 2 (high vs low information substantiality) x 2 (high vs low participation) online experiment (N = 293), this study examines how different transparency strategies influence public anger and trust in a Chinese police crisis context, offering insights on government social media crisis communication. In general, transparency is crucial for Chinese local governments, especially police agencies, in managing crises on social media. Reporting organizational crisis accountability, delivering sufficient and evidence-based messages, and enabling public discussion on social media are three transparency strategies that can help minimize public anger and rebuild public trust. Results suggest the positive effects of delivering messages in crisis situations by using transparency. Furthermore, the study points out that police organizations in China should consider the possibility of information overload and unexpectedly low overall expectations for government transparency among Chinese publics.     

Strategizing for social change in nonprofit contexts: A typology of communication approaches in public communication campaigns

Public communication campaigns aim to create social change by influencing audiences’ behaviors and thus help nonprofit organizations fulfill their mission. These campaigns, however, often fail to deliver their anticipated impact. Using public relations research as a theoretical lens, this paper's contribution is twofold: first, we develop a typology that classifies the different communication approaches used in public communication campaigns. Based on one of the most prominent public relations theories, the Four Models of Public Relations, we differentiate communication approaches along the dimensions of communication purpose and communication style. Combining these two dimensions in a typology, we identify the following communication approaches: directing, platforming, mobilizing, and involving. We provide numerous real‐life examples of public campaigns for each one. Second, we formulate propositions about these communication approaches’ effectiveness relying on a key concept of public relations research: namely, audience segmentation. Using the transtheoretical model, we show that audiences can be segmented along five “stages of readiness to adopt a promoted behavior.” Conceptualizing behavior change as an iterative, dynamic process that entails stage progresses as well as backdrops, we derive how audiences’ “stage of readiness” relates to the effectiveness of the identified communication approaches.     

Finding the path beyond reputation repair: A structural topic modeling analysis of the crisis communication paradigm in public relations

This research utilizes computational methods to examine crisis communication scholarship from 2010 to 2020 in two studies with a census of all articles in Public Relations Review and the Journal of Public Relations Research (n = 1293 articles, 7400,685 words). Results indicate crisis scholarship has expanded beyond its prior focus on reputation repair. Situational crisis communication theory and image repair are compared in volume of scholarship and methodological affinity. Social media, SCCT, and media relations are identified as central topics within crisis communication scholarship.     

A comparative study of crisis communication strategies between Mainland China and Taiwan: The melamine-tainted milk powder crisis in the Chinese context

The purpose of this paper is twofold: (1) to identify and compare the crisis communication strategies (CCSs) that organizations used to respond to a congenetic melamine-tainted milk crisis in two Chinese societies (i.e., Mainland China and Taiwan), and (2) to explore the underlying political and media system reasons that led to the differences. Content analysis and discourse analysis of media coverage were used. The most significant finding is that Sanlu (a Mainland China-based organization) and KingCar (a Taiwan-based organization) demonstrated inverse pattern of the CCS adoption. Specifically, according to Coombs’ (1998) defense-accommodation continuum, Sanlu's CCSs moved from defensive to accommodative pole as time went by whereas, in contrast, KingCar started with accommodative strategies and moved towards the defensive pole gradually. Besides, the results showed that both organizations adopted denial, corrective action and apology strategies. However, on the Sanlu part, the most frequently used strategy was denial, while KingCar used justification most often. Moreover, this paper suggests that besides cultural dynamics, political and media systems also play a part in corporate selection of CCSs, and they are among the most important factors that should be taken into account to explain the differences in societies even with an identical traditional culture.     

Constructing positive public relations in China: Integrating public relations dimensions,dialogic theory of public relations and the Chinese philosophical thinking of Yin and Yang

After thirty years of development in mainland China, public relations is suffering from a stigma because of its negative connotations, misconception and paradoxical perception among the general public, and development constraints. To overcome this stigmatization, a positive public relations theory that posits the positive functions of public relations in contemporary China is proposed by integrating the three public relations dimensions (i.e., communication, organization-public relationships, and ecological networks), the dialogic theory of public relations and the Chinese philosophical thinking of Yin and Yang. To achieve this, the paper first explains the cause of stigmatization in public relations. Second, it introduces the three dimensions of public relations as a profession and discipline. It then articulates how the dialogic theory of public relations and the Yin Yang philosophy contribute to the development of positive public relations. Lastly, it proposes the Taiji model of public relations and the underpinnings of positive public relations. It is important to note that positive public relations serves as a complement to, rather than a substitute for, existing theories of public relations.     

Improving government communication and empowering rural communities: Combining public relations and development communication approaches

This article proposes combining public relations and development communication insights so that organizations, particularly in the public sector, can engage and empower rural communities to adopt and exploit infrastructure developments for mutual benefit. Applying appreciative inquiry to explore the communication process involved in the development of micro-hydro power plants in Kulon Progo Regency, Indonesia, this article offers a view from those who are regarded as the target of communication, as the opposed to those take an organizational standpoint. The study proposes a new development project communication model which seeks to initiate, secure and sustain positive community outcomes and meet the project initiators’ requirements. This is achieved through collaboration and the gradual relinquishment of power and decision-making from the latter to the former. The model emphasizes the importance of the processes of communication as well as outcomes, and considers rural communities as having agency, rather than as objects of or for development. By embracing community assets such as local knowledge and contextual wisdom and the characteristics of collective communities in non-Western countries such as togetherness, reciprocity, a strong sense of shared destiny, locality, and fraternity, the model offers a community centric approach which encourages progressive community empowerment and ownership. The evidence points to the impacts for both communities and governments being more beneficial and sustainable than current communication practices.     

Views of PRISA-members on South African public relations: An exploration

An exploratory study conducted in South Africa shows that members of the Public Relations Institute for Southern Africa (PRISA) experience the same frustration with the role of PR in the organisation, the bad name of PR, and its educational curriculum that are experienced in other countries. The article asks whether changing the name of PR to something else is sufficient to solve these problems, and argues that more than a cosmetic name change is required. PR should re-examine its role in the organisation, it should re-assert itself as a strategic partner to other business functions, and it should revisit its educational offering.     

Predictors of organizations’ crisis communication approaches: Full versus limited disclosure

This study investigates predictors of the public relations (full disclosure) versus legal (limited disclosure) approaches that may be used by organizations during a preventable crisis. Both tangible and intangible aspects of an organization were explored. The results reveal that degree of crisis preparation, public relations influences, and the perception of crisis as an opportunity were significant predictors that determine full versus limited disclosure selection.     

Effects of government public relations on international news coverage

Using content analysis of an international newspaper and a government publication, this study examines the influence of newsworthiness and public relations efforts on international news coverage, one of the key sources for understanding other countries. Grounded in gatekeeping theory, this study hypothesizes strong relations between three variables (newsworthiness, public relations involvement, and international news coverage) in the context of several South Korean news stories.     

When controversial businesses meet dialogic communication: Insights from public relations practitioners in the oil and gas industry

This study investigated how public relations practitioners understand and practice dialogic communication in the controversial oil and gas industry. Guided by theoretical works of dialogic theory of public relations, the dialogic ladder, and negative spaces of dialogue, in-depth interviews were conducted with 21 practitioners who held public relations/communication positions serving the oil and gas industry in Canada. The findings suggest some points of alignment between practitioners’ understanding of dialogic public relations and the related theoretical orientation. Practitioners reported predominantly using an interpersonal approach for shallow dialogue followed by mediated and procedural approaches with different stakeholders in practice. Interviewees also shared the unique challenges they face in practicing dialogic communication due to the controversies surrounding the industry. Theoretical and practical implications are discussed.