Public Relations as a Maturing Discipline: An Update on Research Networks

Pasadeos, Renfro and Hanily (1999) investigated the public relations literature's most-cited works in the 1990s and identified research networks. In the present study we expand that work by examining public relations scholarship ten years later. We identify current authors and their publication outlets, taxonomize most-cited works, and draw a co-citation network. Further, we compare current findings with those of ten years earlier and speculate on the state of public relations as a scholarly discipline.     

Public Relations and Chinese Modernity: A 21st-Century Perspective

ABSTRACT

This study approaches the history of China's public relations (PR) industry from the perspective of modernity. Coupled with China's modern transformation and modernization since the late 1970s, Chinese PR industry and practitioners sought to establish legitimacy in the following 30 years. Three developmental stages are identified: Introduction and Enlightenment (1978–1992), Marketization and Professionalization (1992–2003), and Diversification (2003–present). In each stage, the theme and practice of PR interplayed with China's modernization and modern transformation. Situated under unique political, economic, and social contexts, China's PR faced, and is still facing, crises in reputation, utility, social values, identity, legitimacy, and professional ethics.     

Institutionalizing Public Relations: An International Multiple-Case Study

This research predicts and supports a model of potentially ascending cultural competence beginning with public relations practitioners' preparation for international assignments, leading to assignment-seeking behavior, success, and satisfaction in those assignments, leading to consequently increased cross-cultural competence. Results indicate that academic and professional preparation for international assignments among U.S. practitioners is limited, but that preparation correlates positively with success and satisfaction in international assignments.     

Precepts of Reflective Public Relations: An Isocratean Model

The reflective paradigm, an emerging philosophy of public relations, involves an organization's “production of self-understanding in relation to the environment,” (Holmström, 2004 Holmström , S. ( 2004 ). Intermezzo: The reflective paradigm of public relations . In B. van Ruler & D. Vercic (Eds.), Public relations and communication management in Europe (pp. 121 – 133 ). New York : Mouton de Gruyter . [Google Scholar], p. 126). An instructive antecedent of reflection may lie in the works of Isocrates (436–338 BCE), who has gained increasing scholarly recognition as a progenitor of modern public relations. As Isocrates sought to strengthen Athens via a unified Greece, he promoted panhellenism over the narrower interests of individual Greek city-states. In highly self-analytical addresses to Greek leaders, he advocated, in words and deeds, specific precepts of nascent reflection, including conducting thorough research on a diverse society and the encouragement of dissent.     

Operation Iraqi Freedom: Mediated Public Sphere as a Public Relations Tool

The ideal of a free press informs theoretical and pragmatic constructions of media, civil society, and the public sphere in U.S. development efforts. The role of the free press in fostering civil society is held as an ideal for judging the rest of the world and for the justification of U.S. interventions elsewhere in the world sponsored by organizations such as United States Agency for International Development. Using a grounded theory analysis of the coverage of Operation Iraqi Freedom, this article demonstrates the frames that were presented in U.S. war coverage as justifications of the war. The grounded theory analysis is followed up by a content analysis to document the frequencies of occurrence of the frames. The frames suggest that media organizations worked more as the public relations agents of the U.S. government and actively engaged in demonization of the enemy to justify U.S. foreign policy during the early days of the war. Drawing on a postcolonial perspective, this article argues that the lapses in rationality reflected in the frames of war coverage pose critical questions for further interrogation about the nature of the media in Western civil societies.     

Contested Notions of Issue Identity in International Public Relations: A Case Study

The Open University's circuit of culture model, which comprises a melding of critical or cultural and postmodern perspectives, encompasses 5 central discursive moments: regulation, production, consumption, representation, and identity. Using the World Health Organization's smallpox eradication campaign as a case study, we gathered data from a wide variety and in-depth collection of materials to examine how the moment of identity informs our understanding of international public relations practice and theory by recasting identity as a central, discursive concept within public relations.     

CEO Perceptions of Investor Relations As a Public Relations Function: An Exploratory Study

An exploratory study of chief executive officers (CEOs) in Florida nonbanking public companies found that top executives do not perceive investor relations to be part of the public relations function. A mail survey (31% response rate) revealed these CEOs favor financial affairs executives and departments to supervise and conduct investor relations, and they perceive both the investor relations and public relations functions to be more technically than managerially oriented. These findings corroborate concerns of encroachment in public relations by those without public relations training or experience. The study also raises the larger question of whether public relations practitioners could be trained in such a way to garner CEO support for a role in the investor relations function.     

Adoption Issues in Perspective: An Introduction to the Special Issue

The process and dynamics of adoption have changed considerably in the last 50 years, assisted by both social change and new knowledge of human development. The current status of 3 important aspects of adoption is reviewed: 1) the general effects of relinquishment and adoption, 2) the effects of secrecy in adoption, and 3) the need to add information on the dynamics of adoption to the training of therapists. The articles contained in this special adoption issue of the Journal of Social Distress and the Homeless are summarized and are placed in context of the 3 aspects reviewed.     

An Analysis of the Influence of Public Relations Department Leadership Style on Public Relations Strategy Use and Effectiveness

A survey of Public Relations Society of America members (N = 885) suggests that 2 leadership styles are present in public relations environments. Inclusive leaders are collaborative, share decision making, and engage in participative practices. Transformational leaders have a clear vision for the future, motivate change, are good policy makers, inspire others through communication, and are innovative risk takers. Results indicate that inclusive leadership style is positively related to use of facilitative and cooperative problem solving strategies and effectiveness of informative and facilitative strategies. Transformational leadership style is positively related to use of power strategies and effectiveness of persuasive and cooperative problem solving strategies.     

Case Studies as Narrative Accounts of Public Relations Practice

This article offers a narrative analysis of competition case studies, a genre of public relations discourse. The aim is to examine the representation of public relations expertise produced by practitioners in cooperation with a professional association. Using narrative concepts such as character, narrative function, plot, point of view, and time, the analysis identifies ways in which the actual experience of practice is narratively transformed, and reflects on the reasons behind this transformation. Findings are presented under 3 main headings: professional work, narrative transformations, and professional legitimacy; and they highlight the interplay of individual experience and professional group aims.