Supplying lead firms,intangible assets and power in global value chains: Explaining governance in the fertilizer chain

Global suppliers of agricultural inputs such as seeds, fertilizers and agrochemicals exert increasing degrees of power in global value chains (GVCs). Although the GVC literature has explained how global buyers govern GVCs from the buying-end, the question of how global suppliers achieve governance from the supplying-end remains underexplored. We address this gap by combining a multidimensional typology of power with literature on intangible assets. We argue that intangible assets are crucial resources for global suppliers to morph otherwise ungovernable supply chains for undifferentiated input commodities into more sophisticated and governable GVCs. We illustrate our argument with the case of the global fertilizer supplier, YARA International. YARA's intangible asset investments were instrumental in governing the value chain integration of Tanzanian smallholder farmers. They allowed YARA to exert more than bargaining power (demonstrative, institutional and constitutive power) and to effectively position itself as supplying lead firm in Tanzania's agro-industrial GVC.     

Rewiring global networks at local events: congresses in the stock photo trade

Digital technologies have enabled the geographical expansion of production and the distribution of creative goods and communication. Simultaneously, the number of trade fairs and congresses has increased. This rise of temporary encounters has led to theorizations of events as marketplaces, learning sites and field‐configuring practices. This article elaborates on the metaphor of rewiring to propose and empirically demonstrate a further role of industry events for global business. Drawing on the case of the global stock photo trade, we use a unique survey to map the global network of sales partnerships as well as interviews conducted at international lead congresses to demonstrate how these events are enacted as social relays. Our findings demonstrate how temporary face‐to‐face contact facilitates long distance relationships between organizations and how it dynamically shapes the global industry network. Thus, we contribute to closing the gap between social action at the micro level, organizational linkages at the meso level and the structure of global industry networks at the macro level.     

McDonald's Japan: A case study of effective public relations

This case study presents how McDonald's Japan improved its corporate image through food education as corporate social responsibility activity. Email interviews with a CSR representative and seven public school teachers who experienced the company's educational program reveal the company has successfully improved its corporate image, which may have contributed to its increased sales performance.     

The link between economic and social upgrading in global supply chains: Experiences from the Southern Cone

This article uses nine case studies of global supply chains (GSCs) in Southern Cone countries to explore the extent to which economic and social upgrading are linked and spread from lead firms to their supply chain. While economic and social upgrading are found in lead firm segments throughout the case studies, the impacts on suppliers are varied. Pattern groupings enable the authors to develop a three‐part typology of development in GSCs, in the light of which they consider the roles of public policies, company behaviour and social actors in addressing developmental outcomes for GSC lead firms and suppliers.     

Welfare and capital-theoretic foundations of corporate social responsibility and corporate sustainability

Corporate social responsibility (CSR) and corporate sustainability (CS) are variously defined in the literature. Providing formal definitions for the two concepts, we show in this article that CS and CSR are distinct but interrelated concepts that can be usefully formalized with capital-theoretic and welfare economic approaches. CSR can particularly constitute a strategy to cope with externalities and serve as insurance against reputational risks that harm profit prospects and corporate value. Moreover, we present a formal approach for integrating the societal perspective of sustainable development with the corporate perspective of CSR and CS. This approach is complementary to a company's internal CSR and CS evaluation.     

Trading Diamonds Responsibly: Institutional Explanations for Corporate Social Responsibility

This article identifies factors that led to a comprehensive regulatory regime for the global diamond trade, the Kimberley Process Certification Scheme (KPCS), established through negotiations among NGOs, states, and the industry. The conflict diamonds case provides important insights into the processes by which global norms redefine how corporations are expected to conduct business. First, we show that global corporate social responsibility (CSR) norms rooted in the construct of world citizenship facilitated the rapid progress of the conflict diamonds campaign. Second, we detail how these norms became institutionalized in the KPCS, stressing the importance of the legitimacy of NGOs as bearers of corporate world citizenship models and the role of moral leaders within the diamond industry itself. We consider two theoretical perspectives on CSR development: management theories, which are strong on practitioner issues but mute regarding the content and authority of CSR ideology, and institutional theories, which offer better frameworks for understanding the impact of cultural and institutional environments on company responses to the moral claims advanced by NGOs. We use the conflict diamonds case to draw conclusions about how NGOs can effectively define new social responsibilities that companies come to see as obligations they must heed as responsible world citizens.     

Sewing Responsibility: Media Discourse,Corporate Deviance,and the Rana Plaza Collapse

On the morning of April 24, 2013, Rana Plaza, an eight-story building housing five garment factories collapsed killing 1,129 workers and injuring 2,500. It quickly emerged that U.S.- and European-based retailers were sourcing items produced at Rana Plaza. This paper takes the Rana Plaza collapse as a case study of how media discourse constructs ideas about corporate deviance, responsibility, and risk management in the global supply chain. Guided by the crime news frame and global risk governance, newspaper articles from the U.S. and Bangladesh are used for a content analysis. This paper expands the literature of corporate crime and global risk governance to include the fast fashion industry. We find little evidence that either country discusses Rana Plaza as corporate deviance or the criminal condemnation of corporations. We find evidence that global risk governance is nationalized, as U.S. papers shift blame away from U.S. corporations and onto Bangladesh.     

Strategic coupling,cross-scalar tension and local upgrading in the globalizing automotive industry in Guangzhou,China

This paper examines how latecomer firms manage to achieve industrial upgrading through strategic coupling with global lead firms in automotive production networks. Drawing upon the example of the Guangzhou Automotive Corporation in southern China, this paper theorizes ‘cross-scalar tension’ as a key factor to explain why the four cases of strategic coupling between lead firms, the same domestic firm and state ended in different results, from decoupling to a sustainable coupling with local upgrading. This paper contributes to the pertinent literature by demonstrating that cross-scalar tension is inherent to the nature of global production networks, and unreconciled tension concerning different corporate strategies on technological transfer, localization and product development could lead to decoupling. Importantly, good coordination and matching on corporate strategies between lead and domestic firms could relieve cross-scalar tensions, thus fostering local industrial upgrading and sustainable strategic coupling.     

When do value chains go global? A theory of the spatialization of global value chains

In this article, I synthesize and extend the theoretical literature on global commodity chain (GCC) and global value chain (GVC) governance to generate a theory of the ‘globalness’ of value chains and the spatialization of value chain linkages. Drawing from the original GCC dichotomy of buyer/producer‐driven commodity chains, I emphasize the height of entry barriers to manufacturing and supplier capability differentials across the North–South divide as determinants of the amount and geographic extent of global offshoring behaviour. Using a novel empirical approach to the measurement of global offshoring behaviour at the global industry level, the article shows that the original GCC governance scheme successfully predicts the levels, rates and timing of global production fragmentation across three networked industries. Combining the original GCC governance scheme with the more recent GVC governance types, the theory leads to predictions about the specific types of GVC linkages that might occur given the drivenness of a chain and the geographical location of lead firms and their suppliers. I conclude by drawing out the theory's implications for our understanding of the link between value chain formation and economic development in the global South and suggesting areas for future research.     

Global production and local jobs: can global enterprise networks be used as levers for local development?

This article is developed out of a research project on ‘Global Production and Local Jobs’ launched by the International Institute for Labour Studies of the International Labour Organization (ILO). It identifies salient features of global production networks in the automobile, electronics and apparel industries, and discusses their implications for local industrial upgrading, jobs and development policy. The approach combines in novel forms complementary analytical frameworks such as the global value chain and industrial district perspectives, in order to highlight interactions between global and local forces in the operation of transnational production networks. Central issues revealed by this approach include: the rise of entry barriers into the most profitable, service‐intensive activities of global value chains, that reduce small firms' prospects for industrial upgrading; the uneven benefits derived from participation in global production networks at the local level; and the need for local institutions to devise policy responses through a flexible, network‐oriented approach involving a broad local constituency.     

Understanding the geographical development of social movements: a web‐link analysis of Slow Food

Slow Food (SF) is a global, grassroots movement aimed at enhancing and sustaining local food cultures and traditions worldwide. Since its establishment in the 1980s, Slow Food groups have emerged across the world and embedded in a wide range of different contexts. In this article, we explain how the movement, as a diverse whole, is being shaped by complex dynamics existing between grassroots flexibilities and emerging drives for movement coherence and harmonization. Unlike conventional studies on social movements, our approach helps one to understand transnational social movements as being simultaneously coherent and diverse bodies of collective action. Drawing on work in the fields of relational geography, assemblage theory and webometric research, we develop an analytical strategy that navigates and maps the entire Slow Food movement by exploring its ‘double articulation’ between the material‐connective and ideational‐expressive. Focusing on representations of this connectivity and articulation on the internet, we combine methodologies of computation research (webometrics) with more qualitative forms of (web) discourse analysis to achieve this. Our results point to the significance of particular networks and nodal points that support such double movements, each presenting core logistical channels of the movement's operations as well as points of relay of new ideas and practices. A network‐based analysis of ‘double articulation’ thus shows how the co‐evolution of ideas and material practices cascades into major trends without having to rely on a ‘grand', singular explanation of a movement's development.     

Global decisions versus local realities: Sustainability standards,priorities and upgrading dynamics in agricultural global production networks

Voluntary sustainability standards (VSSs) in global production networks (GPNs) have grown significantly in prominence. Existing research largely assumed that VSSs create linear upgrading outcomes for all GPN actors and has studied VSSs from the point of adoption in the GPNs, rather than a broader range of stages in their lifecycle. To address these limitations, and building on literature around power and agency in GPNs, we develop the constellation of priorities (CoP) model to unpack the diverse and often diverging boardroom (Northern lead firm) and local (Southern supplier) priorities involved in such standards. Through in-depth fieldwork on horticulture in Kenya and cocoa in Nicaragua across the VSS lifecycle, we find significant divergences in priorities between farmer groups in both countries and lead firms in the UK and Germany. We demonstrate analytically and empirically that diverging priorities coupled with power asymmetries produced contestations, leading to simultaneous economic and environmental downgrading, and social upgrading.     

Transnational social work: using a wraparound model

In this article, we explore the wraparound approach of service delivery as a model for transnational social work. The wraparound model, used primarily within community‐based children's mental health services and child protection initiatives, has been effective when planning services for clients and their families with complicated needs, whose care has to be provided within a multiple provider context. Most social work is delivered nationally or internationally rather than trans‐nationally. In the article we outline how the model could be structured to meet the particular needs of transmigrants, including the involvement of NGOs and INGOs, and identify key obstacles and limitations.     

How Traceability is Restructuring Malawi's Tobacco Industry

This article applies a global value‐chain framework to the tobacco industry in Malawi, showing how cigarette manufacturers govern the chain and control first‐tier suppliers, the leaf merchants. Contract farming offers smallholders the ability to meet manufacturers' compliance and traceability requirements and an opportunity for process and product upgrading, but threatens to exclude poorer growers. The article concludes by highlighting the role leaf merchants can play in diversifying Malawi's economic base and suggests research avenues to understand this rapid institutional evolution better.     

Corporate social responsibility attribute rankings

This research presents the findings of a rank order evaluation of corporate social responsibility attributes by a target public (N = 72) of a contemporary corporate social responsibility campaign. The results indicate that publics value corporate honesty above other corporate social responsibility behaviors.     

Framing the corporate responsibility-reputation linkage: The case of Tata Motors in India

This study, focusing on the emerging economy context of one of India's largest automotive companies, Tata Motors, analyzes the thematic framing of corporate social responsibility (CSR) and corporate reputation. Five CSR frames are shown: institutionalization, community development, modernization, mainstreaming, and nation-building. Reputation is framed via: heritage, nationbuilding, technological advancement, global footprint, and responsibility. The findings suggest how firms may better align their CSR efforts with regular business, and their larger public relations campaigns with wider social perceptions of their responsibilities.     

The influence of customer use of corporate websites: Corporate social responsibility,trust, and word-of-mouth communication

This study investigates the potential of organization websites from the customer's perspective. The findings include significant direct effects of customers’ use of corporate websites on their perceptions of a company's corporate social responsibility and their trust in the company, and indirect effects of their use of corporate websites on positive word-of-mouth through trust. The results also indicate a close link between perception of corporate social responsibility and trust.     

Transnational social movements and changing organizational fields in the late twentieth and early twenty‐first centuries

Recent decades have seen dramatic changes in the global political arena, including shifts in geopolitical arrangements, increases in popular mobilization and contestation over the direction of globalization, and efforts by elites to channel or curb popular opposition. We explore how these factors affect changes in global politics. Organizational populations are shaped by ongoing interactions among civil‐society, corporate and governmental actors operating at multiple levels. During the 1990s and 2000s, corporate and government actors promoted the ‘neoliberalization of civil society’ and the appropriation of movement concepts and practices to support elite interests. Not all movement actors have been passive witnesses to this process: they have engaged in intense internal debates, and they have adapted their organizational strategies to advance social transformation. This article draws from quantitative research on the population of transnational social movement organizations (TSMOs) and on qualitative research on contemporary transnational activism to describe changes in transnational organizing at a time of growing contention in world politics. We show how interactions among global actors have shaped new, hybrid organizational forms and spaces that include actors other than states in influential roles.     

The power of activist networks in the mass self-communication era: A triangulation study of the impact of WikiLeaks on the stock value of Bank of America

This case study examines a confrontation between WikiLeaks and Bank of America (BOA). Drawing upon Castells’ concept of mass self-communication and the cocreational approach to public relations, a triangulation of social network analysis and event study method allows this project to capture the structure of WikiLeaks’ global network and to document how the activist network affected BOA's stock value. The analysis reveals that WikiLeaks emerged as the center of a global mass self-communication network consisting of a diverse group of members, such as social media sites and mass media outlets. The study offers implications for a re-conceptualization of the role of activism in public relations.