Social media teams as digital vanguards: the question of leadership in the management of key Facebook and Twitter accounts of Occupy Wall Street,Indignados and UK Uncut

Recent protest movements such as Occupy Wall Street in the US, the indignados/15M movement in Spain, and UK Uncut have witnessed the rise of social media teams, small activist groups responsible for managing high-visibility and collective activist social media accounts. Going against dominant assertions about the leaderless character of contemporary digital movements, the article conceptualises social media teams as ‘digital vanguards’, collective and informal leadership structures that perform a role of direction of collective action through the use of digital communication. Various aspects of the internal functioning of vanguards are discussed: (a) their formation and composition; (b) processes of internal coordination; (c) struggles over the control of social media accounts. The article reveals the profound contradiction between the leadership role exercised by social media teams and the adherence of digital activists to techno-libertarian values of openness, horizontality, and leaderlessness. The espousal of these principles has run against the persistence of power and leadership dynamics leading to bitter conflicts within these teams that have hastened the decline of the movements they served. These problems call for a new conceptual framework to better render the nature of leadership in digital movements and for new political practices to better regulate the management of social media assets.     

Social Movements and New Media

This article explores the contention that social movements are a significant social force transforming societies through their engagement with new media, such as the Internet, Web 2.0, and digital communications, which are seen as capable of facilitating new power structures. Utilizing della Porta and Diani's framework, it considers how new media technologies may be shaping the structure, identity, opportunity, and protest dimensions of social movements. It concludes by suggesting that new media does offer important opportunities for cost‐effective networking, interpretive framing, mobilization, and repertoires of protest action. However, their adoption does not represent the creation of entirely new virtual social movements but rather a new means of providing existing social movement organisations, local activist networks, and street‐level protest with a trans‐national capacity to collaborate, share information, and communicate with a wider audience. Such new media‐enabled social action is both more congruent with a politics of identity but may also increasingly be competing within a media environment saturated by user‐generated content.     

The generalized action potential of protest movements: The new class,social trends,and political exclusion explanations

Three explanations have been advanced to account for the generalized action potential of contemporary protest movements: the rise of the new class, a set of general social trends that cumulatively lead to liberalized social values and loosened social restraints against protest, and the mobilization of excluded groups. Analyzing three dimensions of generalized action potential—protest potential, political action repertoires, and protest movement support—we find support for all three explanations. Educated salaried professionals, especially sociocultural and public sector professionals, display greater protest potential, especially for civil disobedience, and are supportive of emerging “middle class” movements. A set of general social trends centering on increased education, life-cycle and generational change, secularism, and increased women's autonomy also create greater action potential. Reflecting mobilization against political exclusion, African Americans display a consistently strong generalized action potential. These protests reflect the rise of new political repertoires, particularly “protest activism,” which combines protest with high levels of conventional participation and is centered among the more educated.     

Demonstrating in the internet age: a test of Castells’ theory

ABSTRACT

Some social movements researchers argue that the Internet globalises protest and equalises cross-national inequalities in opportunities for activism. Critics warn against such techno-optimism, highlighting continued individual-level inequalities and country-level variation in protest participation. In this paper, we operationalise Manuel Castells’ theory of social movement development to test the extent to which contemporary demonstrators share the characteristics of global activists. We also examine how country-level economic and political institutions affect levels of protest and moderate the relationship between individual-level predictors and activism. We find support for Castells’ contention that use of online media is a significant predictor of protest. However, we also find that having a sense of global connectedness does not significantly affect one’s likelihood of engaging in demonstrations. Protest participation continues to be stratified by traditional markers of social privilege including education and gender. Moreover, national political and economic contexts have independent effects on protest and moderate how individual-level political and economic grievances affect civic engagement.     

Repression,resistance and lifestyle: charting (dis)connection and activism in times of accelerated capitalism

ABSTRACT

Studying the nexus of media and social movements is a growing subfield in both media and social movement studies. Although there is an increasing number of studies that criticize the overemphasis of the importance of media technologies for social movements, questions of non-use, technology push-back and media refusal as explicit political practice have received comparatively little attention. The article charts a typology of digital disconnection as political practice and site of struggle bringing emerging literatures on disconnection, i.e. forms of media technology non-use to the field of social movement studies and studies of civic engagement. Based on a theoretical matrix combining questions of power, collectivity and temporality, we distinguish between digital disconnection as repression, digital disconnection as resistance and digital disconnection as performance and life-style politics. The article discusses the three types of digital disconnection using current examples of protest and social movements that engage with practices of disconnection.

Abbreviations: AFA: Anti-Fascist Action; CHRI: Center for Human Rights in Iran; DDoS: Distributed Denial of Service     

Social media,temporality, and the legitimacy of protest

ABSTRACT

This article examines how the rise of social media affects the temporal relations of protest communication. Following a relational approach, it traces how regimes of temporality are constructed and transformed through the entanglement between media infrastructures, institutions, and practices. These regimes involve particular ‘speeds’ -the rate at which media content is renewed – as well as ‘temporal orientations’ towards present, past, and future. The article questions how specific temporal regimes enable or complicate protestors’ efforts to gain public legitimacy. A large body of research suggests that it is difficult to gain such legitimacy in the mainstream news cycle, in which protest is primarily covered from an ‘episodic’ perspective, ignoring larger protest issues. The present analysis suggests that despite the participatory affordances of social media, it has not become any easier to generate sustained public attention for structural protest issues. Drawing examples from three case studies, it demonstrates that the dominant mode of social media protest communication reproduces and reinforces the episodic focus of the mainstream news. While other temporal perspectives on protest are certainly developed in the alternative and mainstream news, as well as in activist social media communication, these do not fundamentally challenge the prevailing temporal orientation towards the present, towards the event.     

Beyond the iconic protest images: the performance of ‘everyday life’ on social media during Gezi Park

ABSTRACT

Using the Gezi Park protests as a case study this article considers the performative component of protest movements including how and why protestors actively produce protest activity ‘on the ground’ and how this is expressed through visual images. It looks beyond iconic images which appear as emblematic of the protest and instead shifts our focus to consider the more ‘everyday’ or mundane activities which occur during a protest occupation, and explores how social media allows these images to have expressive and communicative dimensions. In this respect, protests can be performed through humdrum activities and this signifies a political voice which is communicated visually. The research is based on visual analysis of Twitter data and reveals methodological innovation in understanding how protestors communicate.     

Protest Camps and Repertoires of Contention

Protest camps have become a prominent feature of the post-2010 cycle of social movements and while they have gripped the public and media's imagination, the phenomenon of protest camping is not new. The practice and performance of creating protest camps has a rich history, which has evolved through multiple movements, from Anti-Apartheid to Anti-war. However, until recently, the history of the protest camp as part of the repertoire of social movements and as a site for the evolution of a social movement's repertoire has largely been confined to the histories of individual movements. Consequently, connections between movements, between camps and the significance of the protest camp itself have been overlooked. In this research profile, we argue for the importance of studying protest camps in relation to social movements and the evolution of repertoires noting how protest camps adapt infrastructures and practices from tent cities, festival cultures, squatting communities and land-based autonomous movements. We also acknowledge protest camps as key sites in which a variety of repertoires of contention are developed, tried and tested, diffused or sometimes dismissed. To facilitate the study protest camps we suggest a theory and practice of ‘infrastructural analysis’ and differentiated between four protest camp infrastructures: (1) media & communication, (2) action, (3) governance and (4) re-creation. We then use the infrastructures of media and communications as a brief example as to how our proposed infrastructural analysis can contribute to the study of repertoires and our understanding of the rich dynamics of a protest camp.     

The ‘proper’ way to spread ideas through social media: exploring the affordances and constraints of different social media platforms as perceived by Italian activists

Social media have become a relevant arena for different forms of civic engagement and activism. This article focuses on the affordances and constraints of different social media platforms as they are perceived by Italian activists. Instead of focusing on single protest movements, or on single platforms, we adopt a media ecological approach and consider a variety of environments where people can choose to express protest‐related content. Our main goal is to explore whether, and how, the affordances and constraints of different social media platforms are perceived by users, and how such perceived differences are integrated in everyday social media activities. To this end, we combined in‐depth interviews with an adapted version of the cognitive walkthrough and thinking aloud techniques. Respondents reported that they act on social media platforms according to specific representations of what each platform ‘is’, and how it works. Such perceptions affect users’ protest‐related social media practices. Although they perceive major social media platforms filtering strategies and are aware, to different extents, of their commodified nature, they report continuing to use them for activism‐related communication, often adopting an instrumental approach.     

Protest,Cyberactivism and New Social Movements: The Reemergence of the Peace Movement Post 9/11

This paper examines ways in which the Internet and alternative forms of media have enhanced the global, yet grassroots, political mobilization in the anti-war effort in the post 9/11 environment. An examination of the role of cyberactivism in the peace movement enhances our understanding of social movements and contentious politics by analyzing how contemporary social movements are using advanced forms of technology and mass communication as a mobilizing tool and a conduit to alternative forms of media. These serve as both a means and target of protest action and have played a critical role in the organization and success of internal political mobilizing.     

Tweeting India’s Nirbhaya protest: a study of emotional dynamics in an online social movement

Abstract

Previous research has recognized the role of emotions in protests and social movements in the offline world. Despite the current scenario of ubiquitous social media and ‘Twitter revolutions,’ our knowledge about the connections between emotions and online protests still remains limited. In this study, we examine whether online protest actions follow the same emotional groundwork for supporting and nurturing a social movement as in the offline world, and how these emotions vary across various stages of the social movement. Through a computer-assisted emotion analysis of 65,613 Twitter posts (tweets), posted during the Nirbhaya social movement (movement against the Delhi gang-rape incident) in India, we identified a strong resemblance between online emotional patterns and offline protest emotions as discussed in literature. Formal statistical testing of a range of emotions (negativity, positivity, anger, sadness, anxiety, certainty, individualism, collectivism, and achievement) demonstrates that they significantly differed across stages of the social movement; as such, they influenced the course of the online protest, resonating parallels with offline events. The findings highlight the importance of anger and anxiety in stirring the collective conscience, and identify that positive emotion was pervasive during the protest event. Implications of these findings are discussed.     

Hybrid social and news media protest events: from #MarchinMarch to #BusttheBudget in Australia

Public protest events are now both social media and news media events. They are deeply entangled, with news media actors – such as journalists or news organisations – directly participating in the protest by tweeting about the event using the protest hashtag; and social media actors sharing news items published online by professional news agencies. Protesters have always deployed tactics to engage the media and use news media agencies’ resources to amplify their reach, with the dual aim of mobilising new supporters and adding their voice to public, mediatised debate. When protest moves between a physical space and a virtual space, the interactions between protesters and media stop being asynchronous or post hoc and turn instantaneous. In this new media-protest ecosystem, traditional media are still relevant sources of information and legitimacy, yet this dynamic is increasingly underpinned by a hybrid interdependency between traditional news and social media sources. In this paper we focus on an anti-austerity government movement that arose in Australia in early 2014 and was mobilised as a series of social media driven, connective action protest events. We show that there is a complex symbiotic interdependency between the movement and the traditional media for recognition and amplification of initial protest events, but that over time as media interest wanes, the movements’ network becomes disconnected and momentum is lost. This suggests that the active role traditional media play in protest events is being underestimated in the current research agenda on connective action.     

New media, new movements? The role of the internet in shaping the 'anti-globalization' movement

Collective action and social movement protest has become commonplace in our 'demonstration-democracy' and no longer surprises the media or the public. However, as will be shown, this was not the case with the recent anti-globalization protests that attracted demonstrators from countries all over the world. The battles of Seattle, Washington, Prague and Genoa, with an unforeseen mixture of nationalities and movements, became world news. Interestingly, the new media seemed to play a crucial role in the organization of these global protests. This article maps this movement-in-progress via an analysis of the websites of anti-globalization, or more specifically anti-neo-liberal globalization organizations. It examines the contribution of these sites to three different conditions that establish movement formation; collective identity; actual mobilization and a network of organizations. This ongoing, explorative research indicates signs of an integration of different organizations involved and attributes an important role to the Internet. However, whilst both our methodology and subject are evolving rapidly, conclusions, as our initial results show, must be tempered.     

Everyday politics,social practices and movement networks: daily life in Barcelona's social centres

The relations between everyday life and political participation are of interest for much contemporary social science. Yet studies of social movement protest still pay disproportionate attention to moments of mobilization, and to movements with clear organizational boundaries, tactics and goals. Exceptions have explored collective identity, ‘free spaces’ and prefigurative politics, but such processes are framed as important only in accounting for movements in abeyance, or in explaining movement persistence. This article focuses on the social practices taking place in and around social movement spaces, showing that political meanings, knowledge and alternative forms of social organization are continually being developed and cultivated. Social centres in Barcelona, Spain, autonomous political spaces hosting cultural and educational events, protest campaigns and alternative living arrangements, are used as empirical case studies. Daily practices of food provisioning, distributing space and dividing labour are politicized and politicizing as they unfold and develop over time and through diverse networks around social centres. Following Melucci, such latent processes set the conditions for social movements and mobilization to occur. However, they not only underpin mobilization, but are themselves politically expressive and prefigurative, with multiple layers of latency and visibility identifiable in performances of practices. The variety of political forms – adversarial, expressive, theoretical, and routinized everyday practices, allow diverse identities, materialities and meanings to overlap in movement spaces, and help explain networks of mutual support between loosely knit networks of activists and non‐activists. An approach which focuses on practices and networks rather than mobilization and collective actors, it is argued, helps show how everyday life and political protest are mutually constitutive.     

BEYOND RESOURCE MOBILIZATION?

Resource mobilization theory became the dominant paradigm for studying social movements in the 1970s because it was better able to account for the 1960s cycle of protest than previous theories of collective behavior. After almost two decades of theoretical development, the resource mobilization framework is now under increasing challenge. Drawing on research on women's movements in the United States, this article identifies ten issues which collectively pose a major theoretical challenge to the dominance of resource mobilization theory and which may initiate a paradigm shift to a new framework for the study of social movements.     

Networks of Contention: The Shape of Online Transnationalism in Early Twenty-First Century Social Movement Coalitions

The study of new media use by transnational social movements is central to contemporary investigations of social contention. In order to shed light on the terrain in which the most recent examples of online mobilization have grown and developed, this paper combines the interest in the transnational dynamics of social contention and the exploration of the use of new information and communication technologies (ICTs) for protest action. In specific terms, the study investigates how early twenty-first century social movement coalitions used Internet tools to build symbolically transnational collective identities. By applying a hyperlink network analysis approach, the study focuses on a website network generated by local chapters of the World Social Forum (WSF), one of the earliest social movement coalitions for global justice. The sample network, selected through snowball sampling, is composed of 222 social forum websites from around the world. The study specifically looks at hyperlinks among social forum websites as signs of belonging and potential means of alliance. The analysis uses network measures, namely of cohesion, centrality, structural equivalence and homophily, to test dynamics of symbolic collective identification underlying the WSF coalition. The findings show that in early twenty-first century transnational contention, culture and place still played a central role in the emergence of transnational movement networks.     

Politics, Social Movements, and the Body

This paper outlines a conceptual idea of the 'body' in social movement research that captures how the body is both the materialization of civic culture and empowering agent of change. After critically reviewing the three main debates on the body literature –'biopolitics', 'embodiment' and 'feminism'– I explain why each fails to provide an adequate account of the embodied self in social movements. I suggest combining the concepts of 'performativity. and 'performance' to capture how social movements use, challenge, and reproduce civic norms to construct 'embodied performances' as forms of symbolic communication for the purposes of stimulating cultural and political change. By combining the two concepts, I will put forth an theory of the body in social movements that addresses: 1) the constraints of normative civic ethics that limit possible forms of struggle as well as foreshadow political consequences 2) how embodied performances create community and solidarity within a heterogeneous population to make mobilization possible and 3) the stratification and sometimes fracturing of social groups during the social movement process.     

Local Armed Uprisings and the Transnational Image of Claim Making: The Kurds of Turkey and the Zapatistas of Mexico in Comparative Perspective

Abstract

The purpose of this article is to explore why and how some local armed uprisings are able to go global with a transnational image of ‘social justice’ while others fail to build such image despite becoming transnational. The cases to be analyzed in the article are the pro-Kurdish mobilization in the leadership of the Kurdistan Workers’ Party (PKK) in Turkey and the pro-Mayan Zapatista Army of National Liberation (EZLN) movement in Mexico. In explaining the relative success of the latter, the study seeks to make connections with the globalization literature in general and the transnational social movement literature in particular. Particularly, the article focuses on the ability of social movements to market their causes in international arena with a good image. Overall, this study lays out several key strategic differences between the two movements such as the holding and the use of arms, duration of armed resistance, and the leadership and organizational structure to unpack why some social movements are more successful to market their causes as a just cause within ‘global civil society’ and why others fail to do so ending with being listed as a terrorist organization.     

Towards ‘New Emotional Movements’? A Comparative Exploration into a Specific Movement Type

In this article we broaden the scope of earlier research that established a theoretical specificity for the Belgian ‘White March’ and ‘White Movement’, by comparing them to three similar movements and mobilizations that were also triggered by random violence. The comparisons suggest that we are dealing with a new type of social movement and mobilization, preliminarily referred to as ‘new emotional movements’. The three other cases under study are the ‘Snowdrop Campaign’ in the UK, the ‘Million Mom March’ in the US and the ‘Movement against Senseless Violence’ in the Netherlands. Four important features seem to characterize all cases: the central role of emotions and victimization in the mobilization and development of the movement; broad elite support; organizational weakness; and extensive media support. We distinguish two sub-types of new emotional movements: (1) an instrumental variant with clear-cut aims and demands; and (2) an identity variant with displays of solidarity and compassion as the main constitutive elements. In both cases the initiators lack prior organizational experience and the absence of mobilizing organizations is compensated for by mass media support. In the instrumental sub-type neither the victims nor their relatives take the initiative but lend support and give approval to amateur entrepreneurs. The main mobilizing emotion appears to be fear about the possibility of personal suffering, and this emotion is reflected in the formulation of clear-cut demands for the future prevention of similar events. This instrumentality results in elite support being considerably broad, yet partisan. In contrast, the victims themselves take the initiative in the identity variant, causing the movement to remain more or less without specific demands but ensuring a broad support that is not bounded by party lines.     

What makes a big demonstration? Exploring the impact of mobilization strategies on the size of demonstrations

ABSTRACT

Massive demonstrations are the staple of powerful social movements, but research on the factors affecting the size of demonstrations (in terms of number of attendants) is almost nonexistent. Why do some demonstrations pack long avenues with masses of people while other ones barely fill a street corner? Combining resource mobilization, political opportunity, and framing theories, we argue that mobilization strategies – the sequence of decisions and actions taken by protest organizers before staging a protest – shape demonstration size. Multivariate models with 937 Chilean demonstrations between 2000 and 2012 show that demonstrations are larger when they display more demands (especially universalistic demands), target the national government, attract more organizations (especially umbrella organizations), and mobilize cohesive groups with broad public support. We reinforce the internal validity of our argument using interviews with movement leaders and secondary research on Chilean society.