OBM Today and Tomorrow

Abstract

In this article I present the speech I gave when accepting the OBM Network's award for outstanding achievement. In that speech I characterized the field as I understood it in 1992 and directions I thought it should take in the future, including the role that JOBM should play in that future. The acceptance speech is followed by my extensive commentary and opinion concerning developments in the field of OBM up to the year 2000 and the paths along which I think it should develop and paths I think it should avoid in the future.     

The Impact of Skinner's Verbal Behavior on Organizational Behavior Management

In the book Verbal Behavior, Skinner provided a comprehensive, behavioral account of language. While the impact of Skinner's analysis on empirical research has been examined broadly, this review of the literature focused on studies relevant to organizational behavior management (OBM). Both empirical and nonempirical journal articles in OBM were analyzed, along with several influential books in the field. The results of this review indicate that the conceptual framework provided in Verbal Behavior has had virtually no impact on empirical research in OBM and very limited impact on conceptual work. Potential reasons for this lack of influence are discussed, and further research on verbal behavior in organizations is encouraged.     

History and Contribution of Organizational Behavior Management to Services for Persons with Developmental Disabilities

ABSTRACT

This article traces the development of the field of organizational behavior management (OBM) from its origins in early behavior modification studies, the development of a technology for modifying staff behavior, to recent developments in the evolution of cultures. An ecological model of staff behavior is outlined using Bronfenbrenner's (1979) ecological model of human development. The technology used to modify staff behavior is briefly reviewed. In the final section recommendations for managers and researchers are made. Managers should be aware that there is an effective technology for modifying a wide range of staff behaviors that can be implemented both in response to crises and during routine management. Future research on OBM should address three major concerns. First, OBM should broaden the scope of its enquiry beyond the immediate staff and consumer dyad to include analysis of and intervention upon the entire ecosystem within which the consumer's behavior occurs. Second, the issue of integrating theory with practice should be pursued more vigorously through fundamental research on supervisor behavior and through basing interventions on an analysis of the variables maintaining current supervisory behavior. Third, greater attention should be paid to developing training for middle managers as general ist users of the principles of OBM.     

On Reinventing OBM

Abstract

This article comments on an argument in favor of a change in OBM's content and focus to include certain empirical findings and theoretical constructs derived from fields like Cognitive and Social Psychology. Specifically, the argument suggests that personal beliefs such as optimism, self-efficacy, and response-efficacy are influential determinants of behavior that give rise to achievement motivation and a success-seeking typology. By incorporating such constructs into OBM, it is suggested that the field will better align itself with related disciplines sharing the goal of promoting personal success, thereby enhancing its performance-improvement toolkit and fostering greater recognition and acceptance for itself within mainstream Psychology. After summarizing key aspects of this argument, this paper identifies certain of its associated challenges and then presents some specific strategies by which the OBM community can chart a future course for the field.     

Beyond Positive Reinforcement

Abstract

This article comments on the need to recognize that OBM already is a “positive psychology” for many more reasons than just that it embraces positive reinforce as a cornerstone of workplace improvement. This paper suggests there are at least 10 ways in which OBM constitutes a distinctly “positive” and humanizing approach to management practices. These ways are enumerated and briefly reviewed.     

OBM and Quality Improvement Systems

ABSTRACT

A review of the empirical OBM literature on quality improvement systems in organizations serving persons with developmental disabilities (DD) suggests the current literature offers a small but growing number of studies of large-scale, long-term, applications of behavioral supervision to improve targeted areas of staff performance. One conclusion offered is that it may be possible to expand the scope of OBM interventions in DD organizations by integrating OBM into the development of total quality management (TQM) approaches to quality improvement. To illustrate how such an integration might be accomplished, the current paper discusses OBM research in four areas that are important in implementing TQM (organizational systems analysis, team effectiveness, measuring consumer responses, and data analysis). Recommendations for practice and future research in OBM within DD organizations are discussed.     

Notes from an Introspective Behaviorist

Abstract

Based on the three-contingency model of performance management, I make the following argument: (1) Often, we fail to behave as we should because the natural contingencies supporting appropriate behavior are ineffective; the natural contingencies involve outcomes for each individual response that are either too small, though of cumulative significance, or outcomes that are too improbable. The delay of the outcome is essentially irrelevant. The psychodynamic model of the cognitive motivational theorists provides a poor explanation for why we fail to behave as we should. (2) The performance-management contingencies in organizational behavior management (OBM) must usually involve deadline-induced aversive control, even when they are based on powerful reinforcers. Furthermore, such performance management succeeds only to the extent that the person's behavioral history, “Jewish mother,” has inculcated an appropriate value system. Wiegand and Geller's critique of the necessity of the use of aversive control fails to take into account the necessity of deadlines and the difference between instrumental and hedonic reinforcers; furthermore, it greatly over values the power of intrinsic reinforcement contingencies in OBM.     

Integrating Person Factors into the OBM Framework

Abstract

A common perspective is that behavior-based and person-based approaches to behavior change represent opposite poles of an intervention continuum. However, an integration of these approaches might not only be possible but necessary to develop optimal behavior-change interventions. A better understanding of person factors may help define the most appropriate intervention for a particular situation. Focusing on person factors such as employee perceptions and personality states will be accepted to the extent we can explain these factors in behavioral terms and demonstrate objective benefits with their application. This article attempts to integrate certain person factors into a behavioral framework for the purpose of both increasing behavioral intervention effectiveness as well as broadening the scope of OBM research.     

Should Organizational Behavior Management Expand Its Content?

Abstract

The American Psychological Association (APA) has defined the years 2000 to 2010 as the “Decade of Behavior,” and has been promoting this designation in convention materials, newsletters, media briefs, and professional publications. But APA seems to be avoiding the leading discipline in analyzing and changing behaviors in industrial settings-organizational behavior management (OBM). Furthermore, with only a few exceptions, OBM does not receive the attention it deserves in university psychology departments, including graduate programs in industrial/organizational (I/O) Psychology. This paper entertains reasons for the low and decreasing academic attention to OBM, and offers some possible solutions. It is proposed that OBM is generally discussed in overly simplistic terms; and unlike I/O Psychology, OBM does not draw on the wealth of relevant concepts and principles in other areas, especially cognitive and social psychology. Specific examples are given for expanding the typical boundaries of the OBM curriculum in order to improve organization-based interventions and realize greater opportunities to demonstrate the unique qualities of a behavior analysis approach to real-world problem solving.     

Collective Leadership and Circles: Not Invented Here

Issues like police-community relations, violence—from neighborhood to global levels, economic inequality, and climate change have been only minimally addressed within behavior analysis, despite the oft repeated mantra that they are all at root behavioral. Disciplines determine the scope of their interests; behavior analysis and behavioral systems analysis have long claimed at least potential expertise in changing not only individual behavior, but also the collective and interlocking functioning of larger institutions and systems. In this paper we note that standard organizational behavior management (OBM) practices primarily emphasizing centralized leadership are unlikely to be adequate for such work. We therefore argue that collective leadership, a strategy that has not been emphasized in OBM, will be required to operationalize behavioral systems interventions in situations where centralized leadership is impossible or dangerous, and suggest circle processes as one behaviorally specifiable approach to constructing collective leadership, an approach that behavioral systems analysts are well-positioned to test and refine.     

Response Generalization in Behavioral Safety

Abstract

This paper details concerns with the potential misuse of the term “response generalization” in the behavioral safety literature. Stokes and Baer's (1977) technologies of generalization and the basic literature on response induction are used to make the claim. Ludwig and Geller's (2000) Journal of Organizational Behavior Management special issue describing their work with pizza delivery drivers is used as an example. The potential problems of non-technical use of language in a technological behavioral science are briefly discussed. Finally, Baer, Wolf, and Risley's (1968, 1987) criteria of applied behavior analysis are re-visited in this context in hopes of calling researchers of organizational behavior management to more closely align their work with the tradition of applied behavior analysis.     

Fleeing from the Elephant

Abstract

The present set of papers show that leaders in the field of organizational behavior management are grappling with issues of human language and cognition. That is a good and necessary step for the field, but the solutions proposed are worrisome: adopting principles from non-behavioral psychology, adopting principles from introspection that have not been empirically validated, returning to methodological behaviorism, or appealing to non-empirical interpretations using traditional behavioral principles. In this paper I argue that these are the wrong solutions, being taken for the right reasons. There is a need for an analysis of language and cognition, but it will be found neither in other forms of psychology nor in traditional Skinnerian thinking on the topic. I suggest instead that OBM look at the data that exists in contemporary basic behavior analysis on the topic, particularly in the area of Relational Frame Theory. That work is a vigorous area of research, and its applied implications are significant, growing, and known to be relevant to organizations. The solution to the malaise these papers reflect is most likely to be found in post-Skinnerian behavior analysis itself.     

Organizational Behavior Management and Industrial/Organizational Psychology

Abstract

Six scholars in applied psychology wrote thoughtful and provocative reactions to a paper written by the author that presented a case for broadening the content and language of organizational behavior management (OBM) in order to enhance appreciation for OBM in organizational settings and among university faculty and students in mainstream psychology programs. This paper summarizes the follow-up commentaries and adds justification for key points made in the target article. Five topics are addressed: (1) critical distinctions between OBM and industrial/organizational psychology, (2) disadvantages of using negative over positive reinforcement to motivate behavior change, (3) the need to after OBM language in order to increase interest and application, (4) the use of unobservable person state vs. personality traits to explain behavior, and (5) the challenge of improving the education and training of students in OBM programs.     

On Making Mountains Out of Molehills

Abstract

Seven thoughtful and provocative commentaries were activated by one or both of two articles I authored or coauthored. One article (Geller, 2002) presented a case for broadening the content of organizational behavior management (OBM), while the other (Wiegand & Geller, 2004) discussed linkages between positive reinforcement, positive psychology, and achievement motivation. This rejoinder explains apparent misperceptions of the earlier papers, and adds to the case for expanding the language and scope of OBM, including a consideration of hypothetical constructs influenced reciprocally by environmental conditions and contingencies. A rationale for success seeking over failure avoiding is given with reference to Skinner's theorizing about freedom and dignity.     

Organizational Behavior Management

ABSTRACT

Organizational behavior management (OBM) is an effective strategy for managing staff in developmental disabilities. Most studies in OBM involve individual or small groups of direct-service staff and their performance with clients in a variety of applied settings. By contrast, few studies focus on the use of OBM with professional staff. This papeT reviews investigations conducted with professional staff, reveals gaps that exist in the current research, and discusses future directions that need further study. The paper concludes with case illustrations of system-wide OBM applications that produced performance improvements by professional staff and meaningful gains for clients.     

Positive Psychology and the Distinction Between Positive and Negative Reinforcement

Abstract

The authors make a reasonable point, that behavior analysis should be concerned with effective behavior in its own right and not only as a replacement for ineffective behavior. But positive psychology is then described as “a science of positive subjective experience, positive individual traits, and positive institutions …” based largely on correlations among self-report inventories; a science which has the goal of identifying traits that function as the explanations of the behavior of interest. An effort is made to justify this move in a nonbehavioral direction by reference to the distinction between positive and negative reinforcement and an exhortation that OBM practitioners emphasize the former. But this rationale is seriously flawed by either a clearly erroneous or a drastically oversimplified understanding of this distinction. Furthermore, all of the more specific recommendations can be easily justified in terms of ordinary behavioral advantages without recourse to the achievement motivation literature or such concepts as self-efficacy.     

The Use and Validation of Preintervention Diagnostic Tools in Organizational Behavior Management

Functional analyses and assessments have become the accepted gold standards in many applied areas of behavior analysis, including Organizational Behavior Management (OBM), in recent years. Despite their acceptance, OBM data on such tools have been largely absent. There are several assessment alternatives in OBM (e.g., ABC, PIC/NIC, Behavior Engineering Model), but two assessment approaches most common in the Journal of Organizational Behavior Management are Behavioral Systems Analysis (BSA) and the Performance Diagnostic Checklist (PDC). To date there have been no comprehensive reviews of BSA or the PDC from which one might draw ideas for application, research, and the advancement of the field. The goals of this paper are to (a) provide a review of the BSA and PDC literature within the Journal of Organizational Behavior Management (JOBM), (b) discuss the implications of the results of the review, and (c) provide suggestions for future research utilizing BSA and the PDC.     

Cash Is King—How OBM Helped a North American Telecommunications Organization Obtain $76 Million in Receivables

Imagine a freshly formed team of people who are new to their jobs, assigned by top leadership to meet very ambitious targets in the mission-critical department that collects aged (past-due) payments from the company's largest accounts … (cue Mission Impossible theme). At a large telecommunications company in North America, the Senior Leadership Team led an effort to increase collections of aged receivables on its top accounts by $50 million from the previous year. Using OBM techniques, they surpassed the $50 million goal, reaching $76 million. The team also lowered the Days Sales Outstanding (DSO) by 8.5 days.     

Using Concurrent Verbal Reports to Examine Data Analyst Verbal Behavior

Abstract

Evidence concerning effects of graphed data on the verbal behavior of data analysts was reviewed and revealed the fact that no verbal protocol analyses of this behavior appears in the OBM literature. A task analysis of data analysts' verbal behavior was conducted, verbal responses of two expert and two novice data analysts were collected as they viewed time-series data one data point at a time from three data sets, and these data were subjected to protocol analyses. Results were the following: (1) experienced data analysts made considerably more frequent references to data points in addition to the most recently presented data point for all three data sets than did novices, (2) experienced data analysts took more time to complete the task than did novice analysts, and (3) experienced data analysts were somewhat more accurate at identifying onset (location in time) of interventions. These results were discussed in terms of their implications for future research concerning analysis and development of visual inspection skills among data analysts. It was concluded that there exists a need to develop data sets or tasks that more reliably discriminate among expert and novice performances if verbal protocol methodology is to be fully exploited by OBM researchers.