Niveau de comportement et prise de conscience en psychologie economique

Mental level and grasp of consciousness in economic behaviour. In economic psychology mental level is one of the most useful parameters. This notion provides a solution for the construction of a general model, and can also be applied to several specific questions. The idea of grasp of consciousness is the “internal” or ‘subjective” aspect of these studies relating to economic efficiency. But, in this context, interdisciplinary research is necessary and this has been made possible by the many surveys carried out, among others, by the Laboratory of Economic Psychology of the University of Strasbourg during the last twenty-seven years, in different countries of Europe, Africa and Asia.The concept of mental level allows utilisation of models: simplication, synthesis of quantitative and qualitative factors, and the careful selection of statistical and psychological data are necessary for a positive work. In each country we consider the situation of groups, such as provinces, corporations, enterprises and families, and the notation of mental level explains the principles of behaviour. We observe important thresholds of dynamism between these groups.Grasp of consciousness is a notion that enables further explanation: here, studies and observations are related with the mechanism of degrees of rationality. If the level of consciouness is low, the judgement includes little information, the choices and the forecase do not take into account all the factors. Economic growth and equilibrium are not satisfactory. It is possible to give many examples of this situation. Surveys in Greece and Portugal show the importance of the crossin of thresholds. “Economic horizon” is larger and information better after the period of transition.A second point concerns relative dépendance of this parameter upon external factors (stimuli). When the level of consciousness is not sufficient and rationality weak, influence of stimuli is strong. On the contrary, with high levels, considerations of personal interest are more powerful. Economic Psychology defines schemes of behaviour in the different situations. Surveys of Economic Psychology make use of methods adapted to qualitative investigations. These methods bring together measures for certain factors and notations for others. With questions on the past, present and future foreseeable life of the firm, it is possible, through good research, to determine the main features concerning an enterprise. For larger groups and for countries, the methods are parallel. Forecasting and better diagnosis are possible and qualitative surveys are good technique for improvement of applied economy.     

Achievement-related attitudes and the fate of “at-risk” groups in society

What causes poverty and how does an individual escape it? Factors such as intelligence and social class background are thought to be important. However, a number of economists have argued that an individual’s profile of achievement-related attitudes (ARAs) like work-orientation and conscientiousness might play a role in social success and failure. Part of their attraction is that these attitudes are regarded as responsive to nurturing and may be especially significant for those individuals with few formal skills to offer the labour market. The NCDS longitudinal dataset was interrogated to assess whether ARAs predicted an individual’s earnings measured almost two decades later. Results indicated that ARAs explain a good deal of variance in earnings, particularly for “at-risk” males. Social policy implications are discussed.     

Understanding the use of rural space: the need for multi-methods

Although the late 1990s saw increasing use of qualitative data in rural studies and a turn towards issues such as identities and the construction of rurality, many rural researchers still rely on a range of different methods and use both qualitative and quantitative data. However, the challenge of combining quantitative and qualitative data and using different methods is a theme not often dealt with in rural studies, at least not explicitly. This paper (re-)turns the attention to implications of using various methods and combining different types of data for studying a subject matter called ‘the use of rural space’. It concerns both physical land use and the practice and values of individual actors influencing the land use. We emphasise interplay between methodology and philosophy throughout the research process and argue for using multi-methods without compromising the integrity of the different methods. The methodological approach is a combined study of practice and values of individual actors. Two examples—one concerning Senegalese pastoralists’ livelihoods and their use of mobility and one concerning landowners’ location of field afforestation in Denmark—illustrate how the approach facilitates quite different studies of both practice and values and how quantitative and qualitative data can be combined in a non-eclectic way.     

FAMILY THERAPY RESEARCH AND THE “NEW EPISTEMOLOGY”*

Epistemological critiques of the theory and practice of family therapy recently have also been brought to bear on mainstream strategies and methods of research in family therapy. In this paper, it is argued that standard research methods are the only ethically responsible means presently available by which we can assess the efficacy of family therapy. It is also argued that standard research models have already provided data of practical relevance to clinicians, patients and public policy makers and should not be abandoned in haste. Finally, it is argued that there are insufficient grounds for divorce between the “new epistemology” and standard research, since commonplace research designs and methods are far more compatible with systemic thinking than some observers have suggested.     

“The Cake and Custard is Good!” A Qualitative Study of Teenage Childrens' Experience of being in Prison

This qualitative study aims to uncover how young people, sentenced for violent offences, experience prison, something about which we know very little. It reports life history data from qualitative interviews with young male inmates aged 16–18 years convicted of violent assault. The findings indicate that the intrusive and inescapable challenges of incarceration are filtered through the boys' interpretations of previous critical incidents in their lives, in a way that can, it is argued, cause them additional harm. Respecting and attempting to understand the complex experiences of the participants, listening to the voices of these children, may help us to understand why a prison sentence seems to have limited impact on recidivism.     

“Control frauds” as financial super-predators: How “pathogens” make financial markets inefficient

White-collar criminology scholarship shows that “control frauds” (frauds led by the CEO) use accounting fraud to deceive (or suborn) sophisticated financial market participants. Large control frauds cause greater financial losses than all other forms of property crimes combined. Weak regulation, supervision and ethics produce epidemics of control fraud that cause systemic economic damage. As with the natural world, these financial super-predators act like pathogens that take over a firm and act as a “vector” to cause ever greater damage. Control fraud theory poses a major challenge to the efficient markets hypothesis and the resulting praxis that devalues financial regulation.     

“We're Not Old!”: Older Women's Negotiation of Aging and Oldness

This article is based on participant observation research at a seniors' center in central Canada in which the writer sought to acquire an understanding of how older adults define, interpret, and negotiate their realities and identities. Through activity and group membership, the center members — the majority of whom are single, older women between the ages of 50 and 90 — seek to distance themselves from the category of “old” and the accompanying ageist stereotypes. Striving to establish and preserve their precarious membership in the “not old”, center members struggle to reconcile their belief and experience of older adulthood as a time of activity, health, and happiness with their ever-present fear of declining health and the realities of widowhood and the loss of youthful attractiveness.     

Gender violence, fan activism and public relations in sport: The case of “Footy Fans Against Sexual Assault”

This paper is based on the belief that online activism is essential for understanding the role and potential of public relations in modern campaigns. In relation to the issue of gender violence against women in football, analyzed and compared are the responses of two official, resource-rich organisations – the National Rugby League (NRL) and Australian Football League (AFL) – and an unofficial, resource-poor fan advocacy group, called Football Fans against Sexual Assault (FFASA). In cooperation and conflict with the leagues, FFASA positioned itself in the market place, taking the widely unoccupied niche of “fan advocacy”—different from “expert advocacy” or “player advocacy”.The article discusses in more detail the major strategy of the group, the Purple Armband Games, which carries many elements of cutting-edge public relations such as advocacy as third-party endorsement; “fan activism” as empowering of “expert advocacy”; “symbolic outsourcing” of participants by facilitating their mode of engagement, the “emblematic richness” of the purple armband symbol, the “oneness” of which overcomes any confrontational dualism.     

The Office of Facts and Figures: Archibald MacLeish and the “strategy of truth”

This paper presents a man and a stage seldom cited in the history of public relations—Archibald MacLeish and the Office of Facts and Figures, and his idea of “strategy of truth” as an ethical contribution of propaganda to facilitate the dialogue and debate which are necessary in democratic societies.     

Applicability of standards for evaluations of educational programs, projects and materials in an international setting

This paper starts with a short discussion of the book Standards for Evaluations of Educational Programs, Projects and Materials by the Joint Committee on Standards for Educational Evaluation (McGraw-Hill, 1981). It then goes on to examine the usefulness in countries other than the United States of these standards and argues that evaluation of “programs” is more complicated and more politically biased than evaluation of “projects” and “materials.” In Europe, evaluation of educational programs (school systems) has proved to be highly correlated with the overriding objectives of different political parties, e.g., conservative, liberal, socialist, whereas educational policy in the United States is less bound to political parties, varying rather from case to case. In order to show how generally agreed upon educational goals can be interpreted according to different values, the author has reanalysed some studies of mean achievement in reading comprehension and science for 10- and 14-year-old students in 15 countries (IEA Project, 1973). The rank order of these countries is changed if, instead of national mean achievement, one takes proportion of students under a minimum level or above a prescribed top level as the criterion. Also the national (program) standard is evaluated in terms of between-school variance in results and in proportion of single-school units with exceptionally low or exceptionally high mean results. The conclusion is that the book on standards for evaluations of educational programs provides a good checklist of prerequisites for a reliable and valid evaluation. However, it is also concluded that—due to differences in values of program outcomes—such standards do not guarantee that the result of the evaluation will be indisputable.     

From civil rights to … civic engagement? Concerns of two older critical gerontologists about a “new social movement” and what it portends

In this essay, we draw on the political economic and humanities paths in critical gerontology, and on our own personal reflections, to further probe the notion of civic engagement in older adults. We ask why, as older women and critical gerontologists, we are so discomfited by this rallying cry. We ponder whether the status of contemporary later life as a unique time in human history necessitates the carving out of a new set of “productive” roles in order for its occupants to be valued. We also look more deeply at the calls for civic engagement (operationalized as volunteering) to fill gaping holes in the safety net and argue that this implicitly lets government off the hook in providing for basic human needs.     

“It's practical, but no more controllable”: Social representations of the electronic purse in Austria

The electronic purse (chip-card) is promoted as an option offering consumers an easy means of payment. It also offers advantages to traders and banks by reducing transaction costs. However, successful launching of the electronic purse depends mainly on consumers' acceptance, which in the past was very low in Austria. We study consumers' acceptance of the electronic purse, cash and established non-cash payment systems by analysing social representations of payment facilities. Semantic contents of associations raised in response to the stimulus words “means of payment in general”, “cash”, “cheque”, “ATM-card”, “credit-card” and “electronic purse” have been analysed. Overall, 264 people were studied applying two techniques: the “associative network” and the “conceptual network”. It is shown that means of payment are categorised on two dimensions: cash and non-cash. Non-cash payment facilities are characterised by high abstraction levels, and loss of subjective control over expenditures. The electronic purse is perceived as highly dissimilar to other means of payments.     

Public relations as “practice:” applying the theory of Alasdair MacIntyre

Public relation’s search for a unifying theory may be fulfilled through application of Alasdair MacIntyre’s concept of a “practice,” a very specific and value-laden concept. This article explores what it would mean to be a public relations practice in MacIntyre’s concept of the term and argues that such an approach to public relations is of value for the field.     

Bridging the qualitative–quantitative divide: Experiences from conducting a mixed methods evaluation in the RUCAS programme

Quantitative and qualitative approaches to planning and evaluation in education for sustainable development have often been treated by practitioners from a single research paradigm. This paper discusses the utility of mixed method evaluation designs which integrate qualitative and quantitative data through a sequential transformative process. Sequential mixed method data collection strategies involve collecting data in an iterative process whereby data collected in one phase contribute to data collected in the next. This is done through examples from a programme addressing the ‘Reorientation of University Curricula to Address Sustainability (RUCAS): A European Commission Tempus-funded Programme’. It is argued that the two approaches are complementary and that there are significant gains from combining both. Using methods from both research paradigms does not, however, mean that the inherent differences among epistemologies and methodologies should be neglected. Based on this experience, it is recommended that using a sequential transformative mixed method evaluation can produce more robust results than could be accomplished using a single approach in programme planning and evaluation focussed on education for sustainable development.     

Evaluating ICT Implementations within the Romanian Business Environment

The impact of Internet services in the economic field is huge and has generated new forms of performing typical activities in the new e-way: e-commerce,e-banking, and so on. The paper focuses on the impact of these electronic facilities and, more generally, of ICT (information and communication technology) facilities, upon the activity of some Romanian firms, mainly small and medium enterprises. We sustain our statements by administering and analyzing a questionnaire which enabled us to perform a quantitative and qualitative study in the field we concentrated on. We can generally conclude that Internet services and IT facilities emerge as a new and dynamic way of being profitable on the Romanian market and of building up the “global e-economy”.     

“Beware of the estrogen assault”: Ideals of old manhood in anti-aging advertisements

Previous studies have demonstrated the tendency of recent medical, therapeutic, and pharmacologic discourses on sexuality to advocate a “resexing” of old age, in which aging men purchase means to bolster erections [Marshall, Barbara L. and Stephen Katz. 2006. “From androgyny to androgens: Re-sexing the aging body.” Pp. 75–97 in Age Matters: Realigning feminist thinking, edited by T. M. Calasanti and K. F. Slevin. New York: Routledge.]. This study examines the links between masculinity and age in anti-aging advertisements. Analysis of ninety-six anti-aging websites reveals a vision of manhood as: based on hormones, opposing womanhood, forestalling aging, competing and performing in sexual and employment realms, allowing men to dominate those around them. Rather than challenge ageism, this construction reinforces both age and gender inequalities. It defines men as dominant and defines women in terms of men’s desires. It defines prosperity in old age in terms of younger experiences, and defines aging itself as a sickness that results from a loss of masculinity (testosterone), which only aggressive consumption of anti-aging products can heal.     

‘Who was the best?’: Power,knowledge and rationality in bilingual girls’ code choices1

This paper examines how pre‐adolescent bilingual girls employ linguistic choices to construct relations of dominance and subordination in a competitive exchange of knowledge and expertise in a pretend‐school activity. Quantitative and qualitative analyses demonstrate that code choices used by the girls to constitute and exploit different sources of power are systematically related to the construction of currently salient identities, prevailing structural constraints, and individual goals and desires. It is argued that even young children act as rational, social actors who actively make strategic and meaningful linguistic choices with the overall aim to achieve optimal outcomes in a given interaction.     

Systems thinking

Evaluation is one of many fields where “systems thinking” is popular and is said to hold great promise. However, there is disagreement about what constitutes systems thinking. Its meaning is ambiguous, and systems scholars have made diverse and divergent attempts to describe it. Alternative origins include: von Bertalanffy, Aristotle, Lao Tsu or multiple aperiodic “waves.” Some scholars describe it as synonymous with systems sciences (i.e., nonlinear dynamics, complexity, chaos). Others view it as taxonomy—a laundry list of systems approaches. Within so much noise, it is often difficult for evaluators to find the systems thinking signal. Recent work in systems thinking describes it as an emergent property of four simple conceptual patterns (rules). For an evaluator to become a “systems thinker”, he or she need not spend years learning many methods or nonlinear sciences. Instead, with some practice, one can learn to apply these four simple rules to existing evaluation knowledge with transformative results.