The influence of perceptions of practice characteristics: An examination of agricultural best management practice adoption in two Indiana watersheds

Agricultural best management practices (BMPs), or conservation practices, can help reduce nonpoint source pollution from agricultural lands, as well as provide valuable wildlife habitat. There is a large literature exploring factors that lead to a producer’s voluntary adoption of BMPs, but there have been inconsistent findings. Generally, this literature has not examined specific attributes of BMPs that may affect acceptability to farmers and ultimately adoption. To address these limitations, a qualitative analysis of in-depth interviews with farmers was conducted to determine which characteristics make four common BMPs more or less acceptable to agricultural producers. Interviews were conducted with forty-five producers in two watersheds in Indiana, USA. The producers were asked about their use of these conservation practices and the reasons behind their decisions. This study outlines the perceived characteristics of each conservation practice that are most important in either facilitating or impeding adoption of those practices. Results indicate that perceived high levels of relative advantage (e.g., reduced inputs, time-savings, and on-farm and environmental benefits), compatibility (with farm system and needs of producer), and observability (observing practice’s advantages) are most important in increasing adoption of conservation practices. Low levels of perceived relative advantage and incompatibility of practices were found to be most important in non-adoption of conservation practices. Perceived risk and complexity associated with specific practices were only found to limit adoption for a few practices, though it was an important barrier for conservation tillage. In order to increase adoption, conservation promoters should focus on raising awareness of the on-farm and financial benefits, the environmental benefits, and compatibility of conservation practices with current farm operations.     

Retail entrepreneurial values in a bicultural community: Cultural and economic contentions and negotiation

Economic activity is universal yet the objectives of entrepreneurship are culture-specific in that the entrepreneur cannot be separated from the cultural context. The purpose of this research was to understand the structural differences between the Old Order Amish and their non-Amish counterpart as they conduct entrepreneurial activity in a bi-cultural rural setting. Eleven months of field research uncovered distinct differences between the two groups with regard to three conceptual themes: responsibility, cooperation and competition, and success. Amish entrepreneurs often find themselves in a state of negotiation between contradictory values of their own cultural system and those of the dominant world. The economic behavior of non-Amish entrepreneurs, on the other hand, is steeped in notions of individual gain found in the free market system. In an increasingly multicultural world, understanding the role of culture in economic life becomes critical if cultural groups are to conduct business in the same marketplace.     

Soil erosion and perception of the problem

Most efforts to reduce soil erosion have included an educational component designed to make farmers aware of their erosion problem. These strategies implicitly assume that once farmers become aware of an erosion problem, they will take appropriate action. It is recognized that various social and economic factors influence the adoption process at a later stage, but their influence on perception of the problem has not been explored. This analysis indicates that perception of a soil erosion problem may be influenced more by social and economic factors than by the actual extent of the problem. Perception of environmental problems, therefore, is based not only on awareness, but also on the ability to do something about the problem. Therefore, structural constraints influence both the adoption of conservation practices and perception of an environmental problem. It is suggested that if an effective soil conservation program is to be developed, we must understand the unique problems, interests, and goals of farmers.     

Laggards or Leaders: Conservers of Traditional Agricultural Knowledge in Bolivia

Many sustainable agricultural practices are based on local and traditional farming knowledge. This article examines the conservation and loss of three traditional practices in the Bolivian Altiplano that agronomic research has shown increase the resiliency of small farmers in the face of climate‐related risks. These practices are the use of manure, the use of local forecasts and risk‐management strategies, and the preservation of crop biodiversity. Although these practices are widely used today, farmers have been steadily abandoning them during the past decade. This article examines the characteristics of those who maintain and those who abandon traditional practices to see if the abandonment of local knowledge can be explained by the adoption‐diffusion literature. This research does not support the adoption‐diffusion literature; although the factors related to conservation are slightly different for each practice, the findings do not support the idea that young, educated, and wealthier farmers are more likely to reject local knowledge. Instead, off‐farm activities such as migration, employment, and trade seem to be related to the decline in local practices as each affects the availability of labor and the availability of people to learn these practices.     

The Adoption of Integrated Pest Management Practices Among Texas Cotton Growers1

Abstract Agricultural technologies are becoming increasingly complex requiring farmers to bundle selected technologies. Technology bundling results in a variety of different farming systems. Features of diffusion and farming systems theories are combined to define an analytical model, which assesses background, diffusion, and technology belief factors' influence on growers' adoption of integrated pest management (IPM) practices and cotton yields. We selected a proportionate random sample of growers (n = 722) from 14 cotton-producing counties in Texas. A telephone survey was conducted in 1985 resulting in a response rate of 76 percent. Findings demonstrated the importance of different sources of IPM information to particular status groups of growers. Information sources produced positive effects on growers' beliefs about IPM benefits and growers' adoption of three IPM practices. IPM adoption resulted in higher yields of upland and pima cotton per acre.     

Bolivian farmers and alternative crops: Some insights into innovation adoption

The Bolivian Institute for Agricultural Technology, with financial and technical backing from USAID/Bolivia, has recently intensified its efforts to develop and promote cropping systems to serve as alternatives to coca cultivation in the Chapare region of Bolivia. A study was conducted in which 85 farmers were visited and interviewed in order to identify problems faced by farmers of the Chapare, understand the farming practices of the region, and determine the attributes of the new crops that were contributing to their adoption or rejection. Interviews were conducted in an informal manner using an interview guide consisting primarily of open-ended questions. The results of this study indicate that the capital outlay required and the expected profitability, both economic and otherwise, are the attributes of the new crops which most strongly influenced farmers' initial adoption/rejection decisions. The major obstacle to innovation adoption in the Chapare seems to be new crops whose adoption presents unacceptably high levels of risk coupled with low anticipated profitability. Recommendations for the development of the alternative crops program and the Chapare region conclude the paper.     

Nonagricultural micro-enterprise development among the Pennsylvania Amish: A new phenomenon

The economic character of Amish communities shows signs of considerable change. Amish traditionally have depended on farming, and until recently, nonagricultural work was cause for excommunication from the church. The traditional farming base, however, is increasingly unable to provide the jobs and income necessary for the growing population. In response, there has been a rapid growth in nonagricultural micro-enterprises. The purpose of this paper is to examine the nature of this phenomenon in the Lancaster Settlement in Pennsylvania, the largest Amish settlement in Pennsylvania, and the earliest and still second largest in North America. The paper analyzes the characteristics of the Amish entrepreneurs, their businesses and markets, with comparisons with the standard entrepreneurial literature. The Amish entrepreneurs are found to be quite similar in many ways to entrepreneurs in general, but differ considerably in other aspects. Also, they often differ from popular perception, especially the newer Amish entrepreneurs. Results indicate that the newer Amish entrepreneurs are more dynamic and outward looking than the previous generation; perhaps more in the mold of nonAmish entrepreneurs. The success of the Amish entrepreneurs holds potential lessons for general rural business development strategies.     

What Kinds of Places Attract and Sustain Amish Populations?

The Amish are one of the fastest growing ethnoreligious groups in rural America. They are not only growing in historic settlements but are also starting new settlements. This study synthesizes and tests hypotheses about Amish migration destinations and settlement sustainability. Specifically, hypotheses address factors related to population, agriculture, and proximity to other Amish. Findings suggest that the locations Amish settle have several defining characteristics including: low population density, nonmetropolitan county designation, context conducive to small‐scale farming (e.g., low farm acreage price, moderately rolling hills), vicinity to a small commercial center, low to negative population growth, and proximity to an existing Amish settlement. Some characteristics are showing increasing flexibility, such as a small‐scale farming context and proximity to a commercial center. Conversely, settling in areas with a growing population or at a distance from another Amish settlement contributes to a higher likelihood of community dissolution.     

Using social-psychology models to understand farmers’ conservation behaviour

Research into farmers’ attitudes and motivations in the past has tended to be subjective and theoretically rather imprecise. This paper presents findings from research based on the structured social-psychology model, the Theory of Planned Behaviour, into farmers’ conservation-related behaviour. Responses from a survey of 100 Bedfordshire farmers were analysed to identify the underlying determinants of behaviour and to comprehend farmers’ attitudes. Farmers with greater environmental awareness, members of the Farming and Wildlife Advisory Group, are more influenced by conservation-related concerns and less by farm management concerns than other farmers. They appear also to be more influenced by farming and conservation referent groups, grants and conservation advice.     

Shifting values in agriculture: the farm family and pollution regulation1

It has long been acknowledged that the notion of family continuity of farm occupation through succession is one of the central tenets of the ethos of ‘family’ farming, but recent evidence suggests that it is being called into question by family members. Farming practices are being pursued in a rapidly changing world, an important feature of which is a greater level of public and political concern for protecting the rural environment. This paper examines a range of new influences affecting farming practice and environmental consciousness and the implications these have for farming values, particularly that of family succession. Using evidence from a study of dairy farm families and pollution regulation in Devon in South West England, it suggests that rural social change is providing new routes through which environmental values can flow through farm households, influencing the ways farmers understand the environmental implications of their practices, and the ways they and their families think about their long-term futures.     

Farmers,the Practice of Farming and the Future of Agroforestry: An Application of Bourdieu's Concepts of Field and Habitus

Abstract Agroforestry, the practice of raising crops and trees together in ways that are mutually beneficial, provides farmers with an alternative to more conventional farming practices. In this paper, we apply Bourdieu's concepts of “field” and “habitus” in an attempt to better understand the practice of farming and the role that agroforestry may have in farming systems. Analysis is based on qualitative and quantitative interviews of farmers and other key informants in two regions, Fox‐Wyaconda Watershed in northeast Missouri and Scott County in southeast Missouri. Within the field of farming, farmers emphasized the importance of economic, family and rental relations. Important habitus considerations include different interpretations of what constitutes farming and what constitutes forestry. Based on Bourdieu's theoretical framework, we offer three alternative paths of social change that may lead to more widespread utilization of agroforestry.     

Reconsidering conceptualisations of farm conservation activity: The case of conserving hay meadows

Changes to agri-environmental policy, with an emphasis on encouraging more environmentally friendly farming practices, have been paralleled in the last two decades by a body of research into agri-environment scheme adoption. To date much of this research has considered conservation behaviour as a static issue across whole farms, and viewed participation decisions as solely a present-day issue. Based on an in-depth case study from the Peak District (UK) this paper considers the case of hay meadows—an important cultural, ecological and agricultural feature of the landscape which has been seriously threatened by changing farm practices during the last century, and which now features as a conservation option in the main agri-environment schemes. Drawing on material from semi-structured interviews on 62 farms, and participant observation on 20 farms, the paper discusses how hay meadows represent a unique case for conservation and considers the limitations of existing conceptualisations of scheme adoption for understanding hay meadow conservation. In particular, the paper examines how current conservation decisions are constrained by, and intersect with, past managements that affect the “eligibility” of meadows for scheme adoption. A model is developed which places meadow types of different eligibility against conservation styles to illustrate how different conservation scenarios are created.     

Envisioning agricultural sustainability from field to plate: Comparing producer and consumer attitudes and practices toward ‘environmentally friendly’ food and farming in Washington State, USA

A substantial body of sociological research has examined the relationship between farmers’ environmental attitudes and their conservation behaviors, but little research has compared the attitudes of producers and consumers toward the environment with their behaviors or practices in support of sustainable agri-food systems. This paper addresses these shortcomings by analyzing the intersection between producer and consumer attitudes toward environmental sustainability with their actual practices, drawing data from focus group interviews and surveys with producers and consumers in Washington State, USA. We compare farmers’ attitudes toward several agricultural and environmental policies with their self-reported practices to examine whether support for environmental policies aligns with sustainable farming practices. For consumers, we investigate the relationship between their attitudes toward the same agricultural and environmental policy issues with their interest in purchasing food produced in an environmentally sustainable manner. Through our analyses, we find that consumers’ and producers’ practices are not always consistently correlated with their environmental attitudes, but that support for agricultural land preservation is one policy area in which the interests of producers and consumers intersect with their interest in sustainable farming and food. Findings from our individual and focus group interviews assist us in understanding the multiple, sometimes competing, factors that consumers and producers must weigh in making decisions about environmentally sustainable food and farming.     

The quality of sustainability: Agroecological partnerships and the geographic branding of California winegrapes

Quality and sustainability are both socially constructed, ambiguous terms, but they have not been heretofore linked in the rural studies literature. The “quality turn” has received particular attention from researchers for its potential to organize linkages among various forces in agrofood systems, providing more income to producers by appealing to affluent, reflexive consumers. A distinct line of rural research has attended to the challenge of agro-environmental pollution and regulation, but this research trajectory has been subsumed under the broader paradigm of sustainability. This article seeks to contribute to discussions about quality in the agrofood sector by analyzing the potential of fusing rural resource protection practices with place-based marketing of enhanced quality, drawing from an empirical study of the California winegrape industry. In several California commodities, agroecological partnerships are becoming the chief vehicle for extending sustainable agricultural practices. California's winegrape farmers have undertaken more partnerships to greater effect than those of any other US crop, and they are now discursively linking their sustainable farming practices, environmental quality, and wine quality. This marks a new linkage of two heretofore discrete social imaginaries. This article argues that “quality” is a term that can conceptually link increasing consumer demand for differentiated product taste with increasing regulatory pressure for environmental protection. Synergistic benefits from such a linkage have the potential to strengthen rural development initiatives. Making progress toward sustainability requires collective action on the part of producers, and in some commodities, may mesh well with efforts to enhance foodstuff quality.     

Reliance on sources of information for water-saving practices by irrigators in the High Plains of the U.S.A.

Who do farmers trust? Irrigators in the High Plains are confronted with a wide range of information sources with respect to water-saving practices. From a survey of 709 irrigators in 10 countries the most widely accepted sources are identified, regional variability of information is examined, the role of irrigator characteristics on source selection is determined, and the level of association between adoption and source preference is analyzed. Differences in irrigators' reliance on specific sources are more associated with location than irrigator characteristics. Information sources viewed as important by many irrigators frequently influence adoption decisions less than sources having a wide range of preference among irrigators. Mass media and advisor-oriented sources are much more significantly linked to adoption than inter-personal sources such as friends and neighbors. The three sources that best discriminate adoption behavior are private agricultural consulting firms, university research stations, and trade magazines.     

Are Conventional Farmers Conventional? Analysis of the Environmental Orientations of Conventional New Zealand Farmers*

Abstract Within the political economy of agriculture and agrofood literatures there are examples of approaches that reject simple dichotomies between alternatives and the mainstream. In line with such approaches, we challenge the assumption that alternative agriculture, and its attendant improved environmental practices, alternative management styles, less intensive approaches, and better approaches to animal and ecosystem welfare, is the only source of agricultural sustainability. This article uses national farm‐survey results for New Zealand's sheep and beef, dairy, and horticulture sectors to examine conventional farmers, measure their assessments of farming practices, and assess their environmental orientation. Analysis identifies a proenvironmental cluster of farmers in each sector characterized by a higher environmental‐orientation score and distinct ratings of other farm practices queried in the survey. We interpret the results in terms of the exposure of different agricultural sectors to the effects of market‐based, audited, best‐practice schemes. The presence of shades of “greenness” among conventional farmers has important implications for environmental management and for our understanding of the various and complex pathways toward the greening of agrofood systems.     

Alternative and Conventional Agricultural Paradigms: Evidence From Farming in Southwest Saskatchewan*

Abstract Agricultural analysts have suggested that the emergence of an alternative agriculture system represents more than changes in practices; it is also thought to represent a shift in environmental beliefs, values, attitudes, and norms. This means that conventional and alternative systems of agriculture represent distinct paradigms which are informed by two contradictory worldviews. Insofar as this claim is correct, it is possible to delineate, target, and promote one paradigm, depending on the system of agriculture that policy makers wish to encourage. In this paper we seek to clarify the practical application of the two agricultural paradigms by examining the practices, beliefs, values, norms, and attitudes of farmers in southwest Saskatchewan, part of the semi‐arid section of the North American Great Plains. Findings support the view that different farming systems correspond to different worldviews. Strong confidence in the market, however, is not limited to conventional farmers, as suggested by the literature.     

Anticiper ou temporiser : injonctions environnementales et recompositions des identités professionnelles en céréaliculture

Questions about the modernization of farming, given its environmental impact, are leading French farmers to rework their occupational identities. This is studied by comparing cereal growers who practice “integrated protection” — a form of agriculture that saves on input — with their “conventional” colleagues. Given the high degree of uncertainty about the standards that will be imposed, cereal farmers have adopted positions that contrast with regard to: the future (anticipating vs. stalling for time), “professional excellence” (whether or not to accept lower yields) and risks (whether to adopt strategies turned toward vigilance or toward insurance). The diffusion of innovative farming practices is limited owing to their lack of legitimacy, which leads farmers to explore the possibilities for obtaining legitimation from outside the profession.     

Smallholder Preferences for Agri‐environmental Change at the Bhoj Wetland,India

Incentive‐based approaches have gained policy interest in linking change in agricultural land management with environmental conservation. This article investigates how scheme design influences smallholder farmers' decisions to switch to organic farming to reduce water pollution, drawing on a study at a Ramsar wetland site providing water for the city of Bhopal. Results from a choice experiment suggest that transitional payments are necessary to overcome farmer constraints to adopt organic farming, and that effective land certification has the potential to act as a self‐enforcing mechanism linking farmer incomes with wetland conservation benefits.     

Ways out of the sewage sludge dilemma: Connecting administrative and participatory decision making

This paper examines the problem of decisions about the disposal of sewage sludge, in the face of stakeholder groups with varying viewpoints, based on a current case from the state of Lower Saxony in Germany. Like other developed countries, Germany faces the dilemma that sludge arisings are increasing (e.g., because of better water treatment) while disposal options are becoming more scarce. Lower Saxony relies heavily on landfill and agricultural application, but landfill of untreated sludge will be banned after 2005. The state Environment Ministry sees agricultural application as having various advantages, but it faces scepticism from various stakeholders. The ministry has therefore taken steps to encourage a long-term dialogue process with the main stakeholders, including farming organizations, food processors, other landowners such as the churches, and environmental and consumer organizations. The process began with a discussion forum in 1995 that led to the proposal of specific discussions with stakeholders. This paper focuses in particular on the dialogue with environmental and consumer groups. It analyzes the initial positions of the various stakeholders, describes the concrete steps taken so far, describes the ongoing efforts, and critically evaluates the procedures used as well as their implications in terms of the ideas of deliberation and analysis.