基于案例推理技术的企业经营决策支持模型设计

本文提出了一个基于案例推理技术的企业经营决策支持模型的设计思想和实现方法。该模型通过对案例库中记忆的源案例企业的经营指标进行相似性搜索,在分析源企业实施的各项决策及实施后收到的经营效果的基础上,对目标企业未来经营策略进行指导。在关键技术(相似度搜索)上,模型采用了一种新的混合相似性搜索的方法,克服了传统的只能对确定性指标进行搜索的缺陷。     

影响搜索引擎营销效果的关键因素分析

此文从消费者的搜索行为入手,对可能产生的搜索结果、屏幕关注度分布和点击行为等展开分析,分析了影响搜索引擎营销效果的主要因素,以及控制和改变这些要素对营销效果的影响.这些要素包括:关键词所反映的搜索动机、信息项出现的位置、前后项关系、以及搜索动机与营销诉求的关联性等.文章采用实证分析方法,模拟用户浏览搜索引擎页面的过程,...     

浅析体验营销理念在电视旅游节目中的应用——以韩国娱乐节目《两天一夜》为例

体验营销是体验经济时代提出的营销模式,为企业提供了一种全新的营销模式。电视旅游节目是目的地营销的一个重要手段,面对体验时代旅游需求的改变,电视旅游节目应引入体验营销的观念,改革和创新旅游节目,提高节目的参与度。     

基于网络背景的营销模式及其运作

模式是指某种事物的标准式样,是一种标准化的程式。本文所谓的营销模式不是一个包罗万象的体系,而是指市场营销活动的基本程式,是市场营销行为所内在的最本源特性的具体表现。这一定义包含了两个方面的内容:首先,营销模式是对市场营销本质属性的一种概括,这是一个相对抽象的范畴,表明营销模式本身的存在状态;其次,由于市场营销的本性需要借助外显的活动来体现,因而,使其得以实现的方式或路径便成为营销模式题中应有之义,这是立足于操作层面的一个具象的范畴。(一)网络背景下的共同营销模式在网络营销领域,营销模式是一个受到普遍关注的理论…     

群邑的华丽转身成为跨媒体整合平台

4A能做好数字营销吗？面对这样的质疑，群邑中国用中粮微博营销、立邦漆搜索营销、smart淘宝“团购”等一个个成功案例，给出了让人刮目相看的答案。媒介投资管理服务商“媒体生态的改变在中国将会越来越快、越来越有趣，变化的拐点已经到来，”     

41 全球地方化营销

全球化营销是指在全球采用统一的标准化营销策略,应用前提是各国市场的相似性,具有规模经济性等优点。地方化营销则是指针对各个地方市场的不同需求度身定制相适应的营销策略,在各市场存在较大差异的前提下使用,优点是营销效果好,但成本昂贵。企业在营销实践中发现将以上两者结合起来的全球地方化营销模式则能综合两者的优点,它是一种“全球化思考、地方化行动”的战略。要想获得全球地方化营销的成功,第一步也是最关键的一步就是仔细研究各个市场,找出不同市场的共性与差别。但在不同国家实施时作适当的调整,从而满足各个市场的不同要求以占领更多的市场。     

营销模式及其适应性

<正>营销如何打仗,关键是要清楚你的武器是否有足够的“火力”。近年来,营销领域的新名词层出不穷,比如会议营销、娱乐营销、事件营销、文化营销等等,让人眼花缭乱,无所适从。“营销究竟有哪些模式?到底什么样的模式才适合我?”很多企业人发出了这样的感叹。其实,这些营销的新名词、新方式只不过是营销的招术而已,并非模式。好比武术中的“降龙十八掌”,只有多个招术结合在一起,才能称为一个套     

内蒙古杂粮营销模式探索

近年来,杂粮越来越受到消费者的青睐,在内蒙古地区虽然有些杂粮企业开始出现并取得了一些进展,但是,在营销模式上还没有摆脱传统的小型粮油店、超市等零售的模式.为了寻找一条更加适合内蒙古杂粮未来发展的营销模式,为了把内蒙古丰富的杂粮品种推向全国市场,本文对内蒙古杂粮新的营销模式进行探索.在探索中仍然沿用了管理学中价值链分析的内容,同时重新定义了杂粮营销价值链,其具体内容分别为:杂粮种植户、杂粮销售商、杂粮需求者.在整个价值链中,将文化营销、品牌营销、连锁、兴奋点营销4个营销模式整合起来,形成一个新的模式--价值链营销模式.     

基于搜索引擎的学术搜索及其影响

随着网络技术的迅速发展,学术搜索应运而生成为一个新的服务领域。学术搜索的出现,对文献需求者、网络资源整合模式、图书馆信息服务和学术出版和数据库供应商都有着重要的影响。     

企业电子商务系统设计分析

随着网络经济的发展,企业传统的营销模式已经满足不了企业的发展,新兴的电子商务营销模式正以不可估量的速度发展,企业为了迎合时代的要求,势必改变自己原来的营销模式,建立一个高效合理的电子商务系统成为必然。本文讨论了建立电子商务系统的原则、设计思想、总体结构以及设计方案。     

The Effects of Process and Outcome Similarity on Users' Evaluations of Decision Aids*

Decision aids (DA) used in online shopping contexts have been shown to improve users' product choices. Given that previous research (e.g., Byrne & Griffitt, 1973 ) has demonstrated the positive effects of perceived similarity on an individual's evaluation of others, this study investigates the effects of users' perceived similarity with a DA on their evaluations of that DA. More specifically, we investigate the effect of users' perceptions of the similarity between their own decision process and that followed by the DA to arrive at a recommendation (decision process similarity), as well as the similarity between the recommendations made by the DA and users' initial choices (outcome similarity), on their evaluations of the DA's usefulness and trustworthiness. The results of this study show that perceived process similarity exerts positive and significant effects on users' perceptions of the DA's usefulness and trustworthiness. However, the effects of perceived outcome similarity on trust are completely mediated by perceived process similarity. It is also observed that the level of the user's domain knowledge moderates the effects of perceived decision process similarity on both perceived usefulness and trustworthiness. These results have implications for DA design. It is important that designers consider the process by which users make decisions for themselves and align the DA's decision process with those of the user's, especially for the novice user. The full mediation of the effect of outcome similarity on trust by process similarity highlights how a similar decision process can mitigate some of the negative effects of outcome dissimilarity.     

山寨产品/真品相似性评价与山寨产品购买意愿

研究了山寨产品/真品相似性评价对山寨产品购买意愿的影响,并且将相似性评价进一步区分为象征相似性评价和功能相似性评价.通过问卷调查和回归分析,研究发现象征相似性评价和功能相似性评价是2个可以区分的概念,并且在象征相似性评价与购买意愿关系中,使用窘迫性的调节作用显著;在功能相似性评价与购买意愿的关系中,使用窘迫性和聪明购买者感知的调节作用显著.     

一种改进的CBR案例检索相似性度量模型

案例相似性度量是基于案例推理(CBR)的突发事件应急决策管理的关键问题。本文基于最近邻算法,提出一种改进的案例相似性度量模型。提出结构相似度度量缺失数据对于案例结构特征相似性的影响,引入变异系数度量案例属性的可替代性,精确描述替代程度不同的属性对于案例相似性的贡献。最后通过具体案例检索实例验证了该模型的有效性。     

成员企业权力结构对联盟中控制权不对称分布影响的研究

以我国电器制造企业间联盟为样本,考察了成员企业权力结构对联盟控制权不对称分布的影响.结果表明,成员企业的权力结构各因素显著影响着联盟控制权的不对称分布:内部联合权力水平会弱化这种不对称,而其冲突水平则会强化这一不对称;外部联合权力水平会显著强化这种不对称,内外部联合权力间的冲突水平也会强化这种不对称.同时,成员企业的权力结构相似性与联盟中控制权分布的不对称之间存在负相关关系,但这种关系并非线性关系,仅在成员权力结构具有高度相似性时,才会倾向于降低联盟控制权分布的不对称.     

基于知识情境的知识重用与创新机制研究

知识情境是知识产生和应用的具体背景和环境.本文提出用情境图为知识情境建模,通过本体概念匹配获得结点相似度,推算情境相似度,进而得到与问题情境相似的历史情境;提出补情境及相似度向量的概念,通过相似度向量分析,获得相似情境的补情境,从而建立一种将相似情境与其补情境进行整合的知识创新机制;建立基于知识情境的知识重用与创新管理系统框架,系统由查询模型生成、情境库和知识库及情境匹配及分析等模块组成,实现知识的重用和创新管理;给出一个应用实例,说明系统应用于汽车概念设计的基本过程.     

The moderating effect of political skill on the demographic dissimilarity — Leader–member exchange quality relationship

LMX theorists have long argued that similarity between supervisors and subordinates will lead to the development of higher quality leader–member exchange (LMX) relationships. However, studies that have examined the impact of similarity on these relationships have found mixed results, suggesting the need for examining moderators. The purpose of the present study was to examine the impact of subordinates' political skill on the relationship between supervisor–subordinate racial similarity/dissimilarity (RSD) and the quality of LMX relationships. The sample consisted of 189 participants in a retail service organization. The results indicate that political skill is a significant moderator, and plays a substantial role in LMX relationship quality for racially dissimilar supervisor–subordinate dyads. The strengths and limitations of the study, and directions for future research are discussed.     

Competing and Cooperating Similarity in Global Strategic Alliances: An Exploratory Examination

We used two variables, competing similarity and cooperating similarity, in developing a comprehensive model that forces a simultaneous treatment of partner characteristics and partner capabilities in global strategic alliances. An empirical test of this model on a sample of 70 global strategic alliances indicated mixed support for our hypotheses, and suggested that competing similarity has a negative effect and cooperating similarity has a positive effect on alliance outcomes. Findings also show that deliberate 'relational efforts' mitigate the frictional effects of differences in partner characteristics.     

基于灰色关联度和理想解法的决策方法研究

引入灰色系统理论对传统理想解法(TOPSIS)进行了拓展,提出了一种基于灰色关联度和理想解法(TOP-SIS)的决策方法。该方法将欧氏距离和灰色关联度有机结合,构造了一种新的相对贴近度以实现对方案的评价。新贴近度同时反映了方案与理想方案和负理想方案之间的位置关系和数据曲线的相似性差异,物理含义更加明确。最后通过一个供应商选择的示例进一步说明了方法的应用步骤。     

Cognitive biases in the perceptions of country distance

One IB research stream on country distance supports that distance is influenced by the observers' perceptions, which reflect their unique experiences, as working abroad and cultural background. This study on distance perception is different but complements previous research, as we focus on certain systemic biases in perception that are inherent in fundamental human thinking processes when judging similarity. We build on cognitive psychology research, which shows these biases stem from mental shortcuts and heuristics, which people are prone to take in certain circumstances. We test our theory by conducting three experiments. First, we examine a different source of country distance asymmetry due to the fact that one of the countries in a pair is more salient. Second, we propose that context affects country similarity in that distance depends not only on the characteristics of the two countries being compared, but also other countries under consideration. Third, we challenge the notion that perceptions of country similarity and dissimilarity are exact opposites. We argue that ‘distance’ between two countries is a function of the number and salience of characteristics that two countries have in common, or similarity, and those features that are in one country but not in the other, or dissimilarity.     

Futures studies versus planning

The growing interest in the study of the future and the increasing number of organizations and commissions in this field, raises the question of how this area of study is to be distinguished from conventional planning. One may wonder about this question, since there would appear to be correspondence, or at least similarity, in that both are future-oriented and express thinking about the future. The thesis of this paper is that despite the similarity between planning and futures studies and their inter-relationship, it is possible and even desirable to distinguish between them, a distinction which has both analytical and practical significance. A conceptual framework based on this distinction will be presented and its implications examined.