Contextual and Audience Moderators of Channel Selection and Message Reception of Public Health Information in Routine and Crisis Situations

A richer understanding of audience channel selection and message reception during routine and crisis situations through receiver-oriented research offers great promise to extend situational theory's predictive utility. Key variables of situational theory, including involvement, constraint, and problem recognition in information seeking and processing may be moderated by broader demographic and contextual factors in consumption of health information. Thus, situational theory frames this analysis of channels most important for public use in routine and crisis contexts in health information seeking, differences in preferences between contexts, and the criteria publics apply when evaluating the quality of health information. Results of a national random telephone survey (n = 400) indicate a need for more receiver-based studies in public relations, as involvement and demographics played key moderating roles in channel preferences. Use of several channels including radio, magazine, and television differed between crisis and routine contexts for health information consumers. In both crisis and routine contexts, those with high health involvement were more likely to use active media channels such as newspapers and magazines. Perceived accuracy is also revealed as a key criterion in evaluating the quality of health information consumers receive.     

A Case Study of Aston Villa Football Club

This article conceptualizes a Homo Narrans paradigm for public relations by combining symbolic convergence theory (SCT) and situational theory. SCT results in theory-based data for designing message content but not the relevant publics to target messages. Situational theory identifies relevant publics and when messages should be directed to the publics but not the message content. Combined, SCT and situational theory develop a Homo Narrans paradigm that views the exchange of messages between an organization and public as forms of stories. A Homo Narrans paradigm allows researchers and practitioners to advance public relations as an applied social science.     

HPV vaccination campaign fear visuals: An eye-tracking study exploring effects of visual attention and type on message informative value,recall, and behavioral intentions

HPV is the most common sexually transmitted disease, and there are alarming global disparities in cervical cancer and HPV vaccination uptake (CDC, 2016a). To inform HPV vaccination public health campaigns, an experiment with a psychophysiological measure (eye-tracking) explores the effects of visual attention to vaccination messages on message recall, informative value, and behavioral intentions. Results indicate 1) visual type affects recall and informative value of vaccination messages as well as intentions to vaccinate; 2) visual attention is negatively related to message recall only when a non-fear visual is used; and 3) visual attention predicts intent to vaccinate only when a fear visual is utilized. These results suggest the use of fear appeals in health, crisis, and risk public relations campaigns may promote performance of recommended safeguarding behaviors.     

Explaining the Effects of Powerless Language Use on the Evaluative Listening Process: A Theory of Implicit Prototypes

This study examined the effects of forewarning and discounting messages on the evaluational consequences of powerless language use. The specific forewarning message contained information on types of powerless language (including hesitations) and their effects. The general forewarning message excluded mention of hesitations. The discounting message cautioned against making trait attributions based on powerless language behaviors. In Experiment #1, listeners exposed to the specific and general forewarning messages gave lower competence ratings to the lecturer and were less likely to recommend that he be hired as an instructor. The discounting message did not moderate negative evaluations of the lecturer. In Experiment #2, a one week delay was inserted between the forewarning and discounting messages and the oral presentation. No significant differences were found between the activation conditions and the control condition. The results of this study suggest that the theory of implicit prototypes may explain how the evaluative listening process forms impressions of powerless and powerful sources.     

The Effects of Corrective Communication and Employee Backup on the Effectiveness of Fighting Crisis Misinformation

Crisis misinformation, including false information about a crisis or a crisis-stricken organization, has become a fundamental threat to organizational wellbeing. Effective crisis response geared toward fighting crisis misinformation demands a more systematic approach to corrective communication. Grounded in misinformation debunking theory, this study aims to advance misinformation research in public relations and organizational crisis communication. An online experiment using a U.S. adult sample (N = 817) was conducted to examine the effects of corrective communication strategy (simple rebuttal vs. factual elaboration) and employee backup (present vs. absent) on perceived message quality, organizational reputation, and perceived crisis responsibility. Results show: 1) the use of factual elaboration and the presence of employee backup were direct contributors to crisis response effectiveness; and 2) perceived message quality mediates the effect of corrective communication. This study provides insights into advancing crisis communication theory and offers evidence-based recommendations for practitioners to combat crisis misinformation more effectively.     

Using STOPS to predict prosocial behavioral intentions: Disentangling the effects of passive and active communicative action

This study seeks to understand the confluence of factors that might lead individuals to engage in prosocial action around a societal issue that has received little attention– the mass incarceration of women in the United States. Through qualitative and quantitative inquiry, the authors employ the situational theory of problem solving (STOPS) to disentangle active and passive communicative action in a model that predicts three common supportive prosocial behaviors--financial support, volunteerism, and political support. Findings demonstrate an asymmetry between passive and active communicative actions, both with respect to antecedents and the strength with which they predict prosocial behavioral support. While both situational motivation and referent criterion predict active communicative action; only situational motivation predicts passive communicative action. Further, in this context, passive communicative action is the best predictor of common support behaviors including donating money, volunteering time and participating in policy advocacy. Theoretical and practical implications are discussed.     

Synthesis,or a new problematic in economic anthropology

Conclusion This essay is not the place to provide a thoroughgoing critique of the neo-Marxist articulationist school. This will be done elsewhere. I have pointed out in this essay that previous use of the notions of strategizing man and situational logic was to introduce substantive elements into formal considerations of the decision making process. It would seem, however, that it may be more useful to ally situational logic with production theory in order that the micro-macro gap in analysis is bridged. This may ensure that the systemic preoccupations of neo-Marxist theory in anthropology has an actor situation perspective as a caveat. My main concern, however, is with a realistic perspective on the various issues, implications, and contentions of the methodology polemics in economic anthropology. Of the two alternatives posed at the beginning of the essay it is evident that I am in favor of discarding the fragmented segments of current orthodoxy in economic anthropology, finding it more fruitful to develop the problematic introduced by the French school of historical materialism. This school of thought has the potential to provide an integrated approach simply by asking different questions.

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The Notion of Justice in Social Workers' Decisions About Children

This paper investigates the notion of justice in social work with a view to understanding the kind of decisions which may be made for ‘children in need’. The approach is both theoretical and empirical. By examining the reasoning of social workers in cases where children have been admitted voluntarily to local authority care, the author explores the value-base of the professionals in difficult cases. The result is a picture of justice which has both social and legal dimensions, combined in a way which can be explained by reference to practice theory.     

An item response theory investigation of the Family Assessment Form

Drawing from a sample obtained from a large scale, community-based child maltreatment prevention initiative, factor analysis and item response theory (IRT) were used to examine item discrimination and to identify items on the Family Assessment Form (FAF) that statistically do not add value for predictive modeling. Results suggest a consolidated, six-factor structure in general accordance with the current configuration of the instrument. In addition, 13 of the 59 items are identified as low information, indicating that they do not contribute unique measurement information regarding the underlying dimensions of the FAF. Findings suggest that from a statistical measurement perspective, the FAF can be shortened and retain its internal validity, although from a functional assessment perspective, certain items may need to be retained for comprehensive family assessment and case planning.     

Role of Local Newspaper Media in Generating a Citizen Volunteer Consciousness

The present paper explores the role of the local media, in the form of a prefectural–level newspaper, in relation to local volunteer activity. The local newspaper's potential for generating social knowledge and uniting resident's consciousness about volunteerism and volunteer activity is examined, considering the influence of volunteer organization leaders on media and public volunteer–related agendas. The data presented appear to point to a role for the local newspaper in generating a positive volunteer consciousness, which is latent at present. The results suggest that while volunteer organization leadership is active in contacting the media, they appear to be less careful in establishing or policing the message they would have the media deliver. The present paper concludes by proposing that for Japanese volunteer organizations to better use the media in creating positive volunteer consciousness in their communities, they must work to establish their own media agenda and use both indirect means (through traditional media) and direct means (through direct public relations campaigns), to get that message to local residents.     

Hashtag activism and message frames among social movement organizations: Semantic network analysis and thematic analysis of Twitter during the #MeToo movement

During the #MeToo movement, social movement organizations (SMOs) played a crucial role in the online mobilization by utilizing various message frames and appealing hashtags during the social movement. Applying a co-creational approach and using framing as a theoretical framework, the study explored how SMOs use words and hashtags to participate in the #MeToo movement through Twitter. Based on both semantic network analysis and thematic analysis methods, findings of the study enhance literature of social movement organizations and activism as well as provide practical implications for effective social movement campaigns.     

Multi-media campaign exposure effects on knowledge and use of condoms for STI and HIV/AIDS prevention in Uganda

This study examined the influences of behavior change communication (BCC) campaigns on knowledge and use of condoms for prevention of HIV/AIDS and other sexually transmitted infections in target areas of Uganda. Data were drawn from the 1997 and 1999 Delivery of Improved Services for Health (DISH) evaluation surveys, which collected information from representative samples of women and men of reproductive age in the districts served by the DISH project. Logistic regressions were used to assess the associations between BCC exposure and condom knowledge and use, controlling for individuals' background characteristics. Results indicated that BCC exposure was strongly associated with higher condom knowledge: women and men who reported being exposed to messages in the mass media were at least twice as likely as those with no exposure to know of condoms as a mean to avoid HIV/AIDS. A dose–response effect was observed, suggesting that campaigns using multiple media channels may be most effective in improving sexual health knowledge. At the same time, certain gender differences of the influences on condom use were found, with the channel and content of messages seemingly more important in terms of instilling safer sex practices. While there was some evidence of bias of self-report, exploratory analysis of the indirect effects of communications campaigns suggested that impacts may be compounded as overall awareness is increased at the community level eventually leading to behavior change among individuals.     

Grunig's Situational Theory: A Replication,Application, and Extension

Grunig's situational theory segments publics from a larger population based on the activeness or passiveness of communication behavior. This study found support for the Grunig model in a survey conducted during the 1990 governor's race in Kansas. The variables of the theory—problem recognition, level of involvement, and constraint recognition—accurately predicted different levels of communication activity about the election. The theory also predicted the outcomes of communication successfully. In contrast to previous studies using the situational theory, this study found a strong relationship between the situational variables and standard demographic characteristics of age, education, and income—thus suggesting the possibility of using segmentation procedures that include both situational variables and media demographics. Finally, the article suggests that the situational theory could be enhanced by including an energy variable—specifically Hull-Spence's behavior equation—and a media use variable.     

Field Dynamics and Public Relations Theory: Toward the Management of Multiple Publics

This article expands on the theoretical idea that public relations should be a two-way symmetrical process in which organizations use principles of communication, negotiation, and conflict resolution to manage relationships with strategic publics. We point out that the symmetrical model is two-way and does not explain the situation in which an organization must communicate with multiple publics about a problem. In the typical public relations case, the organization carries on a public debate with at least one relevant public in front of numerous other publics. This article adapts the method of field dynamics for assessing the relative positions of publics and organizations. The method makes it possible to compare organizations and publics on the dimensions of dominance—submissiveness, friendly-unfriendly, and group versus self-orientation. We compare our method with the situational theory of publics, co-orientation, and cultural analysis—all of which have been used in public relations theory and research. We then apply field dynamics to a dispute with Native Americans in Wisconsin and suggest intervention strategies for dealing with the dispute.     

Migration information campaigns: How to analyse their impact?

Information campaigns aim at discouraging potential migrants from leaving their countries irregularly. This article discusses how to analyse the impact of such campaigns by identifying different research lines in the literature. The impact of migration information campaigns may be explored by, firstly, focusing on transnational migratory data and inter-state relations (the macro-level); secondly, by investigating their impact on narratives within societies (the meso-level); and, finally, by investigating the micro-level of their influence on migratory decision-making. At each level, scholars face considerable methodological challenges to filter out the impact of campaigns. This article suggests that a promising research avenue is to analyse more widely the narratives and information sources upon which (potential) migrants rely. Opening up the research focus may avoid the risk of over-emphasising the impact of information campaigns by only looking at them. It allows to better understand which sources of information actually influence migratory behaviour.     

Agenda building during activist shareholder campaigns

Guided by agenda–building theory, the relationships among corporate information subsidies and financial media coverage in the 25 largest activist shareholder campaigns in the U.S. stock market over a five-year period (2005–2009) were examined. The results indicate that the issue priorities displayed in both news releases and shareholder letters were generally linked with news content. The results of cross-lag analyses suggest that mutual two-way influence—rather than a unidirectional influence of information subsidies on the news—was the norm during these contests. Agenda building appears to be a contributing factor in successful campaign outcomes.     

The Effects of Channel-Consistent and Channel-Inconsistent Interpersonal Feedback on the Formation of Metaperceptions

A metaperception is an individual's perception of another's perception of him or her. Symbolic interactionists posit that metaperceptions are based on social feedback, while social cognitivists posit that metaperceptions are formed via an inward turn to self-perception. We hypothesized that a situational factor, clarity of feedback, moderates whether individuals will tune into the message itself versus to self-perception: unambiguous feedback may elicit metaperceptions based on the feedback, while ambiguous feedback may elicit metaperceptions based on self-perception. To test this, 157 undergraduates selected as low or high in self-esteem were randomly assigned to receive either clear, channel-consistent (e.g., positive verbal/positive nonverbal) feedback or unclear, channel-inconsistent (e.g., positive verbal/negative nonverbal) feedback from a confederate. Results indicated independent effects of both self-esteem and verbal feedback. In addition, counter to prediction, metaperceptions formed in response to channel-consistent feedback were more in line with the self; metaperceptions formed in response to channel-inconsistent feedback were more in line with the verbal element of the message. Possible explanations and implications are discussed.     

Further Evidence for the Use of Career Subtypes in Defining Career Status

Four groups of career-decided students differentiated by the level of comfort they reported with their career choices (Uncomfortable, Somewhat Comfortable, Moderately Comfortable, Very Comfortable) and two groups of career-undecided students differentiated by the level of the problem they perceived their indecision to be (Not Serious, Serious) were compared using three measures of career status and two measures of anxiety. Generally, the results seriously challenge the use of decided versus undecided groupings in defining career status and suggest that many career-decided students may benefit from career intervention. Further investigation of career subtypes, examining both quantitative and qualitative dimensions of career status, is recommended.     

Hierarchical consistency of strategies in image repair theory: PR practitioners’ perceptions of effective and preferred crisis communication strategies

ABSTRACT

Drawing from image repair theory and situational crisis communication theory, this study advances crisis communication theory by analyzing nearly 800 public relations professionals’ perceptions of 15 image repair strategies. A national sample of US public relations professionals evaluated communication strategies for their effectiveness and preference for use in three crisis scenarios (accidents, product safety, and illegal activity). Compensation, corrective action, and mortification were the most highly ranked crisis response strategies, regardless of attribution of organizational responsibility or culpability, across 3 different types of accidental and preventable crises. This hierarchical consistency suggests that using communication strategies for maintaining and strengthening an organization’s relationships with its publics may be the best protection for sustaining and repairing positive reputation long-term.     

The estimation of a corporate crisis communication

This experimental study found a main effect of perceived leadership and an interaction effect of perceived leadership and perceived severity of threats on the public's estimation of organizational crisis responses. The results indicate that the contingent theoretical argument explaining the dynamics of organizational factors and situational factors that determine stance taken by public relations practices can also be applied when explaining the outside latent public's thought patterns predicting an organizational stance and message strategy. Contingency theory offers predictive power, not just for the practitioner, but for the public passing judgment on the stance taken by an organization.