Marketing Is from Mars,IT Is from Venus: Aligning the Worldviews for Firm Performance

A typical firm is operated by multiple functional managers who may collaborate as well as compete to achieve firm performance. In the digital age, firm performance is essentially customer‐dependent and technology‐dependent, with both marketing and information technology (IT) playing key roles. Unfortunately the two functions often have very different worldviews. We show how these differences can damage firm performance, and suggest ways to mitigate this damage. We build a worldview difference model, synthesized from multiple disciplines. The model is tested using both matched and nonmatched observations from marketing and IT managers, and is analyzed with hierarchical linear models using both perceptual and objective firm performance data over a 4‐year period. We find that differences between the beliefs and perceptions of marketing managers and IT managers generate a negative impact on firm performance, and suggest appropriate technology‐culture associations to effectively align their worldviews for firm performance. To improve firm performance, a cross‐functional appreciation for market and technology drivers can be achieved by making marketing managers more learning‐oriented and by providing IT managers a culture that is congruent with technology.     

An integrative approach to assess environmental and economic sustainability in multi-tier supply chains

Abstract

Multi-tier supply chain sustainability is paramount to achieve corporate sustainability, due to the significant impacts from organisations beyond the focal firm boundaries and its direct suppliers. However, including environmental considerations within the dominant profit-centric logic of supply chain related decisions is prone to generate sustainability tensions. This work aims to support organisations address tensions between sustainability dimensions by adopting an integrative approach for sustainable supply chain management performance assessment thanks to an innovative eco-intensity based performance assessment method, which achieves a balanced consideration of environmental and economic performance in a weak sustainability perspective. The method, using primary data sourced from actual practice and featuring an indirect multi-tier approach with decentralised responsibilities across organisations, is applied to a case study of a machinery supply chain. The proposed integrative approach can support addressing sustainability tensions in the area of sustainable supply chain management, facilitate sustainable supplier evaluation and identify supply chain hotspots for operational improvement.     

Dynamic stability: Unfolding dynamics of vicious cycles in a design firm

Paradoxes generate tensions and contradictions in organizations. In this paper, we contribute to the paradox literature by developing a complex systems approach to how organizational members experience tensions generated by the strategic intent paradox. Specifically, we focus on the unfolding dynamics of vicious cycles experienced by organizations dealing with paradox. Drawing on a case study of a design firm, we demonstrate how a vicious cycle forms through feedback loops and develops dynamic stability over time. On the basis of our findings, we develop a micro-level understanding of vicious cycles, which incorporates defence mechanisms at staff and senior management levels. Our main contribution is a theoretical model of unfolding dynamics of vicious cycles. Our model shows the importance of (1) feedback loops that underpin a vicious cycle and (2) importance of circular causality, reinforcing cycles, and micro-mechanisms in theorizing vicious cycles.     

Technological Diversification and Organizational Divisionalization: The Moderating Role of Complementary Assets

This study uses data on 582 electronics and information technology firms in Taiwan for the period 1997–2005 to investigate the hypothesis that technological diversification increases the extent of organizational divisionalization under firm growth. This study applies competence‐based theory to argue that firms spread the technological competence base to achieve firm growth. However, in the face of firm growth, managers of multi‐technology firms often utilize a multi‐division structure to manage their various technologies based on their operating characteristics or needs. Furthermore, the findings of this study indicate that complementary assets moderate the negative relationship between technological diversification and organizational divisionalization. For firms with specialized complementary assets, multi‐technology firms may be observed to consolidate related‐technology activities into fewer divisions, facilitating the utilization of these complementary assets in conjunction with other divisions.     

基于(k,y)空间技术分解的企业投资效率评价

目前国内外企业层次上综合投资效率评价的研究还是一个未探索的领域,现有企业业绩评价方法没有将投资效率列为评价的内容,对企业发展能力的评价呈现出明显的不合理。本文在相关领域投资效率评价方法以及对投资效率内涵界定的基础上,总结投资效率评价基本出发点,利用技术效率评价在(k,y)空间的投影来建立企业层次上综合投资效率的评价方法。在(k,y)空间内,可以识别并分解企业资产技术和运营效率,能够有效跟踪企业资产及相应运营效率的变化。在此基础上建立的投资效率评价指标融合了目前宏观经济和微观具体项目投资效率评价方法,反映的是企业投资活动对其经营效率的带动作用,能够准确评价企业投资效率的真实业绩。     

Production policy and the acquisition of new technology

This paper investigates the effects and implications of new technology on the organization and its environment and suggests the use of impact analysis to maximize the benefits and minimize the shortcomings of introducing new technology into the firm. Present models of organizational structure suggest a need for a broad system view of the firm so that a framework can be generated that is practically applicable. This paper proposes such a model to better guide the future acquisition, implementation, and evaluation of new technology. A comprehensive list of variables and decision alternatives also accompanies the proposed framework.     

Software firm evolution and innovation–orientation

The software industry is experiencing dramatic growth worldwide. This paper offers a theoretical framework to examine the growth and evolution of software firms from an innovation–orientation perspective. While it is apparent that the attitudes and perceptions of a firm’s key stakeholders towards innovative product development hold valuable insights on its future growth and evolution, such a perspective has received limited theoretical attention in studies on firm evolution. In this paper, we define a software firm growth stage model that reflects the changes in a firm’s process and product portfolios. We offer a set of research propositions that link the innovation-related attitudes and perceptions of a firm’s internal stakeholders to firm evolution. The research model has several important implications for both research and practice and can be extended to other high technology contexts.     

Interdependence and innovation

This article analyzes the relationships beyond the firm for their effects upon innovation. It is argued that as technology becomes increasingly complex close interfirm cooperation will be needed. In this study, twenty-two innovations were examined particularly focusing on the interaction between the firm and the environment. It was found that there was a significant correlation between innovation success and the firms' use of other firms. The role of government, universities, and outside inventors on innovation within the firm is also discussed.     

Technology acquisition strategy in an internationally competitive environment

This research empirically examines the technology strategies of multinational firms operating in the US market. The findings suggest that external reliance on product and process technologies has a negative impact on firm success. Furthermore, geographic distance between key activities moderates the role of technology strategy on international firm success. Also, the complementary assets, dominance of the product design, and the degree of appropriability have a direct impact on firm performance.     

How can David orchestrate resources to enhance firm performance? A dynamic approach to coping with resource constraints

Given that the possession of abundant resources does not always guarantee superior firm performance, this study proposes a dynamic approach to enhancing firm value. Building on the resource orchestration thesis, we investigate how firms facing resource constraints enhance their capabilities over time by orchestrating resources and how this resource orchestration can play a role in improving firm performance. Using the dynamic perspective, this study identifies four resource orchestration modes, which are specified based on how a given firm dynamically allocates its resources to technology (enacted by R&D activities) and marketing (enacted by advertising activities). Accordingly, we claim that firms with resource constraints can enhance their performance by escalating or altering their resources over time. To test our hypotheses, we used a sample of 4078 small and medium-sized enterprises in manufacturing industries between 1984 and 2018. We found that focus escalation for technology positively affects firm performance, captured by Tobin's q, and that focus alternation toward either technology or market is positively related to firm performance. Finally, we discuss the theoretical and practical implications of our findings.     

Non-parametric measurement of economies of scale and scope in non-competitive environment with price uncertainty

In non-competitive market characterized by heterogeneous firms and price uncertainty, we discuss the measurement of economies of scale and scope due to process indivisibilities arising from the task-specific production processes of multiproduct firm. Two competing DEA cost models—one based on the factor-based technology set and the other based on cost-based technology set, are examined in terms of their relative strengths and weakness to reveal scale and scope economies. Given the assumptions underlying both cost models, it is argued that the latter model may be relatively flexible and empirically demanding over the former one. The flexibilities are described in terms of price uncertainty; firms' heterogeneity; and the control over on the mix and quantities of inputs and their prices. And, as regards the underlying linkage of scale with scope properties with respect to diversified vis-à-vis additive firm, we find that the former model not only fails to exhibit one important property, i.e., the independence between scope properties of diversified firm and scale properties of additive firm, but also reveals one strange property, i.e., falling of scale elasticity of an additive firm irrespective of its no economies or diseconomies of scale possibility.     

网络外部性与企业产品兼容性决策分析

研究具有网络外部性特征的市场中,当拥有专有技术的主导厂商不能阻挡跟随厂商的市场进入时,主导厂商对其技术的兼容性授权动机.研究结果表明,在消费者对产品未来市场规模的预期为随机变量的假设下,如果网络外部性强度较弱,拥有技术标准的主导厂商将向跟随厂商开放技术标准,采取兼容性策略;相反地,如果网络外部性强度较强,主导厂商将独享技术,采取不兼容性策略.     

Innovation capability and corporate growth: An empirical investigation in China

This study examines the antecedents of firm innovation capability in high technology firms in China and its effect on long-term corporate growth. It explores the growth-driven core competence of a firm by employing a knowledge-based view. The analysis of firm innovation capability indicates that firm innovation capability is related to long-term corporate growth. The results of this study support this link and the findings stress the importance of innovation intent and infrastructure to a firm's innovation capability.     

An empirical examination of the science–technology relationship in the biotechnology industry

Understanding how a firm's scientific capability influences its technology development has important implications on the firm's research and development (R&D) strategies. However, the current literature reveals a puzzling outcome in its empirical investigations on the science–technology relationship. While many studies show the positive influence of a firm's scientific capability on its technological performance, a few others indicate that if a firm focuses its attention more on cutting edge science, its overall technological performance will suffer. We suggest that these findings can be reconciled by conceptualizing and measuring the scientific capability of the firm differently. This paper attempts to demonstrate how different notions of scientific capability are associated with different performance outcomes. Furthermore, a firm's scientific capability facilitates the integration of new knowledge to produce valuable technologies when a firm broadens its search for new knowledge. The paper highlights the nuances of conceptualizing and measuring the firm's scientific capability in two different ways: number of scientific publications and non-patent references. The findings also shed light on the mechanism through which science accelerates technological progress inside a firm.     

企业信息技术管理组织模式及其历史演进

信息化时代,企业对信息技术的使用不仅是IT技术开发应用和系统操作维护的问题,更是一种对专门化服务的管理问题。对企业信息技术管理的组织体制设计,将在很大程度上决定这个企业能否有效地利用信息技术作用来提升其竞争和发展的能力。本文试图从历史发展进程角度分析和评价企业信息技术管理可资采用的几种典型组织模式及其各自的优缺点和适用条件,以对全能型单位剥离辅助业务提供一些操作性的指导意见。     

Managing coopetition in diversified firms: Insights from a qualitative case study

Cooperation among divisions is usually thought to explain the performance of diversification strategies. However, such divisions are also in competition. Through the in-depth analysis of an intraindustry diversified firm operating in the global semiconductor industry, this paper identifies the sources of coopetition and the treatment of coopetitive tensions among divisions in the production allocation process. We find a multipoint origin of cooperation within a competitive setting. Then, we extend a previous study that considers uniquely two substitute views: (a) corporate-centric; and (b) division-centric. Additionally, by employing formal organizational mechanisms, we show that corporate headquarters guides divisional interaction to form a circular coopetition process. Thus, it is feasible to consider that intrafirm competition and cooperation phases form in a dynamic loop.     

A Resource-based View of Strategic Alliances and Firm Value in the Electronic Marketplace

This study relies on the resource-based view to examine how alliances of e-commerce firms affect firm value in an emerging business sector. Using an event study method, we investigate 272 alliances of 69 e-commerce firms. Our findings show that alliances of e-commerce firms in general have a positive effect on firm value. Unlike previous studies of alliances, we find that marketing alliances generate significantly greater firm value than technology alliances. Our results also show that alliances with other e-commerce partners do not have a significantly different effect on firm value than alliances with bricks-and-mortar partners. Implications and avenues for future research are discussed.     

竞争环境下新创企业产量柔性技术战略决策研究

考虑新创企业与成熟企业相互竞争,重点研究竞争环境下,两企业的产量柔性技术选择及产能投资决策。首先分析了四种不同策略组合下两企业的最优产能决策、新创企业的最大生存概率以及成熟企业的最大利润;然后用传统博弈论的方法得出了二者的竞争均衡,并分析影响两企业产量柔性战略决策的因素;最后用数值实验进行验证。研究结果表明：在竞争中,新创企业更加关注成本因素,倾向于选择成本较小的无柔性技术;成熟企业对市场需求的波动更为敏感,当市场需求波动较大时,选择产量柔性技术能提高其收益;当产量柔性技术单位产量调整成本较大时,选择无柔性技术对两企业更为有利。     

CEO compensation and firm competitive behavior: Empirical evidence from the U.S. pharmaceutical industry

Executive compensation is one of the most critically evaluated aspects of a firm. Driving this attention is the debate into what exactly are the consequences of executive pay. Since a majority of prior compensation research has aggregated industries into a single omnibus sample, it has been difficult to detect compensation effects that are likely industry specific. Accordingly, we focus on a high technology industry and examine how CEO incentive compensation affects firm competitive behavior. Utilizing a sample of U.S. pharmaceutical firms, we find that both short- and long-term incentives of a CEO are positively related to firm competitive aggressiveness. Moreover, our results show a positive relationship between long-term incentives of the top executive and the diversity of competitive moves undertaken by the firm. This study contributes to technology management, compensation, and strategy literatures and generates interesting possibilities for future research.     

信息技术、核心能力和企业绩效的实证研究

信息技术增强企业竞争力的机理是有效提升企业信息技术应用水平的重要前提。基于核心能力理论构建信息技术资源和信息技术应用能力通过企业核心能力这一中介变量影响企业绩效的理论模型,并考虑环境动态性在信息技术增强企业竞争力过程中的调节效应,应用偏最小二乘法的结构方程模型,对中国296家企业的问卷调查数据进行分析。研究结果表明,在不考虑环境动态性的情况下,无论是信息技术资源还是信息技术应用能力都无法直接影响企业绩效,信息技术必须通过支持企业核心能力间接影响企业绩效;环境动态性在信息技术增强企业竞争力过程中有显著的调节作用,不同环境下信息技术影响企业绩效的机理是不同的,在稳定环境下企业信息技术应用的重点是获取支持核心能力的信息技术资源,在动态环境下企业更应该构建信息技术应用能力,才能实现对不断变化的核心能力的持续支持,进而提升企业绩效。