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Whether a loss or gain frame has a persuasive advantage in communicating health risks is a matter of ongoing debate. Findings reported in the literature are mixed, suggesting that framing effects are likely complex and may be influenced by a combination of factors. This study examined reactance as a mediator and dose as a moderator of loss/gain framing effects. Adults (N = 1,039) read framed messages about the health consequences of physical (in)activity in varying message doses (i.e., number of framed statements). Compared to loss frames, gain frames generated more threat to freedom and reactance. Dosage exerted significant influence at the extremes; the one‐dose messages invoked less intentions to exercise compared to the four‐dose messages. Planned contrasts revealed significant frame × dose interactions. Notably, the one‐dose gain‐framed messages triggered significantly more freedom threat and less intentions to engage in physical activity—a situation that changed when the information was loss‐framed or when the dosage was increased.  相似文献   

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As a result of rapid foreign investment, many multinational firms now have workforces that are spread across continents and countries, and that include an increasingly complex blend of cultures and nationalities. Their challenge is to capture the benefits of a diverse workforce while also forging necessary consistency around the world. This article explores the concepts of diversity and consistency as they apply to multinational firms, and draws on examples from several leading multinationals to suggest how firms can better manage their global workforces.  相似文献   

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We consider a single-echelon inventory installation under the (s,S,T) periodic review ordering policy. Demand is stationary random and, when unsatisfied, is backordered. Under a standard cost structure, we seek to minimize total average cost in all three policy variables; namely, the reorder level s, the order-up-to level S and the review interval T. Considering time to be continuous, we first model average total cost per unit time in terms of the decision variables. We then show that the problem can be decomposed into two simpler sub-problems; namely, the determination of locally optimal solutions in s and S (for any T) and the determination of the optimal T. We establish simple bounds and properties that allow solving both these sub-problems and propose a procedure that guarantees global optimum determination in all policy variables via finite search. Computational results reveal that the usual practice of not treating the review interval as a decision variable may carry severe cost penalties. Moreover, cost differences between (s,S,T) and other standard periodic review policies, including the simple base stock policy, are rather marginal (or even zero), when all policies are globally optimized. We provide a physical interpretation of this behavior and discuss its practical implications.  相似文献   

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This paper presents the results of a qualitative review and synthesis of the literature on open source governance, addressing four key questions: (1) How has open source software (OSS) governance been defined? (2) Has the phenomenon of OSS governance been conceptualized as a monolithic or multidimensional phenomenon? (3) What purposes is OSS governance hypothesized to serve? and (4) What are the dimensions of OSS governance, and how are these dimensions related to each other? The results of the review suggest a framework for future comparative and case study research on OSS governance, and they provide a basis for comparison with research on the governance of other distributed, community-based forms of content and creation.  相似文献   

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