Darwin-Skeptic Mass Media: Examining Persuasion in the Evolution Wars

Due to the persistence and growth of the so-called Evolution Wars, numerous scholars have attempted to determine exactly why these religion-science skirmishes have somewhat enigmatically become a worldwide phenomenon. This article seeks to help answer this question by uniquely considering Darwin-skeptic mass media. Specifically, it is contended that persuasive mass media is a decisive element of the Evolution Wars controversy, and that its sociological significance is not merely derived from the merits of its communicated arguments, but by the extent of its persuasiveness. This study implements a content analysis of antievolutionist communications produced from 2009 to 2011 by the Institute for Creation Research, Answers in Genesis, and the Center for Science and Culture. The project subsequently gauges the occurrence rates of message variables associated with the Elaboration Likelihood Model of persuasion within Darwin-skeptic media, and explores how these elements are articulated.     

One size fits all? On the institutionalization of participatory technology assessment and its interconnection with national ways of policy-making: the cases of Switzerland and Austria

Science and technology policy is often confronted with issues that are both complex and controversial and which have to be decided upon in a delicate constellation of policy-makers, experts, stakeholders, non-governmental organizations and the public. One attempt to deal with such a complex problem is via citizen involvement. Participatory technology assessment (pTA) already goes back to several decades, and countries have made various experiences. While in some countries, governments established technology assessment organizations, which also included pTA in their methodological portfolio, others primarily rely on experts to make decisions on science and technology policy. In a third group of countries non-state actors, such as social scientists, experimented with pTA. However, they were often unable to link these experiments to policy-making. This paper deals with the question of why this variation exists and compares the use of pTA in Switzerland and Austria. Despite similarities between the two countries, both had quite different experiences with pTA so far. Whereas several pTAs have been carried out in Switzerland until today, Austrian pTAs have remained infrequent. The aim of this paper is to explain this difference as a result of different ways of policy-making which affect the use and chances of pTA.     

A mission beyond journalism: advocacy and media practices of award giving in China

Chinese media organizations do not yet have an established and widely adopted journalistic paradigm. Thus, some journalists believe they should go beyond journalism's conventional roles and participate directly in social advocacy. They practice not only advocacy journalism but also social advocacy by hosting public forums, organizing journalism training camps, and giving various awards to social activists, cultural elites, celebrities, business people, and fellow journalists. This research explores the award-giving practices of several influential Chinese media organizations. It contends that a complex array of forces and factors interact to shape the award-giving practices of contemporary Chinese media. In contemporary China, the marketized and mission-burdened media tend to use the award-giving practice as a means to build their brand image and fulfill their social mission (i.e. advocacy of values). Award giving is also intended to help media organizations network with like-minded representatives of civil society. This analysis thus demonstrates that award-giving practices help build mutual recognition between the media and a specific group of social elites in China and lead to the formation of an alliance of “the weak” when confronting the authoritarian state machine.     

Why Sociology Abandoned Communication

This paper considers the possibility that early sociological interest in the integrative role of mass communication may have been undermined (1) by the short-run study of media “campaigns,” and the declaration that such persuasive efforts have only “limited effect”; (2) by the wrangling over theories of “mass society”; and (3) by a quasi-journalistic emphasis on “media events.” In spite of the theoretical basis for reconciling these traditions, the rift over the academic locus of communications research has not been repaired.     

Fostering democracy through social media: Evaluating diametrically opposed nonprofit advocacy organizations’ use of Facebook,Twitter, and YouTube

Nonprofit organizations contribute to a democratic society by allowing those with diverse opinions to assemble and voice these ideas. Social media has provided an extensive new marketplace in which such organizations can give voice to their ideas. Thus the purpose of this study was to explore and assess the use of social media (Facebook, Twitter, and YouTube) for advocacy by nonprofit organizations with diametrically opposed points-of-view on two social issues, the pro-gun/gun control issue and the pro-choice/pro-life issue. Results of this study indicate that nonprofit advocacy organizations are using social media to ethically persuade people to their point of view, for the most part through use of one-way communication. Moreover, organizations are using the various social media for different purposes, providing thanks and recognition on Twitter, and soliciting feedback and other two-way communication with stakeholders on Facebook. Use of authority figures to communicate messages is generally reserved for YouTube.     

How public relations executives perceive and measure the impact of social media in their organizations

Decisions about social media in organizations are not made lightly. Corporate executives are faced with an ever changing and in many cases, uncontrollable opportunity with social media. This study provides insights obtained from 25 interviews with communication and public relations executives to identify their opinions about what drives social media in organizations, what challenges they face, and what questions they have about social media and its measurement.     

Breaking from Big Brother

Summary

Small non-profit organizations have difficulty computerizing their operations. This article describes such a process of computerization and software development carried out over the past several years to computerize the community-based organizations which receive funds from the New York State Weatherization Assistance Program. The process was based in and run by the local agencies and was attuned to the needs of these local organizations. Guidelines arc suggested for keeping such a process decentralized, democratic and interactive.     

Wired science: use of World Wide Web and e-mail in science public relations

To gain visibility and public support, scientists must gain the attention of the mass media. Science public relations practitioners, who represent well-known research universities, private research organizations, government agencies, pharmaceutical companies, non-profit health associations, and public relations firms, help scientists accomplish that goal. The World Wide Web and e-mail have become an integral part of science public relations, according to a 2000 survey. Practitioners find that e-mail is essential in media relations. They believe the Web and e-mail together make it easier to obtain media coverage. Most (86%) practitioners in this highly specialized field believe the Web has improved their public relations work.     

Advocacy Tactics and Policy Outcomes of Sex Offender Rights Organizations

Social movement organizations for sex offender rights work to reduce harm to registrants and their family members by influencing sex offender registration and community notification policies. This study draws on two theories of social movement organizations—organizational emergence and political opportunities—to investigate the capacity (i.e., structure, resources, knowledge and skills) of these organizations to bring about policy changes. Data were gathered using in-depth, telephone interviews with 19 leaders of state-level advocacy organizations in the United States. Two types of strategies emerged, distinguishing organizations as proactive or reactive in their approach to policy change. Proactive organizations contribute to policy amendment, development or adoption, whereas reactive organizations focus on blocking policy. These two types of organizations have similar tactical repertoires; however, more proactive organizations report the use of networking and coalition building and media stories, and more reactive organizations report the use of legislative testimony and research and policy analysis tactics. This study informs social work policy and practice by highlighting effective and ineffective tactics used by highly stigmatized advocacy organizations.     

Volunteers and Professionals in Norwegian Sport Organizations

The mass media, politicians, and social scientists assert that there are increasing problems in recruiting volunteers to voluntary organizations. This paper investigates the situation with respect to voluntary sport organizations in a Norwegian context. The situation for voluntary and paid work is described and discussed with respect to different kinds of sport organizations. The empirical results show that voluntary work still is the foundation of most sport organizations, but that there are large differences between various types of organizations, and that voluntary work functions in complex interaction with other important economic and structural features of these organizations.     

How do public organizations communicate their alliances on Facebook and how does the public react? A longitudinal analysis

Organizations have adopted social media to communicate their alliances to the public, that is, engage in representational networks. Yet a comprehensive examination of what is communicated in representational networks and how public reactions are associated with these networks is relatively scarce. This study builds on the Symbiotic Sustainability Model (SSM) to examine the content of messages passed in representational networks on social media and their related public reactions. Based on a panel analysis of one year of Facebook data generated by 605 public organizations in Taiwan, this study reveals that referencing certain topics such as economic and technological development and employing linguistic features demonstrating efficacy, formality, and empathetic concern in Facebook messages was associated with an increased diversity of alliance ties reported by public organizations. Moreover, the relationship between communicating diverse alliance ties and positive public reactions in the form of likes went both ways. Integrating automated topic modeling, linguistic analysis, and panel analysis, this study provides a process-based and communication-centered view of the mechanisms and disparities underlying organizations’ strategic network management on social media.     

Promoting Civil Society in Contemporary Poland: Gendered Results of Institutional Changes

This paper is a contribution to the ongoing discussion concerning factors determining the development of civil society in a post-state socialist context. It examines the financial mechanisms designed to promote civic engagement in Poland, including EU grants and the so-called ‘percentage law’ that allows citizens to support NGOs of their choice with 1 % of their taxes. A detailed analysis of these mechanisms demonstrates that they are advantageous for some types of non-governmental organizations and not for others. Instead of enhancing the situation of the whole sector, they tend to support NGOs that already have substantial resources and hold a strong position vis-à-vis the state. Moreover, organizations and groups fighting for issues considered to be controversial—such as women’s NGOs advocating for the right to abortion or criticizing authorities for their lack of concern when it comes to violence against women—have limited chances to gain financial support from both the state and those sources that are independent from the state. This shows how seemingly gender-neutral institutional arrangements may bring gendered results. The following analysis is based on available statistics (several reports provided by the Klon-Jawor Association, Social Diagnosis Reports from 2007 and 2011) and qualitative data (semi-structured interviews and discourse analysis of the Polish media).     

Messaging,music, and mailbags: How technical design and entertainment boost the performance of environmental organizations’ podcasts

The production and consumption of podcasts have grown exponentially since their introduction in 2004. As organizations increasingly use this social media tactic to reach their stakeholders, two theoretical frameworks – the theory of entertainment persuasion and the PodCred framework – can be used to create more meaningful messages for the podcasts’ audiences. Through a content analysis of 67 environmental podcasts, this study examined the extent to which environmental podcasts developed by organizations incorporate seven distinct communication strategies and design techniques. The study found that while inclusion of these strategies and techniques has statistical correlation to podcast popularity, organizations are only modestly incorporating them into their podcasts.     

Contributions of social capital theory in predicting rural community inshopping behavior

The social environment in which the retailer conducts business is not often measured for its fundamental influences on consumers’ local purchasing behavior. This study, using social capital theory as a theoretical framework, examines whether reciprocal actions exist between community members as consumers and retailers and if these actions are persuasive in predicting the economic activity regarded as consumer inshopping. Determinants of inshopping behavior are analyzed from the community member’s perspective in a study of the rural community marketplace. The sample population consisted of consumers living in two rural Iowa communities with populations less than 10,000, agricultural-based economies, and retail mixtures of locally owned and operated small-sized businesses as well as national chain and discount organizations. Structural equation modeling estimated the causal patterns among consumers’ attachment to community with two endogenous variables regarding reciprocity and inshopping behavior. Findings offer supporting evidence that social relationships aid in predicting rural marketplace relationships.     

Common Agency in Nonprofit Advocacy Organizations

Most theories of nonprofit organizations and nonprofit leadership recognize the multitude of stakeholders—including board members, donors and volunteers, funders, the media, and policy makers—that organizational leaders must contend with in doing their work. For nonprofits engaged in advocacy, demands from stakeholders may be even more challenging to meet. Although stakeholder theory recognizes the effect of various groups on an organization, it does not explain how leaders manage the preferences of their often‐competing stakeholders while they make choices for the organization. This study develops a common agency framework, evaluating the roles of three groups crucial to nonprofit advocacy organizations: the organization's board of directors, elected officials, and donors/members. The common agency framework is then illustrated with interviews with leaders of nonprofit advocacy organizations in California. Findings suggest that the leaders of these groups have a significant amount of discretion in guiding their organizations’ activities and operations.     

Trafficking and Human Smuggling: A European Perspective

The article reviews the empirical evidence for trafficking and human smuggling in Europe. It argues that a market for irregular migration services has emerged, in which the mechanisms and forms of organization are still relatively unknown. Irregular migrants using these services are exposed both to unscrupulous service providers and to the immigration and policing authorities, thereby generating a dependence on safeguards provided by the trafficking networks. Thus a symbiosis has developed between trafficker and trafficked. The enormous interest and concern for trafficking and human smuggling in governmental, inter-governmental and non-governmental organizations, in the media and popular opinion, is running ahead of theoretical understanding and factual evidence. This has implications for policy measures designed to combat trafficking and human smuggling, which may not work and also have unintended side effects. The article begins with a discussion of the main conceptual and definitional issues confronting researchers and politicians. This is followed by an assessment of the main theoretical approaches that have been developed and an evaluation of current statistical knowledge. Information on the organizational structure of trafficking organizations is then reviewed, followed by a summary of the characteristics of migrants involved, based on empirical studies that have been carried out. The article concludes by indicating some of the main research priorities.     

Social media and organizational visibility: A sample of Fortune 500 corporations

This study explores the factors that drive organizational social media visibility. Using a sample of Fortune 500 companies and influential non-profit organizations, findings reveal that mainstream media coverage significantly affects social media visibility whereas organizations’ social media use patterns have limited impact on overall organizational visibility. Implications for both the practice of public relations and further theorizing about social media studies are discussed.     

Recipes for Attention: Policy Reforms,Crises, Organizational Characteristics,and the Newspaper Coverage of the LGBT Movement, 1969–2009

Why do some organizations in a movement seeking social change gain extensive national newspaper coverage? To address the question, we innovate in theoretical and empirical ways. First, we elaborate a theoretical argument that builds from the political mediation theory of movement consequences and incorporates the social organization of newspaper practices. This media and political mediation model integrates political and media contexts and organizations' characteristics and actions. With this model, we hypothesize two main routes to coverage: one that includes changes in public policy and involves policy‐engaged, well‐resourced, and inclusive organizations and a second that combines social crises and protest organizations. Second, we appraise these arguments with the first analysis of the national coverage of all organizations in a social movement over its career: 84 lesbian, gay, bisexual, and transgender rights and AIDS‐related organizations in the New York Times, Los Angeles Times, and Wall Street Journal from 1969 to 2010. These analyses go beyond previous research that provides either snapshots of many organizations at one point in time or overtime analyses of aggregated groups of organizations or individual organizations. The results of both historical and fuzzy set qualitative comparative analyses support our media and political mediation model.     

How activist organizations are using the Internet to build relationships

This study examines the mediated communication of activist organizations to understand how these groups use their Web sites to build relationships with publics. A study of one hundred environmental organization Web sites identified common features and examined the incorporation of dialogic communication into this new medium. The data suggest that while most activist organizations meet the technical and design aspects required for dialogic relationship building on the Web, they are not yet fully engaging their publics in two-way communication. Moreover, it appears that the activist organizations are better prepared to address the needs of member publics rather than media needs.     

How European PR practitioners handle digital and social media

The European Communication Monitor (ECM) 2010 showed that digital communication and social media have grown in importance in the media mix of European organizations. Both new media types are positively correlated to the perceived impact of public relations (PR) in the organization. Specifically social networks and online videos are considered the most important social media tools. Also European practitioners expect that the content of communication will become more important as and when the use of social media further increases. The consequence that everyone within the organization is able to spread information is perceived as the most problematic aspect of social media. A potential problem is that only about one third of the European organizations have implemented social media policies with communication consultancies leading the way. Communication consultants consider social media significantly more important than practitioners working in organizations.