Congenial public, contrary press, and biased estimates of the climate of opinion

This field experiment focused on perceived public opinion about the use of primates in laboratory research. We used this contentious issue to examine the simultaneous effects of three hypothetical ideas-the hostile media perception, the persuasive press inference, and the projection bias-on partisan perceptions of public opinion. Our data supported the projection hypothesis but also confirmed that partisans on each side of the issue judged news articles to be biased in a disagreeable direction relative to judgments of those on the other side. The perception of relatively disagreeable media bias, in turn, influenced perceptions of public opinion. Results supported the hypothesis that people make inferences about the climate of opinion based on their reading of the news, especially the perceived slant of that news.     

Agenda building effects by 2008 presidential candidates on global media coverage and public opinion

Grounded in first and second level agenda building and agenda setting, the relationships among public relations, global media, and public opinion were explored in the context of the 2008 United States presidential election. Two candidates’ speeches, press releases, and foreign media coverage were analyzed and compared with global public opinion. The results showed that object salience (issue and candidate) relationships were found between public relations messages and global media coverage while affective attribute (tone) salience relationships were partially found among public relations messages, global media, and public opinion.     

Implicit frames of CSR: The interplay between the news media,organizational PR,and the public

This study focuses on the implicit framing of Corporate Social Responsibility (CSR) in the interplay between the news media, organizational public relations (PR), and the public. The aim of the study is to investigate the multidirectional causal relationships between these three domains in terms of the use of implicit frames. An automated content analysis of Dutch newspaper articles and organizational press releases is employed. In addition, Google Trends data is examined in order to determine implicit frames of CSR among the public. Monthly level Vector Autoregression (VAR) analyses show different effects across frames. Overall, in line with our expectations, results show positive effects of the news media on the public and of organizational PR on the news media. Moreover, contrary to expectations, we found a negative effect of the public on the news media and mixed results with regard to the effect of the public on organizational PR. Investigating the multidirectional relationships between the news media, organizational PR, and the public provides insights into how they – as a domain – affect and get affected by each other in their communications.     

Fat in the Fire? Science,the News Media,and the “Obesity Epidemic”2

In recent years, the “obesity epidemic” has emerged as a putative public health crisis. This article examines the interconnected role of medical science and news reporting in shaping the way obesity is framed as a social problem. Drawing on a sample of scientific publications on weight and health, and press releases and news reporting on these publications, we compare and contrast social problem frames in medical science and news reporting. We find substantial overlap in science and news reporting, but the news media do dramatize more than the studies on which they are reporting and are more likely than the original science to highlight individual blame for weight. This is partly due to the news media’s tendency to report more heavily on the most alarmist and individual‐blaming scientific studies. We find some evidence that press releases also shape which articles receive media coverage and how they are framed.     

When frames align: The interplay between PR,news media,and the public in times of crisis

This study focuses on the frame-building process of organizational-crisis situations in the interplay between the domains public relations (PR), news media, and the public. The purpose of the study is to investigate whether the crisis frames of the domains align over time. To empirically analyze frame alignment, an automated semantic-network analysis is introduced to compare implicit framing among the domains. By examining press releases, news articles, and social-media manifestations of four Dutch crisis cases, the dynamic character of crisis framing became apparent. The study documents the rise of crisis-frame alignment among PR, news media, and the public over time. After frame alignment the domains’ discourses move away from one another resulting in more variation between frames. This pattern of alignment is considered to be crisis specific as a necessity to collectively make sense of a complex crisis situation. The collective sensemaking might be crucial to solve organizational crises and to avoid uncontrollable crisis magnification.     

The relationship between newsworthiness and publication of news releases in the media

Using content analysis of news releases received, selected, and rejected, and published by the media this study examines the relationship between the newsworthiness of news releases and the publication of news releases in the media. The results show that newsworthiness is a strong predictor of the selection of news releases for publication and the amount of coverage the selected news releases will receive. However, the newsworthiness of news releases fails to predict the prominence of coverage of the selected news releases.     

Television News, Real-World Cues, and Changes in the Public Agenda

This paper examines the interrelationships between real-worldcues, television news coverage, and public concern for the issuesof energy, inflation, and unemployment. On the basis of longitudinaldata, the authors show that media agenda setting is indeed unidirectional—televisionnews influences public concern and not vice versa. Lead storiesare significantly more powerful than ordinary stories in shapingthe public's agenda. Prevailing conditions and events affectpublic opinion both directly and indirectly, by determiningthe degree of news coverage accorded issues.     

The press and Alitalia's 2008 crisis: Issues, tones, and frames

Given that public opinion about a company's performance during a crisis is highly influenced by the way news media cover crisis events, studies that look at news media's choice of crisis issues, tones and frames are extremely valuable. This paper presents the main findings of a study on how the Italian and international press framed the Italian national airline Alitalia and its crisis in 2008 before its privatization. This study is based on content analysis of news articles published in 2008 in two Italian and two international newspapers. Comparisons of crisis issues, tones and frames between the Italian and international press are made. Implications and recommendations for crisis managers are discussed as well as directions for further research.     

Activist efforts of the Center for Media and Democracy to affect FCC policy for video news releases

The study reviews FCC policy about identifying the source of video news releases (VNRs) and looks at the activist efforts of the Center for Media and Democracy (CMD) to affect policy. The FCC rules about VNR use are clear: stations are not obligated to identify the source of footage taken from video news releases if there are no sponsorship issues (payment for placement) unless VNRs concern political or controversial issues. The basic argument is whether source identification of VNR material should be self-regulated by journalists or regulated by the government as advocated by the CMD. The study looks at efforts of the Center for Media and Democracy (CMD) to affect the practice of public relations through pressure to regulate video news releases by examining discourse and calls for action on the CMD Web site, responses by other organizations including the Radio and Television News Directors Association (RTNDA), and resulting FCC actions in order to examine the role of activism in the VNR debate. It found CMD efforts influenced the debate by serving an issues activation and agenda-setting function that resulted in news coverage and triggered an FCC investigation of VNR use, but was not successful in the attempt to change policy.     

Understanding Influence on Corporate Reputation: An Examination of Public Relations Efforts,Media Coverage,Public Opinion,and Financial Performance From an Agenda-Building and Agenda-Setting Perspective

Seeking to extend research on public relations evaluation, this study investigates the influence of public relations efforts and media coverage on corporate reputation and financial performance through the theoretical grounding of first- and second-level agenda-building and agenda-setting. A triangulation of research methods compared public relations content, news media coverage, public opinion, and corporate financial performance for 28 U.S. companies from the annual Harris Interactive (2005) Reputation Quotient. Evidence for agenda-building and agenda-setting propositions was found, which work to inform strategies of public relations practitioners. The implications of the findings are discussed.     

Framing and immigration through the trump era

For the last decade, undocumented or illegal immigration has been one of the most contested policy issues in the United States, with significant news attention on policies affecting the undocumented population, ranging from deportations to comprehensive immigration reform, the DREAM Act, and Deferred Action for Childhood Arrivals. Despite these prominent and multifaceted policy debates, scholarship on media framing and public opinion remain more focused on the portrayal of immigrants rather than policies affecting them. In general, scholars find that policy frames are far more consequential to public opinion than equivalency frames (variations in how news media describe unauthorized immigrants, either as “illegal” or “undocumented”) or episodic frames (whether news articles are heavy on human‐interest stories rather than policy facts and statistics). Also, negative frames generally have stronger effects than positive frames, and these effects sometimes vary by partisanship and family migration history. Finally, the relative infrequency of powerful frames in news stories, like a life spent in the United States, provides opportunities for advocates to move public opinion on immigration policy. These findings have important implications for future battles over immigration policy in the United States, which show no signs of abating.     

Crisis managers losing control of the message: A pilot study of the Virginia Tech shooting

This pilot study examined the role citizen generated content plays in the coverage of crisis situations and discusses implications for public relations practitioners who must respond to this type of coverage. A content analysis of newspapers and the websites of cable and broadcast news networks revealed reporters were more likely to use citizen generated content during the first stage of the crisis and were more likely to use non-official technology sources, or citizen generated content, than official technology sources such as web-based news releases and official statements.     

The White House and public relations: Examining the linkages between presidential communications and public opinion

This study investigates the linkages between presidential public relations activities—speeches and press conferences—and public opinion towards the presidency from 1961 to 1997. The results show that there is a positive linkage between presidential news conferences and foreign policy job approval, and between presidential speeches and general as well as foreign policy job approval. Overall, the findings reveal stronger linkages between presidential news conferences and job approval than between presidential speeches and job approval, but also that the topic of the information subsidies and the specific type of job approval matters.     

Do public relations managers and technicians value news releases differently?

This survey of 220 randomly sampled members of Public Relations Society of America sought to determine if 179 respondents (81% response rate) valued news releases as a public relations tactic and if attitudes differed between manager and technician roles. It tested differences in responses by six independent variables—professional experience, salary, staff size, education, organization and activities—previously used to differentiate the roles. Although several items differed by levels of the independent variables, the only conclusive difference between the roles indicated that managers valued news releases more than technicians.     

Intercandidate agenda-setting in presidential elections: Issue and attribute agendas in the 2004 campaign

This study examined the role of political public relations in the process of intercandidate agenda-setting. Specifically, a content analysis of news releases, political speeches, and issue platform statements was conducted to assess the salience of issues and attributes in the 2004 presidential election from the Bush, Kerry, and Nader campaigns. While modest evidence for intercandidate agenda-setting associations regarding issue salience was obtained, more robust support was detected for attribute salience relationships. In light of these findings, the theoretical and practical implications for political public relations are discussed.     

The effects of traditional news,partisan talk,and political satire programs on perceptions of presidential candidate viability and electability

This study examines how exposure to network news, partisan opinion talk, and political satire programs during the 2012 Iowa presidential caucuses affected viewers’ perceptions of candidate viability (likelihood of capturing the party nomination) and electability (likelihood of winning the general election). Programs representing these genres—ABC World News, Fox News’s Hannity, and The Daily Show with Jon Stewart—all framed the same candidate as the front-runner for the nomination, though each framed this candidate’s general election prospects in distinctive ways. A randomized field experiment assigned respondents to view one (or none) of the three programs as they aired. Assessments of the front-runner were significantly shaped by assignment to view television coverage, hence demonstrating the potential importance of all three media genres for the presidential nomination process.     

Fake News Is Real: The Significance and Sources of Disbelief in Mainstream Media in Trump’s America

Are appeals to discredit mainstream media reporting of political news in the guise of “fake news” merely a diversion from more fundamental threats to democratic politics and policymaking? Or is the emerging belief in “fake news” itself a looming threat? Using data from the Voter Study Group’s panel survey, we examine the relationship between disbelief in mainstream media and a wide range of social attitudes and policy preferences. We find that in December 2016, just after Trump’s election, belief in fake news wields an outsized influence, independent of partisanship, ideology, media consumption, and other established foundations of public opinion. The effects of fake news beliefs are especially pronounced on key elements of Trump’s rhetoric as candidate and as president—hostility toward immigrants, racial and religious minorities, gender equality, perceptions of America’s “greatness,” and even support for democratic norms and institutions itself. We also find some evidence that by January 2019, the belief in fake news has become even more focally associated with Trump. These findings portend the possibility of an emerging exclusionary, populist variant of American conservatism, of which disbelief in media institutions is a key component.     

Exploring the role of the Senate Majority Leader's political public relations efforts

Grounded in first- and second-level agenda building, this study explored the role of the U.S. Senate Majority Leader in shaping the salience of issues and issue attributes in news media coverage and policymaking in 2011. A total of 358 public relations messages, 164 newspaper articles, and 83 policymaking documents were analyzed. Significant correlations were found supporting agenda-building linkages at both levels. Different types of information subsidies were explored, including press releases, blog posts, Facebook posts, and Twitter messages.     

Uncovering Rape: The Watchdog Press and the Limits of Agenda Setting

This article reports the findings of the second in a seriesof field experiments on the agenda-setting effects of news mediainvestigative reports. The authors used a pretest-posttest quasi-experimentaldesign to assess the impact of a newspaper investigative seriesabout rape on a randomly selected group of Chicagoans and apurposive sample of policy makers. Unlike the first study, theseries had a minimal impact on public opinion and policy making,but affected profoundly the subsequent newspaper coverage ofrape.     

Reevaluating Public Relations Information Subsidies: Market-Driven Journalism and Agenda-Building Theory and Practice

Public relations practitioners provide information subsidies to the media on behalf of their clients to influence the media agenda and potentially affect public opinion. McManus (1994) stated that news media are using more public relations information subsidies to contain costs and increase profits. Through in-depth interviews and a nationwide survey, this study of editors' perceptions of the phenomenon suggests that increasing economic constraints have led to an increased use of public relations materials only in specific instances that often do not support the agenda-building goals of the sponsoring organizations.