Public relations (PR) in nation-building: An exploration of the South African presidential discourse

This research explored public relations strategies employed in the presidential discourses for building relationships among South Africans in a democracy. This was done through analyzing political discourses of the three South African Presidents since 1994–2009 of Mandela, Mbeki and Zuma. A comparative discourse analysis was used to examine five important dimensions in political discourses concerning nation-building. Different themes were identified: relationship managing, democracy, national identity, and national development. Additionally, an exploratory discourse analysis was conducted to further investigate the characteristics of the presidential political discourses on nation-building. These analyses in the present research provide contributions to foster cooperation, developing a common national identity agenda and social cohesion using political campaign strategies, particularly for government, policymakers and public relations practitioners (PRP's), government communication practitioners, who strive to build a better relationship between government and the public.     

Setting socially mediated engagement parameters: A topic modeling and text analytic approach to examining polarized discourses on Gillette’s campaign

Opinions on social and political issues can be easily polarized in socially mediated contexts. Using an inductive topic modeling and text analytical approach, the study analyzes more than 100,000 original tweets on polarized discussions on Gillette’s controversial campaign addressing toxic masculinity. Results suggest that influencers serve as ideological hyper-prototypes that attract significant attention equally from supporters and detractors, while hashtags and users’ reference of current events span the conversations across multiple contexts. Study results also indicate that horizontal information cascades from external ideologically centered sources that serve users’ identity and ideological signaling are a potential contributor of discourse polarization. Based on the study results, an identity- and representation-based approach to understanding socially mediated discourses is proposed, and four parameters of socially mediated engagement identified to further theorize engagement for public relations research in digital contexts.     

“Tractorettes” or Partners? Farmers' Views on Women in Kansas Farming Households

In the United States, for various reasons, fewer farm families rely solely on their farming operations for their livelihoods. As the structure of agriculture changes and farm families adjust their livelihood strategies, do the discourses around gender relations in households also change? This article analyzes the portrayal of women's roles in farming households by drawing on interviews with Kansas field crop farmers, primarily regarding their land‐use decisions, but also inquiring about their farms and communities. The article addresses the following question: How do farmers' discourses compare to Brandth's (2002a) categorizations of three dominant discourses in the literature on gender in European family farming—the discourse of the family farm, the discourse of masculinization, and the discourse of detraditionalization and diversity? While Brandth finds the discourse of the family farm prevalent in the literature, overall, the discourse apparent from 30 farmer interviews is more characteristic of detraditionalization and diversity. Although men are primarily the principal operators in farming, overall, women were not portrayed simply as helpers. Rather, their roles are depicted as diverse and important to farm operations.     

How scientists and engineers use cultural resources to make controversies and selves meaningful

In this essay, I provide an overview of recent sociological studies of science, technology, religion, and spirituality; the ways they contribute to sociological theorizing; and make some recommendations for future research. There are two major themes in these studies. One of them analyzes religious and spiritual discourse as controversy practice, suggesting how religion and spirituality are used as cultural discourses to understand controversy, who the actors are or should be, how to act in a controversy, and how popular discourses inform, and are informed by, science and technology discourses. This theme contributes to theorizing by describing how forms of cultural talk organize understandings of controversies, interactions, and action. The second theme explores scientific and religious identities, and how they are made compatible with each other. This theme points sociological theory toward considering science and religion relations as intertextual relations.     

Narrating Adoption: Resisting Adoption as “Second Best” in Online Stories of Domestic Adoption Told by Adoptive Parents

Framed in narrative theory and relational dialectics theory, one hundred online stories of domestic adoption told by adoptive parents were qualitatively analyzed, revealing four primary discourses of adoption that challenge the idea that adoption is a second-best way to parent. Narrative beginnings were dominated by a discourse of adoption as a valuable alternative to pregnancy. Narrative middles-and-ends featured two discourses of how the adoption process unfolds: adoption as a worthwhile struggle guided by destiny and adoption as a smooth and predictable process. Intertwined with these process-oriented constructions of adoption was a discourse of adoption as communal kinning, which emphasized a hybrid family form comprised of both biological and nonbiological ties.     

The Impact of Human Factors on Ab Initio Pilot Training

This article examines critically the power effects of a branch of psychology called Human Factors within the context of commercial aviation. A review of the aviation literature highlights the significance of Human Factors and its relevance to the recruitment and training of ab initio pilots. However, research in the field is criticized for failing to account for existing power relations and the potential effects of a new discursive format. This article uses the concept of discourse associated with Michel Foucault to analyse empirical data from interviews with individuals involved in ab initio pilot training at a European flying college. The analysis illustrates how staff at the training college use the rhetoric of Human Factors to enhance their own contribution and status, without fundamentally changing existing practices. Although this reinforces existing power relations, the Human Factors discourse also potentially empowers a different set of management employees. By illustrating the conflicting values and interests of two sets of managers and trainers at the college, the article is able to demonstrate the negative effects of the new discursive format on male ab initio pilots. It also discusses attitudes to female pilots, contributing to the debate about the ability of management discourses to promote gender equality within commercial organizations.     

The Dialogue of Civilizations: How the I Ching Can Help Understand The Relationship Between Globalization and Anti-Globalization

I Ching, or the Book of Changes, is a kind of ancient classical philosophy in China, mainly consisting of Yin-Yang theory, five elements and 64 hexagrams, whose wisdom has influenced eastern Asian civilizations for more than 2000 years. The paper attempts to study the relationships between globalization and anti-globalization via its discourses. The interdisciplinary perspective does not challenge the dominant ideologies in current political study, but only attempts to open up a new avenue in studying international relations and to constitute the following codes for reference in international relations study: (1) as an analytical model to observe diverse global issues via the Chinese philosophy; (2) as a mirror or medium to understand global conflicts and to help to exchange ideas and achieve moral or ethical consensus; and (3) as a new discourse contributive to the global debates on the diversity and complexity of globalizations and anti-globalizations.     

Public Relations and Engagement: Theoretical Imperatives of a Multidimensional Concept

Engagement has emerged as important concept in public relations, as stakeholders challenge the discourse of organizational primacy and organizations prioritize the need for authentic stakeholder involvement. As a multidimensional concept, engagement offers a foundation for building organizational relationships, and provides a means to facilitate community–organization interaction. This special issue on engagement and public relations presents a body of work that both explicates and expands the theoretical foundations of engagement, and contributes to scholarly understanding of its contexts, processes, and outcomes.     

Students’ health engagement and affective relations in Danish upper secondary school

To increase our understanding of the dynamics of young people’s embodied engagement in health, this article analyses Danish upper secondary school students’ understandings and practices of health and the role of the school environment in these dynamics. Participatory, visual and narrative data were collected during fieldwork with 37 students aged 16–17. Deleuze and Guattari’s philosophy of the body is applied to analyse the affective relations and emerging body-health assemblages within the students’ school life, which generated force and vitality (here conceptualised as health). Through becoming within sensuous, social and political body-health assemblages, the students attempted to curb school stress, sustain social belonging in an individualistic school environment and both reproduce affirming power discourses and subvert their territorialisation. The study proposes an analytical shift in perspective on young people’s health away from an individualistic ‘components approach’ towards a relational understanding, and suggests that students’ health at school relates to collectivity, quality, rhythm and co-produced engagement, rather than individuality, quantity, rules and performance, which increasingly characterise Danish health discourse and school policy.     

People,land and the struggle for rangatiratanga/autonomy in New Zealand

This article interrogates indigeneity in the context of two New Zealand indigenous discourses, one of them land orientated and the other people orientated. It argues that the former has generally been emphasized over and above the latter, which it examines principally in terms of the struggle for the rangatiratanga (loosely translatable as autonomy) promised to Maori by the British Crown in the Treaty of Waitangi of 1840. People-based discourse is seen as key to the resilience of Maoridom and its powerful assertions of agency in recent decades. But to argue in this way is not to discount the land discourse, which in the holistic Maori worldview is conflated with the people discourse and rangatiratanga     

Participative public relations: Power to the people or legitimacy for government discourse?

This article adopts a Foucauldian lens to critique public relations practices that engage stakeholders in participative processes with predetermined outcomes. It contests the popular notion that the role of public relations is to minimize or diffuse conflict, arguing that such efforts are in fact manifestations of power designed to legitimate the discourses, power and positions of the dominant coalition. The analysis concentrates on attempts to transform a national economic discourse at the Catching the Knowledge Wave Conference, held in New Zealand. It illustrates how a government–university alliance deployed public relations to gain legitimacy for economic change with the business community and more generally, New Zealand citizens.     

Understanding Public Engagement: Conceptualizing and Measuring its Influence on Supportive Behavioral Intentions

The concept of public engagement has suffered from a lack of a clear theoretical definition and sound operationalization. This study conceptualized and operationalized public engagement at the individual level and tested the micro-model of public engagement in relation to key public relations concepts and supportive behavioral intentions. Further, the study tried to bring the affective component into public relations scholarship by introducing engagement as a behavioral motivator that elicits individual publics' supportive behaviors toward an organization. The results showed the proposed 13-item scale of public engagement was sound in reliability and validity and found support for the proposed model as well as the mediation of public engagement.     

Ethical grounds for public relations as organizational rhetoric

Organizational rhetoric is critically questioned for ethics of its strategic processes and aspirational goal of persuasive, inescapably self-interested influence. Such critique pits strategic engagement needed for self-governance against self-interested framing (spin) and other dysfunctions. This theoretical essay takes stock of research literature to evaluate the ethics of organizational rhetoric, as rationale for public relations, and justify shifting from a strategic functional to an ontological, agonistic view of public relations. Relevant literature justifies the ethics of fairness (which features regard for others’ interests) to guide rhetorical processes and prefer outcomes as societally responsible. From classical Greece to postmodern theory of agonism, analysis of rhetoric centers on self-governance: achieved by stakeholders addressing rhetorical problems in rhetorical situations to deliberate strategic legitimatization. The discursive role of public relations intersects ethics of fairness and rhetorical citizenship, advocacy and dialogue, discourse and engagement at individual and societal levels. Public relations should be linked to an ontological ethics regarding strategic means of rhetorical influence toward ends accomplished collectively by agonistic pursuit.     

The Canadian Tamil Diaspora and the Politics of Multiculturalism

This article explores Tamil diasporic engagement in Toronto, at the turn of the Sri Lankan struggle in 2009, to foreground the contested and transnational character of Canadian multiculturalism. It asks whether Canadian multicultural discourse provides a space for social and political identity-making within the Tamil-Canadian Diaspora. The article then sketches the way multiculturalism informed Tamil-Canadian identity-making amongst young and older Tamil-Canadians prior to these events. It explores how diasporic identity was then crystallized in 2009 through media and political responses within the mainstream and the Diaspora itself. The article argues that security discourses dramatically prefigured the terms of engagement for Tamil-Canadians during the final months of the civil war in Sri Lanka. It concludes by drawing attention to the transformative possibilities of multiculturalism and the way the diasporic lens that this case study uses may contribute to this discussion.     

Roma and the politics of double discourse in contemporary Europe

ABSTRACT

The article analyses the politics of ‘double discourse’ in relation to Roma that has evolved in contemporary neoliberal Europe. On the one hand, the double discourse promotes the integration, rights and equal opportunities of Roma, on the other, it denies recognition of, and ways to address, enduring structural violence and rising social insecurity. The article argues that the politics of ‘double discourse’, as a neoliberal approach towards Roma, is structured by two contradictory discourses that speak to different audiences, using duplicitous approaches to create anti-Roma consensus and maintain the critical difference and subordinated position of the racialised Romani populations in Europe. By studying the representation of Roma in the cases of so-called 'child theft' in Greece and Ireland, and in the recent ‘refugee crisis’, the paper identifies and discusses three dimensions of contemporary neoliberal double discourse: racialised de-Europeanisation, neoliberal undeservingness and (dis)articulation of citizenship.     

“A Community of Communities”– Catholic Communitarianism and Societal Crises in Ireland, 1890s–1950s1

Abstract This article argues that discourse on community as a socio‐political problem needs to be located within historical, institutional, and socio‐structural contexts if it is to be properly understood. In particular, it suggests that the role of religion in promoting forms of communitarian discourse and practice needs to be given greater attention than it has hitherto received within the social sciences. The article pursues this argument through examination of the religious discourse on community cultivated and promoted by the Catholic Church in the nineteenth and twentieth centuries. By providing an analysis of its role in Catholic responses to three major socio‐political crises in Ireland between the 1890s and 1960s, the paper suggests that not only does socio‐religious discourse on community constitute a powerful alternative to secular social‐scientific discourses, but that such discourse is particularly effective in helping to constitute specific groups as communities, given favourable sociological conditions.     

QUEER TREASONS: HOMOSEXUALITY AND IRISH NATIONAL IDENTITY

Queer Treasons suggests how and why homosexuality has been placed outside the limited discourse of what constitutes ‘Irishness.’ I argue that, since the early part of the twentieth century, homosexuality has been represented as ‘foreign’ to nationalisms in Ireland, particularly when the borders of the nation are perceived to be under threat. I further suggest that the threat of homosexuals, as represented in Irish political discourse, points more generally toward an instability in the discourses of nation itself.     

Organizing creation: The role of musical text

This study considers how the work of an amateur orchestra creating a concert performance of a Haydn's concerto is organized by the musical score. The method of inquiry which places the text in the centre of the analysis explores how the surrounding social relations and discourses are carried into an actual work-in-progress; in this process, the score is a link between the macro level of musical discourse embodied in other texts, the related macro level of performance history, and the micro level of individual performance, finally connecting the individual work of actual composers to the exposition of that work. The study furthers existing ethnomethodological and phenomenological examinations of orchestral performance by exposing some of the relations underlying the taken-for-granted ‘common ground’ of the score.