Inter-ethnic relations in Mongolia and Inner Mongolia 1

The article deals with the development of minority policies in Mongolia since independence from China, and focuses on the effects that these policies have had on inter-ethnic relations. The main groups studied are the Khalkha Mongols, the Kazakhs, the Tuvans and the Han Chinese. The definitions of these groups as either ündesten or yastan have also varied over time, which has created theoretically interesting complexities. The article contains a sociolinguistic study of the inter-ethnic relations, with particular emphasis on education, culture, media and publishing. Furthermore, the tendency of the Tuvans to identify ethnically with the Mongols rather than with the Kazakhs is analyzed from the point of view of a sub-minority–majority identification theory. In Inner Mongolia, the inter-ethnic relations are problematic, and there are also severe tensions between the Mongols of Inner Mongolia and those of Mongolia. These ethnic policies have also played an important role in the development of the inter-state relations between Mongolia and the People's Republic of China.     

Anti-development or identity crisis? Misreading civil society in Meghalaya,India

This paper discusses the complex relationship between civil society and development in Asia by examining the role of ethnic identity in anti-development movements. Local and transnational movements by civil society actors against dams, mines, and deforestation have gained increased attention in academia and activist circles in the last decade, often used as evidence in arguments that development as part of neo-liberalism and/or state-led socialism is faltering. Furthermore, tribal, indigenous, and minority communities are often portrayed as having a closer relationship to the environment, which is seen as instrumental in their opposition to development projects. While agreeing with these arguments to some extent, this paper examines the local context of anti-development movements using research from fieldwork in the Indian state of Meghalaya and argues that struggles over development projects are also struggles over ethnic identity. In Meghalaya, civil society actors from the Khasi ethnic group have opposed several large development projects on the +grounds that these projects will attract labourers from Bangladesh and other parts of India, threatening the survival of the Khasi ethnic group. Damage to the environment, livelihoods, and loss of land are rarely a concern. The failure to recognize the influence of ethnic identity politics in critiques of development raises the risk of misreading both the extent of anti-development sentiments in civil society and the potential for development projects to be reframed by proponents into an acceptable ethnic guise. Furthermore, the actors contesting development through identity politics are overwhelmingly from urban areas, leaving rural people with limited access to civil society. This paper attempts to add a critical perspective to current literature on development and civil society using empirical examples from one of the least researched regions in Asia.     

The Constraints on Civil Society beyond the State: Gender-based Insecurity in Meghalaya,India

The role of civil society is vital for politicizing, contesting, and addressing human insecurity, yet there is very little analysis of the ability of civil society actors to do so. Recent critical approaches to the concept have questioned the tendency to view civil society as an unequivocal good, yet the majority of these critiques still focus on civil society at a global level or on the enabling and disabling capacity of the state at the national level. This paper argues that civil society is constrained not only by the state but by local government and other actors from within civil society. Identity politics, power relations, and existing inequalities between and within communities affect the ability of formal and informal organizations to contest the causes of insecurity. This paper examines the role of civil society in addressing gender-based insecurity in the Indian state of Meghalaya to demonstrate the influence of these factors on civil society and concludes by arguing that civil society is a much more dynamic and contradictory sphere than is often recognized by both advocates and critics. These dynamics must be understood if the constraints on civil society are to be transcended.

Milestones in Turkish public relations history

This study aims to mention the most important events, cases and names that have had an impact on the public relations profession in Turkey within historically-divided developmental periods between 1920 and 2012. While forming the historical periods into sub-phases, socio-political and economical contexts are considered. Three separate periods are named: antecedents, emergence and developmental. Concerning these periods, the applicability of Grunig and Hunt's (1984) four models of PR is discussed within a Turkish context, and it is concluded that the typology does not totally fit into Turkish PR history.     

Institutionalizing government public relations in Romania after 1989

Public relations are a new profession in Romania, an Eastern European former communist country which changed to a democratic regime in December 1989. It is generally considered to have emerged after 1990, although publicity and political propaganda preceded it (Rogojinaru in Sriramesh and Ver?i?, 2009, p. 553). Although the Romanian practice of public relations evolved and developed quickly aligning with the international practice, several campaigns and programs receiving awards during the last editions of IPRA Golden World Awards, SABRE Awards, Cannes Lions Awards or European Excellence Awards, there is still very little focus on research and theory. Thus, there is no major study on the history of public relations in Romania prior to 1989 to either confirm or challenge the conclusion of Grunig, Grunig and Ver?i? (2004) that there was no public relations in Eastern Europe before 1989 because the concept was not acceptable for socialism (p. 137). Even after 1989 while there is a growing body of literature on public relations in general published in Romanian, few studies addressed Romanian public relations which are more frequently described in practice than researched from the viewpoint of public relations theory. This exploratory research aims at identifying the characteristics of government public relations in Romania in 2011, the main stages in institutionalizing government public relations after 1989 and correlates them with the general evolution of public relations in Romania between 1989 and 2011.     

Public relations in Ghana: Work-related cultural values and public relations models

This study explores cultural influences on public relations practices in Ghana. This survey research brief reports data collected from Ghanaian public relations practitioners (n = 64) and describes work-related cultural values as well as the practices of public relations models in Ghana. The result reveals that Ghanaian public professionals tend to utilize international public relations and two-way communication models. The study extends knowledge of international public relations in African cultures.     

Constructing positive public relations in China: Integrating public relations dimensions,dialogic theory of public relations and the Chinese philosophical thinking of Yin and Yang

After thirty years of development in mainland China, public relations is suffering from a stigma because of its negative connotations, misconception and paradoxical perception among the general public, and development constraints. To overcome this stigmatization, a positive public relations theory that posits the positive functions of public relations in contemporary China is proposed by integrating the three public relations dimensions (i.e., communication, organization-public relationships, and ecological networks), the dialogic theory of public relations and the Chinese philosophical thinking of Yin and Yang. To achieve this, the paper first explains the cause of stigmatization in public relations. Second, it introduces the three dimensions of public relations as a profession and discipline. It then articulates how the dialogic theory of public relations and the Yin Yang philosophy contribute to the development of positive public relations. Lastly, it proposes the Taiji model of public relations and the underpinnings of positive public relations. It is important to note that positive public relations serves as a complement to, rather than a substitute for, existing theories of public relations.     

University teachers’ perceptions and evaluations of ethics instruction in the public relations curriculum

This study examined the present state of teaching ethics in university public relations departments in the U.S. and abroad. The results of this online survey indicated that PR teachers (N = 249) perceived ethics instruction in PR education to be essential, and they believed in a close tie between general morality and professional ethics. However, the results also showed that the higher the participants’ academic rank, the less favorable attitude they held toward the value of ethics education to students.     

Public perceptions of public relations

Public relations has been portrayed in the media in a consistently negative manner over several decades, providing images that may become part of public perceptions. Perceptions about public relations affect the perceived credibility of the profession and influence whether people see public relations as valuable to society. Second-level agenda setting and cultivation theories purport that mass media contribute to beliefs about social reality by creating a cumulative, general consciousness upon which assumptions and judgments are based, suggesting that public perceptions about public relations would match media portrayal. Results of a telephone survey found public relations is perceived more positively than media portrayal would suggest. Respondents viewed public relations as an important activity that benefits society by providing information and disagree that it is damage control, an attempt to hide or disguise something, or a non-substantive activity. However, public relations is associated with publicity, media relations, and the attempt of an organization to advance its own agenda.     

Workplace adversity and resilience in public relations: Accounting for the lived experiences of public relations practitioners

Public relations practitioners face workplace challenges as they cultivate public relationships, resolve conflicts, and manage crises. Odds of adversities may be high in this role, requiring practitioners to be resilient. This qualitative study explores workplace adversities in public relations from a practitioners’ perspective, and examines how they enact resilience. By asking current practitioners about their lived experiences, we found workplace adversities occurred on multiple levels and ranged from mundane to life-altering events. Patterns of resilience were, metaphorically, bouncing forward, bouncing up, bouncing back, and bouncing around. This study contributes to public relations and resilience scholarship by (1) uncovering workplace adversities and resilience enactment in public relations, therefore connecting practice with scholarship, (2) extending the “bounce back” metaphor in the resilience literature, therefore making resilience more inclusive, and (3) exploring the connections of multi-level resilience, and suggesting the complex and negotiated nature of resilience among individuals embedded in collectives.     

Historic evolution of public relations in Japan

This study follows the history of public relations in Japan. Meiji restoration in 1867 marked the beginning of modernization of Japan, but as democratization did not accompany modernization, the country was void of autonomous public. The birth of public relations department, though not in the mainland Japan, can be traced back to the 1920s at South Manchurian Railroad in Japan-controlled-Manchuria. After the World War II, the U.S. led Allied Occupation Army urged national and local government to adopt public relations. Shortly afterwards, ad agencies learned from the U.S. the use of public relations, but as marketing gained ground, public relations came to be used as marketing support tool. Criticism of environmental pollution in the 1970s, overseas expansion of businesses in the 1980s, collapse of bubble economy and business crises in the 1990s and onward, each drove public relations in Japan to increase its importance and expand its field.     

The role of market-oriented relations in public relations: The differing perspectives of managers and practitioners in the U.S. and Taiwan

This study explored the role of market-oriented public relations. The study involved two surveys; one explored the perspectives of business managers and another of the perspectives of public relations practitioners, and compared their views concerning market-oriented and non-market-oriented relations. While business managers and public relations practitioners of non-market-oriented relations valued the contribution of market-oriented public relations to organizational effectiveness in terms of revenue generation and cost reduction, practitioners of market-oriented public relations ascribed their contribution to organizational effectiveness in terms of media publicity and exposure. This paper concludes with a discussion of practical applications and theoretical implications.     

The President's listening post: Nixon's failed experiment in government public relations

At the beginning of his first term, President Nixon engaged in an experiment to institutionalize and regularize a new channel for citizens to convey their views and ideas to the White House. He called it a President's Listening Post. The first one opened in Philadelphia to much hoopla and hopes in October 1969. Quickly, however, it became clear that the mechanism was not working as hoped. Trying to avoid political embarrassment, it was quietly shut down in early 1971. This article recounts the largely unknown experiment by the Nixon White House in presidential public relations.     

Acceptance of democracy and public relations: Attitudes in a transitional country

The study explores the relationship between acceptance of democracy and opinions about public communication used by the private sector in television newscasts in Croatia, a country transitioning to democracy. A survey administered to students at a large University in Zagreb found inconsistent responses to the items that measured acceptance of democracy, indicating that young Croatians in the study may still be in a political “gray zone” and may not have a full understanding of the precepts of democracy. However, there was a positive correlation between opinions about public relations media practices and acceptance of democracy. The study suggests that it is not enough to use a theoretical framework of global public relations that characterizes a country as a democracy or not, but rather to recognize that democratization is a process. Many people in transitional societies may be closer on the continuum to traditional communist points of view than to newer democratic views; such understanding can help provide a theoretical understanding of transitional public relations.     

Cultural perceptions of public relations gender roles in Romania

This study examines attitudes about gender roles and their implications for public relations practice in Romania. Results reveal Romanians still hold traditional views, but women held a more liberal view of their role in society and in the workplace. The study supports that history and socio-cultural values are important factors in understanding the context in which attitudes about workplace roles are formed, which can increase understanding of public relations in transitional countries in Europe.     

Undergraduate public relations education in Spain: Endangered species?

The purpose of this article is to analyze the precarious situation concerning undergraduate public relations education in Spain, despite the existence of a Degree in Advertising and Public Relations. In addition to core subjects, which are set by the government and required on all university curricula, the Spanish system allows universities to complete their curriculum with other compulsory and elective courses. Given this freedom, universities have failed to come up with either the specific contents for public relations or for liberal arts, social sciences and business courses that will enable students to enter the profession. In light of the future restructuring of degrees through the Bologna Process, this situation is a serious threat to the continuity of public relations teaching in Spanish universities.     

Development of professional roles in the practice of public relations in Chile

Using survey responses of 577 public relation practitioners, this article examines role conceptions in Chilean public relations, as well as the effects that different individual and organizational factors have on their professional worldviews. The results show that how Chilean practitioners perceive their roles can be grouped into four different types: the long-term strategic, the short-term technical, the passive-complaisant, and the active-vigilant. In general terms, Chilean public relations practitioners distance themselves from the passive-complaisant role, giving greater importance to the other three. The findings also reveal that gender, education level, job commitment, perceived autonomy, organization type, and geographical location are the factors that better predict Chilean PR professional roles, while hierarchy level and organization's reach do not directly affect their perceptions.     

Public relations and tourism: Fighting for the role of public relations in tourism

The objective of this paper is to demonstrate the importance of public relations work in the tourism industry and to defend its role for its practical application. The study is empirically based and adopts a case-study approach through qualitative methods. It reveals the development of public relations activities and the great need that exists for public relations theoretical framework within the tourism industry.     

Views of PRISA-members on South African public relations: An exploration

An exploratory study conducted in South Africa shows that members of the Public Relations Institute for Southern Africa (PRISA) experience the same frustration with the role of PR in the organisation, the bad name of PR, and its educational curriculum that are experienced in other countries. The article asks whether changing the name of PR to something else is sufficient to solve these problems, and argues that more than a cosmetic name change is required. PR should re-examine its role in the organisation, it should re-assert itself as a strategic partner to other business functions, and it should revisit its educational offering.     

Reflections on the absence of formal reflection in public relations education and practice

This content analysis is a part of wider research into the value of reflective practice in public relations education and practice. Examination of this topic is important given that reflective practice is widely recognised as an essential element for claims of professionalism (Dewey, 1933; Schön, 1983, 1987), and professionalism remains an elusive goal for PR practitioners (L’Etang, 2009). This article examines the extent to which the terms and processes associated with reflective practice are formally included in the contents of a range of widely used and well regarded public relations textbooks. The aim is to provide insight into the significance (or lack of it) of reflective practice in contemporary public relations curricula. Given that textbooks are highly influential teaching media that both reflect and shape curricula, conclusions about the emphasis of reflective practice in public relations teaching can be drawn as a result of this analysis. The findings indicate that – based on the content of the textbooks analysed – reflective practice is not formally included in the public relations teaching curriculum. Further research is needed to determine whether this omission also reflects the situation in public relations practice. This research has relevance for public relations educators given that they play a significant role in influencing future generations of public relations professionals. It concludes with a call for a shift in public relations education that includes greater emphasis on reflective practice.