Explaining the Origins of Public Relations: Logics of Historical Explanation

This study reviews a major body of research—historical explanations for the emergence of public relations as a social institution. This review of public relations histories identifies three distinct logics of historical explanation—a functionalist logic, an institutional logic, and a cultural logic. It then describes how these three logics are used in public relations histories and explores the theoretical and methodological challenges that each of these approaches presents.     

Parallels in propaganda? A comparative historical analysis of Islamic State and the Nazi Party

ABSTRACT

This article responds to calls for more comparative historical studies in public relations history across nations and cultures with a comparative analysis of the propaganda operations of Islamic State with the Nazi Party. This comparative historical approach aims to reduce the uncertainty associated with extremist terrorism and bring a historic-communicative perspective to an organization that politicians and commentators arguably overestimate in what has been described as the “epistemological crisis” of Western counterterrorism. This investigation attempts a methodological expansion of public relations historiography by applying the theoretical approach of historical institutionalism as basis for comparison between the two institutions alongside conventional content and artefact analysis. The project identifies ten parallels in propaganda and concludes that some of these commonalities – including a focus on engaging and recruiting young people, for example – can provide historically-derived guidance on counter terrorism responses in the communicative sphere.     

Re-examining the economic roots of public relations

The present global financial/economic crisis affects virtually the whole world and has brought to light a neglected economic context in public relations. To anyone familiar with the field's early history, it is obvious that a large part of that history intertwines with the long struggle between corporate, purely economic, interests and the need to apply public relations to combat public hostility and to gain public favour. This article works with both functional and critical approaches to engage with the particular relevance that the economic context of public relations holds in times of economic downturn. In referring to economic context, it includes the following issues: the economic roots of public relations practice in the historical context, the interactions between public relations theory and theories of economics and political economy, and the importance of economics to public relations practitioners.     

Modernity and the development of PR in Norway: Influences and interactions

This article examines the relationship between Norwegian PR history and the development of modernity. The theoretical starting point is based on historical sociology and especially theories of modernity as formulated by Anthony Giddens and Jürgen Habermas. The study concerns the period from 1800 to 1913, where Norway may be defined as a modern capitalist society. The study shows that there is a mutual interaction between PR history and the development of modernity in Norway: in the same way that PR is a product of modernity, PR activities are also important for the development of modernity. Basic concepts in this development are rationalism (science and technology), nationalism, parliament, law/justice, democratisation, freedom of speech, public spheres, individualism, elitism, discipline/control, civil society, capitalism, industrialism, political parties, and mass participation in politics.     

The history of academic research in public relations: Tracking research trends over nearly four decades

This study analyzed the history of public relations scholarship over 39 years of research published in two journals: the Journal of Public Relations Research and the Public Relations Review. By examining the topical, theoretical, and methodological themes, this study found new research topics, theoretical and methodological trends. These revealing themes provided a comprehensive picture of research trends and patterns of public relations scholarship, thus providing insights for future research agendas aimed at improving the breadth and depth in public relations.     

Knowledge,boundaries, and bodies: Social construction between medical sociology and science and technology studies

Medical sociology and science and technology studies (STS) emerged from different positions, but often closely related concerns, within the broad discipline of sociology. Their interface and areas of overlap have mostly been shaped by theoretical positions broadly considered “social constructionist.” Taken together, these perspectives provide empirical and theoretical tools to analyze important questions about how social inequalities, forms of scientific knowledge, and patterns of human health come to be produced and feedback into one another. Examining their intersection enables sociological questions such as: How is medical and public health scientific knowledge produced, stabilized, and taken as fact? How are scientific facts about health and illness used, experienced, and challenged? What is the relationship between health inequalities and public health or medical knowledge? This article seeks to briefly trace the important contributions that social constructionist research has made at the interstices of medical sociology and STS, further clarifying the history, points of intersection, and areas of diversion between them. The current COVID-19 pandemic has unveiled the political struggles that constitute public health scientific knowledge and circulation. The interface between STS and medical sociology can help us to make sense of the interrelationships between politics, power inequalities, and public health scientific knowledge.     

Interpersonal trust and voluntary associations: examining three approaches

The relationship between interpersonal trust and membership in voluntary associations is a persistent research finding in sociology. What is more, the notion of trust has become a central issue in current social science theorizing covering such diverse approaches as transaction costs economics or cognitive sociology. In different ways and for different purposes, these approaches address the role of voluntary organizations, although, as this paper argues, much of this thinking remains sketchy and underdeveloped. Against an empirical portrait of this relationship, the purpose of this paper is to assess such theorizing. We first set out to explicate major approaches to trust in economics, sociology and political science, using the non-profit or voluntary organization as a focal point. We then examine the various approaches in terms of their strengths and weaknesses, and, finally, identify key areas for theoretical development. In particular, we point to the social movement literature, the social psychology of trust, and recent thinking about civil society.     

Resourcing the next stages in PR history research: The case for historiography

Since the start of the 21st century, significant work has been done in expanding not just the content, but the geographical, methodological, and social range of public relations scholarship. The expansion has parallels – a few of which we acknowledge below – in the body of historical work in the discipline. In this article, we contend that future research on PR pasts should seek to be relevant to three clusters of contemporary themes that feature strongly in mainstream history. Cluster one is the environmental context of globalization and associated geographical and social diversifications. Cluster two concerns the scale, methods, and ecological inclusiveness to engage with these changes; and, the third covers nation-centric mindsets, archival assumptions, and the impact of changing media. We also argue for PR historians resourcing the next stages of PR history from advances in historiography and history writing practices with particular attention to the point of view of the historian and awareness of the traditions and limitations, within which he, she, or they write. We suggest that this resourcing process will involve questioning assumptions of authority embedded in archive-centered PR research, decentering nation-bound narratives, re-evaluating notions of objectivity, and extending the field's temporal and spatial boundaries.     

Life History and the Critique of American Sociological Practice

This paper is a contribution to the uses of life histories and the dialogue regarding the "standards" for their use. Through a meta-analysis of life histories in the United States since the publication of the Polish Peasant , we develop a typology to critically evaluate their methodological/theoretical practices in sociology. We find a broad range of uses of life histories in the areas of substantive focus, analysis, relationship of oral history and the subject, relationship of oral/life history to other materials, purpose of the research, and relationship of oral/life history to other phenomena. We conclude that life history methods have not had the transformative effect on sociology that they have had in other disciplines. By and large, the actual production of life histories continues to be a historical, to be characterized by abstract empiricism, to extinguish subjects, and to ignore the link between biography and history.     

Cyber-PR and “dynamic touch”

Mobile communications technologies challenge public relations practitioners to expand their thinking and practice. Liberating electronic communication from fixed devices means that familiar PR approaches designed to reach audiences through such equipment are insufficient in themselves. They need to be complemented by new strategies, including those based on conceptualizing cyber-PR as dynamic communicative “touch.”     

Pete Rozelle: A historical review of how the NFL commissioner used public relations

Few public relations practitioners rise to the level of head of an organization; therefore, this study on former National Football League Commissioner Pete Rozelle presents a unique opportunity to examine how an organizational leader with PR work experience managed a business operation. Drawing upon unique historical records, this study demonstrated how Rozelle used his public relations background to help make the NFL America's number one sport (in terms of revenue and in fan polling).     

MEDICAL SOCIOLOGYAND PUBLIC HEALTH: PROBLEMS AND PROSPECTS FOR COLLABORATION IN THE NEW MILLENNIUM

Medical sociology and public health share many of the same concerns in the study of social and cultural factors that affect the health of the population. Differences in theoretical approaches, methodological procedures, conceptualization and measurement, and research objectives, however, often serve to limit the potential for collaboration between the two disciplines. Sociologists possess many of the theoretical models and analytical techniques needed in public health for the study of the impact of socioeconomic status, poverty, inequality, differentials in power, and social and cultural differences on disease outcomes and health status. Although in the past, public health professionals were dependent primarily on the theoretical and analytical models offered by epidemiology and social psychology, current trendsin public health research have opened a wider variety of opportunities for sociologists to contribute to public health research. Public health has reached a crossroads that leads in two directions: a broad approach that addresses the sociocultural foundations of health and a more narrow approach focusing on more proximal risk factors such as individual lifestyles or health risk behaviors. This article presents a review of the factors that led to this crossroads in public health and offers suggestions as to how sociologists might take advantage of the opportunities afforded by the broader approach to public health that is gaining momentum among some public health practitioners. Medical sociologists are uniquely equipped to assist public health in recapturing its historical commitment to social justice in the maintenance of health for the entire population.     

What do we know about government public relations (GPR)? A systematic review of GPR in public relations literature

Despite the importance of public relations within local, national, and international government organizations, government public relations (GPR) is still an understudied field in public relations research when compared to its corporate and nonprofit counterparts and has been critiqued for lacking theoretical development (Liu & Horsley, 2007). To present the accumulated knowledge about GPR, this study used content analysis and bibliometric network analysis to systematically review 155 articles published in key public relations journals from 1976 to 2021. Our findings illustrate the status of GPR scholarship in terms of publication trends, authorship, research contexts, research topics, theoretical knowledge structure, methodological approaches, and ethical considerations. Findings suggest that GPR is a fast-growing field attracting international and multidisciplinary scholarly interests; yet has not been clearly defined and theorized. With strong theoretical roots in relationship management, GPR has the potential to develop context-relevant theories capturing the distinctive relational dynamics in various government communication situations. This study proposes a work-in-progress definition of GPR, identifies critical research gaps, and suggests future research directions to assist GPR in developing into a distinct and promising subfield of public relations research.     

Theoretical Blockage: a Strategy for the Development of Organizational Theory*

In recent years the field of sociology and the subfield of complex organization have experienced a series of running debates between persons subscribing to structural approaches and those holding to interaction perspectives of scientific inquiry. Drawing upon Spinner's (1973) discussion of the types of intertheory relationships, this paper extends his analysis by drawing attention to the Polanyi-Hanson-Kuhn position on the fundamental nature of theory-laden observation. A methodological rule is proposed, using theoretic blockage as the basis for alternate shifting between diverse theories. In this manner, tenets of various theoretic perspectives can serve as heuristics to a more informed analysis. A theoretical discussion of power, deference, and social coordination is used to illustrate how the methodological rule of theoretic blockage can be employed to advance organization theory. I argue that the theoretical diversities in the subfield of complex organization can provide an excellent arena for exploring critical intertheory dialogues which can advance our knowledge of organizations. At the same time they can serve as a testing ground for general intertheory and interdisciplinary linkages.     

Toward a sociology of global comparative placemaking

I call for a globally informed sociology of comparative placemaking that integrates historical and contemporary processes and includes the ephemeral, institutional, and personal. By placemaking, I am referring to the explicit or tacit cooperation among people to create, maintain, and give meaning to places in space through bodily occupation given differential resources and constraints. I review select place, space, and community-based literature about urban, Black, migrant, LGBTQ, and international populations to think about how we can build upon and integrate multiple theoretical, methodological, and epistemological insights to form an explicit placemaking research agenda. A US focus on neighborhoods contrasts with a comparative examination of global urban networks, social polarization, and transformation of the built environment in the interdisciplinary field of global urban studies (Ren, 2018). I argue for a placemaking research agenda that bridges insight from US Urban Sociology with Global Urban Studies to consider how various structures and actors constrain and facilitate place projects. With a globally reaching and comparatively informed sociology of placemaking, we can illuminate our multi-structured story of place and agency in context. We can answer questions about how and why we co-create and are simultaneously disciplined by the process of creation.     

For a postcolonial sociology

Postcolonial theory has enjoyed wide influence in the humanities but it has left sociology comparatively unscathed. Does this mean that postcolonial theory is not relevant to sociology? Focusing upon social theory and historical sociology in particular, this article considers if and how postcolonial theory in the humanities might be imported into North American sociology. It argues that postcolonial theory offers a substantial critique of sociology because it alerts us to sociology’s tendency to analytically bifurcate social relations. The article also suggests that a postcolonial sociology can overcome these problems by incorporating relational social theories to give new accounts of modernity. Rather than simply studying non-Western postcolonial societies or only examining colonialism, this approach insists upon the interactional constitution of social units, processes, and practices across space. To illustrate, the article draws upon relational theories (actor-network theory and field theory) to offer postcolonial accounts of two conventional research areas in historical sociology: the industrial revolution in England and the French Revolution.     

The “Turkish Model” of Sociology: East–West Science, State Formation, and the Post-Secular

The field of sociology in Turkey has a history that is perhaps unique to Europe (and the “West”) in its co-founding with a modern nation-state, and yet its story is more central to the discipline’s general development than that of a marginal “outlier.” Positioned at an East–west crossroads, Turkey, and its sociological tradition, have been in an ongoing conversation between the two cultural poles. Drawing on Edward Said’s Orientalism, this article traces the discipline’s history through the lens of an East–west gaze. Touching on the lived public social questions that this story invokes, regarding ethnic relations, gender, migration, democracy-building, religion, and international relations, this article surveys the growth and present state of the discipline, including methodological trends and current issues.     

How Public Are We? Coverage of Sociology by the Associated Press

The recent and prolific attention to public sociology has involved a great deal of theoretical debate about its merits, flaws, and potential future within the discipline. Despite the loud call for becoming more public, existing research on the discipline lacks both an empirical understanding of where we are as well as a methodological rubric to guide future inquiry. This project explores one outlet for public sociology—the press—as a starting point for this line of research. Through an investigation of Associated Press stories featuring sociology and sociologists, we seek to provide a baseline for consideration of public sociology efforts by describing the current state of how our discipline and its members are portrayed in the press. Further, based on our findings we provide some insights for future research.     

Milestones in Turkish public relations history

This study aims to mention the most important events, cases and names that have had an impact on the public relations profession in Turkey within historically-divided developmental periods between 1920 and 2012. While forming the historical periods into sub-phases, socio-political and economical contexts are considered. Three separate periods are named: antecedents, emergence and developmental. Concerning these periods, the applicability of Grunig and Hunt's (1984) four models of PR is discussed within a Turkish context, and it is concluded that the typology does not totally fit into Turkish PR history.     

Toward an historically informed Asian model of public relations

This paper undertakes a meta-analysis of the 51 historiographies of public relations in Asia-Pacific countries to identify common themes, threads and theoretical insights. The authors propose a set of necessary components for the study of Asia-Pacific public relations drawn from a historical perspective that differs from the paradigmatic underpinnings of the major Western models. They draw conclusions about epistemological and practice differences between public relations in the West and in the Asia-Pacific region in a globalizing world.