The riddle of things: Activity theory and actor‐network theory as approaches to studying innovations

This article compares cultural‐historical activity theory (AT) and actor‐network theory (ANT) as approaches to studying technical innovations. The concept of nature and society production in the ANT and the concept of activity in the AT have much in common as attempts to transcend the dualism between subject and object, nature and society. The symmetrical (ANT) and the dialectical (AT) interpretations of the concept of mediation are compared. It is suggested that the historically developed, artifact‐mediated structure of human activity is instrumental in studying interaction and coevolution of social and material entities. Three limitations of the concept of generalized symmetry, or symmetrical mediation, become evident when the concept is used in empirical studies of innovation: First, it does not supply any criteria for defining the nature and scope of actors in a heterogeneous network. Second, it leads to an asymmetrical, Machiavellian analysis of innovation in which the contribution of designers, users, and nonhuman entities remains marginal. Third, it does not provide any explanation for the intentionality and competence of humans. It is suggested that these problems can be solved if the innovation network is studied as a network of activity systems. Nonhuman entities are included in the analysis as historically developed arrays of tools and raw materials of the activity systems. This approach is elaborated by analyzing an unsuccessful innovation process, the production of ethanol from wood through the use of cellulose‐degrading enzymes. It is suggested that instead of applying the symmetrical semiotic language proposed by ANT in the analysis, a dialogue that utilizes the historically developed resources and languages of different thought communities is needed.     

Degradation of the Word or the Adventures of an Intelligent in Viktor Pelevin’s Generation II

This paper addresses the concept of the intelligentsia and its transformation in the post-Soviet period. I present a brief overview of the multiple and problematic ways of defining the intelligentsia, and then turn to a novel that I see as a chronicle of the post-perestroika intelligentsia, Viktor Pelevin’s Generation П. I suggest that the intelligentsia, the milieu in which major Russian cultural myths originated and developed, is itself best understood in terms of cultural myth—a cultural construct reflecting the group’s self-image. A major component of this image is the intelligentsia’s reliance on culture, and especially literature, as both a source and justification for its view of the world and its role in it. In Pelevin’s novel, the career of a poet turned advertising writer—copywriter— parallels the post-perestroika cultural crisis in Russia and the degradation of the Word, which, in turn, symbolizes the demise of the intelligentsia.     

Extending and Broadening Blumer's Conceptualization of Fashion: Adding Notions of Generic Social Process and Semiotic Transformation

Abstract

Herbert Blumer's critics and followers have, for the most part, neglected the significance of his theory of fashion. In this paper I revisit Blumer's thesis on fashion by identifying the fashion process as an instance of the generic social process of semiotic transformation. The concept of semiotic transformation refers to the change in meanings of symbolic objects over time. By identifying six elements of the generic social process of semiotic transformation (systemic permeability, systemic freedom, logonomic fluidity, logonomic openness, indeterminacy, and logonomic hegemony) and by viewing semiotic transformation as a joint act grounded in emergence, I argue that the meaning of change over time is a process structuring both the definition of the situation and symbolic objects. I conclude the paper with a set of reflections on the significance of Blumer's work on fashion for the development of a research agenda of semiotic transformation and for the legacy and reception of Blumerian theory.     

Networks — a new paradigm of rural development?

The network concept has become widely utilised in socioeconomic studies of economic life. Following the debates around exogenous and endogenous development, networks may also have particular utility in understanding diverse forms of rural development. This paper assesses whether networks provide a new paradigm of rural development. It seeks to capture a series of differing perspectives on economic networks — including political economy, actor-network theory and theories of innovation and learning — and attempts to show how these perspectives might be applied to different types of rural areas. The paper demarcates two main “bundles” of networks: “vertical” networks — that is, networks that link rural spaces into the agro-food sector — and “horizontal” networks — that is, distributed network forms that link rural spaces into more general and non-agricultural processes of economic change. It is argued that rural development strategies must take heed of network forms in both domains and that rural policy should be recast in network terms.     

Texts and Other Symbolic Spaces

This article examines the cultural fabric of national identity in light of recent debates in the human sciences on the nature of texts and "textual realities." In discussing various political and historical examples, it argues that conceiving of national identity as a "textual reality" is to understand it (a) as a symbolic construction, (b) as a process of continuous cultural interpretation and reinterpretation, (c) as semiotic mediation, and (d) as a heterogeneous composition of different, often contradictory, layers of meaning. Although these issues have been discussed in different disciplines and theoretical contexts, they are viewed here as aspects of the same phenomenon, reflecting, each in its way, the conceptual scope of the textual approach. In further developing this argument, the article outlines a concept of text that covers not only linguistic phenomena in the traditional sense but also meaningful structures in a larger, cultural sense: symbolic spaces that embrace several semiotic media. Based on the idea of text as a symbolic space, a concept of national identity is suggested that, although it implies viewing identity as a discursive and narrative construction, is not limited to the mode of linguistic storytelling but also includes narrative media such as architecture, landscape design, cultural traditions such as commemorative rituals, and other symbolic and material practices.     

Semiosis,interaction and ethnicity in urban Java1

This paper teases out the interdiscursive relations between local and perduring signs of personhood and their recontextualization in situated talk. In doing so, I aim to provide further evidence of the utility of incorporating ethnography, linguistic anthropological work on semiotics and work on face‐to‐face interaction. My empirical focus is on two consecutive men's meetings that occurred in an urban Indonesian milieu. In particular, I draw upon work on semiotic register formation and processes of social identification to flesh out how signs from different temporal‐spatial scales figure in the social identification of a non‐present neighbor as deviant and Chinese. By taking an interactional view I also attempt to fill a gap in the scholarship on such inter‐ethnic relations in Indonesia, which has hitherto primarily been historical in nature.     

Knowing,Participative Thinking,Emoting

In this paper, I refer to two notions which are basic to the theory of Cognitive Pluralism. First, there are multiple semiotic means. Language is a primary one, but it is not the only one. Second, semiotic means are based on cultural practices. In the theory of Cognitive Pluralism, as in other pluralistic theories, musical and mathematical notation systems, diagrams, maps, and other semiotic means are examined. The use of diverse cognitive approaches is illustrated by the accounts of experienced thinkers. I discuss analytical and analogue cognitive styles in mathematics in relation to historically shifting emphases in the discipline. The developmental and cultural implications of this theory are illustrated with analyses of narratives as they are retold by children. In closing, a contrast between Howard Gardner's theory of Multiple Intelligences and the theory of Cognitive Pluralism is presented.     

Irreversibility of time and the construction of historical developmental psychology

Developmental psychology has failed to emphasize the historical nature of the phenomena of development. Hence it continues to face a major conceptual problem: the time frame of developmental phenomena is irreversible, whereas our accounts of development assume repetitiveness of different kinds of developmental events across places and times. This problem was addressed by Henri Bergson in his philosophy of time and constructive evolution. Bergson's thinking was the major source of intellectual influence upon the major developmental scientists of this century (e.g., J. Piaget, L. Vygotsky, H. Wallon), and was in its turn based on the psychological, evolutionary and sociogenetic thinking of the turn of the century (J. M. Baldwin, P. Janet, W. James). Despite its later development in the intuitivist direction, Bergson's thinking about the dynamics of life processes deserves careful analysis in a number of specific domains (e.g., concept of time, role of semiotic mediation in the regulation of the stream of consciousness, constructive focus on development, etc.). Many of Bergson's ideas are relevant to the construction of historical psychology, and might lead to a radical reorganization of methodology. It is in the latter realm that contemporary socio‐cultural perspectives need a substantial breakthrough.     

The ��Semiotic Self��: From Peirce and Mead to Wiley and Singer

Norbert Wiley (1994) provides a synthesis of Peirce??s and Mead??s views on the self. The Peirce-Mead ideal type model of the self involves the I and the me as well as the I and the you. Hence, at each moment we are a combined ??me-I-you?? in past, present and future. Milton Singer (1989) discovers the semiotic self through his anthropological research, but does not apply the concept as rigorously as one might hope. Peirce??s triadic epistemology and Pragmatism is explored to frame his contribution to the semiotic self. His categories of Firstness, Secondnes and Thirdness are briefly considered. Some anecdotal information about the self in Indic Civilization is discussed. It is argued that the INSOR model can be useful. The key is to move beyond Cartesian notions and to see the semotic self as a ??semiotic object,?? always subject to interpretation by the person engaged in symbolic interaction and exchange.     

The Ties That Bind: Family Systems Correlates of Parental Decision-Making in Custody/Access Disputes

Family systems theorists have developed certain concepts which they claim predict marriage outcome and the possible success of divorce mediation, should the marriage fail. In this paper I examine concepts of individual and family functioning. The concept of ‘emotional flexibility’ is presented as a criterion predisposing marriage partners to a more or less fused marriage. This in turn, is seen as predisposing the partners, in the event of separation, either to search for their own parental agreement with regard to their children's wellbeing, or to insist on a Judicial decision. In order to test the applicability of this concept, I explore the results of 64 conciliation conferences conducted by me in the Sydney Registry of the Family Court. I also consider a typology of divorcing couples worked out by divorce therapists, which uses type of spousal interaction as a criterion for predicting suitability for divorce mediation. I analyse the results of 30 Family Reports prepared by me, to test the usefulness of the typology for deciding on the most appropriate method of family dispute resolution for a given couple. I conclude by suggesting systematic exploration of core family system concepts and variables having a modulating effect, that can be used as predictors of client suitability for negotiation as well as to anticipate the type of custody/access arrangements that can be achieved.     

To Die For: The Semiotic Seductive Power of the Tanned Body

Human skin burns with prolonged exposure to ultraviolet light. This simple physiological process acquires meaning through social interaction—whereby tanned skin assumes symbolic and semiotic properties. In this article we examine the meanings of tanned skin by focusing on the semiotic seductive power of the tanned body. Drawing from forty qualititative interviews, we examine the motives, beliefs, and experiences of people who tan their skin artificially, that is, through exposure to tanning lamps, in order to understand how tanned skin assumes meaning for them. We analyze the practice of artificial tanning and the interplay among processes of seduction, impression management, self‐expression, and the construction, exchange, and interpretation of embodied sign‐values.     

Thinking and Speech and Protocol Analysis

Some form of verbal report—that is, a research participant' s concurrent or retrospective verbal account of thought processes during problem-solving activities—has been used throughout this century as the database from which psychologists have developed theories of human mentation. Newell and Simon (1972) and Ericsson and Simon (1980, 1993) have provided extensive justification for using one such method, protocol analysis, as a tool for investigating cognition from an information-processing (IP) perspective. Their arguments have characterized protocol analysis as a methodology capable of providing evidence of the ways in which people attend to information stored in short-term memory to solve problems, with the evidence providing them with the grounds from which to generate models of human cognitive processes. A different view of protocol analysis is available from the perspective of cultural-historical activity theory (CHAT) based on the work of Vygotsky (1987), Leont'ev (1981), and others, and its concern with the mediation of human development by culturally and historically grounded signs and tools. Because of its emphasis on culturally channeled development, a CHAT perspective views speech, including the speech that serves as evidence for cognition in psychological research, as a tool that potentially enables changes in consciousness. In this article I outline a CHAT perspective that accounts for protocol analysis along three key dimensions: (a) the relation between thinking and speech from a representational standpoint, (b) the social role of speech in research methodology, and (c) the influence of speech on thinking during data collection. The purpose of this discussion is not to refute the IP perspective on protocol analysis but to illustrate how this method can be viewed through a CHAT lens and to identify alternative assumptions that must be made to use it from a CHAT perspective.     

The Semiotic Self and Serious Leisure

Examinations of the self and leisure are uncommon, not to mention those bearing on leisure and the semiotic self. The goal of this article is to help correct this deficiency. To this end, the serious leisure perspective is presented, followed by a discussion of how it is related to the semiotic self as formulated by Norbert Wiley. The principal vehicle by which this is accomplished is by way of the meaning of leisure. Moreover participants in serious leisure find there a powerfully attractive leisure career, an experience that is unavailable in the other two forms: casual and project-based leisure. This career frames the development of the semiotic self through leisure.     

From Play to Art—From Experience to Insight

This article investigates the role of play and playlike activities (imagination, art) in developing and using symbolic tools. We understand processes of development of symbolic tools as coordination between two types of relationships: the subject–object relationships and the subject–subject relationships. This coordination begins when a new, playlike frame of activity is introduced in the interaction. The imaginary frame of activity changes relationships between the participants. Furthermore, the imaginary activity frame may enter into interaction with the out-of-play activity frames (“reality” frames). Structures and relationships built within the imaginary frames are then used to shape the actual understanding of the world (subject–object relationship) as well as the interpersonal relationships and identities of the participants.

Introduction and further development of imaginary frames is a recursive process that takes place on different but related time scales: from microdevelopment through ontogenetic development to cultural development. Our project was designed to demonstrate some of the key moments that occur in the symbolic construction, in an “untangled” manner. To that effect, we designed a drama workshop to outline and illustrate processes that take place at the point of introduction of a new, imaginary frame and at the point when this imaginary frame begins to interact with the out-of-play frames. The aim of the workshop was to magnify each stage in construction of semiotic tools by “walking” professional researchers through a series of playlike activities.     

Fields,networks and frames: advertising social organization in Japan

Abstract In this article I focus on three kinds of overlapping social coordinates — fields, networks and frames — as they are worked out in the day‐to‐day activities of a large Tokyo advertising agency. My aims are threefold. First, to show how the three social forms of fields, networks and frames interlock in a dialectical manner that permits both macro‐ and micro‐levels of sociological analysis. I thus present methodological approaches hitherto perceived to be different in emphases or interests as complementary rather than at odds with one another. Second, I take up and reexamine the notions of network and frame as developed within the specific context of Japanese social organization. Third, I make a statement in favour of anthropological studies of business as a means of understanding how industries and organizations function in a global economy.     

Cockpits,Hangars, Boys and Galleys: Corporate Masculinities and the Development of British Airways

This article sets out to examine the role of masculinity in the development of a gendered organizational culture over time. The development of images of masculinity within one company — British Airways — is examined through content analysis of company newsletters, advertising copy, annual reports, internal memoranda, and written rules and regulations. Exploring the notion of ‘multiple masculinities’, the article traces the prominent forms of masculinity that emerged in British Airways and assesses their impact on the ways that organizational practices were developed, maintained and understood. Four key corporate images of masculinity are examined — the pilot, the steward, the engineer and the ‘native boy’— and it is argued that those images contributed to the exclusion of women and people of colour from those occupations by laying down cultural rules about the ideal typical characteristics of the job holder. The article concludes by raising questions about the value of a multiple masculinities focus in explaining changing and contradictory practices of discrimination; the primacy of extra-organizational over organizational practices; and the relationship between multiple masculinities and hegemonic masculinity. Further research is suggested into the extent to which hegemonic masculinity is undermined, over time, by changing and contradictory forms of masculinity within definite sites of gender construction.     

Indigenous Micro-Ethnicity and Principles of Identification in Southeast Borneo

This article explores the nature of indigenous ethnicity in Borneo and its historical transformation. The principal focus is on Dayak ethnicity beneath the level of generic Dayak identity. Through examples from interior southeast Borneo, I describe a historically dominant pattern of identification with small and localised groups and the emergence of larger ethnic categories. Like elsewhere in Borneo, a condition of pervasive micro-ethnic differentiation was endemic, while larger categories were generally unimportant and mostly evolved only recently. I assess the importance of different underlying principles of collective identification for this pattern—culture, descent, kinship, locality and politics—and examine the importance of state influence for the subsequent development of larger categories. I propose that ethnicity in Borneo, as in most places, is fundamentally political. I discuss how this applies to both past and present forms, and relates to a distinctive significance of locality for collective identification.     

Tracing disorder across theories of autism,empathy, and mental health care

Abstract

Categories of mental disorders are generally understood through a biomedical paradigm of clinical research, diagnosis, and intervention. Here, diagnoses operate as professional tools, facilitating care organization and information exchange across diverse social contexts. In this article, I focus on how the diagnosis of autism-spectrum disorder operates in this manner. Autism conceived as a biomedical disorder is then contrasted with proposals by the neurodiversity movement, who understand core qualities of autism as alternative expressions of otherwise normal processes of brain development. Finally, I supplement these conversations with insights from Gerald Edelman’s theory of neural plasticity and Felix Guattari’s paradigm of ethico-aesthetic care. Understood together, these allow mental disorders and community care generally to be reconceived in terms of networks of expressive, embodied, and dynamically embedded rhythms that transcend individual persons. This serves, additionally, to illustrate a concept of empathy that traverses neurological, psychological, and sociocultural domains.     

THE MYTH OF THE GRINGO CHIEF: AMAZONIAN MESSIAHS AND THE POWER OF IMMEDIACY

In this article, I investigate the sociocultural grounding and sociopolitical position of Randy Borman, the “gringo chief” of the indigenous Cofán people of Amazonian Ecuador. Born to North American missionary-linguists, Borman grew up in Cofán communities, attended school in urban Ecuador and the United States, and developed into the most important Cofán activist on the global stage. I consider him alongside other ethnically ambiguous leaders of Amazonian political movements, whom anthropologists have described as “messianic” figures. The historians and ethnographers who write about Amazonian messianism debate the relationship between myth and reason in indigenous political action. Using their discussion as a starting point, I propose the concept of “mythical politics,” a type of transformative action that concentrates enabling forms of socio-temporal mediation in the shape of individual actors and instantaneous events. I develop my approach through a discussion of the work of Georges Sorel, Georg Lukács, and Antonio Gramsci, three theorists who debate the role of myth in political mobilization. By applying their insights to the case of Borman, I explore the relationship between myth, mediation, and rationality in Cofán politics and political movements more generally.     

The Glass Screen

This paper seeks to contribute to an ongoing discussion of those social relations that are mediated entirely through computer networks. It begins by pointing to the problems associated with the slippery binary of embodiment and disembodiment, and reminds the reader of the non-material relational and semiotic significance of the body. This non-material relational and semiotic mode of being is also available to us through electronic information and communications media, however, it is asserted that these electronic mediations are of a different kind to those which are face to face, and it is argued that they orient us to the lifeworld in particular ways. The metaphors 'glass', 'screen' and 'monitor' are used to explore the orientation offered by electronic mediation.