A quick reference guide to mental health on university campus: a brief rhetorical analysis of fear

I was teaching rhetoric at the University of Victoria when I received the ‘Quick Reference Guide: Assisting Students in Distress’, part of the university’s initiative to address the increasing problem of mental illness on university campuses. I immediately read a rhetoric that presented mental health as Madness, as something to be feared, a threat to the university, class and the individual. This short article is a brief rhetorical analysis of this Guide, and suggests that we must move beyond fear if we are to begin to address the mental health crisis on university campuses.     

Narrating the organizational self: Reframing the role of the news release

Public relations practitioners have long relied on the press release, or news release, as a means of communicating with publics via the media. The news release may also be seen as an autobiographical narrative through which the organization seeks to express and negotiate aspects of its identity. Reconceptualizing news releases as a narrative genre offers a means of studying processes of identity construction as events unfold, rather than relying on post hoc reconstructions that can explain away inconsistencies. Organizational crises offer an excellent opportunity for research, as organizations strive to make sense of complex situations of uncertainty. This study examines the bankruptcy scandal of Italian multinational Parmalat to illustrate how the news release may be configured as a narrative genre that helps to construct organizational identity.     

How organizations framed the 2009 H1N1 pandemic via social and traditional media: Implications for U.S. health communicators

Through a quantitative content analysis, this study reveals how 13 organizations differently framed the 2009 H1N1 flu pandemic crisis via their traditional (n = 211) and social media (n = 534) responses. When framing the crisis as a disaster, a health crisis, or a general health issue organizations relied more on traditional than social media. However, they tended to use social media as much as traditional media when framing the pandemic as a general crisis. In addition, organizations relied more on traditional media to address emotions than on social media. Together, the study's findings provide applied and theoretical insights for scholars and crisis managers.     

Queering the Word: Patricia Nell Warren's Adaptation of Christian Sacraments in The Fancy Dancer

The essay explores the ways in which Patricia Nell Warren's The Fancy Dancer (1976) employs Roman Catholic sacraments to depict the developing sexuality of a young gay priest. The essay explores the parallels between sacramental spiritual development and the individual and communal markers of a burgeoning gay or lesbian identity. Additionally, the novel's connections between conversion narratives and coming-out narratives are examined. The essay argues that Warren, in using the rhetoric, symbols, and models of the Church differently, disrupts the narrow epistemology underlying Christianity. Finally, novels such as Warren's suggest that gay and lesbian authors can adapt elements of Christianity while undermining its oppressive presumptions, and establishing a liberatory rhetoric that maintains the intelligibility and recognizability of familiar Christian models.     

Social problem construction and national context: news reporting on "overweight" and "obesity" in the United States and France

Drawing on analyses of American and French news reports on "overweight" and "obesity," this article examines how national context—including position in a global field of nation states, as well as different national politics and culture—shapes the framing of social problems. As has been shown in previous research, news reports from France—the economically dominated but culturally dominant nation of the two—discuss the United States more often than vice versa, typically in a negative way. Our contribution is to highlight the flexibility of anti-American rhetoric, which provides powerful ammunition for a variety of social problem frames. Specifically, depending on elite interests, French news reports may invoke anti-American rhetoric to reject a given phenomenon as a veritable public problem, or they may use such rhetoric to drum up concern over an issue. We further show how diverse cultural factors shape news reporting. Despite earlier work showing that a group-based discrimination frame is more common in the United States than in France, we find that the U.S. news sample is no more likely to discuss weight-based discrimination than the French news sample. We attribute this to specific barriers to this particular framing, namely the widespread view that body size is a behavior, akin to smoking, rather than an ascribed characteristic, like race. This discussion points, more generally, to some of the mechanisms limiting the diffusion of frames across social problems.     

Conceptualizing Journalistic Careers: Between Interpretive Community and Tribes of Professionalism

Professionalism is a concept that centers on specialization of labor and control of occupational practice. It has traditionally been used to describe and define individuals who are affiliated with an occupational community that has managed to secure a certain measure of autonomy and jurisdiction over an area of expertise and has a claim to a public service ethos. In this review essay, we consider the changing professional status of journalism. Whether or not journalism is “truly” a profession, it is clear that a discourse of journalistic professionalism plays a crucial role in legitimizing the journalistic occupation. Consequently, this essay explores different approaches towards the professionalization of journalism and positions this discussion within two interrelated contexts: first, it investigates the ramifications of the current crisis in western news media on journalistic professionalism. Next, the essay probes the professional standing of journalism in view of the development of new digital technologies that are re‐shaping essential aspects of journalistic work. We conclude that journalism has lost some of its cohesion and fragmented into tribes of professionalism practiced by a diverse set of actors.     

Strategic framing in the BP crisis: A semantic network analysis of associative frames

This paper contributes to the analysis of the interplay of public relations and news in crisis situations, and the conceptualization of strategic framing by introducing the idea of associative frames and the method of semantic network analysis to the PR research field. By building on a more advanced understanding of communication as process of social meaning construction that is embedded in networks of differential relations between different actors, it contributes to extend the perspective of first- and second-order agenda building towards a kind of “third order” or “network agenda building”. Via an automated content analysis of more than 3700 articles we examine agenda- and frame-differences between public relations, UK and US news in the BP crisis. The study documents that BP successfully applied a decoupling strategy: It dissociated itself from being responsible for the cause and at the same time presented itself as solvent of the crisis. It shows that in crises, associative frames in PR resonate partly to associative frames in news. Especially the US news followed BP and did not succeed in presenting political actors as solution providers.     

How do the news media frame crises? A content analysis of crisis news coverage

The present study is a content analysis of crisis news frames found in 2006 crisis news coverage. A total of 247 news stories were analyzed to examine which of five news frames (attribution of responsibility, human interest, conflict, morality, and economic) and level of responsibility (individual and organizational level) were used by the media according to crisis type. While the attribution of responsibility frame was the most predominantly used in crisis news coverage, the use of each of the five frames depended on crisis type. The use of level of responsibility also varied by crisis type and was related to the five frames; individual level of responsibility was used more with morality, human interest, and attribution of responsibility frames. Implications and suggestions based on the results were discussed.     

Finding renewal in the midst of disaster: The case of the deepwater horizon oil spill

In 2010, the United States experienced the worst environmental disaster in its history. An explosion on a BP oilrig located in the Gulf of Mexico triggered the crisis. As a result, the United States coast guard and BP were charged with crisis communication in its response to the crisis. This essay provides an unprecedented examination and analysis of the communication experiences of public information officers who worked in the unified command center in Houma, Louisiana during the Deepwater Horizon oil spill response. The authors use the discourse of renewal theory to understand the communication practices and choices of the public information officers. Then, using the renewal framework, the authors present three implications for improving crisis communication research and practice.     

Gender and the Economics of the Sentimental Market in Nineteenth-Century America

This essay explores the cultural history of nineteenth-centurybusiness failure as based on textual analysis of five hundred"begging letters" from strangers who sought assistance fromJohn D. Rockefeller between the Panics of 1873 and 1893. Failurewas an economic crisis as well as an identity crisis that strippedmen of their opportunities to achieve normative ideals suchas independence and family breadwinning. Sandage analyzes beggingletters as an epistolary genre, a mode of surveillance, anda declaration of "the political economy of the Forgotten Man."Businessmen and their wives reinscribed masculine selfhood byconceiving market relations as an inseparable mixture of bothgift and commodity exchange, an amalgam of sentiment and economicrationality. Begging letters illuminate the persistence of informaleconomies—a black market in alms conceived in oppositionto the bureaucratic surveillance of "scientific charity." Byshowing how beggars preferred the language of commodity exchangeto that of gift or charity, Sandage analyzes masculinity asa transactional status, wherein esteem depended on being adjudgedworthy to buy, sell, borrow, and repay. By creating an informaleconomy, failed men and their wives deployed sentiment as aform of capital to buy back manly self-respect and to reacquirethe resources and credentials necessary for striving in theformal, commodity market.     

BEYOND THE NAMES OF THE PEOPLE

This essay scrutinizes the theoretical foundations of Laclau's notion of rhetoric and the rhetorical. It juxtaposes to Laclau's reliance on Saussurean linguistics, especially its elementary vocabulary of the signifier and signified, a model of rhetoric based on non-linguistic and linguistic modes of rhetoric and interpretation.     

The online news cycle and the continuous alteration of crisis frames: A Swedish case study on how the immediacy of online news affected the framing of the swine flu epidemic

Abstract

This explorative case study investigates how the continuous publication cycle and the immediacy of online news affected the Swedish news media framing of the swine flu epidemic between April and May 2009. The findings suggest that media framing changes continuously, several times a day, effectively painting different frames of the crisis. Consequently, an organization involved in this crisis may face stakeholders that have encountered contrasting frames depending on when they accessed the latest news. Furthermore, the results show that the speed of modifications seems to be highest in the initial stages of reporting when the flu was perceived as more dangerous. Because the crisis frames change constantly, this provides both a challenging crisis communication environment and an opportunity to influence and shape the frames by organizations that are aware of them and act swiftly.     

Using corpus linguistic software in the extraction of news frames: towards a dynamic process of frame analysis in journalistic texts

The article seeks to demonstrate the contribution that corpus linguistic software can make in news frame analysis and how it can help address some of the methodological challenges in the extraction of news frames. With the employment of corpus linguistic software WordSmith, the study conducts an inductive frame analysis of the UK press coverage of the Greek financial crisis, in which it combines principles of qualitative and quantitative analytical approaches. The findings demonstrate that, by integrating a statistical measuring mechanism in a qualitative analytical approach, corpus linguistic techniques can offer a systematic connection of stylistic and ideological features of news content and a more reliable identification of the loci for frames. Such techniques can also allow a better approximation of the unconscious level of frame construction. This can lead to a more efficient identification of frames that exhibit deeper cultural values and are more likely to shape the receivers’ interpretations.     

Soap Opera,Then and Now

This essay examines the sustained sociological relevance of US daytime soap operas, a seemingly dead or dying generic form that continues to influence the entertainment landscape as well as media scholars from across the academy. The essay begins by examining soaps' longstanding resonance with three‐core sociological concerns: identity, community or sociality, and cultural legitimacy. It then discusses scholarly research opportunities associated with the recent decline of the genre and concludes by examining current debates in soap opera scholarship.     

Telling your own bad news: Eliot Spitzer and a test of the stealing thunder strategy

This study explored the concept of stealing thunder, or telling your own bad news. Unlike previous research which used surveys and experiments, this study examined actual news coverage following crises that involved individuals. One case study compared media coverage of two New York governors while the second case study compared media coverage of a high profile athlete and a late night talk show host. In each of the two studies, one of the individuals in crisis stole thunder from reporters by revealing negative information before the media did; while the other person in crisis engaged in silence and allowed the media to break the story. Results indicate there may be an association between stealing thunder and the amount of news coverage one receives. Both studies found that the source who stole thunder received considerably less news coverage than the source who did not. Additionally, results from both studies showed that stealing thunder was associated with more positively framed stories and headlines and fewer negative media frames.     

Just Another American Story? The First Black First Family

Analyses of racial equality and gender equity remain muted within contemporary U.S. public policy debates. This context mandates a search for a new language to address social inequalities generally, and racial inequalities in particular. In this regard, the construct of family may be especially useful in that family rhetoric is the symbolic carrier of multiple, often contradictory stories about race, gender, class, sexuality and citizenship. Moreover, because family structures are vital institutional carriers for economic transformations of the new global economy, public policies can be made comprehensible via the rhetoric of family. Using the centrality of family narratives in Barack Obama??s campaign and subsequent Presidency as a site for exploring changing conceptions of race, gender, economic security and American national identity, this essay explores how the symbolic and structural dimensions of family have been an important part of the American national story.     

The press and Alitalia's 2008 crisis: Issues, tones, and frames

Given that public opinion about a company's performance during a crisis is highly influenced by the way news media cover crisis events, studies that look at news media's choice of crisis issues, tones and frames are extremely valuable. This paper presents the main findings of a study on how the Italian and international press framed the Italian national airline Alitalia and its crisis in 2008 before its privatization. This study is based on content analysis of news articles published in 2008 in two Italian and two international newspapers. Comparisons of crisis issues, tones and frames between the Italian and international press are made. Implications and recommendations for crisis managers are discussed as well as directions for further research.     

Understanding a non-causality crisis response: Examining the Florida Panthers response to Hurricane Irma

Much of the crisis response literature focuses on an organization deemed to be responsible for the occurrence of the crisis. For a crisis without a singular organization causality, such as a natural disaster, any organization can proactively initiate actions to address the situation. This article contributes to the understanding of a non-causality crisis response by identifying the capabilities that an organization needs to effectively assist with the response. An organization must possess the requisite resources, have developed key stakeholder relationships, and be driven by its own values and sense of responsibility. A sports team is well-positioned to assist with a non-causality crisis response. A sports team creates a feeling of community identity, has a vast array of resources, and has many critical stakeholder relationships. This article examines the NHL’s Florida Panthers relief efforts in response to Hurricane Irma, a storm that created a complex community crisis with residents in need of essential supplies and assistance.     

Organization–Public Relationships and Crisis Response Strategies: Impact on Attribution of Responsibility

The study examines how relationships with an organization and crisis response strategy affect attribution of crisis responsibility. Participants were exposed to 1 of 4 different crisis response strategies, manipulated through news articles. The study measured perceptions of the organization–public relationship, and after exposure to 1 of the 4 news articles, attribution of crisis responsibility. People with a positive relationship with the organization were less likely to place blame for the crisis on the organization regardless of crisis response strategy. The study provides evidence that maintaining positive relationships with stakeholders may be more important that individual crisis strategies.     

It gets better ... all in good time: messianic rhetoric and a political theology of social control

Working from Walter Benjamin’s “On the Concept of History,” this essay examines the recent interest in the messianic and messianicity in continental philosophy. To ground its discussion, the essay analyzes two recent cultural examples of messianic rhetoric – Barack Obama’s 2008 and 2012 presidential campaigns and Dan Savage’s 2010 It Gets Better Project, in order to explore hidden theological dimensions of recent cultural and political discourse in the US. The essay argues that both examples showcase a reliance on the language of the messianic promise as a means of creating a docile public focused on imagined future liberation rather than a critical confrontation of the often violent and disturbing realities of the now. At the same time that the essay problematizes messianic rhetoric’s connection to deeply entrenched narratives of “progress,” the essay also works to posit alternative visions of the messianic and to question whether it is possible to redefine the concept of messianism without relying on a narrative of progress which is outdated, irresponsible, and likely violent. In the end, the essay explores how the language of queer theory, with its resistance to traditional logics of future-oriented (re)production, might provide a useful vocabulary for such a reimagining of the messianic.