Seeking Legitimacy: The Professionalization of Life Coaching

This article uses life coaching as a case study for understanding the attempts of one occupational group to define their work as a profession and themselves as professional people. Life coaches' efforts to legitimate their work are examined within the context of the economic downturn and exemplify an emerging employment trend in the American labor market: college‐educated workers pursuing non‐standard work as independent contractors in personalized service occupations. Using in‐depth interviews with life coaches, I focus on the collective and individual strategies workers use in their attempts to carve out new occupational jurisdictions for their services and bolster their professional status. I explore how gender shapes life coaches' experiences and professionalization tactics; further, I predict that these gendered processes will ultimately influence the trajectory of the life coaching industry more generally. My findings highlight the complexity of current employment relations and offer empirical insights into the study of work, occupations, and gender.     

Understanding Professional Projects in Welfare Service Work: Revival of Old Professionalism?

The professional terms for occupations that provide welfare services are changing, and here the introduction of new public management in the Nordic countries since the 1990s is indicative of wider developments. The article explores professional projects in welfare service work from both conceptual and empirical perspectives. The aim is to produce a gender‐sensitive analysis of the professional projects at the lower levels of the occupational hierarchies in health care. The first part reviews the literature conceptualizing the societal and institutional embeddedness of professional projects. The institutional matrix of welfare states emerges as a key context in shaping the welfare service work performed by women‐dominated professional groups. The second part examines the case of Finland and suggests that recent reforms have created new inequalities in the system of professions, in which occupational groups in welfare service work are becoming marginalized. This signals a move away from ‘democratic professionalism’ towards a revival of ‘old professionalism’.     

‘It's Just Acting’: Sex Workers’ Strategies for Capitalizing on Sexuality

This article reports on an ethnographic study of female sex workers in Britain who work in the indoor prostitution markets. The empirical findings contribute to the sex‐as‐labour debate and add to the sociological literature regarding the gendered and sexualized nature of employment, particularly the aesthetic and emotional labour of service work. Grounding the empirical findings in the theory of identity management and emotional labour and work, the article reviews some of the existing examples of how sex workers create emotion management strategies and describes an additional strategy, that of the ‘manufactured identity’. I argue that sex workers create a manufactured identity specifically for the workplace as a self‐protection mechanism to manage the stresses of selling sex as well as crafting the work image as a business strategy to attract and maintain clientele. Drawing on comparisons between sex work and other feminized service occupations, I argue that sex workers who are involved in prostitution under certain conditions are able to capitalize on their own sexuality through the construction of a manufactured identity. The process of conforming to heterosexualized images in prostitution is conceptualized as not simply accepting dominant discourses but as a calculated response made by sex workers to manipulate the erotic expectations and the cultural ideals of the male client.     

Gender,the Body and Organization Studies: Que(e)rying Empirical Research

Even in organization studies scholarship that treats gender as performative and fluid, a certain ‘crystallization’ of gender identities as somehow unproblematic and stable may occur because of our methodological decision‐making, and especially our categorization of participants. Mobilizing queer theory — and Judith Butler's work on the heterosexual matrix and performativity in particular — as a conceptual lens, we examine this crystallization, suggesting it is based on two implicit assumptions: that gender is a cultural mark over a passive biological body, or is a base identity ‘layered over’ by other identities (class, race, age etc.). Following Butler, we argue that in order to foreground the fluidity and uncertainty of gender categories in our scholarship, it is necessary to understand gender identity as a process of doing and undoing gender that is located very precisely in time and space. Given this perspective on gender identities as complex processes of identification, non‐identification and performativity, we offer some pointers on how the methodological decision‐making underpinning empirical research on gender, work and organization could and should begin from this premise.     

Beyond unities of identity in high modernity

This paper explores contemporary approaches to identity within modernity with reference to the influential recent work of Anthony Giddens (1991, 1994) and recent debates on hybridity and diaspora developed within what may be termed a postmodern framework. Unlike Giddens’ focus on the unitary self of high modernity, whose political project is self‐actualization, and unlike the focus on cultural social forms found in debates on diaspora and hybridity, I argue that social divisions lie at the heart of modern societies. The social divisions of gender, ethnicity, “race,” and class must therefore be prime concerns in sociology because they lie at the very heart of the modern social order. They are central in terms of constructions of identity and otherness and in terms of producing differentiated and complex social outcomes for individuals and groups (Anthias 1998a).     

‘Europeanness’ ‐ a new cultural battlefield?

The nation‐state is par excellence a product of ‘modernity’ in Europe. Its supercession has been trumpeted of late, hard on the heels of the fashion for post‐modernity. However, the self‐service conceptions of political identity that pertained until the end of the Cold War now need to be discarded as ethnicity and nationhood evidently become the predominant obsessions of the 1990s. Consequently, ‘Europeanness’ has become a cultural battlefield for sharply divergent views.     

Staying with People Who Slap Us Around: Gender,Juggling Responsibilities and Violence in Paid (and Unpaid) Care Work

Little is actually known about women's occupational health, let alone how men and women may experience similar jobs and health risks differently. Drawing on data from a larger study of social service workers, this article examines four areas where gender is pivotal to the new ways of organizing caring labour, including the expansion of unpaid work and the use of personal resources to subsidize agency resources; gender‐neutral violence; gender‐specific violence and the juggling of home and work responsibilities. Collective assumptions and expectations about how men and women should perform care work result in men's partial insulation from the more intense forms of exploitation, stress and violence. This article looks at health risks, not merely as compensable occupational health concerns, but as avoidable products of forms of work organization that draw on notions of the endlessly stretchable capacity of women to provide care work in any context, including a context of violence. Indeed, the logic of women's elastic caring appear crucial to the survival of some agencies and the gender order in these workplaces.     

Reconceptualizing reflexivity and dissonance in professional and personal domains

Debates around 'reflexivity' and the construction of the gendered self within late modernity have occupied the attention of both 'reflexive modernization' theorists ( Beck, Giddens and Lash 1994 ; Beck and Beck-Gernsheim 1996 ; Giddens 1991, 1992 ) as well as gender and feminist theorists. While theorists such as Beck and Giddens have been preoccupied with establishing the connection between reflexivity and the construction of the 'non-gendered' self, gender and feminist theorists have sought to amplify the debate by exploring the intersecting nexus of contemporary theorizing, more fully within this context. This paper explores the theoretical underpinnings of these debates and their application to specific professional and personal domains. I consider three case studies to assess these issues as outlined in my own work, Brooks 2006 , and in the work of Wajcman and Martin 2002 , and McDowell 1997 , which draw on empirical research and explore changes to gender identity within professional and personal domains. I conclude that there is little evidence in the research presented here of any systematic reconfiguring of gender identities leading to a detraditionalization of gender as suggested by the 'reflexive modernization' theorists.     

Aspiration,reunification and gender transformation in Jat Sikh marriages from India to Canada

Abstract In this article I explore marriage as a strategy of family migration among a transnational community of middle‐class Jat Sikhs. Family reunification and status aspirations are examined as central concerns of the transnational movement of Jat Sikhs from India to Canada. It is argued that Jat Sikh transnationalism and gender are mutually‐constitutive: migration strategies can construct women, as well as men, as agents of marital citizenship, and in facilitating migration, transnational marriage may transform practices and notions of gender and status. The article is based on preliminary ethnographic research among Jat Sikh brides in Toronto and Vancouver, and forms part of a larger study of gender, modernity and identity in Indo‐Canadian Jat Sikh marriages.     

Caught in the Middle? Worker Identity Under New Participatory Roles

This paper assesses four theories of the determinants of work identities of workplace participants. Data come from a case study of the General Motors team concept assembly plant in Shreveport, Louisiana. The findings indicate that Marxist theories of workplace control overestimate the extent to which management influences the identity of workplace participants. Some support was found for the Weberian perspective that work identity is determined by patterns of occupational mobility, yet strongest support was found for the Durkheimian focus on workplace norms. Implications are drawn regarding the meaning of employment in late modernity.     

‘Heroes and Matriarchs’: Working‐Class Femininities,Violence and Door Supervision Work

Door supervision work is traditionally seen as a working‐class, male‐dominated trade. In addition, it is deemed to be one that is physically risky, where violence is seen as a ‘tool of the trade’ and where ‘bodily capital’ and ‘fighting ability’ are paramount to the competent performance of the job. This paper is a timely analysis on the manner in which the increasing numbers of women who work in door supervision negotiate their occupational identity and construct their work practices. The analysis focused on the way in which discursive constructions of both violence and workplace identities are variably taken up, reworked and resisted through the intersection of gender and class. This resulted in the identification of two main discourses; ‘playing the hero’ and the ‘hard matriarch’. These findings allow us to theorize that multiple, gendered and classed occupational identities exist beyond normative expectations and can be seen to be both emancipatory for working women, while simultaneously bolstering exploitation, workplace harassment and violent practices.     

Women and Work in the Information Age

Widespread social transformation and new class structures are predicted with the coming of the ‘information age’, but there is disagreement about the likely outcomes for work and em‐ployment patterns. Mainstream writing on the information age, both from the functionalist and Marxist traditions, tends not to consider likely consequences for women, but recent feminist research on gender and technology, treating technology as masculine culture, offers a useful framework for further research. This article argues that the information age may lead to some areas of convergence between the sexes in their experience of future work, but men may continue to defend areas of competence and to dominate the high status and powerful occupational positions of the future.     

Revanchist Masculinity: Gender Attitudes in Sex Work Management

Pimps, or male managers of female sex workers, are commonly represented in popular culture as hypermasculine and as a ubiquitous part of sex work. However, there is little empirical scholarship on pimps or the construction of their masculinity. Drawing on ethnographic and interview data, this article demonstrates how pimps produce a “revanchist masculinity” that seeks to reclaim power from women and establish status over other men. Pimps are suspicious of sex workers’ motives and deny them decision‐making power and profit sharing—processes that highlight how work practices can structure gender identity construction.     

Identity,beliefs and community: LDS (Mormon) pre‐service secondary teacher views about diversity

Research shows that pre‐service teachers must engage in a self‐examination of identity, attitudes and assumptions concerning such issues as privilege, group membership, religion, gender and language before entering a classroom. However, this is no easy task for students with little experience of living in or learning about diverse communities. Such a state is Utah in the US, a region whose historical roots are rural and—unlike any other American state—whose citizens, political leaders and educators are predominately Euro‐American and members of the Church of Jesus Christ of Latter Day Saints (LDS), commonly known as Mormons. While some teacher educators encourage their predominantly LDS secondary pre‐service teachers to utilize critical pedagogy, it becomes clear that students' religious identity comes into conflict with issues associated with race, class, language and gender. The following qualitative case study examines how the theology of the LDS Church informs the identity and educational belief systems of six female, LDS pre‐service secondary educators as they prepare to teach in diverse communities across the US.     

Occupational concentration in work establishments

The failure of sociological and economic models premised on individual decision-making to account for persistent patterns of occupational concentration by race and gender has been a matter of considerable recent interest and debate. One response to this debate has been to explore the impact of various organizational dimensions on the social division of labor as experienced by males and females and/or blacks and whites. The importance of the work place as a locus of occupational restrictions has been widely acknowledged, but empirical research on this topic has been limited by the availability of establishment-level data. This paper seeks to contribute to our understanding of occupational concentration by race and gender through analysis of 1980 EEOC data on business establishments. The first phase of analysis examines the importance of the work place for occupational concentration by race and gender and places the EEOC data within the context of the 1980 U.S. economy. The second phase of analysis explores the impact of several organizational characteristics on occupational concentration within work establishments.     

Occupational Sex Segregation and Part‐time Work in Modern Britain

It is often argued that women's full‐time work is becoming less gender segregated, while their part‐time work becomes more so. This article looks cross‐sectionally and longitudinally at the relationship between occupational sex segregation and part‐time work. An innovative application of segregation curves and the Gini index measures segregation between women full‐timers and men and between women part‐timers and men. Both fell between 1971 and 1991, as did overall occupational sex segregation. These results were used to contextualize a longitudinal analysis showing how shifts between full‐time and part‐time hours affected women's experiences of occupational sex segregation and vertical mobility. Human capital explanations see full‐time and part‐time workers as distinct groups whose occupational choices reflect anticipated family roles. The plausibility of this emphasis on long‐term strategic planning is challenged by substantial and characteristic patterns of occupational mobility when women switch between full‐time and part‐time hours. The segmented nature of part‐time work meant that women who switched to part‐time hours, usually over child rearing, were often thrown off their occupational path into low‐skilled, feminized work. There was some ‘occupational recovery’ when they resumed full‐time work.     

Work–family Management among Low‐wage Service Workers and Assistant Professors in the USA: A Comparative Intersectional Analysis

Noting an inattention to the specific ways in which class, race, and gender combine to affect work–family management, we conducted a qualitative exploration of the processes of intersectionality. Our analysis relies on two points on a continuum of class experiences provided by two groups of predominately white female workers: low‐wage service workers and assistant professors. Drawing on in‐depth interviews with each group, we examine the similarities and differences in their experiences of negotiating their work worlds as they tried to meet family demands. We focus on the ways in which class and gender interacted to shape these women's everyday lives in different ways. While we found that women privileged by class were privileged in their abilities to manage work and family demands, we also found that class shaped the gendered experiences of these women differently. Our data suggest that, in the realm of work–family management, class mutes gendered experiences for assistant professors while it exacerbates gendered experiences for women working in the low‐wage service sector. Our analysis not only highlights the importance of considering intersecting hierarchies when examining women's lived experiences in families and workplaces, but provides an empirical example of the workings of intersectionality.     

SHOPFLOOR CULTURES: The Idioculture of Production in Operational Meteorology

Each workplace operates within a cultural context in which local features of interaction influence how employees conceptualize their workplace self. Building on small-group research, I argue that understanding these idiocultures as action arenas helps to specify how group knowledge, practices, and beliefs are expressed and affect occupational identity. To demonstrate the power of microcultures, I analyzed local offices of the National Weather Service (NWS) through ethnographic methods. I focused on the Chicago office, demonstrating how its culture, which emphasizes autonomy and resistance to authority, shapes the staff's images of scientific practice and the contours of being a scientist. The culture is revealed in their joking relations as well as in other office traditions. I then compared this culture with that of Flowerland, a spin-up office established in the 1990s. These two offices use their cultures to differentiate themselves, creating distinct work practices. As all work groups have local cultures, giving greater attention to small-group dynamics helps us understand how workers define themselves, how cultures differ, and how the effects of these differences shape the experience of work.     

Female Clerical Workers in Academic Settings: An Empirical Test of the Gender Model

The purpose of this paper is to report the findings of an empirical study designed to test the gender model of work on a sample of 374 female clerical workers in academic settings. In the gender model of work, personal/family variables are given primacy in terms of explaining work attitudes and behavior. Independent variables selected for study were sex role orientation, education, having a blue-collar husband, and having three or more children. Dependent variables were perceived occupational stress, occupational satisfaction, perceived power, thwarted mobility, and work aspirations. Six hypotheses were tested; three were confirmed. The authors conclude that non-traditional sex role orientation is positively related to perceived powerlessness, low occupational satisfaction, and high work aspirations. Low Pearson's r for each confirmed hypothesis suggests the inadequacy of the gender model for this particular population.     

'I don't know what I'd do without our Mam' motherhood, identity and support networks

This paper explores the role and importance of kinship within the lives of 14 working class women as they seek to make sense of motherhood and their own self‐identity as a young mother. Within late modernity, numerous discourses suggest that kin networks and the role and importance of kinship are in decline as ‘the family’ changes and adapts. Indeed, the idea of extended family support and networking is frequently viewed as a historically cozy image rather than an everyday reality as we enter the twenty‐first century. However, this paper demonstrates that the situation is far from straightforward. The young mothers’ discourses and everyday experiences remain firmly grounded in relations of class, gender and the locality within which they live. Hence, although many of the young women are increasingly individualised, self‐reflexive actors seeking to make sense of intimate relations and kinship in an ontologically insecure world, kin networks, especially female kinship continue to play a pivotal role in their lives—practically, socially and emotionally. Indeed, female kinship is closely interwoven with their self‐identity as a caring and capable mother.