Public relations anthropologies: French theory,anthropology of morality and ethnographic practices

The protagonists of this article are Lucien Matrat and the group of academics he led, known as the “European doctrine (or school) of public relations” (Boiry, 2004, p. 1). These public relations academics and professionals, who were mainly French, represented a body of knowledge which was characterised by an ethical and anthropological approach to public relations. It is this approach that led to Matrat's drafting of the Code of Athens and the creation of a theory of public relations based on human beings. The European doctrine also advocated the application of ethnographic methods to create corporate culture, such as the projet d’entreprise (corporate project). This paper analyzes, from a historical and theoretical viewpoint, this anthropological approach to public relations.     

Parallels in propaganda? A comparative historical analysis of Islamic State and the Nazi Party

ABSTRACT

This article responds to calls for more comparative historical studies in public relations history across nations and cultures with a comparative analysis of the propaganda operations of Islamic State with the Nazi Party. This comparative historical approach aims to reduce the uncertainty associated with extremist terrorism and bring a historic-communicative perspective to an organization that politicians and commentators arguably overestimate in what has been described as the “epistemological crisis” of Western counterterrorism. This investigation attempts a methodological expansion of public relations historiography by applying the theoretical approach of historical institutionalism as basis for comparison between the two institutions alongside conventional content and artefact analysis. The project identifies ten parallels in propaganda and concludes that some of these commonalities – including a focus on engaging and recruiting young people, for example – can provide historically-derived guidance on counter terrorism responses in the communicative sphere.     

Challenging accounts: Public relations and a tale of two revolutions

This article provides a brief account of public relations, and of those who use its practices, in the Zionist revolution that led to the formation of the state of Israel. In relating that narrative to aspects of the American Revolution, it explores similarities and differences with a threefold aim: (1) to describe the distinctiveness of Israeli public relations development, informed by, but not determined by, U.S. accounts; (2) to clarify how different national origins continue to impact on the contemporary profession; and (3) to encourage others to put forward their accounts of their specific histories, and their specific historical actors. In Kuhn's [Kuhn, T. S. (1962). The structure of scientific revolutions. Chicago: University of Chicago Press] classic account of paradigm revolutions in science, the impetus frequently comes from activities on the margins that conflict with core assumptions. The article's specific account of the formation of Israel, and its intertwining with public relations, adds to the recent growing movement to construct accounts of other national public relations histories. In contributing to this movement, it also points to how the American experience can be reconfigured as part, albeit a massive part, of a profession that is developing differently in different parts of the world.     

Durkheim's contribution to the sociological analysis of history

Emile Durkheim has long been viewed as one of the founders of the so-called variables-oriented approach to sociological investigation. This view ignores his considerable achievements using the methodology of “case-based” historical analysis, most prominent among them, his lectures on the history of French education (The Evolution of Educational Thought).In this paper I first outline the intimate relationship that Durkheim envisioned between historical and sociological investigation. I then turn to his work on French education for substantive illustrations of his approach. Finally, I explore certain points of intersection between Durkheim's approach to history and present-day concerns, especially in regard to the role of culture in history and the opposition between prospective and retrospective (“teleological”) strategies of historical analysis.     

Filmic public relations for a global audience: The United Nations and The Blue Vanguard

The project investigates the use of documentary film as a public relations tool by the United Nations (UN) for worldwide promotion of its first peacekeeping intervention in response to the Suez crisis of 1956. Specifically, it undertakes a historical investigation into the communicative purpose of the 1957 documentary film, The Blue Vanguard, which was made by the UN Department of Public Information (UNDPI). Beyond the interest connected with the intervention in the Suez crisis, the film is significant in the history of the UN’s global public relations since it was one of the first films made for the UN by UK film director, Thorold Dickinson, who arrived as Chief of Film at the UN in October 1956.The author argues that Thorold Dickinson used the documentary to make a radical public information proposition to a global audience on behalf of the United Nations. Specifically, the public relations discourse and cinematicity in The Blue Vanguard reminded a global audience that achieving peace required a new level of cultural tolerance and global co-operation, involving codes of judgement beyond the nationalistically-determined registers of the time.     

Les effets pervers du partage de la sécurité. Polices publiques et privées dans une gare et un centre commercial

This article focuses on controlling delinquency in a train station and a shopping center in a big French city. The increasing implication of private organizations in implementing security policies in public areas has spawned a literature about the “dangers of privatization”. As this fieldwork shows, private security officers and NGOs assume duties (related, for example to public relations or social policy) left vacant by police officers. Owing to this sharing of security, the police concentrate on its purely bureaucratic assignments and this has a negative impact on its legitimacy. A historical approach helps us understand how relations between the police and other parties have soured.     

Evaluating excellence: A model of evaluation for public relations practice in organizational culture and context

This paper represents the development of an innovative and comprehensive model designed to measure public relations excellence within an organizational context. Drawing on established scales of evaluation for public relations practice, researchers propose a measurement model situated within excellence Theory. Through a partnership between the research team and The Alberta Energy Regulator (AER) organization, a case study approach was developed and implemented, highlighting the relationships between organizational culture and communication. The Excellence in Organizational Context model was tested within the AER, using empirical data gathered through in-depth semi-structured interviews and a self-report questionnaire survey conducted with individuals from various identified organizational stakeholder groups. This mixed-method approach was employed to explore and understand the multi-dimensional nature of public relations practice within this organization.Researchers investigated eight dimensions of excellence in this model. Initial findings indicate that the Excellence in Organizational Context model proposed here is a valid and appropriate method for measuring public relations performance when applied as a mixed-method approach for measuring practice and establishing context within an organizational culture. This indicates the need for both organizational, stakeholder, and sector/national level data in confirming relevant benchmarks.     

Exploring online opinion leadership in the network paradigm: An analysis of influential users on Twitter shaping conversations around anthem protests by prominent athletes

The current study seeks to extend the network paradigm in public relations research by exploring the role of online opinion leaders in Twitter conversations around anthem protests by prominent athletes. The aim of the study is twofold: (1) identify opinion leaders involved in Twitter conversations related to anthem protests by Colin Kaepernick and Megan Rapinoe, and (2) further understand how and why social media users participate in conversations online about controversial subjects. The study combines social network analysis with in-depth interviews to adopt a more holistic framework for studying online opinion leadership in the context of public relations research. Ultimately, results from this study extend the network paradigm in public relations by examining the role of individual users in the construction of the discursive landscape around issue networks. Additionally, findings suggest that online opinion leaders should be differentiated from social media influencers in public relations scholarship as they reflect the movement away from Homo Economicus toward Homo Dialogicus (Kent & Taylor, 2016) and their capacity to facilitate the formation of publics and counterpublics around particular issues.     

Laïcité and multiculturalism: the Stasi Report in context1

French republican universalism – expressed most strongly in the principle and practice of laïcité– and multiculturalism have constituted opposite poles on questions of citizenship and integration. The report of the Stasi Commission on laïcité on 11 December 2003 and the following legislation on the donning of religious symbols in French public schools have once again, spurred debates over the meanings and practices of laïcité. The report and the law have been interpreted in different ways. Some have presented them as a reaffirmation of a historically constituted laïcité under new circumstances, others as a divergence from the real problems of racism, unemployment and gender inequality. In this article, I offer an alternative reading by supplementing a critical reading of the report with an analysis of its historical and immediate institutional context. I evaluate the Stasi Report in its immediate context of institutional change, and in the historical context of selected developments concerning laïcité since the 1905 law separating churches and State. I argue that the Stasi Report marks a fundamental break with French republican universalism, and I show that this break occurred contemporaneously with key gestures of multiculturalism: the establishment of the French Muslim Council and the creation of Muslim high schools under contract with the French state. This double movement to narrow the boundaries of laïcité, and for the state to expand the boundaries of identity‐specific, Muslim public institutions and private schooling constitutes a reorganization of the public sphere in France which qualifies as a move towards multiculturalism.     

Généalogie et évolution de la catégorie de « cadre » en Italie

Conceptions of the social world in industrialized countries use categories worked out in the course of a nation's history. In this respect, the notion of cadre for referring to both a concrete social group and a statistical, cognitive category turns out to be a French invention. From a societal perspective, why are there no cadres in Italy? Why is this sort of catchall category for referring to persons in the middle range of employees missing there? Although the notion crystallized through the French experience does not fit the Italian situation, we can inquire into it by examining the history of two close but distinct socioeconomic categories: quadri and dirigenti. A constructivist approach is taken to examining several aspects of the emergence of these categories in Italian society: the place of the institutions that defend and objectify them as a socioeconomic category; the expectations and aspirations that motivate them; the impact of historical and symbolical events in making these categories; and the role of sociologists who persist in analyzing Italian cadres by using quite different theoretical and ideological presuppositions.     

Selective Amnesia: Memory and History of the Urfalli Syrian Orthodox Christians

This article analyzes how a community of Syrian Orthodox Christians (Urfallis), who were forced to emigrate from Urfa to Aleppo in 1924, reconstruct their collective history. These displaced Christians maintain silence about two important events in their history. The reason for their emigration and their participation in the Syrian nationalist movement during the 1930s are either wiped from their memories or deliberately concealed. This selective amnesia is conditioned largely by the complex relationship between the ruling elite, whether French or Syrian, and ordinary Urfallis. The process of historical reconstruction suggests that the ambivalent position of these Christians, which stems from their religious affiliation and immigrant origin, makes them design alternative narratives in order to adapt to the changing political situation whilst they establish a secure position for themselves within Syrian society.     

The history of academic research in public relations: Tracking research trends over nearly four decades

This study analyzed the history of public relations scholarship over 39 years of research published in two journals: the Journal of Public Relations Research and the Public Relations Review. By examining the topical, theoretical, and methodological themes, this study found new research topics, theoretical and methodological trends. These revealing themes provided a comprehensive picture of research trends and patterns of public relations scholarship, thus providing insights for future research agendas aimed at improving the breadth and depth in public relations.     

Social movements and public relations in the early twentieth century: How one group used public relations to curtail venereal disease rates

ABSTRACT

A case study of the American Social Hygiene Association (ASHA) campaign to craft a national vision for social health showed that the group used public relations-like strategies to, as one of their officials said, “crystallize public opinion” years before Edward Bernays wrote a book of the same title. Although these efforts might not have been labeled public relations at the time, this study introduces some precedents of contemporary public relations. In this study, social activism offered a more robust approach to addressing an issue than using media relations alone could do. ASHA members used communication strategies such as segmenting audiences, utilizing events to reach appropriate audiences, using visual media, and creating house organs to arouse public sentiment, influence attitudes, and promote desired behavior.

This case study expands public relations history theory by examining why ASHA members practiced public relations as they did. In this case, ASHA used persuasive communication to pierce the veil of silence around venereal disease to craft a national vision for social hygiene and legitimize the group as the major voice on this topic. Lessons from this case can illustrate how public relations can be conducted more effectively, especially in relation to social movements.     

Queering PR: Directions in theory and research for public relations scholarship

ABSTRACT

This article presents an historical overview of queer activism and inquiry, advocating for queer theorizing in public relations, and outlining future directions for theory building. It proposes making public relations theory queer (challenging the heterosexist foundations and presumptions that constitute theory in public relations) and queering public relations theory (challenging the discomfort in theorizing sexuality and gender identity). This article is intended to be provocative and to serve as a disruption to contemporary public relations theory; it is a cry for radical rethinking of how we come to identify, define, and understand the discipline.     

For a postcolonial sociology

Postcolonial theory has enjoyed wide influence in the humanities but it has left sociology comparatively unscathed. Does this mean that postcolonial theory is not relevant to sociology? Focusing upon social theory and historical sociology in particular, this article considers if and how postcolonial theory in the humanities might be imported into North American sociology. It argues that postcolonial theory offers a substantial critique of sociology because it alerts us to sociology’s tendency to analytically bifurcate social relations. The article also suggests that a postcolonial sociology can overcome these problems by incorporating relational social theories to give new accounts of modernity. Rather than simply studying non-Western postcolonial societies or only examining colonialism, this approach insists upon the interactional constitution of social units, processes, and practices across space. To illustrate, the article draws upon relational theories (actor-network theory and field theory) to offer postcolonial accounts of two conventional research areas in historical sociology: the industrial revolution in England and the French Revolution.     

Public relations in Ghana: Work-related cultural values and public relations models

This study explores cultural influences on public relations practices in Ghana. This survey research brief reports data collected from Ghanaian public relations practitioners (n = 64) and describes work-related cultural values as well as the practices of public relations models in Ghana. The result reveals that Ghanaian public professionals tend to utilize international public relations and two-way communication models. The study extends knowledge of international public relations in African cultures.     

Moral development in public relations: Measuring duty to society in strategic communication

This exploratory study employed an online version of the Defining Issues Test (DIT) [Rest, J. R. (1979). Development in judging moral issues. Minneapolis, MN: University of Minnesota Press] to gather data on the ethical decision-making process patterns of 113, U.S.-based public relations practitioners. The DIT is an instrument based on Kohlberg's [Kohlberg, L. (1969) State and sequence: The cognitive-developmental approach to socialization. In: E. Goslin, (Ed.) Handbook of socialization: Theory and research. Chicago: Rand McNally] moral development theory, a proven measure of ethical reasoning across dozens of professions. Results show that levels of moral development in public relations significantly differ based on job segment. While corporate and agency practitioners reasoned about their ethics in a statistically similar fashion, these two groups differed substantially from their academic-based counterparts.     

PR goes to the movies: The image of public relations improves from 1996 to 2008

This qualitative analysis of public relations in popular Hollywood films from 1996 to 2008 looks at three questions: first, how is the PR practitioner portrayed in recent films? Second, what kind of public relations activities and models of public relations are depicted? Third, how do other scholars’ results in prior studies apply to the portrayal of public relations in current films? Results show that for major films from Mars Attacks! (1996) to Hancock (2008), public relations practitioners are more credible, respected and influential, and PR work is more varied and complex than found in studies of films through 1995.     

Frank Capra's Why We Fight and film documentary discourse in public relations

This article analyzes the influence of Archibald MacLeish's “strategy of truth” and the principles of the Government Information Manual for the Motion Picture Industry in the production of Frank Capra's documentary series Why We Fight. One of the main contributions of this research is to show how this series is the most important example of the application of the strategy of truth and, at the same time, one of the main examples of public relations audiovisual product realized to be addressed to American Army as well to the American public opinion. It is argued that Capra's Why We Fight made a substantial and long-lasting contribution to public relations, particularly in terms of its discourse and the use of analepsis has PR narrative resource. Overall, the article positions Why We Fight as one of the greatest efforts ever made in the history of military public relations.