Doing gender in the ‘new office’

This paper investigates how gender is performed in the context of an office setting designed to promote intensive, fluid networking. We draw on an ethnographically oriented study of the move of staff into a new office building constructed primarily from glass, and incorporating open plan offices, diverse collective areas and walking routes. Although the designers aimed to invoke changes in the behaviour of all staff, they conceptualized these changes in masculine terms. We therefore analyse the gender norms materialized by the workspaces of the ‘new office’ and how women responded to these. We suggest that the new office encourages an image of the ideal worker which brings together ways of acting and interacting that have been characterized as both masculine and feminine — active movement and spontaneous encounters, but also intensive face‐to‐face interaction and deep relationship‐building. Women are driven into this mode of working in an uncompromising, almost aggressive way, but a straightforward gender‐based dynamic does not emerge in their responses, with conventional gender characteristics being reshuffled and recombined.     

‘How to be a rural man’: Young men's performances and negotiations of rural masculinities

This paper is concerned with young rural men and how they ‘do’ identity politics living in a rural area of Norway. Focusing on how masculinity and rurality are constructed and interrelated in young men's narratives of living in a remote community, it is identified that young rural men reproduce, negotiate and transform local discourses of rural masculinity. First, the article shows that young men living in rural areas believe it is important to express rural masculinity through hunting and outdoor life as well as by exhibiting skills as handymen. Second, it reveals that it is important for young rural men to communicate a particular stance in the ongoing and controversial Norwegian debate over snowmobiles and carnivores, as these topics are related to rural men's sense of loyalty to place. Third, the article shows how rural men negotiate ‘the tough man’ images related to hunting, motors and handyman skills by constructing new and alternative masculinities. The analysis reveals that young rural men enact alternative masculinities, expressed in relation to new working life opportunities in the service sector, through emotional openness and caring, and in relation to traditional ‘masculine spaces’ such as hunting and snowmobiling. It is concluded that, little by little, rural communities are opening up for more flexible masculinities.     

Doing hot and ‘dirty’ work: Masculinities and occupational identity in firefighting

Within industrial societies, firefighters are often sexualized, celebrated and elevated as respectable working‐class heroes. Drawing from fieldwork and interviews with 33 men currently employed in an Australian metropolitan fire service, I explore the making of masculinities across four stations. Utilizing Beverly Skeggs’ social exchange theory and Mary Douglas’ theory of risk and analysis of pollution, this article argues that men attempt to construct respectable masculinities, in an effort to protect their self‐image as the heroes of contemporary society. Exploring issues surrounding morality and physicality, the findings suggest that firefighters consciously distance themselves from potential sites of pollution, which include avoiding stigmatized stations. This article extends gender theory by showing how working‐class men distinguish from each other through intra‐age distinction in order to construct respectable working‐class masculinities.     

The postfeminist ideology at work: Endorsing gender essentialism and denying feminine devaluation in the case of design work

Feminist scholars define ‘postfeminism’ as a set of ideas that both endorse and disavow feminism. Recent work documents postfeminism in interviews of women talking about experiences with gender inequality at work. The present study extends existing theorizations by showing how postfeminism obfuscates ongoing inequality at work. To do this I specify postfeminism in the terms of two mechanisms by which work becomes gender typed: gender essentialization and feminine devaluation. By relating the literature on postfeminism to sociological research on the persistence of gender typing of work, I show how ‘postfeminist ideology’ amounts to a double entanglement with gender typed work. In other words, postfeminist ideology drives distinct stances towards gender essentialization and feminine devaluation. I draw on 40 interviews with product designers in the United States to show this presents empirically. Designers essentialize differences between men and women designers, even mobilizing difference to claim greater inclusion of women designers, who are thought to empathize best with women consumers. Yet when essentialization is accompanied by feminine devaluation, designers deny it and it goes unrecognized. Because of this, the postfeminist ideology celebrates essentialized gendered differences, but insists on overlooking devaluation, which is a key element of ongoing gender inequality.     

‘Doing Something Meaningful’: Gender and Public Service during Municipal Government Restructuring

Research on the gendered dimensions of workplace restructuring often focuses on management strategies and their structural consequences. Less attention is paid to employees’ gendered practices. In this article, we analyse material from in‐depth interviews with front‐line public‐sector employees following a major reorganization of their jobs and workplaces. Our study makes three contributions to theory and research on gender and organizational change. Firstly, it highlights the micro‐level dynamics at the heart of restructuring by showing how workers engaged with an ideal that was central to their understanding of public‐sector work — the public‐service ethic — which they believed was threatened. Secondly, it highlights the importance of gendered meanings and identities in shaping how workers engaged with the public service ethic. Thirdly, the study shows that front‐line employees did not passively accept management plans for change but struggled to resist or transform them in gendered strategies for dealing with organizational change.     

‘Doing femininity’ at work: More than just relational practice1

Workplaces constitute one of the more interesting sites where individuals ‘do gender’, while at the same time constructing their professional identities and meeting their organisation's expectations. Drawing on interactional data recorded in New Zealand professional organisations, this paper focuses in particular on how participants manage and interpret the notion of ‘femininity’ in workplace discourse. In much current usage, the concepts ‘feminine’ and ‘femininity’ typically evoke negative reactions. Our analysis suggests these notions can be reclaimed and reinterpreted positively using an approach which frames doing femininity at work as normal, unmarked, and effective workplace behaviour in many contexts. The analysis also demonstrates that multiple femininities extend beyond normative expectations, such as enacting relational practice ( Fletcher 1999 ), to embrace more contestive and parodic instantiations of femininity in workplace talk.     

‘Ass‐kicking’ Women: Doing and Undoing Gender in a US Livestock Auction

Using in‐depth interviews with farm operators and participant observation at a livestock auction, this article explores how women in conventional agriculture in the USA ‘do gender’ in a male‐dominated world. In particular the ways that space, both public and private, alters the performance of gender are analysed. Given that agriculture in the USA has traditionally been tied to masculinity and that more and more women are entering the field, the article examines the strategies women employ to negotiate the tension between being women and being farmers. The findings suggest that in general women's success is intricately tied to their ability to reproduce the masculinity that spells success for their male counterparts. These women dress in masculine clothing, swear and are ‘tough as nails’. Furthermore, women's mere presence as farm operators does not necessarily subvert the relationship between masculinity and agriculture. In many ways this notion is reinforced by the presence of these women and so the performance of gender ultimately reinforces rather than subverts the ties between hegemonic masculinity and agriculture.     

‘A place for men to come and do their thing’: constructing masculinities in betting shops in London

During fieldwork conducted with workers and customers in betting shops in London research participants consistently conceptualized betting shops as masculine spaces in contrast to the femininity of other places including home and the bingo hall. According to this argument, betting on horses and dogs was ‘men's business’ and betting shops were ‘men's worlds’. Two explanations were offered to account for this situation. The first suggested that betting was traditionally a pastime enjoyed by men rather than women. The second was that betting is intrinsically more appealing to men because it is based on calculation and measurement, and women prefer more intuitive, simpler challenges. I use interviews with older people to describe how the legalisation of betting in cash in 1961 changed the geography of betting. I then draw upon interviews with regular customers in order to show how knowledge about betting is shared within rather than between genders. Finally, I use my experience of training and working as a cashier to describe how the particular hegemonic masculinity found in betting shops in London is maintained through myriad everyday practices which reward certain kinds of gendered performances while at the same time suppressing alternatives. The article shows how particular spaces may become gendered as an unanticipated consequence of legislation and how contingent gendered associations are both naturalized and, at the same time, subjected to intense attention.     

Women's Work,Dirty Work: The Gynaecology Nurse as ‘Other’

This article seeks to explore the world of the gynaecology nurse. This world defines the gendered experience of nursing; that is, women in a women's job carrying out ‘women's work’. It is also a world that receives scant public recognition due to its association with the private domain of women's reproductive health. Many issues dealt with on a daily basis by gynaecology nurses are socially ‘difficult’: cancer, infertility, miscarriage and foetal abnormalities; or socially ‘distasteful’: termination of pregnancy, urinary incontinence, menstruation and sexually transmitted disease. The ‘tainted’ nature of gynaecology nursing gives it the social distinction of ‘dirty work’ but does not deter the gynaecology nurse from declaring her work as ‘special’, requiring distinctive knowledge and skills. Qualitative data collected from a group of gynaecology nurses in a North West National Health Service hospital displays how they actively celebrate their status as women carrying out ‘dirty work’. Through the use of ceremonial work that continually re‐affirms their ‘womanly’ qualities the gynaecology nurses establish themselves as ‘different’, as ‘special’, as the ‘other’.     

Towards a Topology of ‘Doing Gender’: An Analysis of Empirical Research and Its Challenges

‘Doing gender’ is a much used term in research on gender, work and organizations. However, translating theoretical insight into empirical research is often a challenging endeavour. A lack of clarity with regard to the conceptualization and operationalization of key terms in turn often limits the theoretical and empirical purchase of a concept. The aim of this article is therefore to provide a systematization of empirical approaches to ‘doing gender’. This systematization leads to a topology of five themes that is derived from empirical research in the field. The five themes identified are structures, hierarchies, identity, flexibility and context specificity, and gradual relevance/subversion. Each theme explores a different facet of ‘doing gender’. This topology helps empirical researchers to be more specific about which aspects of ‘doing gender’ they are referring to. This in turn can help to unfold the theoretical potential of the concept of ‘doing gender’.     

‘I can see it in the nightclub’: dance,capoeira and male bodies

This paper reports an ethnographic study of how Brazilians teaching capoeira in the UK use dance as a discursive and embodied pedagogic strategy both to change men's bodies and also to gauge the success of their instructional work. The theoretical framework is drawn from Herzfeld's neglected study of the poetics of manhood in Crete which is revisited in the light of his subsequent analysis of the embodiment of ethnographic practice. Ethnographic research is used to show how British men learning capoeira are enculturated into a different, Brazilian, embodiment in which dance is masculine, and dancing is one way to display a social self‐regard. Discourse about performance helps to define the appropriateness of the social self‐regard that the capoeira students acquire and display.     

‘Over the Pond and Across the Water’: Developing the Field of ‘Gendered Organizations’

This article is concerned with the development of gendered organizations as a field of study. It begins by exploring some of the factors that militate against integrating organization studies and gender studies and gendered organizations scholarship over national/continental divides. Increasingly doubtful about whether traditional (mainstream and critical) organization theories will or can adequately address gender, we contend that scholars of gendered organizations should ‘strike out’ on our/their own, ‘boldly going’ into unfamiliar territory to create new, innovative theories, concepts and ideas. We make various suggestions about possible future directions for theorizing and research.     

The Art of Pacifying an Aggressive Client: ‘Feminine’ Skills and Preventing Violence in Caring Work

This article explores the complex interconnection between gender and emotion in the context of client‐perpetrated violence at work, focusing on interviews with and writings by Finnish nurses and social workers to discuss the ‘feminine’ emotional skills that are supposed to prevent violence. The social formation of these skills is analysed with the concept ‘emotional habitus’: emotional skills derive from the socially acquired disposition to manage emotions according to the gendered values of caring work. Emotional habitus, based on the internalized, second‐nature sense of emotional management, is shown to both persuade and enable employees to use emotional skills as assets for negotiating violence. This article discusses the potentiality for active agency enabled by skilful emotional management in violence prevention, bearing in mind the gender inequalities and internal contradictions connected to the social formation and practice of those skills.     

Childlessness and Women Managers: ‘Choice’, Context and Discourses

Childlessness is increasing and might reflect acceptance of diversity, scope for individual choice and a creative ‘social imaginary’ about being feminine without being a mother. Childlessness also appears to have a contextual manifestation arising from the recognition that the long‐hours work culture in many organizations does not support appropriate parenting. A qualitative study of Australian managers reveals the contradictory discourses of childlessness around enlightened equality, maternalism, an elusive, ideal ‘work–life balance’ and individualism. The article explores a contextually nuanced, dynamic, generative theory of agency which does not hinge on the mother–child dyad, in explaining women managers’ choices to remain childless.     

‘I Just Couldn’t Fit It In’: Gender and Unequal Outcomes in Academic Careers

This article reports on the findings of two pieces of research that were designed to test and challenge widely accepted theories about the causes of gender inequity in academic employment at the national level, and subsequently in a more detailed case study of one of Australia's largest and most prestigious universities. Both research projects used large‐scale surveys to capture information about levels of human capital, family responsibilities, career preferences, workloads and objective experiences of appointment and promotion. The case study, conducted in 2002, also utilized focus group discussions with particular groups of women who seemed, from the survey data, to be located just under the glass ceiling. The case study research confirmed the earlier national survey research which concluded that discrimination or bias in appointments, promotions and workloads were not significant in explaining men's domination of the senior levels. It also confirmed the significant gender differences in some kinds of human capital (particularly possession of a Ph.D.). But it also pointed to a quite particular explanation for the failure of women to progress to Level D (associate professor/reader) which involved other more general demographic changes — particularly, high rates of separation and divorce, far higher rates of partnering among men than women and the impact of older children's needs.     

From Work as Sex to Sex as Work: Networks, ‘Others’ and Occupations in the Analysis of Work

While once upon a time the social science of work and organization neglected or marginalized gender and sexuality, we have now lost sight of what people actually do, that is to say the activity of work. Gender and sexuality have been identified as crucial to organizational dynamics and, notwithstanding different theoretical emphases, this paradigm has become increasingly influential. We argue (contrary to most of its protagonists) that — within this model — the significance of sex and gender for organization rests principally on their role in the production of identities rather than in what they can tell us about production or work in any wider sense. The article highlights parallels with the ways in which prostitution is now generally understood, whether the emphasis is on subordination or agency. This literature also emphasizes gender relations and identities, even where the focus is on re–writing ‘sex as work’. We argue that this focus neglects the wider networks in which all work, whether mainstream or otherwise, is embedded and that a full analysis must take due account of both these networks and the discursive production of identities. Examples — of work in the finance and sex industries — are used to substantiate this argument and a case is made for the importance of the Chicago School’s analysis of occupations.     

Beyond the heartlands: deindustrialization,naturalization and the meaning of an ‘industrial’ tradition

Deindustrialization is a complex and multifaceted series of processes and transitions, reflecting the equally complicated web of social relationships and interdependencies that constitute(d) an industrial society. Contemporary scholars have looked beyond just the economic impact of industrial loss, to the cultural, temporal and spatial legacies and impacts wrought by the mass closures of the 1980s, as well as the continuing presence of an industrial identity in struggles over representation and regeneration. However, deindustrialization has a history that precedes the volatility and culmination of that period, and has impacted upon a more geographically diverse range of former industrial locations than are commonly represented. The narratives that surround some sites are complicated by their displacement in time, place and discourse; they lack the political capital of an ‘industrial’ identity through this disassociation. In this article I aim to go beyond what we might consider the industrial ‘heartlands’ of the UK to a place that has felt the impact of deindustrialization, but which falls outside of the usual representations of the UK's industrial past. I explore how the industrial identity and memory of a place can be naturalized and selectively reworked for the needs of the hour, the very meaning of ‘industrial’ altered in the process. I argue that for sites unable to access or utilize the imagery of modern, heavy industry for community or promotional aims, deindustrialization becomes a process of rewriting an historic identity – one that sheds new light on industrial loss in diverse situations, and at an ever‐increasing distance from closure.     

‘Doing Life’: Gender Relations in a Night Nursing Sub‐Culture

This paper explores a night nursing sub‐culture which is struggling to survive. The context is the NHS in the UK. This exclusively female group within an organization numerically dominated by women evokes hostile reactions from other cultural groups within the NHS, based on its perceived espousal of ‘female’ ways of being. Increasingly threatened by the new managerialism of the NHS, the permanent night shift faces extinction as a group. This paper describes the night nurse culture as it exists in a general hospital and offers some insights into the way that gender relations evolve to sustain male power in an organization where women are numerically dominant.